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Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, Exterior), Application (Residential, Commercial), and Region 2024-2032

April 2024 | 137 pages | ID: D95D99A072FEEN
IMARC Group

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The global decorative coatings market size reached US$ 70.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 97.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.61% during 2024-2032.

Decorative coatings are used on the interior and exterior surfaces of different structures to enhance their aesthetics and protect them against moisture, ultraviolet (UV) radiations, corrosion, blistering, chalking, fading, and peeling. They have anti-slip, anti-graffiti, anti-microbial, urine repellant, and scratch and fire-resistant properties. Besides this, as they offer bright colors to metal and plastic substrates and assist in light absorption and insulation, decorative coatings are utilized in the commercial, industrial, and residential sectors around the world.

Decorative Coatings Market Trends:
Rapid infrastructural development across the globe represents one of the key factors stimulating the growth of the market. Moreover, leading players operating in the industry are focusing on product innovations to offer a better customer experience. They are also engaging in partnerships and collaborations to increase their brand presence. Apart from this, decorative coatings find extensive applications in mobile phones, computers, cameras, watches, door handles, eyewear, furniture, automotive parts, and bathroom equipment. They are also utilized in transparent glass-ceramic cookers and packaging materials that are employed in the food and beverage (F&B) industry. In addition, water-based decorative coating additives aid in color tinting or enhancing the luster of textiles with fabric dyes and preventing oxidation of metal substrates using rust inhibitors. Moreover, there is a considerable rise in the number of people using adornment made from plastics or paper machetes on account of the increasing costs of gold and other precious metals. This, along with the rising demand for eco-friendly decorative coatings, is driving the market. Furthermore, increasing renovations and refurbishments of homes and offices, coupled with the increasing trend of do-it-yourself (DIY) among individuals, are impelling the growth of the market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global decorative coatings market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on technology, product, resin type, coating type and application.

Breakup by Technology:

Waterborne Coatings
Solvent-borne Coatings
Powder Coatings

Breakup by Product:

Primer
Enamel
Emulsions
Others

Breakup by Resin Type:

Acrylic
Polyurethane
Alkyd
Vinyl
Epoxy
Others

Breakup by Coating Type:

Interior
Exterior

Breakup by Application:

Residential
Commercial

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc. and The Sherwin-Williams Company.

Key Questions Answered in This Report

1. What was the size of the global decorative coatings market in 2023?
2. What is the expected growth rate of the global decorative coatings market during 2024-2032?
3. What are the key factors driving the global decorative coatings market?
4. What has been the impact of COVID-19 on the global decorative coatings market?
5. What is the breakup of the global decorative coatings market based on the technology?
6. What is the breakup of the global decorative coatings market based on the product?
7. What is the breakup of the global decorative coatings market based on the application?
8. What are the key regions in the global decorative coatings market?
9. Who are the key players/companies in the global decorative coatings market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL DECORATIVE COATINGS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY TECHNOLOGY

6.1 Waterborne Coatings
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Solvent-borne Coatings
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Powder Coatings
  6.3.1 Market Trends
  6.3.2 Market Forecast

7 MARKET BREAKUP BY PRODUCT

7.1 Primer
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Enamel
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Emulsions
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Others
  7.4.1 Market Trends
  7.4.2 Market Forecast

8 MARKET BREAKUP BY RESIN TYPE

8.1 Acrylic
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Polyurethane
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Alkyd
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Vinyl
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Epoxy
  8.5.1 Market Trends
  8.5.2 Market Forecast
8.6 Others
  8.6.1 Market Trends
  8.6.2 Market Forecast

9 MARKET BREAKUP BY COATING TYPE

9.1 Interior
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Exterior
  9.2.1 Market Trends
  9.2.2 Market Forecast

10 MARKET BREAKUP BY APPLICATION

10.1 Residential
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Commercial
  10.2.1 Market Trends
  10.2.2 Market Forecast

11 MARKET BREAKUP BY REGION

11.1 North America
  11.1.1 United States
    11.1.1.1 Market Trends
    11.1.1.2 Market Forecast
  11.1.2 Canada
    11.1.2.1 Market Trends
    11.1.2.2 Market Forecast
11.2 Asia-Pacific
  11.2.1 China
    11.2.1.1 Market Trends
    11.2.1.2 Market Forecast
  11.2.2 Japan
    11.2.2.1 Market Trends
    11.2.2.2 Market Forecast
  11.2.3 India
    11.2.3.1 Market Trends
    11.2.3.2 Market Forecast
  11.2.4 South Korea
    11.2.4.1 Market Trends
    11.2.4.2 Market Forecast
  11.2.5 Australia
    11.2.5.1 Market Trends
    11.2.5.2 Market Forecast
  11.2.6 Indonesia
    11.2.6.1 Market Trends
    11.2.6.2 Market Forecast
  11.2.7 Others
    11.2.7.1 Market Trends
    11.2.7.2 Market Forecast
11.3 Europe
  11.3.1 Germany
    11.3.1.1 Market Trends
    11.3.1.2 Market Forecast
  11.3.2 France
    11.3.2.1 Market Trends
    11.3.2.2 Market Forecast
  11.3.3 United Kingdom
    11.3.3.1 Market Trends
    11.3.3.2 Market Forecast
  11.3.4 Italy
    11.3.4.1 Market Trends
    11.3.4.2 Market Forecast
  11.3.5 Spain
    11.3.5.1 Market Trends
    11.3.5.2 Market Forecast
  11.3.6 Russia
    11.3.6.1 Market Trends
    11.3.6.2 Market Forecast
  11.3.7 Others
    11.3.7.1 Market Trends
    11.3.7.2 Market Forecast
11.4 Latin America
  11.4.1 Brazil
    11.4.1.1 Market Trends
    11.4.1.2 Market Forecast
  11.4.2 Mexico
    11.4.2.1 Market Trends
    11.4.2.2 Market Forecast
  11.4.3 Others
    11.4.3.1 Market Trends
    11.4.3.2 Market Forecast
11.5 Middle East and Africa
  11.5.1 Market Trends
  11.5.2 Market Breakup by Country
  11.5.3 Market Forecast

12 SWOT ANALYSIS

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 VALUE CHAIN ANALYSIS

14 PORTERS FIVE FORCES ANALYSIS

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 PRICE ANALYSIS

16 COMPETITIVE LANDSCAPE

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
  16.3.1 Akzo Nobel N.V.
    16.3.1.1 Company Overview
    16.3.1.2 Product Portfolio
    16.3.1.3 Financials
    16.3.1.4 SWOT Analysis
  16.3.2 Arkema S.A
    16.3.2.1 Company Overview
    16.3.2.2 Product Portfolio
    16.3.2.3 Financials
    16.3.2.4 SWOT Analysis
  16.3.3 Ashland Global Holdings Inc.
    16.3.3.1 Company Overview
    16.3.3.2 Product Portfolio
    16.3.3.3 Financials
    16.3.3.4 SWOT Analysis
  16.3.4 Asian Paints Limited
    16.3.4.1 Company Overview
    16.3.4.2 Product Portfolio
  16.3.5 Axalta Coating Systems Ltd.
    16.3.5.1 Company Overview
    16.3.5.2 Product Portfolio
    16.3.5.3 Financials
    16.3.5.4 SWOT Analysis
  16.3.6 BASF SE
    16.3.6.1 Company Overview
    16.3.6.2 Product Portfolio
    16.3.6.3 Financials
    16.3.6.4 SWOT Analysis
  16.3.7 Berger Paints India Limited
    16.3.7.1 Company Overview
    16.3.7.2 Product Portfolio
    16.3.7.3 Financials
    16.3.7.4 SWOT Analysis
  16.3.8 Clariant AG
    16.3.8.1 Company Overview
    16.3.8.2 Product Portfolio
    16.3.8.3 Financials
  16.3.9 Eastman Chemical Company
    16.3.9.1 Company Overview
    16.3.9.2 Product Portfolio
    16.3.9.3 Financials
    16.3.9.4 SWOT Analysis
  16.3.10 Kansai Paint Co. Ltd.
    16.3.10.1 Company Overview
    16.3.10.2 Product Portfolio
    16.3.10.3 Financials
    16.3.10.4 SWOT Analysis
  16.3.11 KCC Corporation
    16.3.11.1 Company Overview
    16.3.11.2 Product Portfolio
    16.3.11.3 Financials
  16.3.12 Nippon Paint Holdings Co. Ltd.
    16.3.12.1 Company Overview
    16.3.12.2 Product Portfolio
    16.3.12.3 Financials
    16.3.12.4 SWOT Analysis
  16.3.13 PPG Industries Inc.
    16.3.13.1 Company Overview
    16.3.13.2 Product Portfolio
    16.3.13.3 Financials
    16.3.13.4 SWOT Analysis
  16.3.14 RPM International Inc.
    16.3.14.1 Company Overview
    16.3.14.2 Product Portfolio
    16.3.14.3 Financials
    16.3.14.4 SWOT Analysis
  16.3.15 The Sherwin-Williams Company
    16.3.15.1 Company Overview
    16.3.15.2 Product Portfolio
    16.3.15.3 Financials
    16.3.15.4 SWOT Analysis

LIST OF TABLES

Table 1: Global: Decorative Coatings Market: Key Industry Highlights, 2018-2023
Table 2: Global: Decorative Coatings Market Forecast: Breakup by Technology (in Million US$), 2024-2032
Table 3: Global: Decorative Coatings Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 4: Global: Decorative Coatings Market Forecast: Breakup by Resin Type (in Million US$), 2024-2032
Table 5: Global: Decorative Coatings Market Forecast: Breakup by Coating Type (in Million US$), 2024-2032
Table 6: Global: Decorative Coatings Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 7: Global: Decorative Coatings Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 8: Global: Decorative Coatings Market: Competitive Structure
Table 9: Global: Decorative Coatings Market: Key Players

LIST OF FIGURES

Figure 1: Global: Decorative Coatings Market: Major Drivers and Challenges
Figure 2: Global: Decorative Coatings Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Decorative Coatings Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Decorative Coatings Market: Breakup by Technology (in %), 2023
Figure 5: Global: Decorative Coatings Market: Breakup by Product (in %), 2023
Figure 6: Global: Decorative Coatings Market: Breakup by Resin Type (in %), 2023
Figure 7: Global: Decorative Coatings Market: Breakup by Coating Type (in %), 2023
Figure 8: Global: Decorative Coatings Market: Breakup by Application (in %), 2023
Figure 9: Global: Decorative Coatings Market: Breakup by Region (in %), 2023
Figure 10: Global: Decorative Coatings (Waterborne Coatings) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Decorative Coatings (Waterborne Coatings) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Decorative Coatings (Solvent-borne Coatings) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Decorative Coatings (Solvent-borne Coatings) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Decorative Coatings (Powder Coatings) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Decorative Coatings (Powder Coatings) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Decorative Coatings (Primer) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Decorative Coatings (Primer) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Decorative Coatings (Enamel) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Decorative Coatings (Enamel) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Decorative Coatings (Emulsions) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Decorative Coatings (Emulsions) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Decorative Coatings (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Decorative Coatings (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Decorative Coatings (Acrylic) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Decorative Coatings (Acrylic) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Decorative Coatings (Polyurethane) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Decorative Coatings (Polyurethane) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Decorative Coatings (Alkyd) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Decorative Coatings (Alkyd) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Decorative Coatings (Vinyl) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Decorative Coatings (Vinyl) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Global: Decorative Coatings (Epoxy) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Global: Decorative Coatings (Epoxy) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Global: Decorative Coatings (Other Resin Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Global: Decorative Coatings (Other Resin Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Global: Decorative Coatings (Interior) Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Global: Decorative Coatings (Interior) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Global: Decorative Coatings (Exterior) Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Global: Decorative Coatings (Exterior) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Global: Decorative Coatings (Residential) Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Global: Decorative Coatings (Residential) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Global: Decorative Coatings (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Global: Decorative Coatings (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: North America: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: North America: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: United States: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: United States: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Canada: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Canada: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Asia-Pacific: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Asia-Pacific: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: China: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: China: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Japan: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Japan: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: India: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: India: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: South Korea: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: South Korea: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Australia: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Australia: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Indonesia: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Indonesia: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Others: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Others: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Europe: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Europe: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Germany: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Germany: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: France: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: France: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: United Kingdom: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: United Kingdom: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Italy: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Italy: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Spain: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Spain: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Russia: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Russia: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 80: Others: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 81: Others: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 82: Latin America: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 83: Latin America: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 84: Brazil: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 85: Brazil: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Mexico: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 87: Mexico: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 88: Others: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 89: Others: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 90: Middle East and Africa: Decorative Coatings Market: Sales Value (in Million US$), 2018 & 2023
Figure 91: Middle East and Africa: Decorative Coatings Market: Breakup by Country (in %), 2023
Figure 92: Middle East and Africa: Decorative Coatings Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 93: Global: Decorative Coatings Industry: SWOT Analysis
Figure 94: Global: Decorative Coatings Industry: Value Chain Analysis
Figure 95: Global: Decorative Coatings Industry: Porter's Five Forces Analysis


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