CompetitiveWatch 2014: Bayer - Technological Know-How, Marketing Tactics and Strategic Directions in the Global Agrochemical Market
This new report from VPG provides strategic assessment of Bayer's technological know-how, marketing tactics and strategic directions in the global agrochemical market.
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION