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Automotive Film Market Analysis By Product (Tinting Films, Paint Protection Films, NVH Film Laminates, Wrap Films), By Application (Interior, Exterior), By Function (Protection, NVH), By Channel (OEM, Aftermarket), And Segment Forecasts, 2011 - 2021

July 2017 | 165 pages | ID: A98583FE388EN
Grand View Research, Inc.

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The global automotive film market is expected to reach USD 10.13 billion by 2021, according to a new report by Grand View Research, Inc. The growing demand for automotive film in exterior and interior applications is expected to drive market growth

The industry is expected to grow on account of the demand for films in for interior and exterior protection of the vehicle. The increasing demand for paint protection films and NVH films for the smooth functioning of the vehicle is expected to drive growth over the forecast period.

The industry growth is majorly driven by the rapid increase in the demand for automotive wraps to enhance the aesthetic value of the vehicles. Furthermore, reduction in the maintenance cost of vehicles owing to the protective characteristics offered by the wraps is expected to drive market growth.

Increasing purchasing power of consumers coupled with technological advancements, such as the advent of the bio-based polyester film is expected to fuel market growth. Growing consumer awareness regarding the benefits of these products along with the recovery of the automotive industry is anticipated to aid their consumption in the global market.

The cost benefit ratio is expected to drive demand owing to the ability of the product to sustain extreme conditions. Stringent regulations associated with thermoplastic urethane polymer, which serves as a major raw material in paint protection film manufacturing is expected to hamper market growth over the forecast period.

Further key findings from the report suggest:
  • Paint protection films are expected to grow at a CAGR of 5.4% from 2017 to 2021on account of increasing awareness among the consumers coupled with reducing price of the product across the regions
  • Interior application of the products accounted for USD 3.12 billion in 2016 on account of the growing demand for tinting films in developed economies. In addition, utilization of NVH laminates in vehicle doors is expected to aid application growth.
  • Protective Automotive film are expected to grow at a CAGR of 12.0% over the forecast period on account of the rapid growth in the demand for paint protection sheets installed with the intent to protect exterior auto-body paint from dust and scratches
  • Aftermarket accounted for majority of the share as compared to its counterpart as Automotive film including wrap, paint protection and tinting are predominantly installed through aftermarket channel owing to the low cost associated with the products
  • Asia Pacific is expected to witness the fastest growth in terms of revenue as growing demand for vehicles in developing economies including India & China has bolstered the demand for automotive wraps, paint protective products and NVH film laminates
  • The industry is fragmented with major players operating globally. 3M and Avery Dennison accounted for a significant share of the market owing to established business in the automotive industry.
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Research methodology
1.2 Research scope & assumptions
1.3 List of Data Sources

CHAPTER 2 MARKET SNAPSHOT

2.1 Market snapshot

CHAPTER 3 MARKET VARIABLES, TRENDS & SCOPE

3.1 Automotive film - Market segmentation& scope
3.2 Raw Materials Analysis
  3.2.1 Polyvinyl chloride (PVC)
3.3 Technology Overview
  3.3.1 Automotive Wrap Films
    3.3.1.1 Production of Vinyl Sheets
      3.3.1.1.1 Cast Films
      3.3.1.1.2 Calendered Films
    3.3.1.2 Creating Vehicle Wraps
  3.3.2 NVH Materials
    3.3.2.1 Thermoforming
3.4 Automotive Film - Market dynamics
  3.4.1 Tinting films - Market dynamics
  3.4.2 Paint protection films - Market dynamics
  3.4.3 NVH film laminates - Market dynamics
  3.4.4 Wrap films - Market dynamics
  3.4.5 Market driver analysis
    3.4.5.1 Growing demand for mobile advertising
    3.4.5.2 Increasing consumer awareness
    3.4.5.3 Increasing demand for passenger vehicles
    3.4.5.4 Changing consumer preference towards ride quality and comfort
  3.4.6 Market restraint analysis
    3.4.6.1 High installation cost
    3.4.6.2 Limitations on visible light transmission
      3.4.6.2.1 Laws for front windows
      3.4.6.2.2 Laws for rear windows
3.5 Tinting films market - PESTEL Analysis
3.6 Paint protection films market - PESTEL Analysis
3.7 NVH film laminates market - PESTEL Analysis
3.8 Wrap films market - PESTEL Analysis
3.9 Tinting films market analysis - Porter’s
3.10 Paint protection films market - Porter’s
3.11 NVH film laminates market analysis - Porter’s
3.12 Wrap films market analysis - Porter’s
3.13 Profit Margin Analysis
  3.13.1 Major Suppliers

CHAPTER 4 AUTOMOTIVE FILM MARKET: PRODUCT ESTIMATES & TREND ANALYSIS

4.1 Automotive film market: Product movement analysis
4.2 Tinting films
  4.2.1 Tinting films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
4.3 Paint protection films
  4.3.1 Paint protection films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
4.4 NVH film laminates
  4.4.1 NVH film laminates market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
4.5 Wrap films
  4.5.1 Wrap films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)

CHAPTER 5 AUTOMOTIVE FILM MARKET: APPLICATION ESTIMATES & TREND ANALYSIS

5.1 Automotive film market: Application movement analysis
5.2 Interior
  5.2.1 Automotive film market estimates and forecast in interior applications, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
5.3 Exterior
  5.3.1 Automotive film market estimates and forecast in exterior applications, 2011 - 2021 (‘000 Sq. Meters) (USD Million)

CHAPTER 6 AUTOMOTIVE FILM MARKET: FUNCTION ESTIMATES & TREND ANALYSIS

6.1 Automotive film market: Function movement analysis
6.2 Protection
  6.2.1 Automotive film market estimates and forecast in protection, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
6.3 NVH
  6.3.1 Automotive film market estimates and forecast in NVH, 2011 - 2021 (‘000 Sq. Meters) (USD Million)

CHAPTER 7 AUTOMOTIVE FILM MARKET: CHANNEL ESTIMATES & TREND ANALYSIS

7.1 Automotive film market: Channel movement analysis
7.2 Original Equipment Manufacturers (OEMs)
  7.2.1 Automotive film OEM market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
7.3 Aftermarket
  7.3.1 Automotive film aftermarket estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)

CHAPTER 8 AUTOMOTIVE FILM MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

8.1 Regional Movement Analysis & Market Share, 2016 & 2021
8.2 North America
  8.2.1 North America automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
  8.2.2 North America automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
  8.2.3 North America automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
  8.2.4 North America automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
  8.2.5 U.S.
    8.2.5.1 U.S. automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
    8.2.5.2 U.S. automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
    8.2.5.3 U.S. automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
    8.2.5.4 U.S. automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
8.3 Europe
  8.3.1 Europe automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
  8.3.2 Europe automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
  8.3.3 Europe automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
  8.3.4 Europe automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
8.4 Asia Pacific
  8.4.1 Asia Pacific automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
  8.4.2 Asia Pacific automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
  8.4.3 Asia Pacific automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
  8.4.4 Asia Pacific automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
  8.4.5 China
    8.4.5.1 China automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
    8.4.5.2 China automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
    8.4.5.3 China automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
    8.4.5.4 China automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
  8.4.6 India
    8.4.6.1 India automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
    8.4.6.2 India automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
    8.4.6.3 India automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
    8.4.6.4 India automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
  8.4.7 Japan & Korea
    8.4.7.1 Japan & Korea automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
    8.4.7.2 Japan & Korea automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
    8.4.7.3 Japan & Korea automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
    8.4.7.4 Japan & Korea automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)
8.5 Rest of World (RoW)
  8.5.1 Rest of World automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
  8.5.2 Rest of World automotive film market estimates and forecast, by application (‘000 Sq. Meters) (USD million)
  8.5.3 Rest of World automotive film market estimates and forecast, by function (‘000 Sq. Meters) (USD million)
  8.5.4 Rest of World automotive film market estimates and forecast, by channel (‘000 Sq. Meters) (USD million)

CHAPTER 9. COMPETITIVE LANDSCAPE

9.1. Vendor Landscape
9.2. Competitive Environment
9.3. Competitive Market Positioning
9.4. Market participation categorization

CHAPTER 10. COMPANY PROFILES

10.1. 3M
  10.1.1. Company Overview
  10.1.2. Financial Performance
  10.1.3. Product Benchmarking
  10.1.4. Strategic Initiatives
10.2. Hexis S.A.
  10.2.1. Company Overview
  10.2.2. Financial Performance
  10.2.3. Product Benchmarking
  10.2.4. Strategic Initiatives
10.3. Avery Dennison
  10.3.1. Company Overview
  10.3.2. Financial Performance
  10.3.3. Product Benchmarking
  10.3.4. Strategic Initiatives
10.4. SunTek Films
  10.4.1. Company Overview
  10.4.2. Financial Performance
  10.4.3. Product Benchmarking
  10.4.4. Strategic Initiatives
10.5. Eastman Corporation
  10.5.1. Company Overview
  10.5.2. Financial Performance
  10.5.3. Product Benchmarking
  10.5.4. Strategic Initiatives
10.6. Arlon Graphics, LLC
  10.6.1. Company Overview
  10.6.2. Financial Performance
  10.6.3. Product Benchmarking
  10.6.4. Strategic Initiatives
10.7. Material Science Corporation
  10.7.1. Company Overview
  10.7.2. Financial Performance
  10.7.3. Product Benchmarking
  10.7.4. Strategic Initiatives
10.8. Llumar
  10.8.1. Company Overview
  10.8.2. Financial Performance
  10.8.3. Product Benchmarking
  10.8.4. Strategic Initiatives
10.9. DuPont
  10.9.1. Company Overview
  10.9.2. Financial Performance
  10.9.3. Product Benchmarking
  10.9.4. Strategic Initiatives
10.10. Lubrizol
  10.10.1. Company Overview
  10.10.2. Financial Performance
  10.10.3. Product Benchmarking
  10.10.4. Strategic Initiatives
10.11. Kay Premium Marking Films (KPMF)
  10.11.1. Company Overview
  10.11.2. Financial Performance
  10.11.3. Product Benchmarking
  10.11.4. Strategic Initiatives
10.12. Argotec
  10.12.1. Company Overview
  10.12.2. Financial Performance
  10.12.3. Product Benchmarking
  10.12.4. Strategic Initiatives
10.13. Xpel Technologies Corp.
  10.13.1. Company Overview
  10.13.2. Financial Performance
  10.13.3. Product Benchmarking
  10.13.4. Strategic Initiatives
10.14. Paint Shield
  10.14.1. Company Overview
  10.14.2. Financial Performance
  10.14.3. Product Benchmarking
  10.14.4. Strategic Initiatives
10.15. Ritrama S.p.A.
  10.15.1. Company Overview
  10.15.2. Financial Performance
  10.15.3. Product Benchmarking
  10.15.4. Strategic Initiatives
LIST OF TABLES

Table 1 Automotive Wrap Films - Properties
Table 2 Company Profit Margin Range
Table 3 Company Profit Margin Range
Table 4 Company Profit Margin Range
Table 5 Company Profit Margin Range
Table 6 Tinting films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 7 Paint protection films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 8 NVH film laminates market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 9 Wrap films market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 10 Automotive film market estimates and forecast in interior applications, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 11 Automotive film market estimates and forecast in exterior applications, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 12 Automotive film market estimates and forecast in protection, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 13 Automotive film market estimates and forecast in NVH, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 14 Automotive film OEM market estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 15 Automotive film aftermarket estimates and forecast, 2011 - 2021 (‘000 Sq. Meters) (USD Million)
Table 16 North America automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 17 North America automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 18 North America automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 19 North America automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 20 North America automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 21 North America automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 22 North America automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 23 North America automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 24 North America automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 25 U.S. automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 26 U.S. automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 27 U.S. automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 28 U.S. automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 29 U.S. automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 30 U.S. automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 31 U.S. automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 32 U.S. automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 33 U.S. automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 34 Europe automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 35 Europe automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 36 Europe automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 37 Europe automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 38 Europe automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 39 Europe automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 40 Europe automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 41 Europe automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 42 Europe automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 43 Asia Pacific automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 44 Asia Pacific automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 45 Asia Pacific automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 46 Asia Pacific automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 47 Asia Pacific automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 48 Asia Pacific automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 49 Asia Pacific automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 50 Asia Pacific automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 51 Asia Pacific automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 52 China automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 53 China automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 54 China automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 55 China automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 56 China automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 57 China automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 58 China automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 59 China automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 60 China automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 61 India automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 62 India automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 63 India automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 64 India automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 65 India automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 66 India automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 67 India automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 68 India automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 69 India automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 70 Japan & Korea automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 71 Japan & Korea automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 72 Japan & Korea automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 73 Japan & Korea automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 74 Japan & Korea automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 75 Japan & Korea automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 76 Japan & Korea automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 77 Japan & Korea automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 78 Japan & Korea automotive film market revenue, by channel, 2011 - 2021 (USD million)
Table 79 Rest of World automotive film market estimates and forecast, by product (‘000 Sq. Meters) (USD million)
Table 80 Rest of World automotive film market volume, by product, 2011 - 2021 (‘000 Sq. Meters)
Table 81 Rest of World automotive film market revenue, by product, 2011 - 2021 (USD million)
Table 82 Rest of World automotive film market volume, by application, 2011 - 2021 (‘000 Sq. Meters)
Table 83 Rest of World automotive film market revenue, by application, 2011 - 2021 (USD million)
Table 84 Rest of World automotive film market volume, by function, 2011 - 2021 (‘000 Sq. Meters)
Table 85 Rest of World automotive film market revenue, by function, 2011 - 2021 (USD million)
Table 86 Rest of World automotive film market volume, by channel, 2011 - 2021 (‘000 Sq. Meters)
Table 87 Rest of World automotive film market revenue, by channel, 2011 - 2021 (USD million)

LIST OF TABLES

Figure 1 Market summary
Figure 2 Automotive film - Market segmentation & scope
Figure 3 Global PVC production, by region, 2014
Figure 4 Global PVC production capacity, 2007- 2014 (Kilo tons)
Figure 5 Global PVC production, 2009- 2014(Kilo tons)
Figure 6 Global PVC importers, 2014
Figure 7 Global PVC exporters, 2014
Figure 8 Tinting films - Market dynamics
Figure 9 Paint protection films - Market dynamics
Figure 10 NVH laminate films- Market dynamics
Figure 11 Wrap films- Market dynamics
Figure 12 Market driver relevance analysis (Current & future impact)
Figure 13 Advertising cost per thousand impressions, 2015(USD)
Figure 14 Outdoor / Out-of-home advertising, 2015(%)
Figure 15 Global electronic device shipments by segment, 2012 - 2014 (Thousands of Units)
Figure 16 Global smart phone market share and forecast by region, 2013-2018
Figure 17 Car production in Asia
Figure 18 Market restraint relevance analysis (Current & future impact)
Figure 19 PESTEL analysis
Figure 20 PESTEL analysis
Figure 21 PESTEL analysis
Figure 22 PESTEL analysis
Figure 23 Porter’s five forces analysis
Figure 24 Porter’s five forces analysis
Figure 25 Porter’s five forces analysis
Figure 26 Porter’s five forces analysis
Figure 27 Automotive film market: Product movement analysis, 2016 & 2021
Figure 28 Automotive film market: Application movement analysis, 2016 & 2021
Figure 29 Automotive film market: Function movement analysis, 2016 & 2021
Figure 30 Automotive film market: Channel movement analysis, 2016 & 2021
Figure 31 Automotive film market: Regional movement analysis, 2016 & 2021


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