Assessment of China's Market for Waterborne Coatings
BEIJING- September 5, 2011 –The domestic waterborne coatings market in China is valued at approximately USD 2.3 Bn in revenues as of year-end 2010, or roughly 1.2 million tons, according to a recent report by GCiS China Strategic Research.
Acrylic based waterborne coatings make up around 90% of demand in the market. These are being widely used in architectural applications, where consumers are willing to pay a premium for low toxicity paints, and the automotive sector, which is traditionally a key source of acrylic-based coatings demand.
The Chinese government is stepping up its restrictions on coatings with a high volatile organic compound content. This is currently being enforced in consumer facing industries first and is expected to spread to industrial markets in the near future.
In real terms the market grew by approximately 11% in 2010, which is at the upper band of growth the coatings market. Continued adoption, by regulatory-push or quality-pull, will see five year growth continue at this rate.
About the GCIS China Waterborne Coatings Market Study
This GCiS market study draws on a three month, in-depth primary survey of over 70 of the market’s supply side and downstream players. It is essential reading for any professional needing accurate and detailed strategic information of this market. Major areas covered include: market size and shares, five-year projections, market structure, value chains, pricing trends, distribution, consumption, an assessment of key suppliers and more.
Acrylic based waterborne coatings make up around 90% of demand in the market. These are being widely used in architectural applications, where consumers are willing to pay a premium for low toxicity paints, and the automotive sector, which is traditionally a key source of acrylic-based coatings demand.
The Chinese government is stepping up its restrictions on coatings with a high volatile organic compound content. This is currently being enforced in consumer facing industries first and is expected to spread to industrial markets in the near future.
In real terms the market grew by approximately 11% in 2010, which is at the upper band of growth the coatings market. Continued adoption, by regulatory-push or quality-pull, will see five year growth continue at this rate.
About the GCIS China Waterborne Coatings Market Study
This GCiS market study draws on a three month, in-depth primary survey of over 70 of the market’s supply side and downstream players. It is essential reading for any professional needing accurate and detailed strategic information of this market. Major areas covered include: market size and shares, five-year projections, market structure, value chains, pricing trends, distribution, consumption, an assessment of key suppliers and more.
CHAPTER 1: INTRODUCTION
I. INTRODUCTION
Sampling
Figure 1.1: Total Sampling by Target Group
Supplier Sampling
Figure 1.2: Supplier Sample Representation
Methodology: Segmentation of Waterborne Coatings
Channel Player Sampling and Segmentation
II. DEFINITIONS AND PROCESS
Figure 1.3: Glossary of Industry Terms in English and Chinese
Figure 1.4: GCiS Standard China Geographic Segmentation
A Note on China’s Key Industrial Output Areas
Figure 1.5: Overview: The Pearl River Delta
Figure 1.6: Overview: The Yangtze River Delta
Figure 1.7: Overview: The Bohai Rim
CHAPTER 2: TOTAL ANALYSIS
Executive Summary
Figure 2.1: Summary of Key Market Figures- China Market
Figure 2.2: Key Benchmark Data- China Market
Figure 2.3: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers, Inhibitors
Figure 2.4: Drivers and Inhibitors – Chart
Regulatory Factors
Figure 2.5: Main Governmental Regulatory Organs
Figure 2.6: Relevant Non-Governmental Bodies and Associations
Corporate and Regulatory News
Figure 2.7: Recent Local Innovations
Figure 2.8: GCiS China Market Opportunities Assessment (by Market Segment)
Figure 2.9: Market Opportunities for High-end Suppliers by Industry
Figure 2.10: Suppliers Opportunities Ratings, by Industry (1 to 10, with 10 highest)
Figure 2.11: Market Opportunities for High-end Suppliers by Product
Figure 2.12: Suppliers Opportunities Ratings, by Product (1 to 10, with 10 highest)
II. MARKET FIGURES
Key Findings
Market Figures Overview
Figure 2.13: 2010 China Market Breakdown
Figure 2.14: Key Market Figures by Product Segment
Figure 2.15: Market Shares by Revenues- Leaders (2010)
Figure 2.16: 2010 Market Share of Leading Suppliers (Revenue) – Chart
Figure 2.17: Market Shares by Output- Leaders (2010)
Figure 2.18: 2010 Market Share of Leading Suppliers (Output) - Chart
Figure 2.19: 2010 Market Shares by Revenue and Output - Chart
Market Size Breakdown
Figure 2.20: Target Market Size Breakdown
Market Size Breakdown Explained
Revenues by Region
Figure 2.21: 2010 Revenue Breakdown by Region (%)
Figure 2.22: Revenue Breakdown by Region (2010) - Chart
Regional Consumption
Figure 2.23: Regional Consumption by Product Segment
Figure 2.24: Classification of Provinces by Region
Market Size Figures by End-user Industry
Figure 2.25: Market by End-user Industry
Figure 2.26: Market by End-user Industry - Chart
Figure 2.27: Market by Product Segment
Figure 2.28: Market by Product Segment - Chart
Figure 2.29: Revenues by Product Segment and End-user Industry (2010)
Figure 2.30: Pricing Trends – Chart
Growth Rates and Forecast
Figure 2.31: Weighted Growth Rate by Supplier Origin (2010)
Forecast Methodology
Figure 2.32: 2010 to 2015 Market Forecast (Mn RMB)
Figure 2.33: 2010 to 2015 Market Forecast - Chart
Figure 2.34: Historical End-user Industry Revenues (Bn RMB)
III. COMPETITIVE ANALYSIS
Key Findings
Figure 2.35: Market by Foreign / Domestic
Dynamics of this Market
Figure 2.36: Market Shares of by Product and Ownership
Figure 2.37: Market Shares of by Industry and Ownership
Marketing Channels
Figure 2.38: Main Marketing Activities of Suppliers
Figure 2.39: Export Destinations of Selected Suppliers (2010)
Figure 2.40: Domestic v
Qualitative Summary of Suppliers
Five-Forces Analysis
Figure 2.41: Five Forces Analysis
IV. DOWNSTREAM ANALYSIS
Key Findings
Summary of Channel Players
Figure 2.42: Key Data on Leading Distributors
Distributor and Supplier Relationships
Figure 2.43: Key Distributors Listed and Compared
Channel Player Sales
Figure 2.44: Market Flow for - Chart
Market Value Chain
Figure 2.45: China Market Value Chain
Channel Revenues
Figure 2.46: Average Total and Target Revenues in 2010 (Mn RMB)
Figure 2.47: Average Target Revenues in 2010 - Chart
Revenues by Region and Application – Supplier Comparison
Figure 2.48: Percentage of Revenues by Region – Suppliers v
Figure 2.49: Percentage of Revenues by Industry – Suppliers and Channel
Voice of Customer
CHAPTER 3: SEGMENT ANALYSIS
Acrylic Resins
Key Findings
Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier - Acrylic resin
Supplier Overview
Top Suppliers –Acrylic Resins
Figure 3.2: 2010 Market Leaders –Acrylic Resin
Revenue Streams
Figure 3.3: Total Market Revenue Streams –Acrylic Resins
Figure 3.4: Sales Revenues by Region –Acrylic resin
Figure 3.5: Revenues by Region –Acrylic Resins – Chart
Figure 3.6: Sales Revenues by End-User Application –Acrylic resin
Figure 3.7: Alkyd resin 2010 Sales Revenues by End-user Application – Chart
Figure 3.8: Typically Sold Acrylic Resin Details by Supplier
Output vs. Capacity
Figure 3.9: Plant Details by Supplier - Acrylic Resin
Channel and Influencers
Sales Channels - Acrylic resins
Figure 3.10: Market Flow for – Acrylic resins
Figure 3.11: Market Flow for Acrylic resins – Chart
Market Shares
Figure 3.12: 2010 Acrylic Resin Market Shares by Revenue
Figure 3.13: 2010 Market Shares –Acrylic Resin – Chart
Growth and Projections
Figure 3.14: Total Acrylic Market Revenues by Segment (Mn RMB)
Figure 3.15: 2010 - 2015 Market Forecasts (Bn RMB) –Acrylic
Product and Price Comparison
Figure 3.16: Average Pricing - Acrylic resins
Pricing Trends
Figure 3.17: Perceived Pricing Trends –Acrylic resin
Epoxy Resins
Key Findings
Figure 3.18: Revenues, Output, Growth and Pricing by Market Tier
Supplier Overview
Top Suppliers –Epoxy Resins
Figure 3.19: 2010 Market Leaders –Epoxy Resin
Revenue Streams
Figure 3.20: Total Market Revenue Streams –Epoxy Resins
Figure 3.21: Sales Revenues by Region –Epoxy resin
Figure 3.22: Revenues by Region –Epoxy Resins – Chart
Figure 3.23: Sales Revenues by End-User Application –Epoxy resin
Figure 3.24: 2010 Sales Revenues by End-user Application – Chart
Figure 3.25: Typically Sold Epoxy Resin Details by Supplier
Output vs. Capacity
Figure 3.26: Plant Details by Supplier - Epoxy Resin
Channel and Influencers
Sales Channels - Epoxy resins
Figure 3.27: Market Flow for –Epoxy resins
Figure 3.28: Market Flow for Epoxy resins – Chart
Market Shares
Figure 3.29: 2010 Epoxy Resin Market Shares by Revenue
Figure 3.30: 2010 Market Shares –Epoxy Resin – Chart
Growth and Projections
Figure 3.31: Total Epoxy Market Revenues by Segment (Mn RMB)
Figure 3.32: 2010 - 2015 Market Forecasts (Bn RMB) –Epoxy
Product and Price Comparison
Figure 3.33: Average Pricing - Epoxy resins
Pricing Trends
Figure 3.34: Perceived Pricing Trends –Epoxy resin
PU Resins
Key Findings
Figure 3.35: Revenues, Output, Growth and Pricing by Market Tier
Supplier Overview
Top Suppliers – PU Resins
Figure 3.36: 2010 Market Leaders – PU Resin
Revenue Streams
Figure 3.37: Total Market Revenue Streams – PU Resins
Figure 3.38: Sales Revenues by Region – PU resin
Figure 3.39: Revenues by Region – PU Resins – Chart
Figure 3.40: Sales Revenues by End-User Application – PU resin
Figure 3.41: 2010 Sales Revenues by End-user Application – Chart
Figure 3.42: Typically Sold PU Resin Details by Supplier
Output vs. Capacity
Figure 3.43: Plant Details by Supplier - PU Resin
Channel and Influencers
Sales Channels - PU resins
Figure 3.44: Market Flow for –PU resins
Figure 3.45: Market Flow for PU resins – Chart
Market Shares
Figure 3.46: 2010 PU Resin Market Shares by Revenue
Figure 3.47: 2010 Market Shares – PU Resin – Chart
Growth and Projections
Figure 3.48: Total PU Market Revenues by Segment (Mn RMB)
Figure 3.49: 2010 - 2015 Market Forecasts (Bn RMB) – PU
Product and Price Comparison
Figure 3.50: Average Pricing - PU resins
Pricing Trends
Figure 3.51: Perceived Pricing Trends –PU resin
Alkyd Resins
Key Findings
Figure 3.35: Revenues, Output, Growth and Pricing by Market Tier - Alkyd resin
Supplier Overview
Top Suppliers –Alkyd Resins
Figure 3.36: 2010 Market Leaders –Alkyd Resin
Revenue Streams
Figure 3.37: Total Market Revenue Streams –Alkyd Resins
Figure 3.38: Sales Revenues by Region –Alkyd resin
Figure 3.39: Revenues by Region –Alkyd Resins – Chart
Figure 3.40: Sales Revenues by End-User Application –Alkyd resin
Figure 3.41: Alkyd resin 2010 Sales Revenues by End-user Application – Chart
Figure 3.42: Typically Sold Alkyd Resin Details by Supplier
Output vs. Capacity
Figure 3.43: Plant Details by Supplier - Alkyd Resin
Channel and Influencers
Sales Channels - Alkyd resins
Figure 3.44: Market Flow for –Alkyd resins
Figure 3.45: Market Flow for Alkyd resins – Chart
Market Shares
Figure 3.46: 2010 Alkyd Resin Market Shares by Revenue
Figure 3.47: 2010 Market Shares –Alkyd Resin – Chart
Growth and Projections
Figure 3.48: Total Alkyd Market Revenues by Segment (Mn RMB)
Figure 3.49: 2010 - 2015 Market Forecasts (Bn RMB) –Alkyd
Product and Price Comparison
Figure 3.50: Average Pricing - Alkyd resins
Pricing Trends
Figure 3.51: Perceived Pricing Trends –Alkyd resin
APPENDIX I: SUPPLIER PROFILES
APPENDIX II: CHANNEL PROFILES
LIST OF CONTACTS
I. INTRODUCTION
Sampling
Figure 1.1: Total Sampling by Target Group
Supplier Sampling
Figure 1.2: Supplier Sample Representation
Methodology: Segmentation of Waterborne Coatings
Channel Player Sampling and Segmentation
II. DEFINITIONS AND PROCESS
Figure 1.3: Glossary of Industry Terms in English and Chinese
Figure 1.4: GCiS Standard China Geographic Segmentation
A Note on China’s Key Industrial Output Areas
Figure 1.5: Overview: The Pearl River Delta
Figure 1.6: Overview: The Yangtze River Delta
Figure 1.7: Overview: The Bohai Rim
CHAPTER 2: TOTAL ANALYSIS
Executive Summary
Figure 2.1: Summary of Key Market Figures- China Market
Figure 2.2: Key Benchmark Data- China Market
Figure 2.3: Snapshot of Key Market Entry Issues
Key Findings
Market Drivers, Inhibitors
Figure 2.4: Drivers and Inhibitors – Chart
Regulatory Factors
Figure 2.5: Main Governmental Regulatory Organs
Figure 2.6: Relevant Non-Governmental Bodies and Associations
Corporate and Regulatory News
Figure 2.7: Recent Local Innovations
Figure 2.8: GCiS China Market Opportunities Assessment (by Market Segment)
Figure 2.9: Market Opportunities for High-end Suppliers by Industry
Figure 2.10: Suppliers Opportunities Ratings, by Industry (1 to 10, with 10 highest)
Figure 2.11: Market Opportunities for High-end Suppliers by Product
Figure 2.12: Suppliers Opportunities Ratings, by Product (1 to 10, with 10 highest)
II. MARKET FIGURES
Key Findings
Market Figures Overview
Figure 2.13: 2010 China Market Breakdown
Figure 2.14: Key Market Figures by Product Segment
Figure 2.15: Market Shares by Revenues- Leaders (2010)
Figure 2.16: 2010 Market Share of Leading Suppliers (Revenue) – Chart
Figure 2.17: Market Shares by Output- Leaders (2010)
Figure 2.18: 2010 Market Share of Leading Suppliers (Output) - Chart
Figure 2.19: 2010 Market Shares by Revenue and Output - Chart
Market Size Breakdown
Figure 2.20: Target Market Size Breakdown
Market Size Breakdown Explained
Revenues by Region
Figure 2.21: 2010 Revenue Breakdown by Region (%)
Figure 2.22: Revenue Breakdown by Region (2010) - Chart
Regional Consumption
Figure 2.23: Regional Consumption by Product Segment
Figure 2.24: Classification of Provinces by Region
Market Size Figures by End-user Industry
Figure 2.25: Market by End-user Industry
Figure 2.26: Market by End-user Industry - Chart
Figure 2.27: Market by Product Segment
Figure 2.28: Market by Product Segment - Chart
Figure 2.29: Revenues by Product Segment and End-user Industry (2010)
Figure 2.30: Pricing Trends – Chart
Growth Rates and Forecast
Figure 2.31: Weighted Growth Rate by Supplier Origin (2010)
Forecast Methodology
Figure 2.32: 2010 to 2015 Market Forecast (Mn RMB)
Figure 2.33: 2010 to 2015 Market Forecast - Chart
Figure 2.34: Historical End-user Industry Revenues (Bn RMB)
III. COMPETITIVE ANALYSIS
Key Findings
Figure 2.35: Market by Foreign / Domestic
Dynamics of this Market
Figure 2.36: Market Shares of by Product and Ownership
Figure 2.37: Market Shares of by Industry and Ownership
Marketing Channels
Figure 2.38: Main Marketing Activities of Suppliers
Figure 2.39: Export Destinations of Selected Suppliers (2010)
Figure 2.40: Domestic v
Qualitative Summary of Suppliers
Five-Forces Analysis
Figure 2.41: Five Forces Analysis
IV. DOWNSTREAM ANALYSIS
Key Findings
Summary of Channel Players
Figure 2.42: Key Data on Leading Distributors
Distributor and Supplier Relationships
Figure 2.43: Key Distributors Listed and Compared
Channel Player Sales
Figure 2.44: Market Flow for - Chart
Market Value Chain
Figure 2.45: China Market Value Chain
Channel Revenues
Figure 2.46: Average Total and Target Revenues in 2010 (Mn RMB)
Figure 2.47: Average Target Revenues in 2010 - Chart
Revenues by Region and Application – Supplier Comparison
Figure 2.48: Percentage of Revenues by Region – Suppliers v
Figure 2.49: Percentage of Revenues by Industry – Suppliers and Channel
Voice of Customer
CHAPTER 3: SEGMENT ANALYSIS
Acrylic Resins
Key Findings
Figure 3.1: Revenues, Output, Growth and Pricing by Market Tier - Acrylic resin
Supplier Overview
Top Suppliers –Acrylic Resins
Figure 3.2: 2010 Market Leaders –Acrylic Resin
Revenue Streams
Figure 3.3: Total Market Revenue Streams –Acrylic Resins
Figure 3.4: Sales Revenues by Region –Acrylic resin
Figure 3.5: Revenues by Region –Acrylic Resins – Chart
Figure 3.6: Sales Revenues by End-User Application –Acrylic resin
Figure 3.7: Alkyd resin 2010 Sales Revenues by End-user Application – Chart
Figure 3.8: Typically Sold Acrylic Resin Details by Supplier
Output vs. Capacity
Figure 3.9: Plant Details by Supplier - Acrylic Resin
Channel and Influencers
Sales Channels - Acrylic resins
Figure 3.10: Market Flow for – Acrylic resins
Figure 3.11: Market Flow for Acrylic resins – Chart
Market Shares
Figure 3.12: 2010 Acrylic Resin Market Shares by Revenue
Figure 3.13: 2010 Market Shares –Acrylic Resin – Chart
Growth and Projections
Figure 3.14: Total Acrylic Market Revenues by Segment (Mn RMB)
Figure 3.15: 2010 - 2015 Market Forecasts (Bn RMB) –Acrylic
Product and Price Comparison
Figure 3.16: Average Pricing - Acrylic resins
Pricing Trends
Figure 3.17: Perceived Pricing Trends –Acrylic resin
Epoxy Resins
Key Findings
Figure 3.18: Revenues, Output, Growth and Pricing by Market Tier
Supplier Overview
Top Suppliers –Epoxy Resins
Figure 3.19: 2010 Market Leaders –Epoxy Resin
Revenue Streams
Figure 3.20: Total Market Revenue Streams –Epoxy Resins
Figure 3.21: Sales Revenues by Region –Epoxy resin
Figure 3.22: Revenues by Region –Epoxy Resins – Chart
Figure 3.23: Sales Revenues by End-User Application –Epoxy resin
Figure 3.24: 2010 Sales Revenues by End-user Application – Chart
Figure 3.25: Typically Sold Epoxy Resin Details by Supplier
Output vs. Capacity
Figure 3.26: Plant Details by Supplier - Epoxy Resin
Channel and Influencers
Sales Channels - Epoxy resins
Figure 3.27: Market Flow for –Epoxy resins
Figure 3.28: Market Flow for Epoxy resins – Chart
Market Shares
Figure 3.29: 2010 Epoxy Resin Market Shares by Revenue
Figure 3.30: 2010 Market Shares –Epoxy Resin – Chart
Growth and Projections
Figure 3.31: Total Epoxy Market Revenues by Segment (Mn RMB)
Figure 3.32: 2010 - 2015 Market Forecasts (Bn RMB) –Epoxy
Product and Price Comparison
Figure 3.33: Average Pricing - Epoxy resins
Pricing Trends
Figure 3.34: Perceived Pricing Trends –Epoxy resin
PU Resins
Key Findings
Figure 3.35: Revenues, Output, Growth and Pricing by Market Tier
Supplier Overview
Top Suppliers – PU Resins
Figure 3.36: 2010 Market Leaders – PU Resin
Revenue Streams
Figure 3.37: Total Market Revenue Streams – PU Resins
Figure 3.38: Sales Revenues by Region – PU resin
Figure 3.39: Revenues by Region – PU Resins – Chart
Figure 3.40: Sales Revenues by End-User Application – PU resin
Figure 3.41: 2010 Sales Revenues by End-user Application – Chart
Figure 3.42: Typically Sold PU Resin Details by Supplier
Output vs. Capacity
Figure 3.43: Plant Details by Supplier - PU Resin
Channel and Influencers
Sales Channels - PU resins
Figure 3.44: Market Flow for –PU resins
Figure 3.45: Market Flow for PU resins – Chart
Market Shares
Figure 3.46: 2010 PU Resin Market Shares by Revenue
Figure 3.47: 2010 Market Shares – PU Resin – Chart
Growth and Projections
Figure 3.48: Total PU Market Revenues by Segment (Mn RMB)
Figure 3.49: 2010 - 2015 Market Forecasts (Bn RMB) – PU
Product and Price Comparison
Figure 3.50: Average Pricing - PU resins
Pricing Trends
Figure 3.51: Perceived Pricing Trends –PU resin
Alkyd Resins
Key Findings
Figure 3.35: Revenues, Output, Growth and Pricing by Market Tier - Alkyd resin
Supplier Overview
Top Suppliers –Alkyd Resins
Figure 3.36: 2010 Market Leaders –Alkyd Resin
Revenue Streams
Figure 3.37: Total Market Revenue Streams –Alkyd Resins
Figure 3.38: Sales Revenues by Region –Alkyd resin
Figure 3.39: Revenues by Region –Alkyd Resins – Chart
Figure 3.40: Sales Revenues by End-User Application –Alkyd resin
Figure 3.41: Alkyd resin 2010 Sales Revenues by End-user Application – Chart
Figure 3.42: Typically Sold Alkyd Resin Details by Supplier
Output vs. Capacity
Figure 3.43: Plant Details by Supplier - Alkyd Resin
Channel and Influencers
Sales Channels - Alkyd resins
Figure 3.44: Market Flow for –Alkyd resins
Figure 3.45: Market Flow for Alkyd resins – Chart
Market Shares
Figure 3.46: 2010 Alkyd Resin Market Shares by Revenue
Figure 3.47: 2010 Market Shares –Alkyd Resin – Chart
Growth and Projections
Figure 3.48: Total Alkyd Market Revenues by Segment (Mn RMB)
Figure 3.49: 2010 - 2015 Market Forecasts (Bn RMB) –Alkyd
Product and Price Comparison
Figure 3.50: Average Pricing - Alkyd resins
Pricing Trends
Figure 3.51: Perceived Pricing Trends –Alkyd resin
APPENDIX I: SUPPLIER PROFILES
APPENDIX II: CHANNEL PROFILES
LIST OF CONTACTS
