Amphoteric Surfactant Market by Application (Personal Care, Home Care and Industrial & Institutional, Oil Field Chemical, Agriculture Adjuvants), Type (Betaine, Amine Oxide, Amphoacetate, Amphopropionate, Sultaine) - Global Trends & Forecast to 2019
The amphoteric surfactants have the potential to form a negative and positive ionic group. With the changing pH of the system, the net charge of the surfactant changes. Amphoteric surfactants are used in various industries, such as personal care, home care, industrial & institutional (I&I), oil field chemicals, and agriculture adjuvants. Personal care application is the largest consumer of amphoteric surfactants as these surfactants make the products more skin friendly due to greater mildness rendered as compared to other surfactants. Among the other applications, oil field chemicals segment is expected to have a high growth in the future due to its versatile nature.
Different amphoteric surfactants are preferred for one or more applications. The most widely used amphoteric surfactant is betaine. Its low irritation and skin friendly nature, along with low price makes it more preferred than other types. The other types of amphoteric surfactants are amine oxide, amphoacetate, amphopropionate, and sultaine.
The Asia-Pacific region has in recent times taken over the other regions in the amphoteric surfactants market. This has been achieved mainly due to the large population and the growing need of masses to use milder products. Asia-Pacific is followed by North America, Europe, and then the Rest of the World.
The amphoteric surfactants market proves to be highly competitive with several market participants and a few market leaders. The high level of competition between the important players benefits the overall market through new product developments and innovations. The top personal care product manufacturers look for the quality of products and tend to purchase high quality amphoteric surfactants from the key manufacturers.
This report analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies market dynamics, such as drivers, restraints, opportunities, burning issues, and winning imperatives. Amphoteric surfactants market consists of several global and regional companies, such as Evonik (Germany), Solvay (Belgium), AkzoNobel (The Netherlands), Huntsman (U.S.), Stepan (U.S.), and others.
Scope of the report
On the basis of geography:
Different amphoteric surfactants are preferred for one or more applications. The most widely used amphoteric surfactant is betaine. Its low irritation and skin friendly nature, along with low price makes it more preferred than other types. The other types of amphoteric surfactants are amine oxide, amphoacetate, amphopropionate, and sultaine.
The Asia-Pacific region has in recent times taken over the other regions in the amphoteric surfactants market. This has been achieved mainly due to the large population and the growing need of masses to use milder products. Asia-Pacific is followed by North America, Europe, and then the Rest of the World.
The amphoteric surfactants market proves to be highly competitive with several market participants and a few market leaders. The high level of competition between the important players benefits the overall market through new product developments and innovations. The top personal care product manufacturers look for the quality of products and tend to purchase high quality amphoteric surfactants from the key manufacturers.
This report analyzes various marketing trends and establishes the most effective growth strategy in the market. It identifies market dynamics, such as drivers, restraints, opportunities, burning issues, and winning imperatives. Amphoteric surfactants market consists of several global and regional companies, such as Evonik (Germany), Solvay (Belgium), AkzoNobel (The Netherlands), Huntsman (U.S.), Stepan (U.S.), and others.
Scope of the report
On the basis of geography:
- Asia-Pacific
- Europe
- America
- Others
- Betaine
- Amine oxide
- Amphoacetates
- Amphopropionates
- Sultaines
- Personal care
- Home care and I&I
- Oil field chemicals
- Agriculture adjuvants
- Surfactants Market By Product Types [Anionic, Non-Ionic, Cationic, Amphoteric], Substrates [Synthetic/Petrochemical, Bio-Based/ Natural/Green], Geography & Applications – Global Industry Trends And Forecasts To 2017
- Adjuvants Market In Agriculture by Type [Activator (Surfactants, Oils, Ammonium Fertilizer), Utility (Water Conditioners, Drift Control, Compatible, Cidifier/Buffers, Antifoam)], by Application (Herbicides, Fungicides, Insecticides) - Global Trends & Forecasts to 2018
1 INTRODUCTION
1.1 Key Deliverables
1.2 Report Description
1.3 Research Methodology
1.3.1 Assumptions Made For This Report
1.4 Key Questions Answered
2 EXECUTIVE SUMMARY
2.1 Executive Summary
2.2 Industry Snapshot
3 PREMIUM INSIGHTS
3.1 Amphoteric Surfactant Market Share, 2013
3.2 Amphoteric Surfactants Market Trend & Forecast, By Geography
3.3 Amphoteric Surfactant Market Attractiveness, By Type
3.4 Amphoteric Surfactants Market Attractiveness, By Application
3.5 Amphoteric Surfactant Market Attractiveness, By Geography
4 MARKET OVERVIEW
4.1 Introduction
4.2 Supply & Value Chain
4.3 Amphoteric Surfactant Swot Analysis
4.4 Market Dynamics
4.4.1 Drivers
4.4.2 Restraints
4.4.3 Opportunities
4.5 Winning Imperatives
4.6 Burning Issues
4.7 Amphoteric Surfactants Porter’s Five Forces Analysis
4.8 Price Analysis
5 MARKET ASSESSMENT, BY TYPES
5.1 Amphoteric Surfactant Market, By Types
5.1.1 Betaine
5.1.2 Amine Oxide
5.1.3 Amphoacetates
5.1.4 Amphopropionates
5.1.5 Sultaines
6 MARKET ASSESSMENT, BY APPLICATIONS
6.1 Amphoteric Surfactant Market, By Applications
6.1.1 Personal Care
6.1.2 Home Care and I&I
6.1.3 Oil Field Chemicals
6.1.4 Agriculture Adjuvants
7 MARKET ASSESSMENT, BY GEOGRAPHY
7.1 Amphoteric Surfactants Market Trend, By Geography
7.2 Asia-Pacific
7.2.1 Asia-Pacific: Amphoteric Surfactant Market Trend, By Application
7.2.2 Asia-Pacific: Personal Care Market Trend, By Application
7.2.3 Asia-Pacific: Amphoteric Surfactant Market Trend, By Type
7.2.4 Asia-Pacific: Betaine Market Trend, By Type
7.3 North America
7.3.1 North America: Amphoteric Surfactant Market Trend, By Application
7.3.2 North America: Personal Care Market Trend, By Application
7.3.3 North America: Amphoteric Surfactant Market Trend, By Type
7.3.4 North America: Betaine Market Trend, By Type
7.4 Europe
7.4.1 Europe: Amphoteric Surfactant Market Trend, By Application
7.4.2 Europe: Personal Care Market Trend, By Application
7.4.3 Europe: Amphoteric Surfactant Market Trend, By Type
7.4.4 Europe: Betaine Market Trend, By Type
7.5 Rest of The World
7.5.1 ROW: Amphoteric Surfactant Market Trend, By Application
7.5.2 ROW: Personal Care Market Trend, By Application
7.5.3 ROW: Amphoteric Surfactants Market Trend, By Type
7.5.4 ROW: Betaine Market Trend, By Type
8 COMPETITIVE LANDSCAPE
8.1 Introduction
8.2 Market Share Analysis
8.3 Amphoteric Surfactants Market Developments
9 COMPANY PROFILES
9.1 Air Products & Chemicals
9.2 Akzonobel N.V.
9.3 BASF
9.4 Clariant Corporation
9.5 Croda
9.6 Evonik Industries Ag
9.7 Huntsman Corporation
9.8 Lonza Company
9.9 The Lubrizol Corporation
9.10 Oxiteno Sa
9.11 Pilot Chemical
9.12 Solvay
9.13 Stepan Company
1.1 Key Deliverables
1.2 Report Description
1.3 Research Methodology
1.3.1 Assumptions Made For This Report
1.4 Key Questions Answered
2 EXECUTIVE SUMMARY
2.1 Executive Summary
2.2 Industry Snapshot
3 PREMIUM INSIGHTS
3.1 Amphoteric Surfactant Market Share, 2013
3.2 Amphoteric Surfactants Market Trend & Forecast, By Geography
3.3 Amphoteric Surfactant Market Attractiveness, By Type
3.4 Amphoteric Surfactants Market Attractiveness, By Application
3.5 Amphoteric Surfactant Market Attractiveness, By Geography
4 MARKET OVERVIEW
4.1 Introduction
4.2 Supply & Value Chain
4.3 Amphoteric Surfactant Swot Analysis
4.4 Market Dynamics
4.4.1 Drivers
4.4.2 Restraints
4.4.3 Opportunities
4.5 Winning Imperatives
4.6 Burning Issues
4.7 Amphoteric Surfactants Porter’s Five Forces Analysis
4.8 Price Analysis
5 MARKET ASSESSMENT, BY TYPES
5.1 Amphoteric Surfactant Market, By Types
5.1.1 Betaine
5.1.2 Amine Oxide
5.1.3 Amphoacetates
5.1.4 Amphopropionates
5.1.5 Sultaines
6 MARKET ASSESSMENT, BY APPLICATIONS
6.1 Amphoteric Surfactant Market, By Applications
6.1.1 Personal Care
6.1.2 Home Care and I&I
6.1.3 Oil Field Chemicals
6.1.4 Agriculture Adjuvants
7 MARKET ASSESSMENT, BY GEOGRAPHY
7.1 Amphoteric Surfactants Market Trend, By Geography
7.2 Asia-Pacific
7.2.1 Asia-Pacific: Amphoteric Surfactant Market Trend, By Application
7.2.2 Asia-Pacific: Personal Care Market Trend, By Application
7.2.3 Asia-Pacific: Amphoteric Surfactant Market Trend, By Type
7.2.4 Asia-Pacific: Betaine Market Trend, By Type
7.3 North America
7.3.1 North America: Amphoteric Surfactant Market Trend, By Application
7.3.2 North America: Personal Care Market Trend, By Application
7.3.3 North America: Amphoteric Surfactant Market Trend, By Type
7.3.4 North America: Betaine Market Trend, By Type
7.4 Europe
7.4.1 Europe: Amphoteric Surfactant Market Trend, By Application
7.4.2 Europe: Personal Care Market Trend, By Application
7.4.3 Europe: Amphoteric Surfactant Market Trend, By Type
7.4.4 Europe: Betaine Market Trend, By Type
7.5 Rest of The World
7.5.1 ROW: Amphoteric Surfactant Market Trend, By Application
7.5.2 ROW: Personal Care Market Trend, By Application
7.5.3 ROW: Amphoteric Surfactants Market Trend, By Type
7.5.4 ROW: Betaine Market Trend, By Type
8 COMPETITIVE LANDSCAPE
8.1 Introduction
8.2 Market Share Analysis
8.3 Amphoteric Surfactants Market Developments
9 COMPANY PROFILES
9.1 Air Products & Chemicals
9.2 Akzonobel N.V.
9.3 BASF
9.4 Clariant Corporation
9.5 Croda
9.6 Evonik Industries Ag
9.7 Huntsman Corporation
9.8 Lonza Company
9.9 The Lubrizol Corporation
9.10 Oxiteno Sa
9.11 Pilot Chemical
9.12 Solvay
9.13 Stepan Company
LIST OF TABLES
Table 1 Amphoteric Surfactant Prices ($/KT)
Table 2 Amphoteric Surfactants Market Size, By Type, 2012-2019 (KT)
Table 3 Amphoteric Surfactant Market Size, By Type, 2012-2019 ($Million)
Table 4 Betaine Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 5 Betaine Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 6 Amine Oxide Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 7 Amine Oxide Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 8 Amphoacetates Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 9 Amphoacetates Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 10 Amphopropionates Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 11 Amphopropionates Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 12 Sultaines Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 13 Sultaines Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 14 Amphoteric Surfactants Mapping - Type & Application
Table 15 Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 16 Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 17 Personal Care Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 18 Personal Care Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 19 Home Care and I&I Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 20 Home Care and I&I Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 21 Oil Field Chemicals Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 22 Oil Field Chemicals Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 23 Agriculture Adjuvants Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 24 Agriculture Adjuvants Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 25 Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 26 Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 27 Asia-Pacific : Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 28 Asia-Pacific: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 29 Asia-Pacific: Personal Care Amphoteric Surfactants Market Size (Volume), By Application, 2012-2019 (KT)
Table 30 Asia-Pacific: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 31 Asia-Pacific: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 32 Asia-Pacific: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2014-2019
Table 33 North America : Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 34 North America: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 35 North America: Personal Care Market Size (Volume), By Application, 2012-2019 (KT)
Table 36 North America: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 37 North America: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 38 North America: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2012-2019
Table 39 Europe: Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 40 Europe: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 41 Europe: Personal Care Market Size (Volume), By Application, 2012-2019 (KT)
Table 42 Europe: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 43 Europe: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 44 Europe: Betaine Amphoteric Surfactants Market Share (Volume), By Type, 2014-2019
Table 45 ROW: Amphoteric Surfactants Market Size, By Application, 2012-2019 (KT)
Table 46 ROW: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 47 ROW: Personal Care Market Size, By Application, 2012-2019 (KT)
Table 48 ROW: Amphoteric Surfactants Market Size, By Type, 2012-2019 (KT)
Table 49 ROW: Amphoteric Surfactants Market Size, By Type, 2012-2019 ($Million)
Table 50 ROW: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2012-2019
Table 51 Companies Mapped With Applications
Table 52 Company Mapped With Type of Amphoteric Surfactants
Table 53 Important Mergers/Acquisitions, 2006 – 2011
Table 54 Air Products: Product & Its Application
Table 55 Akzonobel: Product & Its Application
Table 56 BASF: Product & Its Application
Table 57 Clariant: Product & Its Application
Table 58 Croda: Product & Its Application
Table 59 Evonik: Product & Its Application
Table 60 Huntsman: Product & Its Application
Table 61 Lonza: Product & Its Application
Table 62 Lubrizol: Product & Its Application
Table 63 Oxiteno: Product & Its Application
Table 64 Pilot: Product & Its Application
Table 65 Solvay: Product & Its Application
Table 66 Stepan: Product & Its Application
Table 67 N.A. Amphoteric Surfactants Prices ($/KT)
Table 68 APAC Amphoteric Surfactants Prices ($/KT)
Table 69 Europe Amphoteric Surfactants Prices ($/KT)
Table 70 ROW Amphoteric Surfactants Prices ($/KT)
Table 1 Amphoteric Surfactant Prices ($/KT)
Table 2 Amphoteric Surfactants Market Size, By Type, 2012-2019 (KT)
Table 3 Amphoteric Surfactant Market Size, By Type, 2012-2019 ($Million)
Table 4 Betaine Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 5 Betaine Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 6 Amine Oxide Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 7 Amine Oxide Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 8 Amphoacetates Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 9 Amphoacetates Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 10 Amphopropionates Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 11 Amphopropionates Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 12 Sultaines Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 13 Sultaines Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 14 Amphoteric Surfactants Mapping - Type & Application
Table 15 Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 16 Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 17 Personal Care Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 18 Personal Care Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 19 Home Care and I&I Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 20 Home Care and I&I Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 21 Oil Field Chemicals Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 22 Oil Field Chemicals Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 23 Agriculture Adjuvants Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 24 Agriculture Adjuvants Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 25 Amphoteric Surfactant Market Size, By Geography, 2012-2019 (KT)
Table 26 Amphoteric Surfactants Market Size, By Geography, 2012-2019 ($Million)
Table 27 Asia-Pacific : Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 28 Asia-Pacific: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 29 Asia-Pacific: Personal Care Amphoteric Surfactants Market Size (Volume), By Application, 2012-2019 (KT)
Table 30 Asia-Pacific: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 31 Asia-Pacific: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 32 Asia-Pacific: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2014-2019
Table 33 North America : Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 34 North America: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 35 North America: Personal Care Market Size (Volume), By Application, 2012-2019 (KT)
Table 36 North America: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 37 North America: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 38 North America: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2012-2019
Table 39 Europe: Amphoteric Surfactant Market Size, By Application, 2012-2019 (KT)
Table 40 Europe: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 41 Europe: Personal Care Market Size (Volume), By Application, 2012-2019 (KT)
Table 42 Europe: Amphoteric Surfactant Market Size, By Type, 2012-2019 (KT)
Table 43 Europe: Amphoteric Surfactants Market Size, By Type, 2012-2019 (Million)
Table 44 Europe: Betaine Amphoteric Surfactants Market Share (Volume), By Type, 2014-2019
Table 45 ROW: Amphoteric Surfactants Market Size, By Application, 2012-2019 (KT)
Table 46 ROW: Amphoteric Surfactants Market Size, By Application, 2012-2019 ($Million)
Table 47 ROW: Personal Care Market Size, By Application, 2012-2019 (KT)
Table 48 ROW: Amphoteric Surfactants Market Size, By Type, 2012-2019 (KT)
Table 49 ROW: Amphoteric Surfactants Market Size, By Type, 2012-2019 ($Million)
Table 50 ROW: Betaine Amphoteric Surfactants Market Size (Volume), By Type, 2012-2019
Table 51 Companies Mapped With Applications
Table 52 Company Mapped With Type of Amphoteric Surfactants
Table 53 Important Mergers/Acquisitions, 2006 – 2011
Table 54 Air Products: Product & Its Application
Table 55 Akzonobel: Product & Its Application
Table 56 BASF: Product & Its Application
Table 57 Clariant: Product & Its Application
Table 58 Croda: Product & Its Application
Table 59 Evonik: Product & Its Application
Table 60 Huntsman: Product & Its Application
Table 61 Lonza: Product & Its Application
Table 62 Lubrizol: Product & Its Application
Table 63 Oxiteno: Product & Its Application
Table 64 Pilot: Product & Its Application
Table 65 Solvay: Product & Its Application
Table 66 Stepan: Product & Its Application
Table 67 N.A. Amphoteric Surfactants Prices ($/KT)
Table 68 APAC Amphoteric Surfactants Prices ($/KT)
Table 69 Europe Amphoteric Surfactants Prices ($/KT)
Table 70 ROW Amphoteric Surfactants Prices ($/KT)
- The winning imperatives are the strategies that are most commonly followed by market participants in order to grow and sustain their market share. The companies in the specialty surfactants market, which include amphoteric surfactants, are looking to capture the growing market demand through expansion of their manufacturing facilities .
- Mergers & acquisitions and capacity expansion are found to be important strategies followed by top players in specialty surfactants (including amphoteric surfactants) market. The companies are entering into distribution agreements for better market penetration in new regions.
- The market for betaine is consolidated both on demand and supply side. The prices of betaine and other coconut derived amphoteric surfactants (coco amphoacetates, cocamidopropylamine oxide, and others) are directly related to the prices of their raw materials, i.e., coconut oil prices. Coconut oil prices have been decreasing from 2011 after experiencing a peak in the same year. This brought down the prices of betaine and other coconut derived amphoteric surfactants.
- However, due to the recent typhoon “Haiyan” in the Philippines, the coconut oil prices are expected to increase in the near future, increasing the coco-based amphoteric surfactants price in 2014. This is anticipated to decrease gradually by 2018, as per the industry experts .
- Betaine being an important ingredient in shampoo and other personal care products, is traded in bulk with long term contracts by the consumers. Top three consumers, i.e., L’Oreal, P&G, and Unilever procure significant share in the global market. This gives leverage to the top notch consumers to put pressure on manufacturers over prices while maintaining the required quality.
- The personal care segment accounted for the largest share, both in terms of volume and value, of the total amphoteric surfactants market in 2013, and is projected to grow at a CAGR of XX% and XX% by volume and value respectively, from 2014 to 2019
- Asia-Pacific holds the largest share of the amphoteric surfactants application in the personal care industry, and is estimated to reach XX KT and $XX million by 2019, at a CAGR of XX% and XX% by volume and value, respectively.
- Personal care industry’s high performance and durability demand are met by amphoteric surfactants because of its mildness. It is mainly used in skin care, hair care, and body/hand wash.