2016-2020 Competitive Intelligence: Firmenich: in the Global Flavor and Fragrance Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

March 2016 | 36 pages | ID: 22BBC4852EEEN
Venture Planning Group

Abstracts

This new report from VPGMarketResearch provides insightful analysis of Firmenich capabilities, goals and strategies in the global flavor and fragrance market. The report presents a worldwide strategic overview of the flavor and fragrance market, including:

Review of major geographic regions (USA, Europe, Asia).

Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).

Five-year sales forecasts by product category and geographic region.

The analysis of Firmenich includes:

• Major products and services, including fragrances (fine, technical), flavors, aroma chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others.
• Know-how in chemical technology, biotechnology, aromacology and related fields.
• Sales force in the U.S., and other international markets.
• Major sales office locations.
• Distribution strategies.
• Major promotional tactics.
• Business goals and strategies, including internal expansion, acquisitions, and divestitures.
• Specific business, new product development and marketing objectives and strategies.
• Major strengths and weaknesses.
• Anticipated acquisitions, joint ventures and divestitures.

Contains 36 pages 2 tables

Contents

I. THE BIMODAL TREND

II. CONSOLIDATION

III. MAJOR GEOGRAPHIC REGIONS

IV. MAJOR PRODUCT CATEGORIES

A. Flavors
  1. Beverages/Juices
  2. Reaction Flavors
  3. Sweets
  4. Savory
  5. Enzymes
  6. Tobacco
  7. Pharmaceuticals
  8. Others
B. Fragrances
  1. Detergents and Soaps
  2. Fine Fragrances
  3. Cosmetics
  4. Household Products
  5. Other
C. Aroma Chemicals
  1. Synthetic Fragrance Chemicals
  2. Synthetic Flavor Chemicals
D. Essential Oils
E. Strategic Directions
  Business goals and strategies, including internal expansion, acquisitions, and divestitures.
  Specific business, new product development and marketing objectives and strategies.
  Major strengths and weaknesses.
  Anticipated acquisitions, joint ventures and divestitures.
F. Marketing Tactics
  Sales force estimates by country
  Major sales office locations
  Distribution strategies
  Promotional tactics.
G. Technological KnowHow
  Products and services, including fragrances (fine, technical), flavors, aroma chemicals (highvolume standard products, highvolume specialties, lowvolume specialties), essential oils, and others
  Knowhow in chemical technology, biotechnology, aromacology and related fields.

List Of Tables

LIST OF TABLES

Table 1: World Flavor and Fragrance Market Forecast by Geographic Region
Table 2: World Flavor and Fragrance Market Forecast by Product Category