2016 Competitive Intelligence: Marketing Strategies of Global Paint and Coatings Companies

October 2015 | 60 pages | ID: 255342E185DEN
Venture Planning Group

Abstracts

This new report from VPGMarketResearch.com provides analysis of the marketing strategies of global paint and coatings companies. The report presents:

• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

The companies analyzed in the report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

Contains 60 pages

Contents

1. AKZONOBEL

2. BASF

3. DUPONT

4. HENKEL

5. KANSAI

6. NIPPON PAINT

7. PPG

8. RPM

9. SHERWIN-WILLIAMS

10. VALSPAR

FOR EACH COMPANY, THE REPORT PROVIDES:

Promotional tactics.
Distribution approaches.
Product service and support.
Customer relations