Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy

July 2019 | 110 pages | ID: S369C798801EN
GMD Research

Abstracts

Southeast Asia digital advertising market is expected to grow by 13.93% and reach $15.35 billion by 2026, representing the fastest growing regional market in the world.

Highlighted with 33 tables and 44 figures, this 110-page report “Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire Southeast Asia digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of Southeast Asia market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Southeast Asia digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Geography.

Based on platform, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others

Based on ad format, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
• Others

Based on industrial vertical, the Southeast Asia market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following national/local markets are fully investigated:

• Indonesia
• Thailand
• Philippines
• Malaysia
• Singapore
• Vietnam
• Taiwan
• Rest of SEA

For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in Southeast Asia digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

• Alibaba
• Amazon
• Apple Inc.
• Applovin Corporation
• Baidu
• Facebook Inc.
• Google, Inc.
• Microsoft Corporation
• Nokia
• Sina
• Tencent
• Twitter
• Verizon
• Yahoo! Inc.

(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND QUALITATIVE ANALYSIS

2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF SOUTHEAST ASIA MARKET BY PLATFORM

3.1 Market Overview by Platform
3.2 Southeast Asia Mobile Advertising Market 2015-2026
3.3 Southeast Asia Desktop Advertising Market 2015-2026
3.4 Southeast Asia Market of Digital Advertising via Other Digital Platforms 2015-2026

4 SEGMENTATION OF SOUTHEAST ASIA MARKET BY AD FORMAT

4.1 Market Overview by Ad Format
4.2 Southeast Asia Digital Display Ad Market 2015-2026
4.3 Southeast Asia Internet Paid Search Ad Market 2015-2026
4.4 Southeast Asia Social Media Ad Market 2015-2026
4.5 Southeast Asia Online Video Ad Market 2015-2026
4.6 Southeast Asia Market of Other Digital Ad Formats 2015-2026

5 SEGMENTATION OF SOUTHEAST ASIA MARKET BY INDUSTRY VERTICAL

5.1 Market Overview by Industry Vertical
5.2 Southeast Asia Digital Advertising Market for Media and Entertainment 2015-2026
5.3 Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026
5.4 Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026
5.5 Southeast Asia Digital Advertising Market for Telecommunication IT Sector 2015-2026
5.6 Southeast Asia Digital Advertising Market for Travel Industry 2015-2026
5.7 Southeast Asia Digital Advertising Market for Healthcare Sector 2015-2026
5.8 Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain 2015-2026
5.9 Southeast Asia Digital Advertising Market for Transportation and Logistics 2015-2026
5.10 Southeast Asia Digital Advertising Market for Energy, Power, and Utilities 2015-2026
5.11 Southeast Asia Digital Advertising Market for Other Industries 2015-2026

6 SOUTHEAST ASIA MARKET 2015-2026 BY COUNTRY/REGION

6.1 Overview of Southeast Asia Market
6.2 Indonesia
6.3 Thailand
6.4 Philippines
6.5 Malaysia
6.6 Singapore
6.7 Vietnam
6.8 Taiwan
6.9 Rest of Southeast Asia Region

7 COMPETITIVE LANDSCAPE

7.1 Overview of Key Vendors
7.2 Company Profiles

8 INVESTING IN SOUTHEAST ASIA MARKET: RISK ASSESSMENT AND MANAGEMENT

8.1 Risk Evaluation of Southeast Asia Market
8.2 Critical Success Factors (CSFs)
RELATED REPORTS AND PRODUCTS

12. LIST OF TABLES:

Table 1. Snapshot of Southeast Asia Digital Advertising Market, 2018-2026
Table 2. Main Product Trends and Market Opportunities in Southeast Asia Digital Advertising Market
Table 3. Southeast Asia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 4. Southeast Asia Mobile Advertising Market by Channel, 2015-2026, $ mn
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue
Table 6. Southeast Asia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 7. Southeast Asia Display Digital Ad Market by Purchase Method, 2015-2026, $ mn
Table 8. Southeast Asia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 9. Southeast Asia Digital Advertising Market by Country/Region, 2015-2026, $ mn
Table 10. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 11. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 12. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 13. Thailand Digital Advertising Market by Platform, 2015-2026, $ mn
Table 14. Thailand Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 15. Thailand Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 16. Philippines Digital Advertising Market by Platform, 2015-2026, $ mn
Table 17. Philippines Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 18. Philippines Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 19. Malaysia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 20. Malaysia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 21. Malaysia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 22. Singapore Digital Advertising Market by Platform, 2015-2026, $ mn
Table 23. Singapore Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 24. Singapore Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 25. Vietnam Digital Advertising Market by Platform, 2015-2026, $ mn
Table 26. Vietnam Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 27. Vietnam Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 28. Taiwan Digital Advertising Market by Platform, 2015-2026, $ mn
Table 29. Taiwan Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 30. Taiwan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 31. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue
Table 32. Risk Evaluation for Investing in Southeast Asia Market, 2018-2026
Table 33. Critical Success Factors and Key Takeaways

12. LIST OF FIGURES:

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Southeast Asia Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026
Figure 4. Southeast Asia Digital Advertising Market by Revenue, 2015-2026, $ mn
Figure 5. Primary Drivers and Impact Factors of Southeast Asia Digital Advertising Market
Figure 6. Primary Restraints and Impact Factors of Southeast Asia Digital Advertising Market
Figure 7. Porter’s Fiver Forces Analysis of Southeast Asia Digital Advertising Market
Figure 8. Breakdown of Southeast Asia Digital Advertising Market by Platform, 2018-2026, % of Revenue
Figure 9. Contribution to Southeast Asia 2019-2026 Cumulative Revenue by Platform, Value ($ mn) and Share (%)
Figure 10. Southeast Asia Mobile Advertising Market, 2015-2026, $ mn
Figure 11. Mobile Internet Users, 2018-2022, billion
Figure 12. Comparison of Mobile Web and Mobile In-App
Figure 13. Southeast Asia Desktop Advertising Market, 2015-2026, $ mn
Figure 14. Southeast Asia Market of Digital Advertising via Other Platforms, 2015-2026, $ mn
Figure 15. Breakdown of Southeast Asia Digital Advertising Market by Ad Format, 2018-2026, % of Revenue
Figure 16. Contribution to Southeast Asia 2019-2026 Cumulative Revenue by Ad Format, Value ($ mn) and Share (%)
Figure 17. Southeast Asia Digital Display Ad Market, 2015-2026, $ mn
Figure 18. Southeast Asia Internet Paid Search Advertising Market, 2015-2026, $ mn
Figure 19. Southeast Asia Social Media Advertising Market, 2015-2026, $ mn
Figure 20. Southeast Asia Online Video Advertising Market, 2015-2026, $ mn
Figure 21. Southeast Asia Market of Other Digital Ad Formats, 2015-2026, $ mn
Figure 22. Breakdown of Southeast Asia Digital Advertising Market by Industry Vertical, 2018-2026, % of Revenue
Figure 23. Contribution to Southeast Asia 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%)
Figure 24. Southeast Asia Digital Advertising Market for Media and Entertainment, 2015-2026, $ mn
Figure 25. Southeast Asia Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ mn
Figure 26. Southeast Asia Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ mn
Figure 27. Southeast Asia Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ mn
Figure 28. Southeast Asia Digital Advertising Market for Travel Industry, 2015-2026, $ mn
Figure 29. Southeast Asia Digital Advertising Market for Healthcare Sector, 2015-2026, $ mn
Figure 30. Southeast Asia Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ mn
Figure 31. Southeast Asia Digital Advertising Market for Transportation and Logistics, 2015-2026, $ mn
Figure 32. Southeast Asia Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ mn
Figure 33. Southeast Asia Digital Advertising Market for Other Industries, 2015-2026, $ mn
Figure 34. Breakdown of Southeast Asia Digital Advertising Market by Country/Region, 2018 and 2026, % of Revenue
Figure 35. Contribution to Southeast Asia 2019-2026 Cumulative Revenue by Country/Region, Value ($ mn) and Share (%)
Figure 36. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn
Figure 37. Digital Advertising Market in Thailand by Revenue, 2015-2026, $ mn
Figure 38. Digital Advertising Market in Philippines by Revenue, 2015-2026, $ mn
Figure 39. Digital Advertising Market in Malaysia by Revenue, 2015-2026, $ mn
Figure 40. Digital Advertising Market in Singapore by Revenue, 2015-2026, $ mn
Figure 41. Digital Advertising Market in Vietnam by Revenue, 2015-2026, $ mn
Figure 42. Digital Advertising Market in Taiwan by Revenue, 2015-2026, $ mn
Figure 43. Digital Advertising Market in Rest of Southeast Asia by Revenue, 2015-2026, $ mn
Figure 44. Growth Stage of Southeast Asia Digital Advertising Industry over the Forecast Period