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North America Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Country, Industry Analysis and Forecast, 2020 - 2026

July 2020 | 81 pages | ID: ND1DCAC0F1F7EN
KBV Research

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The North America Location Based Advertising Market would witness market growth of 16.8% CAGR during the forecast period (2020-2026).

Location-based marketing has become widely prevalent and affordable — making it a powerful resource for both large and small businesses. The goal of any marketing strategy should be to draw more consumers. Location-based advertising will help businesses achieve that by introducing the business in front of consumers when they are the most willing to buy a company's products or services. For example, the clientele of a fitness instructor is within the instructor's city. Thus, the person can create Facebook advertisements that are open to those within the specific zip code — which improves the probability of new leads being followed.

Throughout the LBA industry, suppliers with various platforms, including advertising and location systems, provide freemium applications that are used to encourage advertisers to access their core services. Service providers, however, charge for additional content and features provided. In addition, there is a growing trend among location-based product vendors to collaborate with analytical service providers to develop their solutions.

The progressive initiatives towards digitalization between marketers and advertisers to promote products and services, the increase of GPS-enabled mobile use and the growing use of social networking and e-commerce platforms are leading to the growth of the Location Based Advertising (LBA) market. Mobile apps with location-based services also created a clear connection between brands and consumers, allowing high user interaction and improved sales. In addition, technical advancements in network technology such as 5G, the proliferation of emerging data sources and the usage of analytics to obtain customer knowledge are expected to have a significant effect on the industry over the forecast period.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Scope of the Study

Market Segmentation:

By Type
  • Push
  • Pull
By Application
  • Public Spaces
  • Retail Outlets
  • Airports & Others
By Content Type
  • Multimedia
  • Text
By Country
  • US
  • Canada
      • Mexico
  • Rest of North America
Companies Profiled
  • Ericsson AB (Placecast)
  • Google, Inc.
  • IBM Corporation
  • Near Pte. Ltd.
  • Telenity, Inc.
  • Scanbuy, Inc.
  • Foursquare Labs, Inc.
  • Shopkick, Inc. (Trax)
  • GroundTruth, Inc.
  • AdMoove SAS
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 North America Location Based Advertising Market, by Type
  1.4.2 North America Location Based Advertising Market, by Application
  1.4.3 North America Location Based Advertising Market, by Content Type
  1.4.4 North America Location Based Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 Recent Industry Wide Strategic Developments
  3.1.1 Partnerships, Collaborations and Agreements
  3.1.2 Product Launches and Product Expansions
  3.1.3 Mergers & Acquisitions
3.2 Top Winning Strategies
  3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun – 2020, Jun) Leading Players

CHAPTER 4. NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE

4.1 North America Location Based Advertising Push Market by Country
4.2 North America Location Based Advertising Pull Market by Country

CHAPTER 5. NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION

5.1 North America Location Based Advertising Public Spaces Market by Country
5.2 North America Location Based Advertising Retail Outlets Market by Country
5.3 North America Location Based Advertising Airports & Others Market by Country

CHAPTER 6. NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE

6.1 North America Multimedia Location Based Advertising Market by Country
6.2 North America Text Location Based Advertising Market by Country

CHAPTER 7. NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY COUNTRY

7.1 US Location Based Advertising Market
  7.1.1 US Location Based Advertising Market by Type
  7.1.2 US Location Based Advertising Market by Application
  7.1.3 US Location Based Advertising Market by Content Type
7.2 Canada Location Based Advertising Market
  7.2.1 Canada Location Based Advertising Market by Type
  7.2.2 Canada Location Based Advertising Market by Application
  7.2.3 Canada Location Based Advertising Market by Content Type
7.3 Mexico Location Based Advertising Market
  7.3.1 Mexico Location Based Advertising Market by Type
  7.3.2 Mexico Location Based Advertising Market by Application
  7.3.3 Mexico Location Based Advertising Market by Content Type
7.4 Rest of North America Location Based Advertising Market
  7.4.1 Rest of North America Location Based Advertising Market by Type
  7.4.2 Rest of North America Location Based Advertising Market by Application
  7.4.3 Rest of North America Location Based Advertising Market by Content Type

CHAPTER 8. COMPANY PROFILES

8.1 Ericsson AB (Placecast)
  8.1.1 Company Overview
  8.1.2 Financial Analysis
  8.1.3 Segmental and Regional Analysis
  8.1.4 Research & Development Expense
  8.1.5 Recent strategies and developments:
    8.1.5.1 Partnerships, Collaborations, and Agreements:
    8.1.5.2 Product Launches and Product Expansions:
  8.1.6 SWOT Analysis
8.2 Google, Inc.
  8.2.1 Company Overview
  8.2.2 Financial Analysis
  8.2.3 Segmental and Regional Analysis
  8.2.4 Research & Development Expense
  8.2.5 Recent strategies and developments:
    8.2.5.1 Partnerships, Collaborations, and Agreements:
  8.2.6 SWOT Analysis
8.3 IBM Corporation
  8.3.1 Company Overview
  8.3.2 Financial Analysis
  8.3.3 Regional & Segmental Analysis
  8.3.4 Research & Development Expenses
  8.3.5 Recent strategies and developments:
    8.3.5.1 Partnerships, Collaborations, and Agreements:
    8.3.5.2 Product Launches and Product Expansions:
  8.3.6 SWOT Analysis
8.4 Near Pte. Ltd.
  8.4.1 Company Overview
  8.4.2 Recent strategies and developments:
    8.4.2.1 Product Launches and Product Expansions:
8.5 Telenity, Inc.
  8.5.1 Company Overview
8.6 Scanbuy, Inc.
  8.6.1 Company Overview
8.7 Foursquare Labs, Inc.
  8.7.1 Company Overview
  8.7.2 Recent strategies and developments:
    8.7.2.1 Partnerships, Collaborations, and Agreements:
    8.7.2.2 Product Launches and Product Expansions:
    8.7.2.3 Acquisition and Mergers:
8.8 Shopkick, Inc. (Trax)
  8.8.1 Company Overview
8.9 GroundTruth, Inc.
  8.9.1 Company Overview
  8.9.2 Recent strategies and developments:
    8.9.2.1 Partnerships, Collaborations, and Agreements:
    8.9.2.2 Product Launches and Product Expansions:
8.1 AdMoove SAS (ANTLIA Investments B.V.)
  8.10.1 Company Overview
  8.10.2 Recent strategies and developments:
    8.10.2.1 Partnerships, Collaborations, and Agreements:

LIST OF TABLES

TABLE 1 NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– LOCATION BASED ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– LOCATION BASED ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – LOCATION BASED ADVERTISING MARKET
TABLE 6 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 NORTH AMERICA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 NORTH AMERICA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 NORTH AMERICA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 NORTH AMERICA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 13 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 14 NORTH AMERICA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 NORTH AMERICA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 NORTH AMERICA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 NORTH AMERICA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 NORTH AMERICA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 NORTH AMERICA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 21 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 22 NORTH AMERICA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 NORTH AMERICA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 NORTH AMERICA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 NORTH AMERICA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 US LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 29 US LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 30 US LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 31 US LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 32 US LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 33 US LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 34 US LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 35 US LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 36 CANADA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 CANADA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 CANADA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 CANADA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 CANADA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 41 CANADA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 42 CANADA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 43 CANADA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 44 MEXICO LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 45 MEXICO LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 46 MEXICO LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 47 MEXICO LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 48 MEXICO LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 49 MEXICO LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 50 MEXICO LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 51 MEXICO LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 52 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 53 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 54 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 55 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 56 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 57 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 58 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 59 REST OF NORTH AMERICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 60 KEY INFORMATION – ERICSSON AB
TABLE 61 KEY INFORMATION – GOOGLE, INC.
TABLE 62 KEY INFORMATION – IBM CORPORATION
TABLE 63 KEY INFORMATION – NEAR PTE. LTD.
TABLE 64 KEY INFORMATION – TELENITY, INC.
TABLE 65 KEY INFORMATION – SCANBUY, INC.
TABLE 66 KEY INFORMATION – FOURSQUARE LABS, INC.
TABLE 67 KEY INFORMATION – SHOPKICK, INC.
TABLE 68 KEY INFORMATION – GROUNDTRUTH, INC.
TABLE 69 KEY INFORMATION – ADMOOVE SAS

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 3 KEY STRATEGIC MOVE: (PRODUCT LAUNCHES AND PRODUCT EXPANSIONS : 2016, JUN – 2020, JUN) LEADING PLAYERS
FIG 4 RECENT STRATEGIES AND DEVELOPMENTS: ERICSSON AB
FIG 5 SWOT ANALYSIS: ERICSSON AB
FIG 6 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: IBM CORPORATION
FIG 8 SWOT ANALYSIS: IBM CORPORATION
FIG 9 RECENT STRATEGIES AND DEVELOPMENTS: FOURSQUARE LABS, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GROUNDTRUTH, INC.


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