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North America Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

June 2020 | 71 pages | ID: ND3487803D66EN
KBV Research

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The North America Digital Video Advertising Market would witness market growth of 38.4% CAGR during the forecast period (2020-2026).
The emergence of new technologies, such as vertical filming and 360° digital videos, has given rise to major opportunities for the growth of the digital video advertising industry. These advanced video techniques present a better perception of the subject being advertised, as compared to traditional methods, consequently attracting new customers. In addition, these methods provide advertisers with the ability to conceptualize and create more successful advertising campaigns, thus encouraging brands to leverage digital video advertising methods. Advances in video filming technology have also led to newer and improved production equipment that allows videographers to capture high-quality and more comprehensive videos with smaller durations that are more successful in delivering brand messages to audiences.
Rapidly developing adoption of connected TVs among individuals is the promotion of digital video advertising methodologies by brands and marketers. Provision for access to individual social media accounts, analysis of viewing trends, and effective search engine optimization enables brands and marketers to make relevant advertisements available to people. Connected TV facilitates the transmission of highly personalized, focused and HD-quality advertising that enhance brand exposure and promote brand loyalty. In addition, the on-going trend among people to avoid skipping on TV ads makes it possible for marketers to display brand messages more effectively, thereby providing a boost to market growth.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 North America Digital Video Advertising Market, by Type
  1.4.2 North America Digital Video Advertising Market, by End User
  1.4.3 North America Digital Video Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches and Product Expansions
  3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players

CHAPTER 4. NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE

4.1 North America Desktop Digital Video Advertising Market by Country
4.2 North America Mobile Digital Video Advertising Market by Country

CHAPTER 5. NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY END USER

5.1 North America Retail Digital Video Advertising Market by Country
5.2 North America Media & Entertainment Digital Video Advertising Market by Country
5.3 North America Automotive Digital Video Advertising Market by Country
5.4 North America Telecom Digital Video Advertising Market by Country
5.5 North America Financial Services Digital Video Advertising Market by Country
5.6 North America Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 North America Others Digital Video Advertising Market by Country

CHAPTER 6. NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY

6.1 US Digital Video Advertising Market
  6.1.1 US Digital Video Advertising Market by Type
  6.1.2 US Digital Video Advertising Market by End User
6.2 Canada Digital Video Advertising Market
  6.2.1 Canada Digital Video Advertising Market by Type
  6.2.2 Canada Digital Video Advertising Market by End User
6.3 Mexico Digital Video Advertising Market
  6.3.1 Mexico Digital Video Advertising Market by Type
  6.3.2 Mexico Digital Video Advertising Market by End User
6.4 Rest of North America Digital Video Advertising Market
  6.4.1 Rest of North America Digital Video Advertising Market by Type
  6.4.2 Rest of North America Digital Video Advertising Market by End User

CHAPTER 7. COMPANY PROFILES

7.1 Verizon Communications, Inc.
  7.1.1 Company Overview
  7.1.2 Financial Analysis
  7.1.3 Segmental Analysis
  7.1.4 Recent strategies and developments:
    7.1.4.1 Partnerships, Collaborations, and Agreements:
    7.1.4.2 Acquisition and Mergers:
    7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
  7.2.1 Company Overview
  7.2.2 Financial Analysis
  7.2.3 Regional Analysis
  7.2.4 Research & Development Expense
  7.2.5 Recent strategies and developments:
    7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
  7.3.1 Company Overview
  7.3.2 Financial Analysis
  7.3.3 Segmental and Regional Analysis
  7.3.4 Recent strategies and developments:
    7.3.4.1 Partnerships, Collaborations, and Agreements:
    7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
  7.4.1 Company Overview
  7.4.2 Financial Analysis
  7.4.3 Regional Analysis
  7.4.4 Recent strategies and developments:
    7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
  7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
  7.6.1 Company Overview
  7.6.2 Recent strategies and developments:
    7.6.2.1 Partnerships, Collaborations, and Agreements:
    7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
  7.7.1 Company Overview
  7.7.2 Recent strategies and developments:
    7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
  7.8.1 Company Overview
  7.8.2 Recent strategies and developments:
    7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
  7.9.1 Company Overview
7.1 Chocolate, Inc.
  7.10.1 Company overview
  7.10.2 Recent strategies and developments:
    7.10.2.1 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – DIGITAL VIDEO ADVERTISING MARKET
TABLE 6 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 NORTH AMERICA DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 NORTH AMERICA DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 NORTH AMERICA MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 NORTH AMERICA MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 13 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 14 NORTH AMERICA RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 NORTH AMERICA RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 NORTH AMERICA MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 NORTH AMERICA MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 NORTH AMERICA AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 NORTH AMERICA AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 NORTH AMERICA TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 21 NORTH AMERICA TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 22 NORTH AMERICA FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 NORTH AMERICA FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 NORTH AMERICA CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 NORTH AMERICA CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 NORTH AMERICA OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 NORTH AMERICA OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 29 NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 30 US DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 31 US DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 32 US DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 33 US DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 34 US DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 35 US DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 36 CANADA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 CANADA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 CANADA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 CANADA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 CANADA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 41 CANADA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 42 MEXICO DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 43 MEXICO DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 44 MEXICO DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 45 MEXICO DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 46 MEXICO DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 47 MEXICO DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 48 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 49 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 50 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 51 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 52 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 53 REST OF NORTH AMERICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 54 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 55 KEY INFORMATION – TREMOR INTERNATIONAL LTD.
TABLE 56 KEY INFORMATION – RTL GROUP S.A.
TABLE 57 KEY INFORMATION – PUBLICIS GROUPE
TABLE 58 KEY INFORMATION –ADVERTISE.COM, INC.
TABLE 59 KEY INFORMATION – PUBMATIC, INC.
TABLE 60 KEY INFORMATION –VIANT TECHNOLOGY, LLC
TABLE 61 KEY INFORMATION – ZYPMEDIA, INC.
TABLE 62 KEY INFORMATION – JW PLAYER, INC.
TABLE 63 KEY INFORMATION – CHOCOLATE, INC.

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 4 KEY STRATEGIC MOVE: (PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS : 2018,MAR – 2020, MAY) LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 6 RECENT STRATEGIES AND DEVELOPMENTS: RTL GROUP S.A.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: PUBMATIC, INC.


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