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LAMEA Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Country, Industry Analysis and Forecast, 2020 - 2026

July 2020 | 89 pages | ID: L6524F0B947CEN
KBV Research

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The Latin America, Middle East and Africa Location Based Advertising Market would witness market growth of 21.7% CAGR during the forecast period (2020-2026).

Location-based marketing has become widely prevalent and affordable — making it a powerful resource for both large and small businesses. The goal of any marketing strategy should be to draw more consumers. Location-based advertising will help businesses achieve that by introducing the business in front of consumers when they are the most willing to buy a company's products or services. For example, the clientele of a fitness instructor is within the instructor's city. Thus, the person can create Facebook advertisements that are open to those within the specific zip code — which improves the probability of new leads being followed.

Small businesses around the globe are also finding ways to get more foot traffic to their brick and mortar stores. With the introduction of location-based mobile ads, small-to-medium businesses (SMBs) are already in a position to target potential customers who are within proximity of their stores. Location Based Marketing (LBA) helps marketers to customize their marketing message depending on where the potential audiences are geographically located.

Location-based services (LBS) help customize messages to any variety of scenarios. For example, retail locations, weather, friends' proximity, and transport routes. By understanding where the customers are and how they normally respond, advertisers can tap into their habits and encourage them to accept offers and notifications that make sense of their location. It would be the most personal kind of mobile advertising.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Scope of the Study

Market Segmentation:

By Type
  • Push
  • Pull
By Application
  • Public Spaces
  • Retail Outlets
  • Airports & Others
By Content Type
  • Multimedia
  • Text
By Country
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Ericsson AB (Placecast)
  • Google, Inc.
  • IBM Corporation
  • Near Pte. Ltd.
  • Telenity, Inc.
  • Scanbuy, Inc.
  • Foursquare Labs, Inc.
  • Shopkick, Inc. (Trax)
  • GroundTruth, Inc.
  • AdMoove SAS
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Latin America, Middle East and Africa (LAMEA) Location Based Advertising Market, by Type
  1.4.2 Latin America, Middle East and Africa (LAMEA) Location Based Advertising Market, by Application
  1.4.3 Latin America, Middle East and Africa (LAMEA) Location Based Advertising Market, by Content Type
  1.4.4 Latin America, Middle East and Africa (LAMEA) Location Based Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 Recent Industry Wide Strategic Developments
  3.1.1 Partnerships, Collaborations and Agreements
  3.1.2 Product Launches and Product Expansions
  3.1.3 Mergers & Acquisitions
3.2 Top Winning Strategies
  3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun – 2020, Jun) Leading Players

CHAPTER 4. LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE

4.1 LAMEA Location Based Advertising Push Market by Country
4.2 LAMEA Location Based Advertising Pull Market by Country

CHAPTER 5. LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION

5.1 LAMEA Location Based Advertising Public Spaces Market by Country
5.2 LAMEA Location Based Advertising Retail Outlets Market by Country
5.3 LAMEA Location Based Advertising Airports & Others Market by Country

CHAPTER 6. LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE

6.1 LAMEA Multimedia Location Based Advertising Market by Country
6.2 LAMEA Text Location Based Advertising Market by Country

CHAPTER 7. LAMEA LOCATION BASED ADVERTISING MARKET BY COUNTRY

7.1 Brazil Location Based Advertising Market
  7.1.1 Brazil Location Based Advertising Market by Type
  7.1.2 Brazil Location Based Advertising Market by Application
  7.1.3 Brazil Location Based Advertising Market by Content Type
7.2 Argentina Location Based Advertising Market
  7.2.1 Argentina Location Based Advertising Market by Type
  7.2.2 Argentina Location Based Advertising Market by Application
  7.2.3 Argentina Location Based Advertising Market by Content Type
7.3 UAE Location Based Advertising Market
  7.3.1 UAE Location Based Advertising Market by Type
  7.3.2 UAE Location Based Advertising Market by Application
  7.3.3 UAE Location Based Advertising Market by Content Type
7.4 Saudi Arabia Location Based Advertising Market
  7.4.1 Saudi Arabia Location Based Advertising Market by Type
  7.4.2 Saudi Arabia Location Based Advertising Market by Application
  7.4.3 Saudi Arabia Location Based Advertising Market by Content Type
7.5 South Africa Location Based Advertising Market
  7.5.1 South Africa Location Based Advertising Market by Type
  7.5.2 South Africa Location Based Advertising Market by Application
  7.5.3 South Africa Location Based Advertising Market by Content Type
7.6 Nigeria Location Based Advertising Market
  7.6.1 Nigeria Location Based Advertising Market by Type
  7.6.2 Nigeria Location Based Advertising Market by Application
  7.6.3 Nigeria Location Based Advertising Market by Content Type
7.7 Rest of LAMEA Location Based Advertising Market
  7.7.1 Rest of LAMEA Location Based Advertising Market by Type
  7.7.2 Rest of LAMEA Location Based Advertising Market by Application
  7.7.3 Rest of LAMEA Location Based Advertising Market by Content Type

CHAPTER 8. COMPANY PROFILES

8.1 Ericsson AB (Placecast)
  8.1.1 Company Overview
  8.1.2 Financial Analysis
  8.1.3 Segmental and Regional Analysis
  8.1.4 Research & Development Expense
  8.1.5 Recent strategies and developments:
    8.1.5.1 Partnerships, Collaborations, and Agreements:
    8.1.5.2 Product Launches and Product Expansions:
  8.1.6 SWOT Analysis
8.2 Google, Inc.
  8.2.1 Company Overview
  8.2.2 Financial Analysis
  8.2.3 Segmental and Regional Analysis
  8.2.4 Research & Development Expense
  8.2.5 Recent strategies and developments:
    8.2.5.1 Partnerships, Collaborations, and Agreements:
  8.2.6 SWOT Analysis
8.3 IBM Corporation
  8.3.1 Company Overview
  8.3.2 Financial Analysis
  8.3.3 Regional & Segmental Analysis
  8.3.4 Research & Development Expenses
  8.3.5 Recent strategies and developments:
    8.3.5.1 Partnerships, Collaborations, and Agreements:
    8.3.5.2 Product Launches and Product Expansions:
  8.3.6 SWOT Analysis
8.4 Near Pte. Ltd.
  8.4.1 Company Overview
  8.4.2 Recent strategies and developments:
    8.4.2.1 Product Launches and Product Expansions:
8.5 Telenity, Inc.
  8.5.1 Company Overview
8.6 Scanbuy, Inc.
  8.6.1 Company Overview
8.7 Foursquare Labs, Inc.
  8.7.1 Company Overview
  8.7.2 Recent strategies and developments:
    8.7.2.1 Partnerships, Collaborations, and Agreements:
    8.7.2.2 Product Launches and Product Expansions:
    8.7.2.3 Acquisition and Mergers:
8.8 Shopkick, Inc. (Trax)
  8.8.1 Company Overview
8.9 GroundTruth, Inc.
  8.9.1 Company Overview
  8.9.2 Recent strategies and developments:
    8.9.2.1 Partnerships, Collaborations, and Agreements:
    8.9.2.2 Product Launches and Product Expansions:
8.1 AdMoove SAS (ANTLIA Investments B.V.)
  8.10.1 Company Overview
  8.10.2 Recent strategies and developments:
    8.10.2.1 Partnerships, Collaborations, and Agreements:

LIST OF TABLES

TABLE 1 LAMEA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 LAMEA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– LOCATION BASED ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– LOCATION BASED ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – LOCATION BASED ADVERTISING MARKET
TABLE 6 LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 LAMEA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 LAMEA LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 LAMEA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 LAMEA LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 13 LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 14 LAMEA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 LAMEA LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 LAMEA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 LAMEA LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 LAMEA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 LAMEA LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 21 LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 22 LAMEA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 LAMEA MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 LAMEA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 LAMEA TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 LAMEA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 LAMEA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 BRAZIL LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 29 BRAZIL LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 30 BRAZIL LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 31 BRAZIL LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 32 BRAZIL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 33 BRAZIL LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 34 BRAZIL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 35 BRAZIL LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 36 ARGENTINA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 ARGENTINA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 ARGENTINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 ARGENTINA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 ARGENTINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 41 ARGENTINA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 42 ARGENTINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 43 ARGENTINA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 44 UAE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 45 UAE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 46 UAE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 47 UAE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 48 UAE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 49 UAE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 50 UAE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 51 UAE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 52 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 53 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 54 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 55 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 56 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 57 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 58 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 59 SAUDI ARABIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 60 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 61 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 62 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 63 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 64 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 65 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 66 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 67 SOUTH AFRICA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 68 NIGERIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 69 NIGERIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 70 NIGERIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 71 NIGERIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 72 NIGERIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 73 NIGERIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 74 NIGERIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 75 NIGERIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 76 REST OF LAMEA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 77 REST OF LAMEA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 78 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 79 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 80 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 81 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 82 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 83 REST OF LAMEA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 84 KEY INFORMATION – ERICSSON AB
TABLE 85 KEY INFORMATION – GOOGLE, INC.
TABLE 86 KEY INFORMATION – IBM CORPORATION
TABLE 87 KEY INFORMATION – NEAR PTE. LTD.
TABLE 88 KEY INFORMATION – TELENITY, INC.
TABLE 89 KEY INFORMATION – SCANBUY, INC.
TABLE 90 KEY INFORMATION – FOURSQUARE LABS, INC.
TABLE 91 KEY INFORMATION – SHOPKICK, INC.
TABLE 92 KEY INFORMATION – GROUNDTRUTH, INC.
TABLE 93 KEY INFORMATION – ADMOOVE SAS

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 3 KEY STRATEGIC MOVE: (PRODUCT LAUNCHES AND PRODUCT EXPANSIONS : 2016, JUN – 2020, JUN) LEADING PLAYERS
FIG 4 RECENT STRATEGIES AND DEVELOPMENTS: ERICSSON AB
FIG 5 SWOT ANALYSIS: ERICSSON AB
FIG 6 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: IBM CORPORATION
FIG 8 SWOT ANALYSIS: IBM CORPORATION
FIG 9 RECENT STRATEGIES AND DEVELOPMENTS: FOURSQUARE LABS, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GROUNDTRUTH, INC.


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