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LAMEA Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

June 2020 | 78 pages | ID: LC86631F438BEN
KBV Research

US$ 1,500.00

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The Latin America, Middle East and Africa Digital Video Advertising Market would witness market growth of 43.4% CAGR during the forecast period (2020-2026).
The integration of Big Data Analytics and Advertising provides exciting business growth prospects due to the production of large volumes of user data. The vast amount of data allowed marketers to carefully analyze user data and display specially curated advertisements based on the audience's viewing trends. In addition, the introduction of analytical tools into advertising systems allows marketers to assess the efficacy of advertisement campaigns and to make appropriate improvements as and when necessary.
Staying ahead of the game in terms of digital video ads also looks like a good bet for the future. The integration of traditional television and programming is expected to be the next big thing in ad-tech. There are already strong indications that TV is programmatic. Established players are partnering with data analytics companies to measure the effectiveness and engagement rate of their advertising campaigns. This helps companies to take the necessary measures as and when necessary. Companies have also experienced technological disruptions in order to provide better services to their clients.
These video advertisements are going to help people make decisions. The content of the video should be important to the target audience. The video advertisement also helps the marketer to target audiences on multiscreen in one go. Digital video helps to build global visibility. One of the key benefits of online video ads is that the outcomes can be monitored and even when and how much money is spent can be monitored, saving both time and money.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Country
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by Type
  1.4.2 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by End User
  1.4.3 Latin America, Middle East and Africa (LAMEA) Digital Video Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches and Product Expansions
  3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players

CHAPTER 4. LAMEA DIGITAL VIDEO ADVERTISING MARKET BY TYPE

4.1 LAMEA Desktop Digital Video Advertising Market by Country
4.2 LAMEA Mobile Digital Video Advertising Market by Country

CHAPTER 5. LAMEA DIGITAL VIDEO ADVERTISING MARKET BY END USER

5.1 LAMEA Retail Digital Video Advertising Market by Country
5.2 LAMEA Media & Entertainment Digital Video Advertising Market by Country
5.3 LAMEA Automotive Digital Video Advertising Market by Country
5.4 LAMEA Telecom Digital Video Advertising Market by Country
5.5 LAMEA Financial Services Digital Video Advertising Market by Country
5.6 LAMEA Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 LAMEA Others Digital Video Advertising Market by Country

CHAPTER 6. LAMEA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY

6.1 Brazil Digital Video Advertising Market
  6.1.1 Brazil Digital Video Advertising Market by Type
  6.1.2 Brazil Digital Video Advertising Market by End User
6.2 Argentina Digital Video Advertising Market
  6.2.1 Argentina Digital Video Advertising Market by Type
  6.2.2 Argentina Digital Video Advertising Market by End User
6.3 UAE Digital Video Advertising Market
  6.3.1 UAE Digital Video Advertising Market by Type
  6.3.2 UAE Digital Video Advertising Market by End User
6.4 Saudi Arabia Digital Video Advertising Market
  6.4.1 Saudi Arabia Digital Video Advertising Market by Type
  6.4.2 Saudi Arabia Digital Video Advertising Market by End User
6.5 South Africa Digital Video Advertising Market
  6.5.1 South Africa Digital Video Advertising Market by Type
  6.5.2 South Africa Digital Video Advertising Market by End User
6.6 Nigeria Digital Video Advertising Market
  6.6.1 Nigeria Digital Video Advertising Market by Type
  6.6.2 Nigeria Digital Video Advertising Market by End User
6.7 Rest of LAMEA Digital Video Advertising Market
  6.7.1 Rest of LAMEA Digital Video Advertising Market by Type
  6.7.2 Rest of LAMEA Digital Video Advertising Market by End User

CHAPTER 7. COMPANY PROFILES

7.1 Verizon Communications, Inc.
  7.1.1 Company Overview
  7.1.2 Financial Analysis
  7.1.3 Segmental Analysis
  7.1.4 Recent strategies and developments:
    7.1.4.1 Partnerships, Collaborations, and Agreements:
    7.1.4.2 Acquisition and Mergers:
    7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
  7.2.1 Company Overview
  7.2.2 Financial Analysis
  7.2.3 Regional Analysis
  7.2.4 Research & Development Expense
  7.2.5 Recent strategies and developments:
    7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
  7.3.1 Company Overview
  7.3.2 Financial Analysis
  7.3.3 Segmental and Regional Analysis
  7.3.4 Recent strategies and developments:
    7.3.4.1 Partnerships, Collaborations, and Agreements:
    7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
  7.4.1 Company Overview
  7.4.2 Financial Analysis
  7.4.3 Regional Analysis
  7.4.4 Recent strategies and developments:
    7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
  7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
  7.6.1 Company Overview
  7.6.2 Recent strategies and developments:
    7.6.2.1 Partnerships, Collaborations, and Agreements:
    7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
  7.7.1 Company Overview
  7.7.2 Recent strategies and developments:
    7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
  7.8.1 Company Overview
  7.8.2 Recent strategies and developments:
    7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
  7.9.1 Company Overview
7.1 Chocolate, Inc.
  7.10.1 Company overview
  7.10.2 Recent strategies and developments:
    7.10.2.1 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 LAMEA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 LAMEA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – DIGITAL VIDEO ADVERTISING MARKET
TABLE 6 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 LAMEA DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 LAMEA DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 LAMEA MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 LAMEA MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 13 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 14 LAMEA RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 LAMEA RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 LAMEA MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 LAMEA MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 LAMEA AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 LAMEA AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 LAMEA TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 21 LAMEA TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 22 LAMEA FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 LAMEA FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 LAMEA CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 LAMEA CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 LAMEA OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 LAMEA OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 29 LAMEA DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 30 BRAZIL DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 31 BRAZIL DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 32 BRAZIL DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 33 BRAZIL DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 34 BRAZIL DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 35 BRAZIL DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 36 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 41 ARGENTINA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 42 UAE DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 43 UAE DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 44 UAE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 45 UAE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 46 UAE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 47 UAE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 48 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 49 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 50 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 51 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 52 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 53 SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 54 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 55 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 56 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 57 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 58 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 59 SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 60 NIGERIA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 61 NIGERIA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 62 NIGERIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 63 NIGERIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 64 NIGERIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 65 NIGERIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 66 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 67 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 68 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 69 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 70 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 71 REST OF LAMEA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 72 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 73 KEY INFORMATION – TREMOR INTERNATIONAL LTD.
TABLE 74 KEY INFORMATION – RTL GROUP S.A.
TABLE 75 KEY INFORMATION – PUBLICIS GROUPE
TABLE 76 KEY INFORMATION –ADVERTISE.COM, INC.
TABLE 77 KEY INFORMATION – PUBMATIC, INC.
TABLE 78 KEY INFORMATION –VIANT TECHNOLOGY, LLC
TABLE 79 KEY INFORMATION – ZYPMEDIA, INC.
TABLE 80 KEY INFORMATION – JW PLAYER, INC.
TABLE 81 KEY INFORMATION – CHOCOLATE, INC.

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 4 KEY STRATEGIC MOVE: (PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS : 2018,MAR – 2020, MAY) LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 6 RECENT STRATEGIES AND DEVELOPMENTS: RTL GROUP S.A.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: PUBMATIC, INC.


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