Internet Advertising Market By Platform Type (Mobile; Laptop, Desktop, & Tablets; and Others), Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, and Others), Pricing Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, and Others), Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises), Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027
Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing messages to exact customers. An important aspect of internet advertising is the quick promotion of product information with no geographical boundary limits. Various types of internet advertising are banner ads, social networking ads, email advertising, search engine results pages, online classified ads, pop-ups, and contextual ads. The benefits of internet advertising include easy global coverage, affordable prices, 24/7 advertising, and ability to target a very specific segment of people.
The extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are the major factors that drive the market. In addition, the growing interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the growth of the internet advertising market during the forecast period.
The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The company profiles of the internet advertising market players included in this report are Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.
Key benefits for stakeholders
By Platform Type
Some of the key internet advertising industry players profiled in the report include Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC. This study includes market trends, internet advertising market analysis, and future estimations to determine the imminent investment pockets.
The extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are the major factors that drive the market. In addition, the growing interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the growth of the internet advertising market during the forecast period.
The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The company profiles of the internet advertising market players included in this report are Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.
Key benefits for stakeholders
- The study provides in-depth analysis of the internet advertising market along with current trends and future estimations to explain imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the internet advertising market is provided in the report.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the internet advertising market for the period 2020–2027 is provided to determine the market potential.
By Platform Type
- Mobile
- Laptop, Desktop, & Tablets
- Others
- Search Engine Advertising/Search Engine Marketing
- Display Advertising
- Mobile Advertising
- Social Media Advertising
- Video Advertising
- Online Classifieds Ads
- Others
- Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
- Performance Based Advertising
- Hybrid
- Others
- Large Enterprises
- Small & Medium-Sized Enterprises
- Automotive
- Healthcare
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Transport & Tourism
- IT & Telecom
- Others
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Alibaba Group Holding Limited
- Google LLC
- Baidu, Inc.
- Amazon.com, Inc.
- International Business Machines Corporation
- Facebook, Inc.
- Microsoft Corporation
- Twitter Inc.
- Verizon Communications Inc.
- Hulu LLC.
Some of the key internet advertising industry players profiled in the report include Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC. This study includes market trends, internet advertising market analysis, and future estimations to determine the imminent investment pockets.
CHAPTER 1:INTRODUCTION
1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.KEY FINDINGS
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO PERSPECTIVE
CHAPTER 3:MARKET OVERVIEW
3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING INTERNET ADVERTISING MARKET
3.3.MARKET DYNAMICS
3.3.1.Drivers
3.3.1.1.Extensive adoption of smartphones and emergence of high speed internet
3.3.1.2.Proliferation of social media
3.3.1.3.Growing advertising spends on digital media across various industries
3.3.1.4.Growing popularity of streaming platforms
3.3.1.5.Growing interest of business owners for online advertising due to COVID-19 to increase brand awareness
3.3.2.Restraints
3.3.2.1.Rising adoption of ad-blockers to avoid online advertising
3.3.3.Opportunities
3.3.3.1.Emergence of advertising automation
3.3.3.2.Rise in adoption of identity-based pay-per-click (PPC) marketing
3.4.MARKET EVOLUTION/ INDUSTRY ROADMAP
3.5.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL INTERNET ADVERTISING MARKET
3.6.PATENT ANALYSIS
3.6.1.By region (2000-2020)
3.6.2.By applicant
3.7.CASE STUDIES
3.7.1.Case Study 01
3.7.2.Case Study 02
3.8.COVID-19 IMPACT ANALYSIS ON INTERNET ADVERTISING MARKET
3.8.1.Impact on market size
3.8.2.Consumer trends, preferences, and budget impact
3.8.3.Economic impact
3.8.4.Regulatory framework
3.8.5.Key player strategies to tackle negative impact
3.8.6.Opportunity window
CHAPTER 4:INTERNET ADVERTISING MARKET, BY PLATFORM TYPE
4.1.OVERVIEW
4.2.MOBILE
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country
4.3.DESKTOP & LAPTOP
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country
4.4.OTHERS
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country
CHAPTER 5:INTERNET ADVERTISING MARKET, BY AD FORMAT
5.1.OVERVIEW
5.2.SEARCH ENGINE ADVERTISING/SEARCH ENGINE MARKETING
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country
5.3.DISPLAY ADVERTISING
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country
5.4.MOBILE ADVERTISING
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country
5.5.SOCIAL MEDIA ADVERTISING
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country
5.6.VIDEO ADVERTISING
5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis, by country
5.7.ONLINE CLASSIFIEDS ADS
5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast, by region
5.7.3.Market analysis, by country
5.8.OTHERS
5.8.1.Key market trends, growth factors, and opportunities
5.8.2.Market size and forecast, by region
5.8.3.Market analysis, by country
CHAPTER 6:INTERNET ADVERTISING MARKET, BY PRICING MODEL
6.1.OVERVIEW
6.2.COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country
6.3.PERFORMANCE BASED ADVERTISING
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country
6.4.HYBRID
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country
6.5.OTHERS
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country
CHAPTER 7:INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE
7.1.OVERVIEW
7.2.LARGE ENTERPRISES
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country
7.3.SMALL & MEDIUM ENTERPRISES
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country
CHAPTER 8:INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL
8.1.OVERVIEW
8.2.AUTOMOTIVE
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by region
8.2.3.Market analysis, by country
8.3.HEALTHCARE
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by region
8.3.3.Market analysis, by country
8.4.MEDIA & ENTERTAINMENT
8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast, by region
8.4.3.Market analysis, by country
8.5.BFSI
8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast, by region
8.5.3.Market analysis, by country
8.6.EDUCATION
8.6.1.Key market trends, growth factors, and opportunities
8.6.2.Market size and forecast, by region
8.6.3.Market analysis, by country
8.7.RETAIL & CONSUMER GOODS
8.7.1.Key market trends, growth factors, and opportunities
8.7.2.Market size and forecast, by region
8.7.3.Market analysis, by country
8.8.TRANSPORT & TOURISM
8.8.1.Key market trends, growth factors, and opportunities
8.8.2.Market size and forecast, by region
8.8.3.Market analysis, by country
8.9.IT & TELECOM
8.9.1.Key market trends, growth factors, and opportunities
8.9.2.Market size and forecast, by region
8.9.3.Market analysis, by country
8.10.OTHERS
8.10.1.Key market trends, growth factors, and opportunities
8.10.2.Market size and forecast, by region
8.10.3.Market analysis, by country
CHAPTER 9:INTERNET ADVERTISING MARKET, BY REGION
9.1.OVERVIEW
9.2.NORTH AMERICA
9.2.1.Key market trends, growth factors and opportunities
9.2.2.Market size and forecast, by platform type
9.2.3.Market size and forecast, by ad format
9.2.4.Market size and forecast, by pricing model
9.2.5.Market size and forecast, by enterprise size
9.2.6.Market size and forecast, by industry vertical
9.2.7.Market analysis by country
9.2.7.1.U.S.
9.2.7.1.1.Market size and forecast, by platform type
9.2.7.1.2.Market size and forecast, by ad format
9.2.7.1.3.Market size and forecast, by pricing model
9.2.7.1.4.Market size and forecast, by enterprise size
9.2.7.1.5.Market size and forecast, by industry vertical
9.2.7.2.Canada
9.2.7.2.1.Market size and forecast, by platform type
9.2.7.2.2.Market size and forecast, by ad format
9.2.7.2.3.Market size and forecast, by pricing model
9.2.7.2.4.Market size and forecast, by enterprise size
9.2.7.2.5.Market size and forecast, by industry vertical
9.3.EUROPE
9.3.1.Key market trends, growth factors and opportunities
9.3.2.Market size and forecast, by platform type
9.3.3.Market size and forecast, by ad format
9.3.4.Market size and forecast, by pricing model
9.3.5.Market size and forecast, by enterprise size
9.3.6.Market size and forecast, by industry vertical
9.3.7.Market analysis by country
9.3.7.1.UK
9.3.7.1.1.Market size and forecast, by platform type
9.3.7.1.2.Market size and forecast, by ad format
9.3.7.1.3.Market size and forecast, by pricing model
9.3.7.1.4.Market size and forecast, by enterprise size
9.3.7.1.5.Market size and forecast, by industry vertical
9.3.7.2.Germany
9.3.7.2.1.Market size and forecast, by platform type
9.3.7.2.2.Market size and forecast, by ad format
9.3.7.2.3.Market size and forecast, by pricing model
9.3.7.2.4.Market size and forecast, by enterprise size
9.3.7.2.5.Market size and forecast, by industry vertical
9.3.7.3.France
9.3.7.3.1.Market size and forecast, by platform type
9.3.7.3.2.Market size and forecast, by ad format
9.3.7.3.3.Market size and forecast, by pricing model
9.3.7.3.4.Market size and forecast, by enterprise size
9.3.7.3.5.Market size and forecast, by industry vertical
9.3.7.4.Russia
9.3.7.4.1.Market size and forecast, by platform type
9.3.7.4.2.Market size and forecast, by ad format
9.3.7.4.3.Market size and forecast, by pricing model
9.3.7.4.4.Market size and forecast, by enterprise size
9.3.7.4.5.Market size and forecast, by industry vertical
9.3.7.5.Italy
9.3.7.5.1.Market size and forecast, by platform type
9.3.7.5.2.Market size and forecast, by ad format
9.3.7.5.3.Market size and forecast, by pricing model
9.3.7.5.4.Market size and forecast, by enterprise size
9.3.7.5.5.Market size and forecast, by industry vertical
9.3.7.6.Rest of Europe
9.3.7.6.1.Market size and forecast, by platform type
9.3.7.6.2.Market size and forecast, by ad format
9.3.7.6.3.Market size and forecast, by pricing model
9.3.7.6.4.Market size and forecast, by enterprise size
9.3.7.6.5.Market size and forecast, by industry vertical
9.4.ASIA-PACIFIC
9.4.1.Key market trends, growth factors and opportunities
9.4.2.Market size and forecast, by platform type
9.4.3.Market size and forecast, by ad format
9.4.4.Market size and forecast, by pricing model
9.4.5.Market size and forecast, by enterprise size
9.4.6.Market size and forecast, by industry vertical
9.4.7.Market analysis by country
9.4.7.1.China
9.4.7.1.1.Market size and forecast, by platform type
9.4.7.1.2.Market size and forecast, by ad format
9.4.7.1.3.Market size and forecast, by pricing model
9.4.7.1.4.Market size and forecast, by enterprise size
9.4.7.1.5.Market size and forecast, by industry vertical
9.4.7.2.India
9.4.7.2.1.Market size and forecast, by platform type
9.4.7.2.2.Market size and forecast, by ad format
9.4.7.2.3.Market size and forecast, by pricing model
9.4.7.2.4.Market size and forecast, by enterprise size
9.4.7.2.5.Market size and forecast, by industry vertical
9.4.7.3.Japan
9.4.7.3.1.Market size and forecast, by platform type
9.4.7.3.2.Market size and forecast, by ad format
9.4.7.3.3.Market size and forecast, by pricing model
9.4.7.3.4.Market size and forecast, by enterprise size
9.4.7.3.5.Market size and forecast, by industry vertical
9.4.7.4.Australia
9.4.7.4.1.Market size and forecast, by platform type
9.4.7.4.2.Market size and forecast, by ad format
9.4.7.4.3.Market size and forecast, by pricing model
9.4.7.4.4.Market size and forecast, by enterprise size
9.4.7.4.5.Market size and forecast, by industry vertical
9.4.7.5.South Korea
9.4.7.5.1.Market size and forecast, by platform type
9.4.7.5.2.Market size and forecast, by ad format
9.4.7.5.3.Market size and forecast, by pricing model
9.4.7.5.4.Market size and forecast, by enterprise size
9.4.7.5.5.Market size and forecast, by industry vertical
9.4.7.6.Rest of Asia-Pacific
9.4.7.6.1.Market size and forecast, by platform type
9.4.7.6.2.Market size and forecast, by ad format
9.4.7.6.3.Market size and forecast, by pricing model
9.4.7.6.4.Market size and forecast, by enterprise size
9.4.7.6.5.Market size and forecast, by industry vertical
9.5.LAMEA
9.5.1.Key market trends, growth factors and opportunities
9.5.2.Market size and forecast, by platform type
9.5.3.Market size and forecast, by ad format
9.5.4.Market size and forecast, by pricing model
9.5.5.Market size and forecast, by enterprise size
9.5.6.Market size and forecast, by industry vertical
9.5.7.Market analysis by country
9.5.7.1.Latin America
9.5.7.1.1.Market size and forecast, by platform type
9.5.7.1.2.Market size and forecast, by ad format
9.5.7.1.3.Market size and forecast, by pricing model
9.5.7.1.4.Market size and forecast, by enterprise size
9.5.7.1.5.Market size and forecast, by industry vertical
9.5.7.2.Middle East
9.5.7.2.1.Market size and forecast, by platform type
9.5.7.2.2.Market size and forecast, by ad format
9.5.7.2.3.Market size and forecast, by pricing model
9.5.7.2.4.Market size and forecast, by enterprise size
9.5.7.2.5.Market size and forecast, by industry vertical
9.5.7.3.Africa
9.5.7.3.1.Market size and forecast, by platform type
9.5.7.3.2.Market size and forecast, by ad format
9.5.7.3.3.Market size and forecast, by pricing model
9.5.7.3.4.Market size and forecast, by enterprise size
9.5.7.3.5.Market size and forecast, by industry vertical
CHAPTER 10:COMPETITIVE LANDSCAPE
10.1.KEY PLAYER POSITIONING ANALYSIS, 2019
10.2.TOP WINNING STRATEGIES
10.3.COMPETITIVE DASHBOARD
10.4.KEY DEVELOPMENTS
10.4.1.New product launches
CHAPTER 11:COMPANY PROFILE
11.1.ALIBABA GROUP HOLDINGS LIMITED
11.1.1.Company overview
11.1.2.Key executives
11.1.3.Company snapshot
11.1.4.Operating business segments
11.1.5.Product portfolio
11.1.6.Business performance
11.1.7.Key strategic moves and developments
11.2.GOOGLE LLC
11.2.1.Company overview
11.2.2.Key executives
11.2.3.Company snapshot
11.2.4.Operating business segments
11.2.5.Product portfolio
11.2.6.R&D expenditure
11.2.7.Business performance
11.2.8.Key strategic moves and developments
11.3.BAIDU , INC.
11.3.1.Company overview
Baidu Inc. is a local Chinese internet browser or search engine. It provides search result in mandarin Chinese language. It is bundle of video search, web search, image, and news and web dictionary. It also provides top search , search index, open source platform, online market, and online advertise, cloud storage, photo sharing UGS based knowledge, entertainment , cyber security in china. The company sells their product by its direct sells team and by third party agency. The company is headquartered in Beijing china.
11.3.2.Key executives
11.3.3.Company snapshot
11.3.4.Operating business segments
11.3.5.Product portfolio
11.3.6.R&D expenditure
11.3.7.Business performance
11.3.8.Key strategic moves and developments
11.4.MICROSOFT CORPORATION
11.4.1.Company overview
11.4.2.Key executives
11.4.3.Company snapshot
11.4.4.Operating business segments
11.4.5.Product portfolio
11.4.6.R&D expenditure
11.4.7.Business performance
11.4.8.Key strategic moves and developments
11.5.AMAZON WEB SERVICES, INC.
11.5.1.Company overview
11.5.2.Key executives
11.5.3.Company snapshot
11.5.4.Operating business segments
11.5.5.Product portfolio
11.5.6.Business performance
11.5.7.Key strategic moves and developments
11.6.INTERNATIONAL BUSINESS MACHINES CORPORATION
11.6.1.Company overview
11.6.2.Key executives
11.6.3.Company snapshot
11.6.4.Operating business segments
11.6.5.Product portfolio
11.6.6.R&D expenditure
11.6.7.Business performance
11.6.8.Key strategic moves and developments
11.7.FACEBOOK ,INC.
11.7.1.Company overview
11.7.2.Key executives
11.7.3.Company snapshot
11.7.4.Operating business segments
11.7.5.Product portfolio
11.7.6.R&D expenditure
11.7.7.Business performance
11.7.8.Key strategic moves and developments
11.8.TWITTER INC.
11.8.1.Company overview
11.8.2.Key executives
11.8.3.Company snapshot
11.8.4.Operating business segments
11.8.5.Product portfolio
11.8.6.R&D expenditure
11.8.7.Business performance
11.8.8.Key strategic moves and developments
11.9.VERIZON COMMUNICATION INC.
11.9.1.Company overview
11.9.2.Key executives
11.9.3.Company snapshot
11.9.4.Operating business segments
11.9.5.Product portfolio
11.9.6.Business performance
11.9.7.Key strategic moves and developments
11.10.HULU LLC.
11.10.1.Company overview
11.10.2.Key executives
11.10.3.Company snapshot
11.10.4.Operating business segments
11.10.5.Product portfolio
11.10.6.Business performance
11.10.7.Key strategic moves and developments
1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.KEY FINDINGS
2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.2.CXO PERSPECTIVE
CHAPTER 3:MARKET OVERVIEW
3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING INTERNET ADVERTISING MARKET
3.3.MARKET DYNAMICS
3.3.1.Drivers
3.3.1.1.Extensive adoption of smartphones and emergence of high speed internet
3.3.1.2.Proliferation of social media
3.3.1.3.Growing advertising spends on digital media across various industries
3.3.1.4.Growing popularity of streaming platforms
3.3.1.5.Growing interest of business owners for online advertising due to COVID-19 to increase brand awareness
3.3.2.Restraints
3.3.2.1.Rising adoption of ad-blockers to avoid online advertising
3.3.3.Opportunities
3.3.3.1.Emergence of advertising automation
3.3.3.2.Rise in adoption of identity-based pay-per-click (PPC) marketing
3.4.MARKET EVOLUTION/ INDUSTRY ROADMAP
3.5.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL INTERNET ADVERTISING MARKET
3.6.PATENT ANALYSIS
3.6.1.By region (2000-2020)
3.6.2.By applicant
3.7.CASE STUDIES
3.7.1.Case Study 01
3.7.2.Case Study 02
3.8.COVID-19 IMPACT ANALYSIS ON INTERNET ADVERTISING MARKET
3.8.1.Impact on market size
3.8.2.Consumer trends, preferences, and budget impact
3.8.3.Economic impact
3.8.4.Regulatory framework
3.8.5.Key player strategies to tackle negative impact
3.8.6.Opportunity window
CHAPTER 4:INTERNET ADVERTISING MARKET, BY PLATFORM TYPE
4.1.OVERVIEW
4.2.MOBILE
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country
4.3.DESKTOP & LAPTOP
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country
4.4.OTHERS
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country
CHAPTER 5:INTERNET ADVERTISING MARKET, BY AD FORMAT
5.1.OVERVIEW
5.2.SEARCH ENGINE ADVERTISING/SEARCH ENGINE MARKETING
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country
5.3.DISPLAY ADVERTISING
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country
5.4.MOBILE ADVERTISING
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country
5.5.SOCIAL MEDIA ADVERTISING
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country
5.6.VIDEO ADVERTISING
5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis, by country
5.7.ONLINE CLASSIFIEDS ADS
5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast, by region
5.7.3.Market analysis, by country
5.8.OTHERS
5.8.1.Key market trends, growth factors, and opportunities
5.8.2.Market size and forecast, by region
5.8.3.Market analysis, by country
CHAPTER 6:INTERNET ADVERTISING MARKET, BY PRICING MODEL
6.1.OVERVIEW
6.2.COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country
6.3.PERFORMANCE BASED ADVERTISING
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country
6.4.HYBRID
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by region
6.4.3.Market analysis, by country
6.5.OTHERS
6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by region
6.5.3.Market analysis, by country
CHAPTER 7:INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE
7.1.OVERVIEW
7.2.LARGE ENTERPRISES
7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country
7.3.SMALL & MEDIUM ENTERPRISES
7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country
CHAPTER 8:INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL
8.1.OVERVIEW
8.2.AUTOMOTIVE
8.2.1.Key market trends, growth factors, and opportunities
8.2.2.Market size and forecast, by region
8.2.3.Market analysis, by country
8.3.HEALTHCARE
8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast, by region
8.3.3.Market analysis, by country
8.4.MEDIA & ENTERTAINMENT
8.4.1.Key market trends, growth factors, and opportunities
8.4.2.Market size and forecast, by region
8.4.3.Market analysis, by country
8.5.BFSI
8.5.1.Key market trends, growth factors, and opportunities
8.5.2.Market size and forecast, by region
8.5.3.Market analysis, by country
8.6.EDUCATION
8.6.1.Key market trends, growth factors, and opportunities
8.6.2.Market size and forecast, by region
8.6.3.Market analysis, by country
8.7.RETAIL & CONSUMER GOODS
8.7.1.Key market trends, growth factors, and opportunities
8.7.2.Market size and forecast, by region
8.7.3.Market analysis, by country
8.8.TRANSPORT & TOURISM
8.8.1.Key market trends, growth factors, and opportunities
8.8.2.Market size and forecast, by region
8.8.3.Market analysis, by country
8.9.IT & TELECOM
8.9.1.Key market trends, growth factors, and opportunities
8.9.2.Market size and forecast, by region
8.9.3.Market analysis, by country
8.10.OTHERS
8.10.1.Key market trends, growth factors, and opportunities
8.10.2.Market size and forecast, by region
8.10.3.Market analysis, by country
CHAPTER 9:INTERNET ADVERTISING MARKET, BY REGION
9.1.OVERVIEW
9.2.NORTH AMERICA
9.2.1.Key market trends, growth factors and opportunities
9.2.2.Market size and forecast, by platform type
9.2.3.Market size and forecast, by ad format
9.2.4.Market size and forecast, by pricing model
9.2.5.Market size and forecast, by enterprise size
9.2.6.Market size and forecast, by industry vertical
9.2.7.Market analysis by country
9.2.7.1.U.S.
9.2.7.1.1.Market size and forecast, by platform type
9.2.7.1.2.Market size and forecast, by ad format
9.2.7.1.3.Market size and forecast, by pricing model
9.2.7.1.4.Market size and forecast, by enterprise size
9.2.7.1.5.Market size and forecast, by industry vertical
9.2.7.2.Canada
9.2.7.2.1.Market size and forecast, by platform type
9.2.7.2.2.Market size and forecast, by ad format
9.2.7.2.3.Market size and forecast, by pricing model
9.2.7.2.4.Market size and forecast, by enterprise size
9.2.7.2.5.Market size and forecast, by industry vertical
9.3.EUROPE
9.3.1.Key market trends, growth factors and opportunities
9.3.2.Market size and forecast, by platform type
9.3.3.Market size and forecast, by ad format
9.3.4.Market size and forecast, by pricing model
9.3.5.Market size and forecast, by enterprise size
9.3.6.Market size and forecast, by industry vertical
9.3.7.Market analysis by country
9.3.7.1.UK
9.3.7.1.1.Market size and forecast, by platform type
9.3.7.1.2.Market size and forecast, by ad format
9.3.7.1.3.Market size and forecast, by pricing model
9.3.7.1.4.Market size and forecast, by enterprise size
9.3.7.1.5.Market size and forecast, by industry vertical
9.3.7.2.Germany
9.3.7.2.1.Market size and forecast, by platform type
9.3.7.2.2.Market size and forecast, by ad format
9.3.7.2.3.Market size and forecast, by pricing model
9.3.7.2.4.Market size and forecast, by enterprise size
9.3.7.2.5.Market size and forecast, by industry vertical
9.3.7.3.France
9.3.7.3.1.Market size and forecast, by platform type
9.3.7.3.2.Market size and forecast, by ad format
9.3.7.3.3.Market size and forecast, by pricing model
9.3.7.3.4.Market size and forecast, by enterprise size
9.3.7.3.5.Market size and forecast, by industry vertical
9.3.7.4.Russia
9.3.7.4.1.Market size and forecast, by platform type
9.3.7.4.2.Market size and forecast, by ad format
9.3.7.4.3.Market size and forecast, by pricing model
9.3.7.4.4.Market size and forecast, by enterprise size
9.3.7.4.5.Market size and forecast, by industry vertical
9.3.7.5.Italy
9.3.7.5.1.Market size and forecast, by platform type
9.3.7.5.2.Market size and forecast, by ad format
9.3.7.5.3.Market size and forecast, by pricing model
9.3.7.5.4.Market size and forecast, by enterprise size
9.3.7.5.5.Market size and forecast, by industry vertical
9.3.7.6.Rest of Europe
9.3.7.6.1.Market size and forecast, by platform type
9.3.7.6.2.Market size and forecast, by ad format
9.3.7.6.3.Market size and forecast, by pricing model
9.3.7.6.4.Market size and forecast, by enterprise size
9.3.7.6.5.Market size and forecast, by industry vertical
9.4.ASIA-PACIFIC
9.4.1.Key market trends, growth factors and opportunities
9.4.2.Market size and forecast, by platform type
9.4.3.Market size and forecast, by ad format
9.4.4.Market size and forecast, by pricing model
9.4.5.Market size and forecast, by enterprise size
9.4.6.Market size and forecast, by industry vertical
9.4.7.Market analysis by country
9.4.7.1.China
9.4.7.1.1.Market size and forecast, by platform type
9.4.7.1.2.Market size and forecast, by ad format
9.4.7.1.3.Market size and forecast, by pricing model
9.4.7.1.4.Market size and forecast, by enterprise size
9.4.7.1.5.Market size and forecast, by industry vertical
9.4.7.2.India
9.4.7.2.1.Market size and forecast, by platform type
9.4.7.2.2.Market size and forecast, by ad format
9.4.7.2.3.Market size and forecast, by pricing model
9.4.7.2.4.Market size and forecast, by enterprise size
9.4.7.2.5.Market size and forecast, by industry vertical
9.4.7.3.Japan
9.4.7.3.1.Market size and forecast, by platform type
9.4.7.3.2.Market size and forecast, by ad format
9.4.7.3.3.Market size and forecast, by pricing model
9.4.7.3.4.Market size and forecast, by enterprise size
9.4.7.3.5.Market size and forecast, by industry vertical
9.4.7.4.Australia
9.4.7.4.1.Market size and forecast, by platform type
9.4.7.4.2.Market size and forecast, by ad format
9.4.7.4.3.Market size and forecast, by pricing model
9.4.7.4.4.Market size and forecast, by enterprise size
9.4.7.4.5.Market size and forecast, by industry vertical
9.4.7.5.South Korea
9.4.7.5.1.Market size and forecast, by platform type
9.4.7.5.2.Market size and forecast, by ad format
9.4.7.5.3.Market size and forecast, by pricing model
9.4.7.5.4.Market size and forecast, by enterprise size
9.4.7.5.5.Market size and forecast, by industry vertical
9.4.7.6.Rest of Asia-Pacific
9.4.7.6.1.Market size and forecast, by platform type
9.4.7.6.2.Market size and forecast, by ad format
9.4.7.6.3.Market size and forecast, by pricing model
9.4.7.6.4.Market size and forecast, by enterprise size
9.4.7.6.5.Market size and forecast, by industry vertical
9.5.LAMEA
9.5.1.Key market trends, growth factors and opportunities
9.5.2.Market size and forecast, by platform type
9.5.3.Market size and forecast, by ad format
9.5.4.Market size and forecast, by pricing model
9.5.5.Market size and forecast, by enterprise size
9.5.6.Market size and forecast, by industry vertical
9.5.7.Market analysis by country
9.5.7.1.Latin America
9.5.7.1.1.Market size and forecast, by platform type
9.5.7.1.2.Market size and forecast, by ad format
9.5.7.1.3.Market size and forecast, by pricing model
9.5.7.1.4.Market size and forecast, by enterprise size
9.5.7.1.5.Market size and forecast, by industry vertical
9.5.7.2.Middle East
9.5.7.2.1.Market size and forecast, by platform type
9.5.7.2.2.Market size and forecast, by ad format
9.5.7.2.3.Market size and forecast, by pricing model
9.5.7.2.4.Market size and forecast, by enterprise size
9.5.7.2.5.Market size and forecast, by industry vertical
9.5.7.3.Africa
9.5.7.3.1.Market size and forecast, by platform type
9.5.7.3.2.Market size and forecast, by ad format
9.5.7.3.3.Market size and forecast, by pricing model
9.5.7.3.4.Market size and forecast, by enterprise size
9.5.7.3.5.Market size and forecast, by industry vertical
CHAPTER 10:COMPETITIVE LANDSCAPE
10.1.KEY PLAYER POSITIONING ANALYSIS, 2019
10.2.TOP WINNING STRATEGIES
10.3.COMPETITIVE DASHBOARD
10.4.KEY DEVELOPMENTS
10.4.1.New product launches
CHAPTER 11:COMPANY PROFILE
11.1.ALIBABA GROUP HOLDINGS LIMITED
11.1.1.Company overview
11.1.2.Key executives
11.1.3.Company snapshot
11.1.4.Operating business segments
11.1.5.Product portfolio
11.1.6.Business performance
11.1.7.Key strategic moves and developments
11.2.GOOGLE LLC
11.2.1.Company overview
11.2.2.Key executives
11.2.3.Company snapshot
11.2.4.Operating business segments
11.2.5.Product portfolio
11.2.6.R&D expenditure
11.2.7.Business performance
11.2.8.Key strategic moves and developments
11.3.BAIDU , INC.
11.3.1.Company overview
Baidu Inc. is a local Chinese internet browser or search engine. It provides search result in mandarin Chinese language. It is bundle of video search, web search, image, and news and web dictionary. It also provides top search , search index, open source platform, online market, and online advertise, cloud storage, photo sharing UGS based knowledge, entertainment , cyber security in china. The company sells their product by its direct sells team and by third party agency. The company is headquartered in Beijing china.
11.3.2.Key executives
11.3.3.Company snapshot
11.3.4.Operating business segments
11.3.5.Product portfolio
11.3.6.R&D expenditure
11.3.7.Business performance
11.3.8.Key strategic moves and developments
11.4.MICROSOFT CORPORATION
11.4.1.Company overview
11.4.2.Key executives
11.4.3.Company snapshot
11.4.4.Operating business segments
11.4.5.Product portfolio
11.4.6.R&D expenditure
11.4.7.Business performance
11.4.8.Key strategic moves and developments
11.5.AMAZON WEB SERVICES, INC.
11.5.1.Company overview
11.5.2.Key executives
11.5.3.Company snapshot
11.5.4.Operating business segments
11.5.5.Product portfolio
11.5.6.Business performance
11.5.7.Key strategic moves and developments
11.6.INTERNATIONAL BUSINESS MACHINES CORPORATION
11.6.1.Company overview
11.6.2.Key executives
11.6.3.Company snapshot
11.6.4.Operating business segments
11.6.5.Product portfolio
11.6.6.R&D expenditure
11.6.7.Business performance
11.6.8.Key strategic moves and developments
11.7.FACEBOOK ,INC.
11.7.1.Company overview
11.7.2.Key executives
11.7.3.Company snapshot
11.7.4.Operating business segments
11.7.5.Product portfolio
11.7.6.R&D expenditure
11.7.7.Business performance
11.7.8.Key strategic moves and developments
11.8.TWITTER INC.
11.8.1.Company overview
11.8.2.Key executives
11.8.3.Company snapshot
11.8.4.Operating business segments
11.8.5.Product portfolio
11.8.6.R&D expenditure
11.8.7.Business performance
11.8.8.Key strategic moves and developments
11.9.VERIZON COMMUNICATION INC.
11.9.1.Company overview
11.9.2.Key executives
11.9.3.Company snapshot
11.9.4.Operating business segments
11.9.5.Product portfolio
11.9.6.Business performance
11.9.7.Key strategic moves and developments
11.10.HULU LLC.
11.10.1.Company overview
11.10.2.Key executives
11.10.3.Company snapshot
11.10.4.Operating business segments
11.10.5.Product portfolio
11.10.6.Business performance
11.10.7.Key strategic moves and developments
LIST OF TABLES
TABLE 01.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 02.INTERNET ADVERTISING MARKET FOR MOBILE, BY REGION, 2019–2027 ($BILLION)
TABLE 03.INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY REGION, 2019–2027 ($BILLION)
TABLE 04.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 05.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 06.INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 07.INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 08.INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 09.INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 10.INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISINGSEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 11.INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 12.INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 13.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 14.INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019–2027 ($BILLION)
TABLE 15.INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, BY REGION, 2019–2027 ($BILLION)
TABLE 16.INTERNET ADVERTISING MARKET FOR HYBRID, BY REGION, 2019–2027 ($BILLION)
TABLE 17.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 18.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 19.INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019–2027 ($BILLION)
TABLE 20.INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, BY REGION, 2019–2027 ($BILLION)
TABLE 21.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 22.INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2019–2027 ($BILLION)
TABLE 23.INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($BILLION)
TABLE 24.INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 25.INTERNET ADVERTISING MARKET FOR BFSI, BY REGION, 2019–2027 ($BILLION)
TABLE 26.INTERNET ADVERTISING MARKET FOR EDUCATION, BY REGION, 2019–2027 ($BILLION)
TABLE 27.INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY REGION, 2019–2027 ($BILLION)
TABLE 28.INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY REGION, 2019–2027 ($BILLION)
TABLE 29.INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY REGION, 2019–2027 ($BILLION)
TABLE 30.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 31.INTERNET ADVERTISING MARKET, BY REGION, 2019–2027 ($BILLION)
TABLE 32.NORTH AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 33.NORTH AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 34.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 35.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 36.NORTH AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 37.NORTH AMERICA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 38.U.S. INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 39.U.S. INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 40.U.S. INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 41.U.S. INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 42.U.S. INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 43.CANADA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 44.CANADA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 45.CANADA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 46.CANADA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 47.CANADA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 48.EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 49.EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 50.EUROPE INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 51.EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 52.EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 53.EUROPE INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 54.UK INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 55.UK INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 56.UK INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 57.UK INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 58.UK INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 59.GERMANY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 60.GERMANY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 61.GERMANY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 62.GERMANY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 63.GERMANY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 64.FRANCE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 65.FRANCE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 66.FRANCE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 67.FRANCE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 68.FRANCE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 69.RUSSIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 70.RUSSIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 71.RUSSIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 72.RUSSIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 73.RUSSIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 74.ITALY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 75.ITALY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 76.ITALY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 77.ITALY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 78.ITALY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 79.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 80.REST OF EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 81.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 82.REST OF EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 83.REST OF EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 84.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 85.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 86.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 87.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 88.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 89.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 90.CHINA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 91.CHINA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 92.CHINA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 93.CHINA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 94.CHINA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 95.INDIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 96.INDIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 97.INDIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 98.INDIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 99.INDIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 100.JAPAN INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 101.JAPAN INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 102.JAPAN INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 103.JAPAN INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 104.JAPAN INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 105.AUSTRALIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 106.AUSTRALIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 107.AUSTRALIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 108.AUSTRALIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 109.AUSTRALIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 110.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 111.SOUTH KOREA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 112.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 113.SOUTH KOREA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 114.SOUTH KOREA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 115.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 116.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 117.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 118.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 119.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 120.LAMEA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 121.LAMEA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 122.LAMEA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 123.LAMEA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 124.LAMEA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 125.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 126.LATIN AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 127.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 128.LATIN AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 129.LATIN AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 130.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 131.MIDDLE EAST INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 132.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 133.MIDDLE EAST INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 134.MIDDLE EAST INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 135.AFRICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 136.AFRICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 137.AFRICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 138.AFRICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 139.AFRICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 140.ALIBABA GROUP HOLDINGS LIMITED.: KEY EXECUTIVES
TABLE 141.ALIBABA GROUPS HOLDINGS LIMITED, INC.: COMPANY SNAPSHOT
TABLE 142.ALIBABA GROUP HOLDING LIMITED, INC.: OPERATING SEGMENTS
TABLE 143.ALIBABA GROUP HOLDING LIMITED.: PRODUCT PORTFOLIO
TABLE 144.GOOGLE LLC.: KEY EXECUTIVES
TABLE 145.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 146.GOOGLE LLC. : OPERATING SEGMENTS
TABLE 147.GOOGLE LLC. : PRODUCT PORTFOLIO
TABLE 148.BAIDU INC.: KEY EXECUTIVES
TABLE 149.BAIDU, INC.: COMPANY SNAPSHOT
TABLE 150.BAIDU INC. : OPERATING SEGMENTS
TABLE 151.BAIDU, INC.: PRODUCT PORTFOLIO
TABLE 152.MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 153.MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 154.MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 155.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 156.AMAZON.COM INC.: KEY EXECUTIVES
TABLE 157.AMAZON WEB SERVICES, INC.: COMPANY SNAPSHOT
TABLE 158.AMAZON WEB SERVICES, INC.: OPERATING SEGMENTS
TABLE 159.AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 160.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 161.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 162.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 163.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 164.FACEBOOK INC: KEY EXECUTIVES
TABLE 165.FACEBOOK INC: COMPANY SNAPSHOT
TABLE 166.FACEBOOK : OPERATING SEGMENTS
TABLE 167.FACEBOOK : PRODUCT PORTFOLIO
TABLE 168.FACEBOOK : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 169.TWITTER INC: KEY EXECUTIVES
TABLE 170.TWITTER : COMPANY SNAPSHOT
TABLE 171.TWITTER INC. : OPERATING SEGMENTS
TABLE 172.TWITTER INC. : PRODUCT PORTFOLIO
TABLE 173.VERIZON COMMUNICATION INC. .: KEY EXECUTIVES
TABLE 174.VERIZON COMMUNICATION INC. .: COMPANY SNAPSHOT
TABLE 175.VERIZON . : OPERATING SEGMENTS
TABLE 176.INTERNET ADVERTISEMENT .: PRODUCT PORTFOLIO
TABLE 177.HULU LLC: KEY EXECUTIVES
TABLE 178.HULU LLC : COMPANY SNAPSHOT
TABLE 179.HULU LLC: OPERATING SEGMENTS
TABLE 180.HULU LLC: PRODUCT PORTFOLIO
TABLE 01.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 02.INTERNET ADVERTISING MARKET FOR MOBILE, BY REGION, 2019–2027 ($BILLION)
TABLE 03.INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY REGION, 2019–2027 ($BILLION)
TABLE 04.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 05.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 06.INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 07.INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 08.INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 09.INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 10.INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISINGSEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 11.INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 12.INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 13.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 14.INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019–2027 ($BILLION)
TABLE 15.INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, BY REGION, 2019–2027 ($BILLION)
TABLE 16.INTERNET ADVERTISING MARKET FOR HYBRID, BY REGION, 2019–2027 ($BILLION)
TABLE 17.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 18.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 19.INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019–2027 ($BILLION)
TABLE 20.INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, BY REGION, 2019–2027 ($BILLION)
TABLE 21.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 22.INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2019–2027 ($BILLION)
TABLE 23.INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($BILLION)
TABLE 24.INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019–2027 ($BILLION)
TABLE 25.INTERNET ADVERTISING MARKET FOR BFSI, BY REGION, 2019–2027 ($BILLION)
TABLE 26.INTERNET ADVERTISING MARKET FOR EDUCATION, BY REGION, 2019–2027 ($BILLION)
TABLE 27.INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY REGION, 2019–2027 ($BILLION)
TABLE 28.INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY REGION, 2019–2027 ($BILLION)
TABLE 29.INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY REGION, 2019–2027 ($BILLION)
TABLE 30.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019–2027 ($BILLION)
TABLE 31.INTERNET ADVERTISING MARKET, BY REGION, 2019–2027 ($BILLION)
TABLE 32.NORTH AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 33.NORTH AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 34.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 35.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 36.NORTH AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 37.NORTH AMERICA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 38.U.S. INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 39.U.S. INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 40.U.S. INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 41.U.S. INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 42.U.S. INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 43.CANADA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 44.CANADA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 45.CANADA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 46.CANADA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 47.CANADA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 48.EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 49.EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 50.EUROPE INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 51.EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 52.EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 53.EUROPE INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 54.UK INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 55.UK INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 56.UK INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 57.UK INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 58.UK INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 59.GERMANY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 60.GERMANY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 61.GERMANY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 62.GERMANY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 63.GERMANY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 64.FRANCE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 65.FRANCE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 66.FRANCE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 67.FRANCE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 68.FRANCE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 69.RUSSIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 70.RUSSIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 71.RUSSIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 72.RUSSIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 73.RUSSIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 74.ITALY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 75.ITALY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 76.ITALY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 77.ITALY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 78.ITALY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 79.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 80.REST OF EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 81.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 82.REST OF EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 83.REST OF EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 84.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 85.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 86.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 87.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 88.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 89.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 90.CHINA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 91.CHINA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 92.CHINA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 93.CHINA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 94.CHINA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 95.INDIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 96.INDIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 97.INDIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 98.INDIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 99.INDIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 100.JAPAN INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 101.JAPAN INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 102.JAPAN INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 103.JAPAN INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 104.JAPAN INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 105.AUSTRALIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 106.AUSTRALIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 107.AUSTRALIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 108.AUSTRALIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 109.AUSTRALIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 110.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 111.SOUTH KOREA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 112.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 113.SOUTH KOREA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 114.SOUTH KOREA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 115.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 116.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 117.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 118.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 119.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 120.LAMEA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 121.LAMEA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 122.LAMEA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019–2027 ($BILLION)
TABLE 123.LAMEA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 124.LAMEA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 125.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 126.LATIN AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 127.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 128.LATIN AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 129.LATIN AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 130.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 131.MIDDLE EAST INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 132.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 133.MIDDLE EAST INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 134.MIDDLE EAST INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 135.AFRICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
TABLE 136.AFRICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
TABLE 137.AFRICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
TABLE 138.AFRICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
TABLE 139.AFRICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
TABLE 140.ALIBABA GROUP HOLDINGS LIMITED.: KEY EXECUTIVES
TABLE 141.ALIBABA GROUPS HOLDINGS LIMITED, INC.: COMPANY SNAPSHOT
TABLE 142.ALIBABA GROUP HOLDING LIMITED, INC.: OPERATING SEGMENTS
TABLE 143.ALIBABA GROUP HOLDING LIMITED.: PRODUCT PORTFOLIO
TABLE 144.GOOGLE LLC.: KEY EXECUTIVES
TABLE 145.GOOGLE LLC: COMPANY SNAPSHOT
TABLE 146.GOOGLE LLC. : OPERATING SEGMENTS
TABLE 147.GOOGLE LLC. : PRODUCT PORTFOLIO
TABLE 148.BAIDU INC.: KEY EXECUTIVES
TABLE 149.BAIDU, INC.: COMPANY SNAPSHOT
TABLE 150.BAIDU INC. : OPERATING SEGMENTS
TABLE 151.BAIDU, INC.: PRODUCT PORTFOLIO
TABLE 152.MICROSOFT CORPORATION: KEY EXECUTIVES
TABLE 153.MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 154.MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 155.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 156.AMAZON.COM INC.: KEY EXECUTIVES
TABLE 157.AMAZON WEB SERVICES, INC.: COMPANY SNAPSHOT
TABLE 158.AMAZON WEB SERVICES, INC.: OPERATING SEGMENTS
TABLE 159.AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
TABLE 160.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
TABLE 161.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
TABLE 162.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 163.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
TABLE 164.FACEBOOK INC: KEY EXECUTIVES
TABLE 165.FACEBOOK INC: COMPANY SNAPSHOT
TABLE 166.FACEBOOK : OPERATING SEGMENTS
TABLE 167.FACEBOOK : PRODUCT PORTFOLIO
TABLE 168.FACEBOOK : KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 169.TWITTER INC: KEY EXECUTIVES
TABLE 170.TWITTER : COMPANY SNAPSHOT
TABLE 171.TWITTER INC. : OPERATING SEGMENTS
TABLE 172.TWITTER INC. : PRODUCT PORTFOLIO
TABLE 173.VERIZON COMMUNICATION INC. .: KEY EXECUTIVES
TABLE 174.VERIZON COMMUNICATION INC. .: COMPANY SNAPSHOT
TABLE 175.VERIZON . : OPERATING SEGMENTS
TABLE 176.INTERNET ADVERTISEMENT .: PRODUCT PORTFOLIO
TABLE 177.HULU LLC: KEY EXECUTIVES
TABLE 178.HULU LLC : COMPANY SNAPSHOT
TABLE 179.HULU LLC: OPERATING SEGMENTS
TABLE 180.HULU LLC: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 04.INTERNET ADVERTISING MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 09.MODERATE THREAT OF SUBSTITUTES
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.HIGH COMPETITIVE RIVALRY
FIGURE 12.MARKET DYNAMICS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 14.PATENT ANALYSIS, BY REGION
FIGURE 15.PATENT ANALYSIS, BY APPLICANT
FIGURE 16.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019 & 2027 (%)
FIGURE 30.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, 2019 & 2027 (%)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HYBRID, 2019 & 2027 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, 2019 & 2027 (%)
FIGURE 33.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019 & 2027 (%)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, 2019 & 2027 (%)
FIGURE 36.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
FIGURE 37.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 38.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 39.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 40.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
FIGURE 41.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR EDUCATION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 42.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 43.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 44.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 45.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 46.U.S. INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 47.CANADA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 48.UK INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 49.GERMANY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 50.FRANCE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 51.RUSSIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 52.ITALY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 53.REST OF EUROPE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 54.CHINA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 55.INDIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 56.JAPAN INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 57.AUSTRALIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 58.SOUTH KOREA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 59.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 60.LAMEA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
FIGURE 61.LATIN AMERICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 62.MIDDLE EAST INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 63.AFRICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 64.KEY PLAYER POSITIONING ANLYSIS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 65.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 66.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 67.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 68.COMPETITIVE DASHBOARD
FIGURE 69.COMPETITIVE DASHBOARD
FIGURE 70.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 71.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE, 2018–2020 ($MILLION)
FIGURE 72.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 73.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 74.GOOGLE LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 75.GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 76.GOOGLE LLC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 77.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 78.BAIDU INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 79.BAIDU INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 80.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 81.MICROSOFT CORPORATION : REVENUE, 2017–2019 ($MILLION)
FIGURE 82.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 83.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 84.AMAZON.COM, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 85.AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 86.AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 87.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 88.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 89.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 90.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 91.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 92.FACEBOOK: REVENUE, 2017–2019 ($MILLION)
FIGURE 93.FACEBOOK : REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 94.FACEBOOK: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 95.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 96.TWITTER INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 97.TWITTER INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 98.TWITTER INC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 99.VERIZON COMMUNICATION INC. REVENUE, 2017–2019 ($MILLION)
FIGURE 100.VERIZON COMMUNICATION INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 101.HULU LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 102.HULU LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 103.HULU LLC : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 04.INTERNET ADVERTISING MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 05.TOP IMPACTING FACTORS
FIGURE 06.TOP INVESTMENT POCKETS
FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
FIGURE 09.MODERATE THREAT OF SUBSTITUTES
FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
FIGURE 11.HIGH COMPETITIVE RIVALRY
FIGURE 12.MARKET DYNAMICS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
FIGURE 14.PATENT ANALYSIS, BY REGION
FIGURE 15.PATENT ANALYSIS, BY APPLICANT
FIGURE 16.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019–2027 ($BILLION)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019–2027 ($BILLION)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019–2027 ($BILLION)
FIGURE 29.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019 & 2027 (%)
FIGURE 30.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, 2019 & 2027 (%)
FIGURE 31.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HYBRID, 2019 & 2027 (%)
FIGURE 32.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, 2019 & 2027 (%)
FIGURE 33.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019–2027 ($BILLION)
FIGURE 34.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019 & 2027 (%)
FIGURE 35.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, 2019 & 2027 (%)
FIGURE 36.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019–2027 ($BILLION)
FIGURE 37.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 38.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 39.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 40.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
FIGURE 41.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR EDUCATION, BY COUNTRY, 2019 & 2027 (%)
FIGURE 42.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 43.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 44.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
FIGURE 45.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 46.U.S. INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 47.CANADA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 48.UK INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 49.GERMANY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 50.FRANCE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 51.RUSSIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 52.ITALY INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 53.REST OF EUROPE INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 54.CHINA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 55.INDIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 56.JAPAN INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 57.AUSTRALIA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 58.SOUTH KOREA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 59.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 60.LAMEA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019–2027 ($BILLION)
FIGURE 61.LATIN AMERICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 62.MIDDLE EAST INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 63.AFRICA INTERNET ADVERTISING MARKET, 2019–2027 ($BILLION)
FIGURE 64.KEY PLAYER POSITIONING ANLYSIS: GLOBAL INTERNET ADVERTISING MARKET
FIGURE 65.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 66.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 67.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 68.COMPETITIVE DASHBOARD
FIGURE 69.COMPETITIVE DASHBOARD
FIGURE 70.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 71.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE, 2018–2020 ($MILLION)
FIGURE 72.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 73.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 74.GOOGLE LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 75.GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 76.GOOGLE LLC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 77.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 78.BAIDU INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 79.BAIDU INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 80.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 81.MICROSOFT CORPORATION : REVENUE, 2017–2019 ($MILLION)
FIGURE 82.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 83.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 84.AMAZON.COM, INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 85.AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 86.AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 87.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 88.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2017–2019 ($MILLION)
FIGURE 89.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 90.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 91.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 92.FACEBOOK: REVENUE, 2017–2019 ($MILLION)
FIGURE 93.FACEBOOK : REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 94.FACEBOOK: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 95.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 96.TWITTER INC.: REVENUE, 2017–2019 ($MILLION)
FIGURE 97.TWITTER INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 98.TWITTER INC. : REVENUE SHARE BY REGION, 2019 (%)
FIGURE 99.VERIZON COMMUNICATION INC. REVENUE, 2017–2019 ($MILLION)
FIGURE 100.VERIZON COMMUNICATION INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 101.HULU LLC: REVENUE, 2017–2019 ($MILLION)
FIGURE 102.HULU LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 103.HULU LLC : REVENUE SHARE BY REGION, 2019 (%)
