Global Programmatic Advertising Spending Market Size study, by Auction Type (Open Auction, Automated Guaranteed, Invitation-Only, Unreserved Fixed-Rate), Display Type (Desktop, Mobile) and Regional Forecasts 2019-2026
Global Programmatic Advertising Spending Market is valued approximately USD 70.39 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 20.95% over the forecast period 2019-2026. Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Rising popularity of mobile programmatic ad display is one of the major factors responsible for high CAGR of the market. Increasing number of ad-exchange platform is the factor that offers growth opportunities. Also, Increasing penetration of augmented reality technology in advertising sector is contributing towards growth of global Programmatic Advertising Spending market. Further, programmatic advertising offers several benefits such as real time data & insights, growth in potential reach and allows advertisers to explore an array of opportunities that regulates their demand across various regions. However, lack of awareness associated with programmatic advertising spending is the factor that anticipated to restraining the market growth during the forecast period. The regional analysis of global Programmatic Advertising Spending market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World.
Major market player included in this report are:
Adobe Systems
Oath
RTL Group
Telaria
Tencent
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Auction Type:
Open Auction
Automated Guaranteed
Invitation-Only
Unreserved Fixed-Rate
By Display Type:
Desktop
Mobile
By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026
Target Audience of the Global Programmatic Advertising Spending Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Major market player included in this report are:
Adobe Systems
Oath
RTL Group
Telaria
Tencent
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Auction Type:
Open Auction
Automated Guaranteed
Invitation-Only
Unreserved Fixed-Rate
By Display Type:
Desktop
Mobile
By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026
Target Audience of the Global Programmatic Advertising Spending Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY
1.1. Market Snapshot
1.2. Key Trends
1.3. Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1. Programmatic Advertising Spending Market, by Auction Type, 2016-2026 (USD Billion)
1.3.2. Programmatic Advertising Spending Market, by Display Type, 2016-2026 (USD Billion)
1.3.3. Programmatic Advertising Spending Market, by Region, 2016-2026 (USD Billion)
1.4. Estimation Methodology
1.5. Research Assumption
CHAPTER 2. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET DEFINITION AND SCOPE
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
CHAPTER 3. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET DYNAMICS
3.1. See Saw Analysis
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
CHAPTER 4. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.2. PEST Analysis
4.2.1. Political Scenario
4.2.2. Economic Scenario
4.2.3. Social Scenario
4.2.4. Technological Scenario
4.3. Key Buying Criteria (On Demand)
4.4. Regulatory Framework (On Demand)
4.5. Investment Vs Adoption Scenario (On Demand)
4.6. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY AUCTION TYPE
5.1. Market Snapshot
5.2. Market Performance - Potential Model
5.3. Programmatic Advertising Spending Market, Sub Segment Analysis
5.3.1. Open Auction
5.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.2. Automated Guaranteed
5.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.3. Invitation-Only
5.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.4. Unreserved Fixed-Rate
5.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 6. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY DISPLAY TYPE
6.1. Market Snapshot
6.2. Market Performance - Potential Model
6.3. Programmatic Advertising Spending Market, Sub Segment Analysis
6.3.1. Desktop
6.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.2. Mobile
6.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 7. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY REGIONAL ANALYSIS
7.1. Programmatic Advertising Spending Market, Regional Market Snapshot (2016-2026)
7.2. North America Programmatic Advertising Spending Market Snapshot
7.2.1. U.S.
7.2.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.2. Canada
7.2.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3. Europe Programmatic Advertising Spending Market Snapshot
7.3.1. U.K.
7.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2. Germany
7.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3. Rest of Europe
7.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4. Asia Programmatic Advertising Spending Market Snapshot
7.4.1. China
7.4.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.2. India
7.4.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.3. Japan
7.4.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.4. Rest of Asia Pacific
7.4.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.4.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.4.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5. Latin America Programmatic Advertising Spending Market Snapshot
7.5.1. Brazil
7.5.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.2. Mexico
7.5.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6. Rest of The World
7.6.1. South America
7.6.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.6.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.2. Middle East and Africa
7.6.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.6.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 8. COMPETITIVE INTELLIGENCE
8.1. Company Market Share (Subject to Data Availability)
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Adobe Systems
8.3.1.1. Overview
8.3.1.2. Financial (Subject to Data Availability)
8.3.1.3. Product Summary
8.3.1.4. Recent Developments
8.3.2. Oath
8.3.3. RTL Group
8.3.4. Telaria
8.3.5. Tencent
CHAPTER 9. RESEARCH PROCESS
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.1.6. Research Assumption
1.1. Market Snapshot
1.2. Key Trends
1.3. Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1. Programmatic Advertising Spending Market, by Auction Type, 2016-2026 (USD Billion)
1.3.2. Programmatic Advertising Spending Market, by Display Type, 2016-2026 (USD Billion)
1.3.3. Programmatic Advertising Spending Market, by Region, 2016-2026 (USD Billion)
1.4. Estimation Methodology
1.5. Research Assumption
CHAPTER 2. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET DEFINITION AND SCOPE
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
CHAPTER 3. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET DYNAMICS
3.1. See Saw Analysis
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
CHAPTER 4. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET INDUSTRY ANALYSIS
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.2. PEST Analysis
4.2.1. Political Scenario
4.2.2. Economic Scenario
4.2.3. Social Scenario
4.2.4. Technological Scenario
4.3. Key Buying Criteria (On Demand)
4.4. Regulatory Framework (On Demand)
4.5. Investment Vs Adoption Scenario (On Demand)
4.6. Analyst Recommendation & Conclusion
CHAPTER 5. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY AUCTION TYPE
5.1. Market Snapshot
5.2. Market Performance - Potential Model
5.3. Programmatic Advertising Spending Market, Sub Segment Analysis
5.3.1. Open Auction
5.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.2. Automated Guaranteed
5.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.3. Invitation-Only
5.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.4. Unreserved Fixed-Rate
5.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 6. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY DISPLAY TYPE
6.1. Market Snapshot
6.2. Market Performance - Potential Model
6.3. Programmatic Advertising Spending Market, Sub Segment Analysis
6.3.1. Desktop
6.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.2. Mobile
6.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 7. GLOBAL PROGRAMMATIC ADVERTISING SPENDING MARKET, BY REGIONAL ANALYSIS
7.1. Programmatic Advertising Spending Market, Regional Market Snapshot (2016-2026)
7.2. North America Programmatic Advertising Spending Market Snapshot
7.2.1. U.S.
7.2.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.2. Canada
7.2.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.2.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3. Europe Programmatic Advertising Spending Market Snapshot
7.3.1. U.K.
7.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2. Germany
7.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3. Rest of Europe
7.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4. Asia Programmatic Advertising Spending Market Snapshot
7.4.1. China
7.4.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.2. India
7.4.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.3. Japan
7.4.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.4. Rest of Asia Pacific
7.4.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.4.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.4.4.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5. Latin America Programmatic Advertising Spending Market Snapshot
7.5.1. Brazil
7.5.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.2. Mexico
7.5.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.5.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6. Rest of The World
7.6.1. South America
7.6.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.6.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.2. Middle East and Africa
7.6.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
7.6.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.6.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
CHAPTER 8. COMPETITIVE INTELLIGENCE
8.1. Company Market Share (Subject to Data Availability)
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Adobe Systems
8.3.1.1. Overview
8.3.1.2. Financial (Subject to Data Availability)
8.3.1.3. Product Summary
8.3.1.4. Recent Developments
8.3.2. Oath
8.3.3. RTL Group
8.3.4. Telaria
8.3.5. Tencent
CHAPTER 9. RESEARCH PROCESS
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.1.6. Research Assumption
