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Global Online Auto Ad Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)

November 2020 | 68 pages | ID: G3BB2BDA6C88EN
Daedal Research

US$ 850.00

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Scope of the Report

The report entitled “Global Online Auto Ad Market: Size & Forecast with Impact Analysis of COVID-19 (2020-2024)”, provides in-depth analysis of the global online auto ad, with detailed analysis of market size and growth. The report provides analysis of the online advertising market by value, online auto ad market by value, by type, by format and by region. The report further provides detailed regional analysis of the online auto ad market by value.

Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Growth of the global online auto ad has also been forecasted for the years 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Some of the major players operating in the global online auto ad market are Autohome Inc., CarGurus Inc., Auto Trader Group PLC and TrueCar Inc., whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and business strategies of the respective companies are provided.

Region Coverage
  • North America
  • The US
Company Coverage
  • Autohome Inc.
  • CarGurus Inc.
  • Auto Trader Group PLC
  • TrueCar Inc.
Executive Summary

Online advertising provides a platform on which the publisher allows the advertiser to display the company’s product advertisement on the website or mobile application. Online advertisement can be segmented in different types, such as web-banner advertising, floating advertisements, display advertising, video advertising and many other.

The automotive industry is leveraging increased penetration of online platforms for transforming its marketing skills. The reinvigoration of marketing skills is taking place via development of online portals, users can visit these portals through online advertisement. In addition, online ad enables advertiser to highlight vehicle feature to attract new customers and amplify their customer base.

The global online auto ad market has perceived progressive growth in the past few years and it is expected that during the forecasted period (2020-2024) the market would augment at an escalating growth rate. The global online auto ad market growth would be supported by numerous growth drivers such as escalating urban population, growing smartphone penetration, upsurge in internet of things (IoT) devices, increasing number of video streaming users, increase in digital buyers, emerging number of internet users and many other factors.

However, the growth of global online auto ad market would be negatively impacted by various challenges. Some of the foremost challenges faced by the market are audience fragmentation, fraud, piracy & malware and ad blocking. Whereas, the market growth would be further supported by various market trends like growth in chatbot technology, rising artificial intelligence technology, etc.
1. EXECUTIVE SUMMARY

2. INTRODUCTION

2.1 Automotive Industry: An Overview
  2.1.1 History of Automobile Industry
2.2 Online Advertisement: An Overview
  2.2.1 Different Type of Online Advertisement
2.3 Online Advertisement Segmentation by Media Platform
2.4 Online Automotive Marketplace: An Overview
  2.4.1 Online Resources Used to Initiate Automotive Research
2.5 How Digital Platform Transforming Car Purchasing Pattern

3. GLOBAL MARKET ANALYSIS

3.1 Global Online Advertising Market: An Analysis
  3.1.1 Global Online Advertising Market by Value
  3.1.2 Global Online Advertising Market by Application (Automotive and Other)
3.2 Global Online Auto Ad Market: An Analysis
  3.2.1 Global Online Auto Ad Market by Value
  3.2.2 Global Online Auto Ad Market by Type (Programmatic and Direct)
  3.2.3 Global Online Auto Ad Market by Format (Search Engine, Social Media and Other)
  3.2.4 Global Online Auto Ad Market by Region (North America and the US)
3.3 Global Online Auto Ad Market: Type Analysis
  3.3.1 Global Programmatic Advertising Market by Value
  3.3.2 Global Direct Advertising Market by Value
3.4 Global Online Auto Ad Market: Format Analysis
  3.4.1 Global Search Engine Advertising Market by Value
  3.4.2 Global Social Media Advertising Market by Value
  3.4.3 Global Other Advertising Platform Market by Value

4. REGIONAL MARKET ANALYSIS

4.1 North America Online Auto Ad Market: An Analysis
  4.1.1 North America Online Auto Ad Market by Value
  4.1.2 North America Online Auto Ad Market by Region (the US and rest of North America)
  4.1.3 The US Online Auto Ad Market by Value

5. COVID-19

5.1 Impact of Covid-19
5.2 Impact of Covid-19 on Advertising Spend
5.3 Variation in Organic Traffic

6. MARKET DYNAMICS

6.1 Growth Drivers
  6.1.1 Escalating Urban Population
  6.1.2 Growing Smartphone Penetration
  6.1.3 Upsurge in Internet of Things (IoT) Devices
  6.1.4 Increase in Digital Buyers
  6.1.5 Emerging Number of Internet Users
  6.1.6 Increasing Number of Video Streaming Users
6.2 Challenges
  6.2.1 Audience Fragmentation
  6.2.2 Fraud, Piracy and Malware
  6.2.3 Ad Blocking
6.3 Market Trends
  6.3.1 Growth in Chatbot Technology
  6.3.2 Rising Artificial Intelligence Technology

7. COMPETITIVE LANDSCAPE

7.1 Global Online Auto Ad Market Players: A Financial Comparison

8. COMPANY PROFILES

8.1 Autohome Inc.
  8.1.1 Business Overview
  8.1.2 Financial Overview
  8.1.3 Business Strategy
8.2 CarGurus, Inc.
  8.2.1 Business Overview
  8.2.2 Financial Overview
  8.2.3 Business Strategy
8.3 TrueCar Inc.
  8.3.1 Business Overview
  8.3.2 Financial Overview
  8.3.3 Business Strategy
8.4 Auto Trader Group PLC
  8.4.1 Business Overview
  8.4.2 Financial Overview
  8.4.3 Business Strategy

LIST OF FIGURES

Figure 1: History of Automobile Industry
Figure 2: Different Type of Online Advertisement
Figure 3: Online Advertisement Segmentation by Media Platform
Figure 4: Online Resources Used to Initiate Automotive Research
Figure 5: How Digital Platform Transforming Car Purchasing Pattern
Figure 6: Global Online Advertising Market by Value; 2019-2024 (US$ Billion)
Figure 7: Global Online Advertising Market by Application; 2019 (Percentage, %)
Figure 8: Global Online Auto Ad Market by Value; 2019-2024 (US$ Billion)
Figure 9: Global Online Auto Ad Market by Type; 2019 (Percentage, %)
Figure 10: Global Online Auto Ad Market by Format; 2019 (Percentage, %)
Figure 11: Global Online Auto Ad Market by Region; 2019 (Percentage, %)
Figure 12: Global Programmatic Advertising Market by Value; 2019-2024 (US$ Billion)
Figure 13: Global Direct Advertising Market by Value; 2019-2024 (US$ Billion)
Figure 14: Global Search Engine Advertising Market by Value; 2019-2024 (US$ Billion)
Figure 15: Global Social Media Advertising Market by Value; 2019-2024 (US$ Billion)
Figure 16: Global Other Advertising Platform Market by Value; 2019-2024 (US$ Billion)
Figure 17: North America Online Auto Ad Market by Value; 2019-2024 (US$ Billion)
Figure 18: North America Online Auto Ad Market by Region; 2019 (Percentage, %)
Figure 19: The US Online Auto Ad Market by Value; 2019-2024 (US$ Billion)
Figure 20: Global Ad Spending by Medium; (Percentage, %)
Figure 21: Global Ad spending by Category, 2020 (Percentage, %)
Figure 22: Variation in Organic Traffic due to COVID-19 (2020)
Figure 23: Global Urban Population; 1990-2050 (Percentage, %)
Figure 24: Global Smartphone Penetration; 2015-2021 (Percentage, %)
Figure 25: Global Number of Active Internet of Things (IoT) Devices; 2015-2019 (Billion)
Figure 26: Global Number of Digital Buyers; 2017-2021 (Billion)
Figure 27: Global Internet Users; 2015-2020 (Billion)
Figure 28: Global Number of Video Streaming User; 2017-2023 (Million)
Figure 29: Global Chatbot Market; 2020-2025 (US$ Billion)
Figure 30: Global Artificial Intelligence Market Revenue; 2017-2025 (US$ Billion)
Figure 31: Autohome Inc. Net Revenue; 2015-2019 (US$ Million)
Figure 32: Autohome Inc. Net Revenue by Segment; 2019 (Percentage, %)
Figure 33: CarGurus Inc. Products
Figure 34: CarGurus, Inc. Total Revenue; 2015-2019 (US$ Million)
Figure 35: CarGurus, Inc. Total Revenue by Segment; 2019 (Percentage, %)
Figure 36: CarGurus, Inc. Total Revenue by Region; 2019 (Percentage, %)
Figure 37: TrueCar Inc. Revenue; 2015-2019 (US$ Million)
Figure 38: Auto Trader Group PLC Revenue; 2016-2020 (US$ Million)
Figure 39: Auto Trader Group PLC Revenue by Segment; 2020 (Percentage, %)
Figure 40: Auto Trader Group PLC Revenue by Region; 2020 (Percentage, %)
Table 1: Global Online Auto Ad Market Players: A Financial Comparison; 2019/2020


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