Global In-app Advertising Market (2019-2025)

August 2019 | 255 pages | ID: G782E4B2D52BEN
KBV Research

Abstracts

The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period.

In today’s internet-driven marketing, In-app advertising has become prominent and a preferred mode of promotion. In-app advertising is done through various modes including banner advertisements, video advertisements, and interstitials. These are used for promoting several brands and products. Nowadays, advertisers leverage in-app Private Marketplaces (PMPs) for improving campaign return-on-investment (ROI) and offer protection against fraudulent methods.

In-app advertising offers companies sophisticated data tracking and audience targeting features. It further enables marketers to reach customers with accuracy, being an effective medium to capture the consumers’ attention. Also, advertisers can connect geo-location data for ensuring that they can reach users at the right place and time. Several smartphone users tend to spend a huge amount of their routing in using applications for messaging, voice/video calling, ticket booking, and gaming. Application-based advertising can be integrated easily with such applications to reach prospective customers.

Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Banner ads segment was dominant in the market. Nevertheless, the interstitial ads segment shows a strong potential to emerge as the fastest-growing segment during the forecast period. Interstitial ads or full-screen ads consist of a video, image, or text that is shown during transitions in a mobile application. These ads are streamlined with pauses or breaks in the content, due to which, they become less intrusive and provide a more immersive experience. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc. Based on the Analysis presented in the Cardinal matrix, Apple, Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., and Verizon Communications, Inc. are some of the forerunners in the In-App Advertising Market.

Scope of the Study

Market Segmentation:

By Platform

• Android
• iOS
• Others

By Type

• Banner Ads
• Rich Media Ads
• Interstitial Ads
• Video Ads
• Others

By Application

• Messaging
• Entertainment
• Online Shopping
• Gaming
• Payments and Ticketing
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Companies Profiled

• Facebook, Inc.
• Twitter, Inc.
• Apple, Inc.
• Google, Inc.
• The Rubicon Project, Inc.
• InMobi Pte Ltd.
• Microsoft Corporation
• Verizon Communications, Inc.
• Tapjoy, Inc.
• Chartboost, Inc.

Unique Offerings from KBV Research

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Contents

CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Global In-app Advertising Market, by Platform
  1.4.2 Global In-app Advertising Market, by Type
  1.4.3 Global In-app Advertising Market, by Application
  1.4.4 Global In-app Advertising Market, by Geography
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. MARKET ANALYSIS

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches and Expansions
  3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
  3.3.2 Key Strategic Move: Leading Players

CHAPTER 4. GLOBAL IN-APP ADVERTISING MARKET BY PLATFORM

4.1 Global In-app Advertising Android Market by Region
4.2 Global In-app Advertising iOS Market by Region
4.3 Global In-app Advertising Others Market by Region

CHAPTER 5. GLOBAL IN-APP ADVERTISING MARKET BY TYPE

5.1 Global In-app Advertising Banner Ads Market by Region
5.2 Global In-app Advertising Rich Media Ads Market by Region
5.3 Global In-app Advertising Interstitial Ads Market by Region
5.4 Global In-app Advertising Video Ads Market by Region
5.5 Global Other Type In-app Advertising Market by Region

CHAPTER 6. GLOBAL IN-APP ADVERTISING MARKET BY APPLICATION

6.1 Global Messaging In-app Advertising Market by Region
6.2 Global Entertainment In-app Advertising Market by Region
6.3 Global Online Shopping In-app Advertising Market by Region
6.4 Global Gaming In-app Advertising Market by Region
6.5 Global Payments and Ticketing In-app Advertising Market by Region
6.6 Global Others In-app Advertising Market by Region

CHAPTER 7. GLOBAL IN-APP ADVERTISING MARKET BY REGION

7.1 North America In-app Advertising Market
  7.1.1 North America In-app Advertising Market by Platform
    7.1.1.1 North America In-app Advertising Android Market by Country
    7.1.1.2 North America In-app Advertising iOS Market by Country
    7.1.1.3 North America In-app Advertising Others Market by Country
  7.1.2 North America In-app Advertising Market by Type
    7.1.2.1 North America In-app Advertising Banner Ads Market by Country
    7.1.2.2 North America In-app Advertising Rich Media Ads Market by Country
    7.1.2.3 North America In-app Advertising Interstitial Ads Market by Country
    7.1.2.4 North America In-app Advertising Video Ads Market by Country
    7.1.2.5 North America Other Type In-app Advertising Market by Country
  7.1.3 North America In-app Advertising Market by Application
    7.1.3.1 North America Messaging In-app Advertising Market by Country
    7.1.3.2 North America Entertainment In-app Advertising Market by Country
    7.1.3.3 North America Online Shopping In-app Advertising Market by Country
    7.1.3.4 North America Gaming In-app Advertising Market by Country
    7.1.3.5 North America Payments and Ticketing In-app Advertising Market by Country
    7.1.3.6 North America Others In-app Advertising Market by Country
  7.1.4 North America In-app Advertising Market by Country
    7.1.4.1 US In-app Advertising Market
      7.1.4.1.1 US In-app Advertising Market by Platform
      7.1.4.1.2 US In-app Advertising Market by Type
      7.1.4.1.3 US In-app Advertising Market by Application
    7.1.4.2 Canada In-app Advertising Market
      7.1.4.2.1 Canada In-app Advertising Market by Platform
      7.1.4.2.2 Canada In-app Advertising Market by Type
      7.1.4.2.3 Canada In-app Advertising Market by Application
    7.1.4.3 Mexico In-app Advertising Market
      7.1.4.3.1 Mexico In-app Advertising Market by Platform
      7.1.4.3.2 Mexico In-app Advertising Market by Type
      7.1.4.3.3 Mexico In-app Advertising Market by Application
    7.1.4.4 Rest of North America In-app Advertising Market
      7.1.4.4.1 Rest of North America In-app Advertising Market by Platform
      7.1.4.4.2 Rest of North America In-app Advertising Market by Type
      7.1.4.4.3 Rest of North America In-app Advertising Market by Application
7.2 Europe In-app Advertising Market
  7.2.1 Europe In-app Advertising Market by Platform
    7.2.1.1 Europe In-app Advertising Android Market by Country
    7.2.1.2 Europe In-app Advertising iOS Market by Country
    7.2.1.3 Europe In-app Advertising Others Market by Country
  7.2.2 Europe In-app Advertising Market by Type
    7.2.2.1 Europe In-app Advertising Banner Ads Market by Country
    7.2.2.2 Europe In-app Advertising Rich Media Ads Market by Country
    7.2.2.3 Europe In-app Advertising Interstitial Ads Market by Country
    7.2.2.4 Europe In-app Advertising Video Ads Market by Country
    7.2.2.5 Europe Other Type In-app Advertising Market by Country
  7.2.3 Europe In-app Advertising Market by Application
    7.2.3.1 Europe Messaging In-app Advertising Market by Country
    7.2.3.2 Europe Entertainment In-app Advertising Market by Country
    7.2.3.3 Europe Online Shopping In-app Advertising Market by Country
    7.2.3.4 Europe Gaming In-app Advertising Market by Country
    7.2.3.5 Europe Payments and Ticketing In-app Advertising Market by Country
    7.2.3.6 Europe Others In-app Advertising Market by Country
  7.2.4 Europe In-app Advertising Market by Country
    7.2.4.1 Germany In-app Advertising Market
      7.2.4.1.1 Germany In-app Advertising Market by Platform
      7.2.4.1.2 Germany In-app Advertising Market by Type
      7.2.4.1.3 Germany In-app Advertising Market by Application
    7.2.4.2 UK In-app Advertising Market
      7.2.4.2.1 UK In-app Advertising Market by Platform
      7.2.4.2.2 UK In-app Advertising Market by Type
      7.2.4.2.3 UK In-app Advertising Market by Application
    7.2.4.3 France In-app Advertising Market
      7.2.4.3.1 France In-app Advertising Market by Platform
      7.2.4.3.2 France In-app Advertising Market by Type
      7.2.4.3.3 France In-app Advertising Market by Application
    7.2.4.4 Russia In-app Advertising Market
      7.2.4.4.1 Russia In-app Advertising Market by Platform
      7.2.4.4.2 Russia In-app Advertising Market by Type
      7.2.4.4.3 Russia In-app Advertising Market by Application
    7.2.4.5 Spain In-app Advertising Market
      7.2.4.5.1 Spain In-app Advertising Market by Platform
      7.2.4.5.2 Spain In-app Advertising Market by Type
      7.2.4.5.3 Spain In-app Advertising Market by Application
    7.2.4.6 Italy In-app Advertising Market
      7.2.4.6.1 Italy In-app Advertising Market by Platform
      7.2.4.6.2 Italy In-app Advertising Market by Type
      7.2.4.6.3 Italy In-app Advertising Market by Application
    7.2.4.7 Rest of Europe In-app Advertising Market
      7.2.4.7.1 Rest of Europe In-app Advertising Market by Platform
      7.2.4.7.2 Rest of Europe In-app Advertising Market by Type
      7.2.4.7.3 Rest of Europe In-app Advertising Market by Application
7.3 Asia Pacific In-app Advertising Market
  7.3.1 Asia Pacific In-app Advertising Market by Platform
    7.3.1.1 Asia Pacific In-app Advertising Android Market by Country
    7.3.1.2 Asia Pacific In-app Advertising iOS Market by Country
    7.3.1.3 Asia Pacific In-app Advertising Others Market by Country
  7.3.2 Asia Pacific In-app Advertising Market by Type
    7.3.2.1 Asia Pacific In-app Advertising Banner Ads Market by Country
    7.3.2.2 Asia Pacific In-app Advertising Rich Media Ads Market by Country
    7.3.2.3 Asia Pacific In-app Advertising Interstitial Ads Market by Country
    7.3.2.4 Asia Pacific In-app Advertising Video Ads Market by Country
    7.3.2.5 Asia Pacific Other Type In-app Advertising Market by Country
  7.3.3 Asia Pacific In-app Advertising Market by Application
    7.3.3.1 Asia Pacific Messaging In-app Advertising Market by Country
    7.3.3.2 Asia Pacific Entertainment In-app Advertising Market by Country
    7.3.3.3 Asia Pacific Online Shopping In-app Advertising Market by Country
    7.3.3.4 Asia Pacific Gaming In-app Advertising Market by Country
    7.3.3.5 Asia Pacific Payments and Ticketing In-app Advertising Market by Country
    7.3.3.6 Asia Pacific Others In-app Advertising Market by Country
  7.3.4 Asia Pacific In-app Advertising Market by Country
    7.3.4.1 China In-app Advertising Market
      7.3.4.1.1 China In-app Advertising Market by Platform
      7.3.4.1.2 China In-app Advertising Market by Type
      7.3.4.1.3 China In-app Advertising Market by Application
    7.3.4.2 Japan In-app Advertising Market
      7.3.4.2.1 Japan In-app Advertising Market by Platform
      7.3.4.2.2 Japan In-app Advertising Market by Type
      7.3.4.2.3 Japan In-app Advertising Market by Application
    7.3.4.3 India In-app Advertising Market
      7.3.4.3.1 India In-app Advertising Market by Platform
      7.3.4.3.2 India In-app Advertising Market by Type
      7.3.4.3.3 India In-app Advertising Market by Application
    7.3.4.4 South Korea In-app Advertising Market
      7.3.4.4.1 South Korea In-app Advertising Market by Platform
      7.3.4.4.2 South Korea In-app Advertising Market by Type
      7.3.4.4.3 South Korea In-app Advertising Market by Application
    7.3.4.5 Singapore In-app Advertising Market
      7.3.4.5.1 Singapore In-app Advertising Market by Platform
      7.3.4.5.2 Singapore In-app Advertising Market by Type
      7.3.4.5.3 Singapore In-app Advertising Market by Application
    7.3.4.6 Malaysia In-app Advertising Market
      7.3.4.6.1 Malaysia In-app Advertising Market by Platform
      7.3.4.6.2 Malaysia In-app Advertising Market by Type
      7.3.4.6.3 Malaysia In-app Advertising Market by Application
    7.3.4.7 Rest of Asia Pacific In-app Advertising Market
      7.3.4.7.1 Rest of Asia Pacific In-app Advertising Market by Platform
      7.3.4.7.2 Rest of Asia Pacific In-app Advertising Market by Type
      7.3.4.7.3 Rest of Asia Pacific In-app Advertising Market by Application
7.4 LAMEA In-app Advertising Market
  7.4.1 LAMEA In-app Advertising Market by Platform
    7.4.1.1 LAMEA In-app Advertising Android Market by Country
    7.4.1.2 LAMEA In-app Advertising iOS Market by Country
    7.4.1.3 LAMEA In-app Advertising Others Market by Country
  7.4.2 LAMEA In-app Advertising Market by Type
    7.4.2.1 LAMEA In-app Advertising Banner Ads Market by Country
    7.4.2.2 LAMEA In-app Advertising Rich Media Ads Market by Country
    7.4.2.3 LAMEA In-app Advertising Interstitial Ads Market by Country
    7.4.2.4 LAMEA In-app Advertising Video Ads Market by Country
    7.4.2.5 LAMEA Other Type In-app Advertising Market by Country
  7.4.3 LAMEA In-app Advertising Market by Application
    7.4.3.1 LAMEA Messaging In-app Advertising Market by Country
    7.4.3.2 LAMEA Entertainment In-app Advertising Market by Country
    7.4.3.3 LAMEA Online Shopping In-app Advertising Market by Country
    7.4.3.4 LAMEA Gaming In-app Advertising Market by Country
    7.4.3.5 LAMEA Payments and Ticketing In-app Advertising Market by Country
    7.4.3.6 LAMEA Others In-app Advertising Market by Country
  7.4.4 LAMEA In-app Advertising Market by Country
    7.4.4.1 Brazil In-app Advertising Market
      7.4.4.1.1 Brazil In-app Advertising Market by Platform
      7.4.4.1.2 Brazil In-app Advertising Market by Type
      7.4.4.1.3 Brazil In-app Advertising Market by Application
    7.4.4.2 Argentina In-app Advertising Market
      7.4.4.2.1 Argentina In-app Advertising Market by Platform
      7.4.4.2.2 Argentina In-app Advertising Market by Type
      7.4.4.2.3 Argentina In-app Advertising Market by Application
    7.4.4.3 UAE In-app Advertising Market
      7.4.4.3.1 UAE In-app Advertising Market by Platform
      7.4.4.3.2 UAE In-app Advertising Market by Type
      7.4.4.3.3 UAE In-app Advertising Market by Application
    7.4.4.4 Saudi Arabia In-app Advertising Market
      7.4.4.4.1 Saudi Arabia In-app Advertising Market by Platform
      7.4.4.4.2 Saudi Arabia In-app Advertising Market by Type
      7.4.4.4.3 Saudi Arabia In-app Advertising Market by Application
    7.4.4.5 South Africa In-app Advertising Market
      7.4.4.5.1 South Africa In-app Advertising Market by Platform
      7.4.4.5.2 South Africa In-app Advertising Market by Type
      7.4.4.5.3 South Africa In-app Advertising Market by Application
    7.4.4.6 Nigeria In-app Advertising Market
      7.4.4.6.1 Nigeria In-app Advertising Market by Platform
      7.4.4.6.2 Nigeria In-app Advertising Market by Type
      7.4.4.6.3 Nigeria In-app Advertising Market by Application
    7.4.4.7 Rest of LAMEA In-app Advertising Market
      7.4.4.7.1 Rest of LAMEA In-app Advertising Market by Platform
      7.4.4.7.2 Rest of LAMEA In-app Advertising Market by Type
      7.4.4.7.3 Rest of LAMEA In-app Advertising Market by Application

CHAPTER 8. COMPANY PROFILES

8.1 Facebook, Inc.
  8.1.1 Company Overview
  8.1.2 Financial Analysis
  8.1.3 Regional Analysis
  8.1.4 Research & Development Expense
  8.1.5 Recent strategies and developments:
    8.1.5.1 Collaborations, partnerships and agreements:
    8.1.5.2 Product launches:
    8.1.5.3 Expansions:
  8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
  8.2.1 Company Overview
  8.2.2 Financial Analysis
  8.2.3 Regional Analysis
  8.2.4 Research & Development Expense
  8.2.1 Recent strategies and developments:
    8.2.1.1 Collaborations, partnerships and agreements:
    8.2.1.2 Product launches:
    8.2.1.3 Acquisition and mergers:
  8.2.2 SWOT Analysis
8.3 Apple, Inc.
  8.3.1 Company Overview
  8.3.2 Financial Analysis
  8.3.3 Product and Regional Analysis
  8.3.4 Research & Development Expense
  8.3.5 Recent strategies and developments:
    8.3.5.1 Collaborations, partnerships and agreements:
    8.3.5.2 Acquisition and mergers:
  8.3.6 SWOT Analysis
8.4 Google, Inc.
  8.4.1 Company Overview
  8.4.2 Financial Analysis
  8.4.3 Segmental and Regional Analysis
  8.4.4 Research & Development Expense
  8.4.5 Recent strategies and developments:
    8.4.5.1 Collaborations, partnerships and agreements:
    8.4.5.2 Product launches:
  8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
  8.5.1 Company Overview
  8.5.2 Financial Analysis
  8.5.3 Regional Analysis
  8.5.4 Research & Development Expense
  8.5.5 Recent strategies and developments:
    8.5.5.1 Collaborations, partnerships and agreements:
    8.5.5.2 Product launches:
  8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
  8.6.1 Company Overview
  8.6.2 Recent strategies and developments:
    8.6.2.1 Collaborations, partnerships and agreements:
    8.6.2.2 Product launches:
    8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
  8.7.1 Company Overview
  8.7.2 Financial Analysis
  8.7.3 Segmental and Regional Analysis
  8.7.4 Research & Development Expenses
  8.7.5 Recent strategies and developments:
    8.7.5.1 Collaborations, partnerships and agreements:
    8.7.5.2 Acquisition and mergers:
    8.7.5.3 Product launches:
  8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
  8.8.1 Company Overview
  8.8.2 Financial Analysis
  8.8.3 Segmental Analysis
  8.8.4 Recent strategies and developments:
    8.8.4.1 Collaborations, partnerships and agreements:
    8.8.4.2 Product launches:
    8.8.4.3 Acquisition and mergers:
  8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
  8.9.1 Company Overview
  8.9.2 Recent strategies and developments:
    8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
  8.10.1 Company Overview
  8.10.2 Recent strategies and developments:
    8.10.2.1 Collaborations, partnerships and agreements:
    8.10.2.2 Acquisition and mergers:
    8.10.2.3 Product launches:
    8.10.2.4 Expansions:

List Of Tables

LIST OF TABLES

TABLE 1 GLOBAL IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 2 GLOBAL IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– IN-APP ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND EXPANSIONS– IN-APP ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – IN-APP ADVERTISING MARKET
TABLE 6 GLOBAL IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 7 GLOBAL IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 8 GLOBAL IN-APP ADVERTISING ANDROID MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 9 GLOBAL IN-APP ADVERTISING ANDROID MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 10 GLOBAL IN-APP ADVERTISING IOS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 11 GLOBAL IN-APP ADVERTISING IOS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 12 GLOBAL IN-APP ADVERTISING OTHERS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 13 GLOBAL IN-APP ADVERTISING OTHERS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 14 GLOBAL IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 15 GLOBAL IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 16 GLOBAL IN-APP ADVERTISING BANNER ADS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 17 GLOBAL IN-APP ADVERTISING BANNER ADS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 18 GLOBAL IN-APP ADVERTISING RICH MEDIA ADS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 19 GLOBAL IN-APP ADVERTISING RICH MEDIA ADS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 20 GLOBAL IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 21 GLOBAL IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 22 GLOBAL IN-APP ADVERTISING VIDEO ADS MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 23 GLOBAL IN-APP ADVERTISING VIDEO ADS MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 24 GLOBAL OTHER TYPE IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 25 GLOBAL OTHER TYPE IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 26 GLOBAL IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 27 GLOBAL IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 28 GLOBAL MESSAGING IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 29 GLOBAL MESSAGING IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 30 GLOBAL ENTERTAINMENT IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 31 GLOBAL ENTERTAINMENT IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 32 GLOBAL ONLINE SHOPPING IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 33 GLOBAL ONLINE SHOPPING IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 34 GLOBAL GAMING IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 35 GLOBAL GAMING IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 36 GLOBAL PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 37 GLOBAL PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 38 GLOBAL OTHERS IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 39 GLOBAL OTHERS IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 40 GLOBAL IN-APP ADVERTISING MARKET BY REGION, 2015 - 2018, USD MILLION
TABLE 41 GLOBAL IN-APP ADVERTISING MARKET BY REGION, 2019 - 2025, USD MILLION
TABLE 42 NORTH AMERICA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 43 NORTH AMERICA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 44 NORTH AMERICA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 45 NORTH AMERICA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 46 NORTH AMERICA IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 47 NORTH AMERICA IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 48 NORTH AMERICA IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 49 NORTH AMERICA IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 50 NORTH AMERICA IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 51 NORTH AMERICA IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 52 NORTH AMERICA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 53 NORTH AMERICA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 54 NORTH AMERICA IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 55 NORTH AMERICA IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 56 NORTH AMERICA IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 57 NORTH AMERICA IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 58 NORTH AMERICA IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 59 NORTH AMERICA IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 60 NORTH AMERICA IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 61 NORTH AMERICA IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 62 NORTH AMERICA OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 63 NORTH AMERICA OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 64 NORTH AMERICA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 65 NORTH AMERICA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 66 NORTH AMERICA MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 67 NORTH AMERICA MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 68 NORTH AMERICA ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 69 NORTH AMERICA ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 70 NORTH AMERICA ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 71 NORTH AMERICA ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 72 NORTH AMERICA GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 73 NORTH AMERICA GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 74 NORTH AMERICA PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 75 NORTH AMERICA PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 76 NORTH AMERICA OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 77 NORTH AMERICA OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 78 NORTH AMERICA IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 79 NORTH AMERICA IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 80 US IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 81 US IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 82 US IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 83 US IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 84 US IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 85 US IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 86 US IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 87 US IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 88 CANADA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 89 CANADA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 90 CANADA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 91 CANADA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 92 CANADA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 93 CANADA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 94 CANADA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 95 CANADA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 96 MEXICO IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 97 MEXICO IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 98 MEXICO IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 99 MEXICO IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 100 MEXICO IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 101 MEXICO IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 102 MEXICO IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 103 MEXICO IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 104 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 105 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 106 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 107 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 108 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 109 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 110 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 111 REST OF NORTH AMERICA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 112 EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 113 EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 114 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 115 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 116 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 117 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 118 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 119 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 120 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 121 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 122 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 123 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 124 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 125 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 126 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 127 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 128 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 129 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 130 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 131 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 132 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 133 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 134 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 135 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 136 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 137 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 138 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 139 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 140 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 141 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 142 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 143 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 144 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 145 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 146 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 147 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 148 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 149 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 150 GERMANY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 151 GERMANY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 152 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 153 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 154 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 155 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 156 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 157 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 158 UK IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 159 UK IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 160 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 161 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 162 UK IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 163 UK IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 164 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 165 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 166 FRANCE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 167 FRANCE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 168 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 169 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 170 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 171 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 172 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 173 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 174 RUSSIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 175 RUSSIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 176 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 177 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 178 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 179 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 180 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 181 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 182 SPAIN IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 183 SPAIN IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 184 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 185 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 186 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 187 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 188 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 189 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 190 ITALY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 191 ITALY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 192 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 193 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 194 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 195 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 196 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 197 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 198 REST OF EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 199 REST OF EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 200 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 201 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 202 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 203 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 204 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 205 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 206 ASIA PACIFIC IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 207 ASIA PACIFIC IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 208 ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 209 ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 210 ASIA PACIFIC IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 211 ASIA PACIFIC IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 212 ASIA PACIFIC IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 213 ASIA PACIFIC IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 214 ASIA PACIFIC IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 215 ASIA PACIFIC IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 216 ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 217 ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 218 ASIA PACIFIC IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 219 ASIA PACIFIC IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 220 ASIA PACIFIC IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 221 ASIA PACIFIC IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 222 ASIA PACIFIC IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 223 ASIA PACIFIC IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 224 ASIA PACIFIC IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 225 ASIA PACIFIC IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 226 ASIA PACIFIC OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 227 ASIA PACIFIC OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 228 ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 229 ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 230 ASIA PACIFIC MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 231 ASIA PACIFIC MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 232 ASIA PACIFIC ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 233 ASIA PACIFIC ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 234 ASIA PACIFIC ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 235 ASIA PACIFIC ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 236 ASIA PACIFIC GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 237 ASIA PACIFIC GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 238 ASIA PACIFIC PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 239 ASIA PACIFIC PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 240 ASIA PACIFIC OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 241 ASIA PACIFIC OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 242 ASIA PACIFIC IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 243 ASIA PACIFIC IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 244 CHINA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 245 CHINA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 246 CHINA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 247 CHINA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 248 CHINA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 249 CHINA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 250 CHINA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 251 CHINA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 252 JAPAN IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 253 JAPAN IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 254 JAPAN IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 255 JAPAN IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 256 JAPAN IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 257 JAPAN IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 258 JAPAN IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 259 JAPAN IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 260 INDIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 261 INDIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 262 INDIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 263 INDIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 264 INDIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 265 INDIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 266 INDIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 267 INDIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 268 SOUTH KOREA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 269 SOUTH KOREA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 270 SOUTH KOREA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 271 SOUTH KOREA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 272 SOUTH KOREA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 273 SOUTH KOREA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 274 SOUTH KOREA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 275 SOUTH KOREA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 276 SINGAPORE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 277 SINGAPORE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 278 SINGAPORE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 279 SINGAPORE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 280 SINGAPORE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 281 SINGAPORE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 282 SINGAPORE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 283 SINGAPORE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 284 MALAYSIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 285 MALAYSIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 286 MALAYSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 287 MALAYSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 288 MALAYSIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 289 MALAYSIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 290 MALAYSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 291 MALAYSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 292 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 293 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 294 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 295 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 296 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 297 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 298 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 299 REST OF ASIA PACIFIC IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 300 LAMEA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 301 LAMEA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 302 LAMEA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 303 LAMEA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 304 LAMEA IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 305 LAMEA IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 306 LAMEA IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 307 LAMEA IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 308 LAMEA IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 309 LAMEA IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 310 LAMEA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 311 LAMEA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 312 LAMEA IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 313 LAMEA IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 314 LAMEA IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 315 LAMEA IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 316 LAMEA IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 317 LAMEA IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 318 LAMEA IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 319 LAMEA IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 320 LAMEA OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 321 LAMEA OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 322 LAMEA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 323 LAMEA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 324 LAMEA MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 325 LAMEA MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 326 LAMEA ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 327 LAMEA ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 328 LAMEA ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 329 LAMEA ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 330 LAMEA GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 331 LAMEA GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 332 LAMEA PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 333 LAMEA PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 334 LAMEA OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 335 LAMEA OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 336 LAMEA IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 337 LAMEA IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 338 BRAZIL IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 339 BRAZIL IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 340 BRAZIL IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 341 BRAZIL IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 342 BRAZIL IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 343 BRAZIL IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 344 BRAZIL IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 345 BRAZIL IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 346 ARGENTINA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 347 ARGENTINA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 348 ARGENTINA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 349 ARGENTINA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 350 ARGENTINA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 351 ARGENTINA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 352 ARGENTINA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 353 ARGENTINA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 354 UAE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 355 UAE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 356 UAE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 357 UAE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 358 UAE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 359 UAE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 360 UAE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 361 UAE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 362 SAUDI ARABIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 363 SAUDI ARABIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 364 SAUDI ARABIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 365 SAUDI ARABIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 366 SAUDI ARABIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 367 SAUDI ARABIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 368 SAUDI ARABIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 369 SAUDI ARABIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 370 SOUTH AFRICA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 371 SOUTH AFRICA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 372 SOUTH AFRICA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 373 SOUTH AFRICA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 374 SOUTH AFRICA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 375 SOUTH AFRICA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 376 SOUTH AFRICA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 377 SOUTH AFRICA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 378 NIGERIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 379 NIGERIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 380 NIGERIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 381 NIGERIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 382 NIGERIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 383 NIGERIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 384 NIGERIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 385 NIGERIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 386 REST OF LAMEA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 387 REST OF LAMEA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 388 REST OF LAMEA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 389 REST OF LAMEA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 390 REST OF LAMEA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 391 REST OF LAMEA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 392 REST OF LAMEA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 393 REST OF LAMEA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 394 KEY INFORMATION – FACEBOOK, INC.
TABLE 395 KEY INFORMATION – TWITTER, INC.
TABLE 396 KEY INFORMATION – APPLE, INC.
TABLE 397 KEY INFORMATION – GOOGLE, INC.
TABLE 398 KEY INFORMATION – THE RUBICON PROJECT, INC.
TABLE 399 KEY INFORMATION – INMOBI PTE LTD.
TABLE 400 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 401 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 402 KEY INFORMATION – TAPJOY, INC.
TABLE 403 KEY INFORMATION – CHARTBOOST, INC.

List Of Figures

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: FACEBOOK, INC.
FIG 6 SWOT ANALYSIS: FACEBOOK, INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: TWITTER, INC.
FIG 8 SWOT ANALYSIS: TWITTER, INC.
FIG 9 SWOT ANALYSIS: APPLE, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GOOGLE, INC.
FIG 11 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 12 RECENT STRATEGIES AND DEVELOPMENTS: THE RUBICON PROJECT, INC.
FIG 13 SWOT ANALYSIS: THE RUBICON PROJECT, INC.
FIG 14 RECENT STRATEGIES AND DEVELOPMENTS: INMOBI PTE LTD.
FIG 15 RECENT STRATEGIES AND DEVELOPMENTS: MICROSOFT CORPORATION
FIG 17 SWOT ANALYSIS: MICROSOFT CORPORATION
FIG 18 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 19 SWOT ANALYSIS: VERIZON COMMUNICATIONS, INC.
FIG 20 RECENT STRATEGIES AND DEVELOPMENTS: CHARTBOOST, INC.