Global Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Region 2015-2026: Growth Opportunity and Business Strategy

July 2019 | 156 pages | ID: G560B7DA495EN
GMD Research

Abstracts

GMD predicts the revenue of global digital advertising market to reach $664.7 billion by 2026, representing a 2019-2026 CAGR of 11.29%. The digital ad is becoming the lion’s share in the whole pie of media advertising.

Highlighted with 72 tables and 73 figures, this 156-page report “Global Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Region 2015-2026: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Mobile Ad (further divided into In-APP and Mobile Web by channel)
• Desktop Ad
• Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
• Internet Paid Search
• Social Media
• Online Video
• Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Media and Entertainment
• Consumer Goods & Retail Industry
• Banking, Financial Service & Insurance
• Telecommunication IT Sector
• Travel Industry
• Healthcare Sector
• Manufacturing & Supply Chain
• Transportation and Logistics
• Energy, Power, and Utilities
• Other Industries

Geographically, the following regions together with the listed national/local markets are fully investigated:

• APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• North America (U.S. and Canada)
• Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
• RoW (Saudi Arabia, United Arab Emirates, Egypt)

For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

• Alibaba
• Amazon
• Apple Inc.
• Applovin Corporation
• Baidu
• Facebook Inc.
• Google, Inc.
• Microsoft Corporation
• Nokia
• Sina
• Tencent
• Twitter
• Verizon
• Yahoo! Inc.

(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND QUALITATIVE ANALYSIS

2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF GLOBAL MARKET BY PLATFORM

3.1 Market Overview by Platform
3.2 Global Mobile Advertising Market 2015-2026
3.3 Global Desktop Advertising Market 2015-2026
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026

4 SEGMENTATION OF GLOBAL MARKET BY AD FORMAT

4.1 Market Overview by Ad Format
4.2 Global Digital Display Ad Market 2015-2026
4.3 Global Internet Paid Search Ad Market 2015-2026
4.4 Global Social Media Ad Market 2015-2026
4.5 Global Online Video Ad Market 2015-2026
4.6 Global Market of Other Digital Ad Formats 2015-2026

5 SEGMENTATION OF GLOBAL MARKET BY INDUSTRY VERTICAL

5.1 Market Overview by Industry Vertical
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026
5.6 Global Digital Advertising Market for Travel Industry 2015-2026
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026
5.11 Global Digital Advertising Market for Other Industries 2015-2026

6 SEGMENTATION OF GLOBAL MARKET BY REGION

6.1 Geographic Market Overview by Region 2015-2026
6.2 North America Market 2015-2026 by Country
  6.2.1 Overview of North America Market
  6.2.2 U.S. Market
  6.2.3 Canadian Market
6.3 European Market 2015-2026 by Country
  6.3.1 Overview of European Market
  6.3.2 Germany
  6.3.3 UK
  6.3.4 France
  6.3.5 Russia
  6.3.6 Italy
  6.3.7 Rest of European Market
6.4 Asia-Pacific Market 2015-2026 by Country
  6.4.1 Overview of Asia-Pacific Market
  6.4.2 Japan
  6.4.3 China
  6.4.4 Indonesia
  6.4.5 Australia
  6.4.6 South Korea
  6.4.7 Rest of APAC Region
6.5 Latin America Market 2015-2026 by Country
  6.5.1 Argentina
  6.5.2 Brazil
  6.5.3 Mexico
  6.5.4 Rest of Latin America Market
6.6 Rest of World Market 2015-2026 by Country
  6.6.1 UAE
  6.6.2 Saudi Arabia
  6.6.3 Egypt
  6.6.4 Other National Markets

7 COMPETITIVE LANDSCAPE

7.1 Overview of Key Vendors
7.2 Company Profiles

8 INVESTING IN GLOBAL MARKET: RISK ASSESSMENT AND MANAGEMENT

8.1 Risk Evaluation of Global Market
8.2 Critical Success Factors (CSFs)
RELATED REPORTS AND PRODUCTS

12. LIST OF TABLES:

Table 1. Snapshot of Global Digital Advertising Market, 2018-2026
Table 2. Main Product Trends and Market Opportunities in Global Digital Advertising Market
Table 3. Global Digital Advertising Market by Platform, 2015-2026, $ bn
Table 4. Global Mobile Advertising Market by Channel, 2015-2026, $ bn
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue
Table 6. Global Digital Advertising Market by Ad Format, 2015-2026, $ bn
Table 7. Global Display Digital Ad Market by Purchase Method, 2015-2026, $ bn
Table 8. Global Digital Advertising Market by Industry Vertical, 2015-2026, $ bn
Table 9. Global Digital Advertising Market by Region, 2015-2026, $ bn
Table 10. Leading National Digital Advertising Market by Revenue, 2018 and 2026, $ mn
Table 11. North America Digital Advertising Market by Country, 2015-2026, $ mn
Table 12. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn
Table 13. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 14. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 15. Canada Digital Advertising Market by Platform, 2015-2026, $ mn
Table 16. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 17. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 18. Europe Digital Advertising Market by Country, 2015-2026, $ mn
Table 19. Germany Digital Advertising Market by Platform, 2015-2026, $ mn
Table 20. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 21. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 22. UK Digital Advertising Market by Platform, 2015-2026, $ mn
Table 23. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 24. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 25. France Digital Advertising Market by Platform, 2015-2026, $ mn
Table 26. France Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 27. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 28. Russia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 29. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 30. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 31. Italy Digital Advertising Market by Platform, 2015-2026, $ mn
Table 32. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 33. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 34. APAC Digital Advertising Market by Country, 2015-2026, $ mn
Table 35. Japan Digital Advertising Market by Platform, 2015-2026, $ mn
Table 36. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 37. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 38. China Digital Advertising Market by Platform, 2015-2026, $ mn
Table 39. China Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 40. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 41. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 42. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 43. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 44. Australia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 45. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 46. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 47. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn
Table 48. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 49. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 50. Latin America Digital Advertising Market by Country, 2015-2026, $ mn
Table 51. Argentina Digital Advertising Market by Platform, 2015-2026, $ mn
Table 52. Argentina Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 53. Argentina Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 54. Brazil Digital Advertising Market by Platform, 2015-2026, $ mn
Table 55. Brazil Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 56. Brazil Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 57. Mexico Digital Advertising Market by Platform, 2015-2026, $ mn
Table 58. Mexico Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 59. Mexico Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 60. RoW Digital Advertising Market by Country, 2015-2026, $ mn
Table 61. UAE Digital Advertising Market by Platform, 2015-2026, $ mn
Table 62. UAE Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 63. UAE Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 64. Saudi Arabia Digital Advertising Market by Platform, 2015-2026, $ mn
Table 65. Saudi Arabia Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 66. Saudi Arabia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 67. Egypt Digital Advertising Market by Platform, 2015-2026, $ mn
Table 68. Egypt Digital Advertising Market by Ad Format, 2015-2026, $ mn
Table 69. Egypt Digital Advertising Market by Industry Vertical, 2015-2026, $ mn
Table 70. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue
Table 71. Risk Evaluation for Investing in Global Market, 2018-2026
Table 72. Critical Success Factors and Key Takeaways

12. LIST OF FIGURES:

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2026
Figure 4. Global Digital Advertising Market by Revenue, 2015-2026, $ bn
Figure 5. Share of Digital Ad in Overall Media Ad in Global Market, 2015-2026, % Revenue
Figure 6. Primary Drivers and Impact Factors of Global Digital Advertising Market
Figure 7. Primary Restraints and Impact Factors of Global Digital Advertising Market
Figure 8. Porter’s Fiver Forces Analysis of Global Digital Advertising Market
Figure 9. Breakdown of Global Digital Advertising Market by Platform, 2018-2026, % of Revenue
Figure 10. Contribution to Global 2019-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%)
Figure 11. Global Mobile Advertising Market, 2015-2026, $ bn
Figure 12. Mobile Internet Users, 2018-2022, billion
Figure 13. Comparison of Mobile Web and Mobile In-App
Figure 14. Global Desktop Advertising Market, 2015-2026, $ bn
Figure 15. Global Market of Digital Advertising via Other Platforms, 2015-2026, $ bn
Figure 16. Breakdown of Global Digital Advertising Market by Ad Format, 2018-2026, % of Revenue
Figure 17. Contribution to Global 2019-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%)
Figure 18. Global Digital Display Ad Market, 2015-2026, $ bn
Figure 19. Global Internet Paid Search Advertising Market, 2015-2026, $ bn
Figure 20. Global Social Media Advertising Market, 2015-2026, $ bn
Figure 21. Global Online Video Advertising Market, 2015-2026, $ bn
Figure 22. Global Market of Other Digital Ad Formats, 2015-2026, $ bn
Figure 23. Breakdown of Global Digital Advertising Market by Industry Vertical, 2018-2026, % of Revenue
Figure 24. Contribution to Global 2019-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 25. Global Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn
Figure 26. Global Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn
Figure 27. Global Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn
Figure 28. Global Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn
Figure 29. Global Digital Advertising Market for Travel Industry, 2015-2026, $ bn
Figure 30. Global Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn
Figure 31. Global Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn
Figure 32. Global Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn
Figure 33. Global Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn
Figure 34. Global Digital Advertising Market for Other Industries, 2015-2026, $ bn
Figure 35. Geographic Spread of Worldwide Digital Advertising Market, 2018-2026, % of Revenue
Figure 36. Contribution to Global 2019-2026 Cumulative Revenue by Region, Value ($ bn) and Share (%)
Figure 37. North American Digital Advertising Market, 2015-2026, $ bn
Figure 38. Breakdown of North America Digital Advertising Market by Country, 2018 and 2026, % of Revenue
Figure 39. Contribution to North America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 40. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn
Figure 41. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn
Figure 42. European Digital Advertising Market by Revenue, 2015-2026, $ bn
Figure 43. Breakdown of European Digital Advertising Market by Country, 2018 and 2026, % of Revenue
Figure 44. Contribution to Europe 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 45. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn
Figure 46. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn
Figure 47. Digital Advertising Market in France by Revenue, 2015-2026, $ mn
Figure 48. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn
Figure 49. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn
Figure 50. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn
Figure 51. Asia-Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn
Figure 52. Breakdown of APAC Digital Advertising Market by Country, 2018 and 2026, % of Revenue
Figure 53. Contribution to APAC 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 54. Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn
Figure 55. Digital Advertising Market in China by Revenue, 2015-2026, $ mn
Figure 56. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn
Figure 57. Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn
Figure 58. Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn
Figure 59. Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn
Figure 60. Latin America Digital Advertising Market by Revenue, 2015-2026, $ bn
Figure 61. Breakdown of Latin America Digital Advertising Market by Country, 2018 and 2026, % of Revenue
Figure 62. Contribution to Latin America 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 63. Digital Advertising Market in Argentina by Revenue, 2015-2026, $ mn
Figure 64. Digital Advertising Market in Brazil by Revenue, 2015-2026, $ mn
Figure 65. Digital Advertising Market in Mexico by Revenue, 2015-2026, $ mn
Figure 66. Digital Advertising Market in Rest of Latin America by Revenue, 2015-2026, $ mn
Figure 67. Digital Advertising Market in Rest of the World (RoW) by Revenue, 2015-2026, $ bn
Figure 68. Breakdown of RoW Digital Advertising Market by Country, 2018 and 2026, % of Revenue
Figure 69. Contribution to RoW 2019-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)
Figure 70. Digital Advertising Market in UAE by Revenue, 2015-2026, $ mn
Figure 71. Digital Advertising Market in Saudi Arabia by Revenue, 2015-2026, $ mn
Figure 72. Digital Advertising Market in Egypt by Revenue, 2015-2026, $ mn
Figure 73. Growth Stage of Global Digital Advertising Industry over the Forecast Period