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Europe Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and Text), By Country, Industry Analysis and Forecast, 2020 - 2026

July 2020 | 88 pages | ID: E54BFE259C71EN
KBV Research

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The Europe Location Based Advertising Market would witness market growth of 17.6% CAGR during the forecast period (2020-2026).

Location-based advertisement is an effective marketing strategy that can help ensure that mobile advertisements effectively stand out in the populated space of always-on digital creative. Putting an advertiser in a marketing mix allows their mobile innovative ability to communicate with customers with a highly developed relevance and context, which is what mobile consumers want in return for enabling advertisers and marketers to access their personal mobile data on a regular basis.

Location-based services are being used for information about the location of users through the Internet using geo-data in real-time. The introduction of mobile apps, wireless technologies, cloud networking, Internet of Things (IoT) and smartphone applications has resulted in increased traffic on websites. This has accelerated the adoption of LBS to optimize connectivity and boost customer experience depending on the position of the end user, which in turn is projected to accelerate demand growth in location-based services.

As a result, LBS has gained prominence in a wide variety of industries, including finance, defense and intelligence, transport, telecommunications, manufacturing, e-commerce, energy and natural resource management. In addition, due to the growing number of connected devices and machine-to-machine communication networks, a significant amount of real-time location-based data sets are being produced. This has contributed significantly to the growth of Internet of Things (IoT) devices across a wide variety of industries that help businesses build smart geo-mapping solutions. Key factors are expected to drive the growth of the global location-based services market during the forecast period.

Based on Type, the market is segmented into Push and Pull. Based on Application, the market is segmented into Public Spaces, Retail Outlets and Airports & Others. Based on Content Type, the market is segmented into Multimedia and Text. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Ericsson AB (Placecast), Google, Inc., IBM Corporation, Near Pte. Ltd., Telenity, Inc., Scanbuy, Inc., Foursquare Labs, Inc., Shopkick, Inc. (Trax), GroundTruth, Inc., and AdMoove SAS.

Scope of the Study

Market Segmentation:

By Type
  • Push
  • Pull
By Application
  • Public Spaces
  • Retail Outlets
  • Airports & Others
By Content Type
  • Multimedia
  • Text
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Ericsson AB (Placecast)
  • Google, Inc.
  • IBM Corporation
  • Near Pte. Ltd.
  • Telenity, Inc.
  • Scanbuy, Inc.
  • Foursquare Labs, Inc.
  • Shopkick, Inc. (Trax)
  • GroundTruth, Inc.
  • AdMoove SAS
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Europe Location Based Advertising Market, by Type
  1.4.2 Europe Location Based Advertising Market, by Application
  1.4.3 Europe Location Based Advertising Market, by Content Type
  1.4.4 Europe Location Based Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 Recent Industry Wide Strategic Developments
  3.1.1 Partnerships, Collaborations and Agreements
  3.1.2 Product Launches and Product Expansions
  3.1.3 Mergers & Acquisitions
3.2 Top Winning Strategies
  3.2.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.2.2 Key Strategic Move: (Product Launches and Product Expansions : 2016, Jun – 2020, Jun) Leading Players

CHAPTER 4. EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE

4.1 Europe Location Based Advertising Push Market by Country
4.2 Europe Location Based Advertising Pull Market by Country

CHAPTER 5. EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION

5.1 Europe Location Based Advertising Public Spaces Market by Country
5.2 Europe Location Based Advertising Retail Outlets Market by Country
5.3 Europe Location Based Advertising Airports & Others Market by Country

CHAPTER 6. EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE

6.1 Europe Multimedia Location Based Advertising Market by Country
6.2 Europe Text Location Based Advertising Market by Country

CHAPTER 7. EUROPE LOCATION BASED ADVERTISING MARKET BY COUNTRY

7.1 Germany Location Based Advertising Market
  7.1.1 Germany Location Based Advertising Market by Type
  7.1.2 Germany Location Based Advertising Market by Application
  7.1.3 Germany Location Based Advertising Market by Content Type
7.2 UK Location Based Advertising Market
  7.2.1 UK Location Based Advertising Market by Type
  7.2.2 UK Location Based Advertising Market by Application
  7.2.3 UK Location Based Advertising Market by Content Type
7.3 France Location Based Advertising Market
  7.3.1 France Location Based Advertising Market by Type
  7.3.2 France Location Based Advertising Market by Application
  7.3.3 France Location Based Advertising Market by Content Type
7.4 Russia Location Based Advertising Market
  7.4.1 Russia Location Based Advertising Market by Type
  7.4.2 Russia Location Based Advertising Market by Application
  7.4.3 Russia Location Based Advertising Market by Content Type
7.5 Spain Location Based Advertising Market
  7.5.1 Spain Location Based Advertising Market by Type
  7.5.2 Spain Location Based Advertising Market by Application
  7.5.3 Spain Location Based Advertising Market by Content Type
7.6 Italy Location Based Advertising Market
  7.6.1 Italy Location Based Advertising Market by Type
  7.6.2 Italy Location Based Advertising Market by Application
  7.6.3 Italy Location Based Advertising Market by Content Type
7.7 Rest of Europe Location Based Advertising Market
  7.7.1 Rest of Europe Location Based Advertising Market by Type
  7.7.2 Rest of Europe Location Based Advertising Market by Application
  7.7.3 Rest of Europe Location Based Advertising Market by Content Type

CHAPTER 8. COMPANY PROFILES

8.1 Ericsson AB (Placecast)
  8.1.1 Company Overview
  8.1.2 Financial Analysis
  8.1.3 Segmental and Regional Analysis
  8.1.4 Research & Development Expense
  8.1.5 Recent strategies and developments:
    8.1.5.1 Partnerships, Collaborations, and Agreements:
    8.1.5.2 Product Launches and Product Expansions:
  8.1.6 SWOT Analysis
8.2 Google, Inc.
  8.2.1 Company Overview
  8.2.2 Financial Analysis
  8.2.3 Segmental and Regional Analysis
  8.2.4 Research & Development Expense
  8.2.5 Recent strategies and developments:
    8.2.5.1 Partnerships, Collaborations, and Agreements:
  8.2.6 SWOT Analysis
8.3 IBM Corporation
  8.3.1 Company Overview
  8.3.2 Financial Analysis
  8.3.3 Regional & Segmental Analysis
  8.3.4 Research & Development Expenses
  8.3.5 Recent strategies and developments:
    8.3.5.1 Partnerships, Collaborations, and Agreements:
    8.3.5.2 Product Launches and Product Expansions:
  8.3.6 SWOT Analysis
8.4 Near Pte. Ltd.
  8.4.1 Company Overview
  8.4.2 Recent strategies and developments:
    8.4.2.1 Product Launches and Product Expansions:
8.5 Telenity, Inc.
  8.5.1 Company Overview
8.6 Scanbuy, Inc.
  8.6.1 Company Overview
8.7 Foursquare Labs, Inc.
  8.7.1 Company Overview
  8.7.2 Recent strategies and developments:
    8.7.2.1 Partnerships, Collaborations, and Agreements:
    8.7.2.2 Product Launches and Product Expansions:
    8.7.2.3 Acquisition and Mergers:
8.8 Shopkick, Inc. (Trax)
  8.8.1 Company Overview
8.9 GroundTruth, Inc.
  8.9.1 Company Overview
  8.9.2 Recent strategies and developments:
    8.9.2.1 Partnerships, Collaborations, and Agreements:
    8.9.2.2 Product Launches and Product Expansions:
8.1 AdMoove SAS (ANTLIA Investments B.V.)
  8.10.1 Company Overview
  8.10.2 Recent strategies and developments:
    8.10.2.1 Partnerships, Collaborations, and Agreements:

LIST OF TABLES

TABLE 1 EUROPE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 EUROPE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– LOCATION BASED ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– LOCATION BASED ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – LOCATION BASED ADVERTISING MARKET
TABLE 6 EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 EUROPE LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 EUROPE LOCATION BASED ADVERTISING PUSH MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 EUROPE LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 EUROPE LOCATION BASED ADVERTISING PULL MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 13 EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 14 EUROPE LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 EUROPE LOCATION BASED ADVERTISING PUBLIC SPACES MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 EUROPE LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 EUROPE LOCATION BASED ADVERTISING RETAIL OUTLETS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 EUROPE LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 EUROPE LOCATION BASED ADVERTISING AIRPORTS & OTHERS MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 21 EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 22 EUROPE MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 EUROPE MULTIMEDIA LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 EUROPE TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 EUROPE TEXT LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 EUROPE LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 EUROPE LOCATION BASED ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 GERMANY LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 29 GERMANY LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 30 GERMANY LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 31 GERMANY LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 32 GERMANY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 33 GERMANY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 34 GERMANY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 35 GERMANY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 36 UK LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 UK LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 UK LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 UK LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 UK LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 41 UK LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 42 UK LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 43 UK LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 44 FRANCE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 45 FRANCE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 46 FRANCE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 47 FRANCE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 48 FRANCE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 49 FRANCE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 50 FRANCE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 51 FRANCE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 52 RUSSIA LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 53 RUSSIA LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 54 RUSSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 55 RUSSIA LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 56 RUSSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 57 RUSSIA LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 58 RUSSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 59 RUSSIA LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 60 SPAIN LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 61 SPAIN LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 62 SPAIN LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 63 SPAIN LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 64 SPAIN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 65 SPAIN LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 66 SPAIN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 67 SPAIN LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 68 ITALY LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 69 ITALY LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 70 ITALY LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 71 ITALY LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 72 ITALY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 73 ITALY LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 74 ITALY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 75 ITALY LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 76 REST OF EUROPE LOCATION BASED ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 77 REST OF EUROPE LOCATION BASED ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 78 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 79 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 80 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2016 - 2019, USD MILLION
TABLE 81 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY APPLICATION, 2020 - 2026, USD MILLION
TABLE 82 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2016 - 2019, USD MILLION
TABLE 83 REST OF EUROPE LOCATION BASED ADVERTISING MARKET BY CONTENT TYPE, 2020 - 2026, USD MILLION
TABLE 84 KEY INFORMATION – ERICSSON AB
TABLE 85 KEY INFORMATION – GOOGLE, INC.
TABLE 86 KEY INFORMATION – IBM CORPORATION
TABLE 87 KEY INFORMATION – NEAR PTE. LTD.
TABLE 88 KEY INFORMATION – TELENITY, INC.
TABLE 89 KEY INFORMATION – SCANBUY, INC.
TABLE 90 KEY INFORMATION – FOURSQUARE LABS, INC.
TABLE 91 KEY INFORMATION – SHOPKICK, INC.
TABLE 92 KEY INFORMATION – GROUNDTRUTH, INC.
TABLE 93 KEY INFORMATION – ADMOOVE SAS

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 3 KEY STRATEGIC MOVE: (PRODUCT LAUNCHES AND PRODUCT EXPANSIONS : 2016, JUN – 2020, JUN) LEADING PLAYERS
FIG 4 RECENT STRATEGIES AND DEVELOPMENTS: ERICSSON AB
FIG 5 SWOT ANALYSIS: ERICSSON AB
FIG 6 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: IBM CORPORATION
FIG 8 SWOT ANALYSIS: IBM CORPORATION
FIG 9 RECENT STRATEGIES AND DEVELOPMENTS: FOURSQUARE LABS, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GROUNDTRUTH, INC.


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