Europe In-app Advertising Market (2019-2025)
The Europe In-app Advertising Market would witness market growth of 18% CAGR during the forecast period (2019-2025).
In-app advertising is a versatile marketing platform for flourishing companies and advertisement agencies. A major advantage associated with in-app advertisements is that it enables enterprises to customize advertisements on the basis of customer requirements with better accuracy. Additionally, the market growth is being favored by the browsing habits of users, which also makes users an easy target for advertisers.
The online gaming trend has been accompanied by the growing prominence of Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C) e-commerce websites. What’s more, shopping, smartphone messaging, and gaming applications are projected to gather significant market shares over the forecast period. These trends can be attributed to the increased adoption and of mobile-based applications.
Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc.
Scope of the Study
Market Segmentation:
By Platform
In-app advertising is a versatile marketing platform for flourishing companies and advertisement agencies. A major advantage associated with in-app advertisements is that it enables enterprises to customize advertisements on the basis of customer requirements with better accuracy. Additionally, the market growth is being favored by the browsing habits of users, which also makes users an easy target for advertisers.
The online gaming trend has been accompanied by the growing prominence of Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C) e-commerce websites. What’s more, shopping, smartphone messaging, and gaming applications are projected to gather significant market shares over the forecast period. These trends can be attributed to the increased adoption and of mobile-based applications.
Based on Platform, the market is segmented into Android, iOS and Others. Based on Type, the market is segmented into Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Others. Based on Application, the market is segmented into Messaging, Entertainment, Online Shopping, Gaming, Payments & Ticketing and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., Twitter, Inc., Apple, Inc., Google, Inc., The Rubicon Project, Inc., InMobi Pte Ltd., Microsoft Corporation, Verizon Communications, Inc., Tapjoy, Inc. and Chartboost, Inc.
Scope of the Study
Market Segmentation:
By Platform
- Android
- iOS
- Others
- Banner Ads
- Rich Media Ads
- Interstitial Ads
- Video Ads
- Others
- Messaging
- Entertainment
- Online Shopping
- Gaming
- Payments and Ticketing
- Others
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Facebook, Inc.
- Twitter, Inc.
- Apple, Inc.
- Google, Inc.
- The Rubicon Project, Inc.
- InMobi Pte Ltd.
- Microsoft Corporation
- Verizon Communications, Inc.
- Tapjoy, Inc.
- Chartboost, Inc.
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe In-app Advertising Market, by Platform
1.4.2 Europe In-app Advertising Market, by Type
1.4.3 Europe In-app Advertising Market, by Application
1.4.4 Europe In-app Advertising Market, by Country
1.5 Methodology for the research
CHAPTER 2. MARKET OVERVIEW
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
CHAPTER 3. MARKET ANALYSIS
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
CHAPTER 4. EUROPE IN-APP ADVERTISING MARKET BY PLATFORM
4.1 Europe In-app Advertising Android Market by Country
4.2 Europe In-app Advertising iOS Market by Country
4.3 Europe In-app Advertising Others Market by Country
CHAPTER 5. EUROPE IN-APP ADVERTISING MARKET BY TYPE
5.1 Europe In-app Advertising Banner Ads Market by Country
5.2 Europe In-app Advertising Rich Media Ads Market by Country
5.3 Europe In-app Advertising Interstitial Ads Market by Country
5.4 Europe In-app Advertising Video Ads Market by Country
5.5 Europe Other Type In-app Advertising Market by Country
CHAPTER 6. EUROPE IN-APP ADVERTISING MARKET BY APPLICATION
6.1 Europe Messaging In-app Advertising Market by Country
6.2 Europe Entertainment In-app Advertising Market by Country
6.3 Europe Online Shopping In-app Advertising Market by Country
6.4 Europe Gaming In-app Advertising Market by Country
6.5 Europe Payments and Ticketing In-app Advertising Market by Country
6.6 Europe Others In-app Advertising Market by Country
CHAPTER 7. EUROPE IN-APP ADVERTISING MARKET BY COUNTRY
7.1 Germany In-app Advertising Market
7.1.1 Germany In-app Advertising Market by Platform
7.1.2 Germany In-app Advertising Market by Type
7.1.3 Germany In-app Advertising Market by Application
7.2 UK In-app Advertising Market
7.2.1 UK In-app Advertising Market by Platform
7.2.2 UK In-app Advertising Market by Type
7.2.3 UK In-app Advertising Market by Application
7.3 France In-app Advertising Market
7.3.1 France In-app Advertising Market by Platform
7.3.2 France In-app Advertising Market by Type
7.3.3 France In-app Advertising Market by Application
7.4 Russia In-app Advertising Market
7.4.1 Russia In-app Advertising Market by Platform
7.4.2 Russia In-app Advertising Market by Type
7.4.3 Russia In-app Advertising Market by Application
7.5 Spain In-app Advertising Market
7.5.1 Spain In-app Advertising Market by Platform
7.5.2 Spain In-app Advertising Market by Type
7.5.3 Spain In-app Advertising Market by Application
7.6 Italy In-app Advertising Market
7.6.1 Italy In-app Advertising Market by Platform
7.6.2 Italy In-app Advertising Market by Type
7.6.3 Italy In-app Advertising Market by Application
7.7 Rest of Europe In-app Advertising Market
7.7.1 Rest of Europe In-app Advertising Market by Platform
7.7.2 Rest of Europe In-app Advertising Market by Type
7.7.3 Rest of Europe In-app Advertising Market by Application
CHAPTER 8. COMPANY PROFILES
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Collaborations, partnerships and agreements:
8.1.5.2 Product launches:
8.1.5.3 Expansions:
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Collaborations, partnerships and agreements:
8.2.1.2 Product launches:
8.2.1.3 Acquisition and mergers:
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Collaborations, partnerships and agreements:
8.3.5.2 Acquisition and mergers:
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Collaborations, partnerships and agreements:
8.4.5.2 Product launches:
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Collaborations, partnerships and agreements:
8.5.5.2 Product launches:
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Collaborations, partnerships and agreements:
8.6.2.2 Product launches:
8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Collaborations, partnerships and agreements:
8.7.5.2 Acquisition and mergers:
8.7.5.3 Product launches:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Collaborations, partnerships and agreements:
8.8.4.2 Product launches:
8.8.4.3 Acquisition and mergers:
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Collaborations, partnerships and agreements:
8.10.2.2 Acquisition and mergers:
8.10.2.3 Product launches:
8.10.2.4 Expansions:
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe In-app Advertising Market, by Platform
1.4.2 Europe In-app Advertising Market, by Type
1.4.3 Europe In-app Advertising Market, by Application
1.4.4 Europe In-app Advertising Market, by Country
1.5 Methodology for the research
CHAPTER 2. MARKET OVERVIEW
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
CHAPTER 3. MARKET ANALYSIS
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2 Key Strategic Move: Leading Players
CHAPTER 4. EUROPE IN-APP ADVERTISING MARKET BY PLATFORM
4.1 Europe In-app Advertising Android Market by Country
4.2 Europe In-app Advertising iOS Market by Country
4.3 Europe In-app Advertising Others Market by Country
CHAPTER 5. EUROPE IN-APP ADVERTISING MARKET BY TYPE
5.1 Europe In-app Advertising Banner Ads Market by Country
5.2 Europe In-app Advertising Rich Media Ads Market by Country
5.3 Europe In-app Advertising Interstitial Ads Market by Country
5.4 Europe In-app Advertising Video Ads Market by Country
5.5 Europe Other Type In-app Advertising Market by Country
CHAPTER 6. EUROPE IN-APP ADVERTISING MARKET BY APPLICATION
6.1 Europe Messaging In-app Advertising Market by Country
6.2 Europe Entertainment In-app Advertising Market by Country
6.3 Europe Online Shopping In-app Advertising Market by Country
6.4 Europe Gaming In-app Advertising Market by Country
6.5 Europe Payments and Ticketing In-app Advertising Market by Country
6.6 Europe Others In-app Advertising Market by Country
CHAPTER 7. EUROPE IN-APP ADVERTISING MARKET BY COUNTRY
7.1 Germany In-app Advertising Market
7.1.1 Germany In-app Advertising Market by Platform
7.1.2 Germany In-app Advertising Market by Type
7.1.3 Germany In-app Advertising Market by Application
7.2 UK In-app Advertising Market
7.2.1 UK In-app Advertising Market by Platform
7.2.2 UK In-app Advertising Market by Type
7.2.3 UK In-app Advertising Market by Application
7.3 France In-app Advertising Market
7.3.1 France In-app Advertising Market by Platform
7.3.2 France In-app Advertising Market by Type
7.3.3 France In-app Advertising Market by Application
7.4 Russia In-app Advertising Market
7.4.1 Russia In-app Advertising Market by Platform
7.4.2 Russia In-app Advertising Market by Type
7.4.3 Russia In-app Advertising Market by Application
7.5 Spain In-app Advertising Market
7.5.1 Spain In-app Advertising Market by Platform
7.5.2 Spain In-app Advertising Market by Type
7.5.3 Spain In-app Advertising Market by Application
7.6 Italy In-app Advertising Market
7.6.1 Italy In-app Advertising Market by Platform
7.6.2 Italy In-app Advertising Market by Type
7.6.3 Italy In-app Advertising Market by Application
7.7 Rest of Europe In-app Advertising Market
7.7.1 Rest of Europe In-app Advertising Market by Platform
7.7.2 Rest of Europe In-app Advertising Market by Type
7.7.3 Rest of Europe In-app Advertising Market by Application
CHAPTER 8. COMPANY PROFILES
8.1 Facebook, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Collaborations, partnerships and agreements:
8.1.5.2 Product launches:
8.1.5.3 Expansions:
8.1.6 SWOT Analysis
8.2 Twitter, Inc. (MoPub, Inc.)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Collaborations, partnerships and agreements:
8.2.1.2 Product launches:
8.2.1.3 Acquisition and mergers:
8.2.2 SWOT Analysis
8.3 Apple, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Product and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Collaborations, partnerships and agreements:
8.3.5.2 Acquisition and mergers:
8.3.6 SWOT Analysis
8.4 Google, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Collaborations, partnerships and agreements:
8.4.5.2 Product launches:
8.4.6 SWOT Analysis: Alphabet Inc. (Google Inc.)
8.5 The Rubicon Project, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Collaborations, partnerships and agreements:
8.5.5.2 Product launches:
8.5.6 SWOT Analysis
8.6 InMobi Pte Ltd.
8.6.1 Company Overview
8.6.2 Recent strategies and developments:
8.6.2.1 Collaborations, partnerships and agreements:
8.6.2.2 Product launches:
8.6.2.3 Acquisition and mergers:
8.7 Microsoft Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Collaborations, partnerships and agreements:
8.7.5.2 Acquisition and mergers:
8.7.5.3 Product launches:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Collaborations, partnerships and agreements:
8.8.4.2 Product launches:
8.8.4.3 Acquisition and mergers:
8.8.5 SWOT Analysis
8.9 Tapjoy, Inc.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Acquisition and mergers:
8.1 Chartboost, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Collaborations, partnerships and agreements:
8.10.2.2 Acquisition and mergers:
8.10.2.3 Product launches:
8.10.2.4 Expansions:
LIST OF TABLES
TABLE 1 EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 2 EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– IN-APP ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND EXPANSIONS– IN-APP ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – IN-APP ADVERTISING MARKET
TABLE 6 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 7 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 8 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 9 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 10 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 11 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 12 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 13 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 14 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 15 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 16 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 17 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 18 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 19 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 20 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 21 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 22 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 23 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 24 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 25 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 26 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 27 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 28 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 29 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 30 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 31 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 32 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 33 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 34 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 35 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 36 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 37 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 38 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 39 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 40 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 41 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 42 GERMANY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 43 GERMANY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 44 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 45 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 46 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 47 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 48 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 49 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 50 UK IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 51 UK IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 52 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 53 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 54 UK IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 55 UK IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 56 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 57 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 58 FRANCE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 59 FRANCE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 60 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 61 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 62 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 63 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 64 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 65 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 66 RUSSIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 67 RUSSIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 68 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 69 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 70 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 71 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 72 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 73 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 74 SPAIN IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 75 SPAIN IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 76 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 77 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 78 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 79 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 80 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 81 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 82 ITALY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 83 ITALY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 84 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 85 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 86 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 87 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 88 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 89 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 90 REST OF EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 91 REST OF EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 92 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 93 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 94 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 95 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 96 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 97 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 98 KEY INFORMATION – FACEBOOK, INC.
TABLE 99 KEY INFORMATION – TWITTER, INC.
TABLE 100 KEY INFORMATION – APPLE, INC.
TABLE 101 KEY INFORMATION – GOOGLE, INC.
TABLE 102 KEY INFORMATION – THE RUBICON PROJECT, INC.
TABLE 103 KEY INFORMATION – INMOBI PTE LTD.
TABLE 104 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 105 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 106 KEY INFORMATION – TAPJOY, INC.
TABLE 107 KEY INFORMATION – CHARTBOOST, INC.
TABLE 1 EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 2 EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– IN-APP ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND EXPANSIONS– IN-APP ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – IN-APP ADVERTISING MARKET
TABLE 6 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 7 EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 8 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 9 EUROPE IN-APP ADVERTISING ANDROID MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 10 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 11 EUROPE IN-APP ADVERTISING IOS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 12 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 13 EUROPE IN-APP ADVERTISING OTHERS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 14 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 15 EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 16 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 17 EUROPE IN-APP ADVERTISING BANNER ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 18 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 19 EUROPE IN-APP ADVERTISING RICH MEDIA ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 20 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 21 EUROPE IN-APP ADVERTISING INTERSTITIAL ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 22 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 23 EUROPE IN-APP ADVERTISING VIDEO ADS MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 24 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 25 EUROPE OTHER TYPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 26 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 27 EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 28 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 29 EUROPE MESSAGING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 30 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 31 EUROPE ENTERTAINMENT IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 32 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 33 EUROPE ONLINE SHOPPING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 34 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 35 EUROPE GAMING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 36 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 37 EUROPE PAYMENTS AND TICKETING IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 38 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 39 EUROPE OTHERS IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 40 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2015 - 2018, USD MILLION
TABLE 41 EUROPE IN-APP ADVERTISING MARKET BY COUNTRY, 2019 - 2025, USD MILLION
TABLE 42 GERMANY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 43 GERMANY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 44 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 45 GERMANY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 46 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 47 GERMANY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 48 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 49 GERMANY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 50 UK IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 51 UK IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 52 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 53 UK IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 54 UK IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 55 UK IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 56 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 57 UK IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 58 FRANCE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 59 FRANCE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 60 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 61 FRANCE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 62 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 63 FRANCE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 64 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 65 FRANCE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 66 RUSSIA IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 67 RUSSIA IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 68 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 69 RUSSIA IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 70 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 71 RUSSIA IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 72 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 73 RUSSIA IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 74 SPAIN IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 75 SPAIN IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 76 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 77 SPAIN IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 78 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 79 SPAIN IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 80 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 81 SPAIN IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 82 ITALY IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 83 ITALY IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 84 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 85 ITALY IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 86 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 87 ITALY IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 88 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 89 ITALY IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 90 REST OF EUROPE IN-APP ADVERTISING MARKET, 2015 - 2018, USD MILLION
TABLE 91 REST OF EUROPE IN-APP ADVERTISING MARKET, 2019 - 2025, USD MILLION
TABLE 92 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2015 - 2018, USD MILLION
TABLE 93 REST OF EUROPE IN-APP ADVERTISING MARKET BY PLATFORM, 2019 - 2025, USD MILLION
TABLE 94 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2015 - 2018, USD MILLION
TABLE 95 REST OF EUROPE IN-APP ADVERTISING MARKET BY TYPE, 2019 - 2025, USD MILLION
TABLE 96 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2015 - 2018, USD MILLION
TABLE 97 REST OF EUROPE IN-APP ADVERTISING MARKET BY APPLICATION, 2019 - 2025, USD MILLION
TABLE 98 KEY INFORMATION – FACEBOOK, INC.
TABLE 99 KEY INFORMATION – TWITTER, INC.
TABLE 100 KEY INFORMATION – APPLE, INC.
TABLE 101 KEY INFORMATION – GOOGLE, INC.
TABLE 102 KEY INFORMATION – THE RUBICON PROJECT, INC.
TABLE 103 KEY INFORMATION – INMOBI PTE LTD.
TABLE 104 KEY INFORMATION – MICROSOFT CORPORATION
TABLE 105 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 106 KEY INFORMATION – TAPJOY, INC.
TABLE 107 KEY INFORMATION – CHARTBOOST, INC.
LIST OF FIGURES
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: FACEBOOK, INC.
FIG 6 SWOT ANALYSIS: FACEBOOK, INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: TWITTER, INC.
FIG 8 SWOT ANALYSIS: TWITTER, INC.
FIG 9 SWOT ANALYSIS: APPLE, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GOOGLE, INC.
FIG 11 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 12 RECENT STRATEGIES AND DEVELOPMENTS: THE RUBICON PROJECT, INC.
FIG 13 SWOT ANALYSIS: THE RUBICON PROJECT, INC.
FIG 14 RECENT STRATEGIES AND DEVELOPMENTS: INMOBI PTE LTD.
FIG 15 RECENT STRATEGIES AND DEVELOPMENTS: MICROSOFT CORPORATION
FIG 17 SWOT ANALYSIS: MICROSOFT CORPORATION
FIG 18 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 19 SWOT ANALYSIS: VERIZON COMMUNICATIONS, INC.
FIG 20 RECENT STRATEGIES AND DEVELOPMENTS: CHARTBOOST, INC.
FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4 KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: FACEBOOK, INC.
FIG 6 SWOT ANALYSIS: FACEBOOK, INC.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: TWITTER, INC.
FIG 8 SWOT ANALYSIS: TWITTER, INC.
FIG 9 SWOT ANALYSIS: APPLE, INC.
FIG 10 RECENT STRATEGIES AND DEVELOPMENTS: GOOGLE, INC.
FIG 11 SWOT ANALYSIS: ALPHABET INC. (GOOGLE INC.)
FIG 12 RECENT STRATEGIES AND DEVELOPMENTS: THE RUBICON PROJECT, INC.
FIG 13 SWOT ANALYSIS: THE RUBICON PROJECT, INC.
FIG 14 RECENT STRATEGIES AND DEVELOPMENTS: INMOBI PTE LTD.
FIG 15 RECENT STRATEGIES AND DEVELOPMENTS: MICROSOFT CORPORATION
FIG 17 SWOT ANALYSIS: MICROSOFT CORPORATION
FIG 18 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 19 SWOT ANALYSIS: VERIZON COMMUNICATIONS, INC.
FIG 20 RECENT STRATEGIES AND DEVELOPMENTS: CHARTBOOST, INC.
