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Europe Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

June 2020 | 78 pages | ID: EE0636A1B179EN
KBV Research

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The Europe Digital Video Advertising Market would witness market growth of 39.4% CAGR during the forecast period (2020-2026).
Blockchain technology is expected to provide advertisers with exciting growth prospects in the future. Blockchain, being a secure distributed ledger, provides the ability to track audiences, pathways, budget spending and conversion rates safely to network participants only. The customer may obtain an image, which is checked by the seller, which can then be added to the ledger. The deployment of blockchain technology allows everyone in the chain to see impression events, validate and approve changes made by individuals in order to create a more transparent marketplace.
Furthermore, the merger of cloud computing technology with digital video advertising offers a promising growth for the industry, given the enhanced capacity of the former to efficiently deliver complex and interactive content to brands and marketers. An ad-based cloud platform helps brands and marketers optimize spending across multiple channels. Cloud-based supply-side platforms enable advertising agencies to efficiently produce and deliver different video advertisements to their clients based on their needs and requirements. In addition, cloud-based platforms are also expected to promote the development of personalized ads via the original optimization product.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Europe Digital Video Advertising Market, by Type
  1.4.2 Europe Digital Video Advertising Market, by End User
  1.4.3 Europe Digital Video Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches and Product Expansions
  3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players

CHAPTER 4. EUROPE DIGITAL VIDEO ADVERTISING MARKET BY TYPE

4.1 Europe Desktop Digital Video Advertising Market by Country
4.2 Europe Mobile Digital Video Advertising Market by Country

CHAPTER 5. EUROPE DIGITAL VIDEO ADVERTISING MARKET BY END USER

5.1 Europe Retail Digital Video Advertising Market by Country
5.2 Europe Media & Entertainment Digital Video Advertising Market by Country
5.3 Europe Automotive Digital Video Advertising Market by Country
5.4 Europe Telecom Digital Video Advertising Market by Country
5.5 Europe Financial Services Digital Video Advertising Market by Country
5.6 Europe Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 Europe Others Digital Video Advertising Market by Country

CHAPTER 6. EUROPE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY

6.1 Germany Digital Video Advertising Market
  6.1.1 Germany Digital Video Advertising Market by Type
  6.1.2 Germany Digital Video Advertising Market by End User
6.2 UK Digital Video Advertising Market
  6.2.1 UK Digital Video Advertising Market by Type
  6.2.2 UK Digital Video Advertising Market by End User
6.3 France Digital Video Advertising Market
  6.3.1 France Digital Video Advertising Market by Type
  6.3.2 France Digital Video Advertising Market by End User
6.4 Russia Digital Video Advertising Market
  6.4.1 Russia Digital Video Advertising Market by Type
  6.4.2 Russia Digital Video Advertising Market by End User
6.5 Spain Digital Video Advertising Market
  6.5.1 Spain Digital Video Advertising Market by Type
  6.5.2 Spain Digital Video Advertising Market by End User
6.6 Italy Digital Video Advertising Market
  6.6.1 Italy Digital Video Advertising Market by Type
  6.6.2 Italy Digital Video Advertising Market by End User
6.7 Rest of Europe Digital Video Advertising Market
  6.7.1 Rest of Europe Digital Video Advertising Market by Type
  6.7.2 Rest of Europe Digital Video Advertising Market by End User

CHAPTER 7. COMPANY PROFILES

7.1 Verizon Communications, Inc.
  7.1.1 Company Overview
  7.1.2 Financial Analysis
  7.1.3 Segmental Analysis
  7.1.4 Recent strategies and developments:
    7.1.4.1 Partnerships, Collaborations, and Agreements:
    7.1.4.2 Acquisition and Mergers:
    7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
  7.2.1 Company Overview
  7.2.2 Financial Analysis
  7.2.3 Regional Analysis
  7.2.4 Research & Development Expense
  7.2.5 Recent strategies and developments:
    7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
  7.3.1 Company Overview
  7.3.2 Financial Analysis
  7.3.3 Segmental and Regional Analysis
  7.3.4 Recent strategies and developments:
    7.3.4.1 Partnerships, Collaborations, and Agreements:
    7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
  7.4.1 Company Overview
  7.4.2 Financial Analysis
  7.4.3 Regional Analysis
  7.4.4 Recent strategies and developments:
    7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
  7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
  7.6.1 Company Overview
  7.6.2 Recent strategies and developments:
    7.6.2.1 Partnerships, Collaborations, and Agreements:
    7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
  7.7.1 Company Overview
  7.7.2 Recent strategies and developments:
    7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
  7.8.1 Company Overview
  7.8.2 Recent strategies and developments:
    7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
  7.9.1 Company Overview
7.1 Chocolate, Inc.
  7.10.1 Company overview
  7.10.2 Recent strategies and developments:
    7.10.2.1 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 EUROPE DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 EUROPE DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – DIGITAL VIDEO ADVERTISING MARKET
TABLE 6 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 EUROPE DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 EUROPE DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 EUROPE MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 EUROPE MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 13 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 14 EUROPE RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 EUROPE RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 EUROPE MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 EUROPE MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 EUROPE AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 EUROPE AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 EUROPE TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 21 EUROPE TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 22 EUROPE FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 EUROPE FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 EUROPE CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 EUROPE CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 EUROPE OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 EUROPE OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 29 EUROPE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 30 GERMANY DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 31 GERMANY DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 32 GERMANY DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 33 GERMANY DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 34 GERMANY DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 35 GERMANY DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 36 UK DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 UK DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 UK DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 UK DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 UK DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 41 UK DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 42 FRANCE DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 43 FRANCE DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 44 FRANCE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 45 FRANCE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 46 FRANCE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 47 FRANCE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 48 RUSSIA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 49 RUSSIA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 50 RUSSIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 51 RUSSIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 52 RUSSIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 53 RUSSIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 54 SPAIN DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 55 SPAIN DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 56 SPAIN DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 57 SPAIN DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 58 SPAIN DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 59 SPAIN DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 60 ITALY DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 61 ITALY DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 62 ITALY DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 63 ITALY DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 64 ITALY DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 65 ITALY DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 66 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 67 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 68 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 69 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 70 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 71 REST OF EUROPE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 72 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 73 KEY INFORMATION – TREMOR INTERNATIONAL LTD.
TABLE 74 KEY INFORMATION – RTL GROUP S.A.
TABLE 75 KEY INFORMATION – PUBLICIS GROUPE
TABLE 76 KEY INFORMATION –ADVERTISE.COM, INC.
TABLE 77 KEY INFORMATION – PUBMATIC, INC.
TABLE 78 KEY INFORMATION –VIANT TECHNOLOGY, LLC
TABLE 79 KEY INFORMATION – ZYPMEDIA, INC.
TABLE 80 KEY INFORMATION – JW PLAYER, INC.
TABLE 81 KEY INFORMATION – CHOCOLATE, INC.

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 4 KEY STRATEGIC MOVE: (PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS : 2018,MAR – 2020, MAY) LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 6 RECENT STRATEGIES AND DEVELOPMENTS: RTL GROUP S.A.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: PUBMATIC, INC.


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