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Digital Advertising Top 5 Emerging Markets Industry Guide 2015-2024

June 2020 | 133 pages | ID: DCE26D8364FEN
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Digital Advertising Top 5 Emerging Markets Industry Guide 2015-2024

SUMMARY

The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the emerging five digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

KEY HIGHLIGHTS
  • These countries contributed $43,381.1 million to the global digital advertising industry in 2019, with a compound annual growth rate (CAGR) of 16% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $74,539.3 million in 2024, with a CAGR of 11.4% over the 2019-24 period.
  • Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $37,103.5 million in 2019. This was followed by Mexico and Brazil with a value of $2,019.0 and $1,995.8 million, respectively.
  • China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $63,579.7 million in 2024, followed by Brazil and Mexico with expected values of $3,683.1 and $3,572.0 million, respectively.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players’ emerging five operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the emerging five digital advertising industry with five year forecasts by both value and volume
  • Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
REASONS TO BUY
  • What was the size of the emerging five digital advertising industry by value in 2019?
  • What will be the size of the emerging five digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the emerging five digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the emerging five digital advertising industry?
1 INTRODUCTION

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 TOP 5 EMERGING COUNTRIES DIGITAL ADVERTISING

2.1. Industry Outlook

3 DIGITAL ADVERTISING IN SOUTH AFRICA

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 DIGITAL ADVERTISING IN BRAZIL

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 DIGITAL ADVERTISING IN CHINA

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 DIGITAL ADVERTISING IN INDIA

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 DIGITAL ADVERTISING IN MEXICO

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
8.5. Globo Comunicacao e Participacoes S.A.
8.6. Alibaba Group Holding Limited
8.7. Baidu, Inc.
8.8. Beijing ByteDance Technology Co Ltd
8.9. Tencent Holdings Limited
8.10. Mercado Latino Inc

9 APPENDIX

9.1. Methodology
9.2. About MarketLine

LIST OF TABLES

Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Table 4: South Africa digital advertising market value: $ million, 2015-19
Table 5: South Africa digital advertising market category segmentation: $ million, 2019
Table 6: South Africa digital advertising market geography segmentation: $ million, 2019
Table 7: South Africa digital advertising market value forecast: $ million, 2019-24
Table 8: South Africa size of population (million), 2015-19
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 10: South Africa gdp (current prices, $ billion), 2015-19
Table 11: South Africa inflation, 2015-19
Table 12: South Africa consumer price index (absolute), 2015-19
Table 13: South Africa exchange rate, 2015-19
Table 14: Brazil digital advertising market value: $ million, 2015-19
Table 15: Brazil digital advertising market category segmentation: $ million, 2019
Table 16: Brazil digital advertising market geography segmentation: $ million, 2019
Table 17: Brazil digital advertising market value forecast: $ million, 2019-24
Table 18: Brazil size of population (million), 2015-19
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Brazil gdp (current prices, $ billion), 2015-19
Table 21: Brazil inflation, 2015-19
Table 22: Brazil consumer price index (absolute), 2015-19
Table 23: Brazil exchange rate, 2015-19
Table 24: China digital advertising market value: $ million, 2015-19
Table 25: China digital advertising market category segmentation: $ million, 2019
Table 26: China digital advertising market geography segmentation: $ million, 2019
Table 27: China digital advertising market value forecast: $ million, 2019-24
Table 28: China size of population (million), 2015-19
Table 29: China gdp (constant 2005 prices, $ billion), 2015-19
Table 30: China gdp (current prices, $ billion), 2015-19
Table 31: China inflation, 2015-19
Table 32: China consumer price index (absolute), 2015-19
Table 33: China exchange rate, 2015-19
Table 34: India digital advertising market value: $ million, 2015-19
Table 35: India digital advertising market category segmentation: $ million, 2019
Table 36: India digital advertising market geography segmentation: $ million, 2019
Table 37: India digital advertising market value forecast: $ million, 2019-24
Table 38: India size of population (million), 2015-19
Table 39: India gdp (constant 2005 prices, $ billion), 2015-19
Table 40: India gdp (current prices, $ billion), 2015-19
Table 41: India inflation, 2015-19
Table 42: India consumer price index (absolute), 2015-19
Table 43: India exchange rate, 2015-19
Table 44: Mexico digital advertising market value: $ million, 2015-19
Table 45: Mexico digital advertising market category segmentation: $ million, 2019
Table 46: Mexico digital advertising market geography segmentation: $ million, 2019
Table 47: Mexico digital advertising market value forecast: $ million, 2019-24
Table 48: Mexico size of population (million), 2015-19
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 50: Mexico gdp (current prices, $ billion), 2015-19
Table 51: Mexico inflation, 2015-19
Table 52: Mexico consumer price index (absolute), 2015-19
Table 53: Mexico exchange rate, 2015-19
Table 54: Alphabet Inc: key facts
Table 55: Alphabet Inc: Annual Financial Ratios
Table 56: Alphabet Inc: Key Employees
Table 57: Facebook Inc.: key facts
Table 58: Facebook Inc.: Annual Financial Ratios
Table 59: Facebook Inc.: Key Employees

LIST OF FIGURES

Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Figure 4: South Africa digital advertising market value: $ million, 2015-19
Figure 5: South Africa digital advertising market category segmentation: % share, by value, 2019
Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2019
Figure 7: South Africa digital advertising market value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the digital advertising market in South Africa, 2019
Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2019
Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2019
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2019
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2019
Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2019
Figure 14: Brazil digital advertising market value: $ million, 2015-19
Figure 15: Brazil digital advertising market category segmentation: % share, by value, 2019
Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2019
Figure 17: Brazil digital advertising market value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the digital advertising market in Brazil, 2019
Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2019
Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2019
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2019
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2019
Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2019
Figure 24: China digital advertising market value: $ million, 2015-19
Figure 25: China digital advertising market category segmentation: % share, by value, 2019
Figure 26: China digital advertising market geography segmentation: % share, by value, 2019
Figure 27: China digital advertising market value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the digital advertising market in China, 2019
Figure 29: Drivers of buyer power in the digital advertising market in China, 2019
Figure 30: Drivers of supplier power in the digital advertising market in China, 2019
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2019
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2019
Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2019
Figure 34: India digital advertising market value: $ million, 2015-19
Figure 35: India digital advertising market category segmentation: % share, by value, 2019
Figure 36: India digital advertising market geography segmentation: % share, by value, 2019
Figure 37: India digital advertising market value forecast: $ million, 2019-24
Figure 38: Forces driving competition in the digital advertising market in India, 2019
Figure 39: Drivers of buyer power in the digital advertising market in India, 2019
Figure 40: Drivers of supplier power in the digital advertising market in India, 2019
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2019
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2019
Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2019
Figure 44: Mexico digital advertising market value: $ million, 2015-19
Figure 45: Mexico digital advertising market category segmentation: % share, by value, 2019
Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2019
Figure 47: Mexico digital advertising market value forecast: $ million, 2019-24
Figure 48: Forces driving competition in the digital advertising market in Mexico, 2019
Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2019
Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2019
Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2019
Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2019
Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2019

COMPANIES MENTIONED

Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation
Globo Comunicacao e Participacoes S.A.
Alibaba Group Holding Limited
Baidu, Inc.
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited
Mercado Latino Inc


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