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Digital Advertising North America (NAFTA) Industry Guide 2015-2024

June 2020 | 84 pages | ID: DE7A84E40EFEN
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Digital Advertising North America (NAFTA) Industry Guide 2015-2024

SUMMARY

The NAFTA Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the NAFTA digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

KEY HIGHLIGHTS
  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The digital advertising industry within the NAFTA countries had a total market value of $123,391.2 million in 2019.The Mexico was the fastest growing country, with a CAGR of 27% over the 2015-19 period.
  • Within the digital advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $114,990.6 million in 2019. This was followed by Canada and Mexico, with a value of $6,381.6 and $2,019.0 million, respectively.
  • The US is expected to lead the digital advertising industry in the NAFTA bloc, with a value of $186,697.4 million in 2024, followed by Canada and Mexico with expected values of $10,192.3 and $3,572.0 million, respectively.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA digital advertising industry with five year forecasts by both value and volume
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country
REASONS TO BUY
  • What was the size of the NAFTA digital advertising industry by value in 2019?
  • What will be the size of the NAFTA digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the NAFTA digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the NAFTA digital advertising industry?
1 INTRODUCTION

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 NAFTA DIGITAL ADVERTISING

2.1. Industry Outlook

3 DIGITAL ADVERTISING IN CANADA

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 DIGITAL ADVERTISING IN MEXICO

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 DIGITAL ADVERTISING IN THE UNITED STATES

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 COMPANY PROFILES

6.1. Alphabet Inc
6.2. Facebook Inc.
6.3. Amazon.com, Inc.
6.4. Microsoft Corporation
6.5. Mercado Latino Inc

7 APPENDIX

7.1. Methodology
7.2. About MarketLine

LIST OF TABLES

Table 1: NAFTA countries digital advertising industry, revenue ($m), 2015-24
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2015-19
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2019-24
Table 4: Canada digital advertising market value: $ million, 2015-19
Table 5: Canada digital advertising market category segmentation: $ million, 2019
Table 6: Canada digital advertising market geography segmentation: $ million, 2019
Table 7: Canada digital advertising market value forecast: $ million, 2019-24
Table 8: Canada size of population (million), 2015-19
Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Canada gdp (current prices, $ billion), 2015-19
Table 11: Canada inflation, 2015-19
Table 12: Canada consumer price index (absolute), 2015-19
Table 13: Canada exchange rate, 2015-19
Table 14: Mexico digital advertising market value: $ million, 2015-19
Table 15: Mexico digital advertising market category segmentation: $ million, 2019
Table 16: Mexico digital advertising market geography segmentation: $ million, 2019
Table 17: Mexico digital advertising market value forecast: $ million, 2019-24
Table 18: Mexico size of population (million), 2015-19
Table 19: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Mexico gdp (current prices, $ billion), 2015-19
Table 21: Mexico inflation, 2015-19
Table 22: Mexico consumer price index (absolute), 2015-19
Table 23: Mexico exchange rate, 2015-19
Table 24: United States digital advertising market value: $ million, 2015-19
Table 25: United States digital advertising market category segmentation: $ million, 2019
Table 26: United States digital advertising market geography segmentation: $ million, 2019
Table 27: United States digital advertising market value forecast: $ million, 2019-24
Table 28: United States size of population (million), 2015-19
Table 29: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 30: United States gdp (current prices, $ billion), 2015-19
Table 31: United States inflation, 2015-19
Table 32: United States consumer price index (absolute), 2015-19
Table 33: United States exchange rate, 2015-19
Table 34: Alphabet Inc: key facts
Table 35: Alphabet Inc: Annual Financial Ratios
Table 36: Alphabet Inc: Key Employees
Table 37: Facebook Inc.: key facts
Table 38: Facebook Inc.: Annual Financial Ratios
Table 39: Facebook Inc.: Key Employees
Table 40: Facebook Inc.: Key Employees Continued
Table 41: Amazon.com, Inc.: key facts
Table 42: Amazon.com, Inc.: Annual Financial Ratios
Table 43: Amazon.com, Inc.: Key Employees
Table 44: Microsoft Corporation: key facts
Table 45: Microsoft Corporation: Annual Financial Ratios
Table 46: Microsoft Corporation: Key Employees
Table 47: Microsoft Corporation: Key Employees Continued
Table 48: Microsoft Corporation: Key Employees Continued
Table 49: Mercado Latino Inc: key facts
Table 50: Mercado Latino Inc: Key Employees

LIST OF FIGURES

Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2015-24
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2015-19
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2019-24
Figure 4: Canada digital advertising market value: $ million, 2015-19
Figure 5: Canada digital advertising market category segmentation: % share, by value, 2019
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2019
Figure 7: Canada digital advertising market value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the digital advertising market in Canada, 2019
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2019
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2019
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2019
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2019
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2019
Figure 14: Mexico digital advertising market value: $ million, 2015-19
Figure 15: Mexico digital advertising market category segmentation: % share, by value, 2019
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2019
Figure 17: Mexico digital advertising market value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2019
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2019
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2019
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2019
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2019
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2019
Figure 24: United States digital advertising market value: $ million, 2015-19
Figure 25: United States digital advertising market category segmentation: % share, by value, 2019
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2019
Figure 27: United States digital advertising market value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the digital advertising market in the United States, 2019
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2019
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2019
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2019
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2019
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2019

COMPANIES MENTIONED

Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation
Mercado Latino Inc


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