Digital Advertising and Marketing: Market Research Report

January 2019 | 852 pages | ID: DDE8743F176EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Digital Advertising and Marketing in terms of Digital Advertising Spending (wired internet as well as mobile internet) in US$ Million by the following formats: Search, Display, and Other Modes/Formats.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024.

Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based on public domain information including company URLs. The report profiles 498 companies including many key and niche players such as -

• Acxiom Corporation
• Alibaba Group Holding Limited
• Amazon.com, Inc.
• Baidu, Inc.
• Conversant, Inc.
• Dentsu Aegis Network

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Search
Display
Others Modes/Formats

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market

Table 1. Percentage Share of Digital Media in the Overall Media Spending Worldwide: 2010 to 2020 (includes corresponding Graph/Chart)

Table 2. Global Advertising Spending by Platform (2015 & 2020): Percentage Breakdown of Ad Spending for Digital Advertising, Out-of-Home, Print (Magazines), Print (Newspaper), Radio, TV, and Others (includes corresponding Graph/Chart)

Table 3. Global Consumer Spending by Media Type (2009, 2011, 2013, 2015, & 2017E): Spending (in US$ Billions) for Conventional Media and Digital Media (includes corresponding Graph/Chart)

Print Media Advertising including Newspapers and Magazines: The Worst Hit by the Transition

Table 4. Global Print Media Advertising Spend (US$ Billions): 2013 to 2017E (includes corresponding Graph/Chart)

Expanding Digital Media User Base Triggers Massive Growth Opportunities

Table 5. Global Digital Media Users by Type (2016, 2018E, & 2020P): Number of Users (in Millions) for Games, Music, Publishing, and Video (includes corresponding Graph/Chart)

Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
Various Advertising Media & their Corresponding Benefits
Comparison of Different Advertising Media Based on Varied Parameters
Future Prospects Remain Buoyant

Table 6. Global Digital Ad Spend (US$ Billions) for the Years 2014 to 2020P (includes corresponding Graph/Chart)

Top 10 Countries in the Advertising Industry Ranked by Ad Spend: 2017E
Display Advertising: The Largest Contributor to Global Digital Ad Spend
Despite Cannibalization by Display, Search Advertising to Sustain Growth Momentum
Developed Regions: Primary Revenue Generators

Table 7. World Digital Advertising & Marketing Market by Region (2017E & 2024P): Percentage Breakdown of Ad Spending for Developed Regions and Developing Regions (includes corresponding Graph/Chart)

Developing Countries Continue to Turbo Charge Current and Future Growth
Asia-Pacific: Robust Demand for the Digital Experience Drive Faster Market Growth

Table 8. Global Digital Advertising & Marketing Market - Geographic Regions Ranked by CAGR (Value Spending) for 2016-2024: Rest of World, Asia-Pacific, Latin America, US, Canada, Japan, and Europe (includes corresponding Graph/Chart)

Stable Economic Scenario Lends Momentum for Market Growth

Table 9. World Real GDP Growth Rates in % (2016-2018P): Breakdown by Country/Region (includes corresponding Graph/Chart)

Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects

Table 10. Total Population Worldwide by Urban and Rural Population in Thousands: 1950-2050P (includes corresponding Graph/Chart)

Table 11. Global Middle Class Population (in Millions) by Geographic Region: 2015, 2020 & 2030 (includes corresponding Graph/Chart)

Table 12. Global Middle Class Spending (in US$ Trillion) by Region: 2015 & 2030 (includes corresponding Graph/Chart)

2. COMPETITION

Google: The Leader in the Global Digital Advertising and Marketing Market

Table 13. Leading Digital Ad Companies Worldwide (2017E): Percentage Breakdown of Revenues for Alibaba, Baidu, Facebook, Google, Microsoft, Oath, Twitter, and Others (includes corresponding Graph/Chart)

Table 14. Leading Mobile Internet Ad Companies Worldwide (2017E): Percentage Breakdown of Revenues for Facebook, Google, Oath, Pandora, Twitter and Others (includes corresponding Graph/Chart)

Intense Competition Drives Google to Develop Innovative Options and Incentives
Facebook Leads the Social Media Marketing Space
Competition: Noteworthy Trends
Mobile Advertising Companies Adopt Data-Driven Technologies
Programmatic Advertising: The New Mantra for Success in the Marketplace
Behavioral Targeting: An Out-of-the-Box Service
Brand Advertisers: Taking Digital Advertising Seriously in Marketing Strategies
Click-through-Rate Continues to Rise in Paid Search Advertising
Market Participants Increasingly Prefer Open Source Solutions
Software Technology Improvements Enable Advanced Online Ads Production
Video Advertising Attract Greater Attention of Publishers and Advertisers
Increasing Adoption of Deal IDs over Insertion Orders in Digital Advertising
Key Problems Faced by Service Providers in Monetizing Media Campaigns
Ad-Blocking: A Threat for Digital Advertising Revenues?
Vendors Prioritize M&A Route to Gain Competitive Edge
Select M&A Deals in the World Digital Advertising & Marketing Market (2015-2018)

3. MARKET TRENDS, ISSUES & DRIVERS

Expanding Internet User Base: Fertile Environment for the Growth of Digital Media Marketing

Table 15. Worldwide Internet Users by Geographic Region (2017E): Percentage Breakdown of Users for Africa, Asia-Pacific, Europe, Latin America, Middle East and North America (includes corresponding Graph/Chart)

Table 16. Worldwide Internet Penetration Rates (%) by Geographic Region: 2017E (includes corresponding Graph/Chart)

Table 17. Global Internet Access by Device Type (2017E): Percentage Breakdown of Device Ownership for Desktop, Laptop, Smartphone, Tablet, and Others (includes corresponding Graph/Chart)

The Emergence of Mobile Devices as the Preferred Digital Media Platform: A Strong Growth Driver for Mobile Digital Advertising
Key Factors Driving Growth in the Mobile Advertising Market

Table 18. Global Mobile Internet Advertising Market by Geographic Region (2015-2024): Ad Spending in US$ Million US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)

Table 19. Global 10-Year Perspective for Mobile Internet Advertising by Geographic Region (2015, 2017 & 2024): Percentage Breakdown of Ad Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)

Growing Proliferation of Smartphones & Tablets

Table 20. Global Market for Smartphones: Volume Sales in Million Units for 2011, 2013, 2015 & 2018E (includes corresponding Graph/Chart)

Table 21. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)

Rising Mobile Internet Subscriptions & Robust Mobile Data Consumption

Table 22. Global Mobile Telecommunications Sector (2017E): Number of Mobile Cellular Subscriptions and Active Mobile Broadband Subscriptions for Africa, Arab States, Asia-Pacific, CIS Countries, Europe and the Americas (includes corresponding Graph/Chart)

Table 23. Worldwide Mobile Data Traffic by Region/Country (2017E & 2022P): Breakdown of Monthly Data Volumes (in Terabytes per Month) for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America (includes corresponding Graph/Chart)

Table 24. Worldwide Mobile Data Traffic by Device Type (2009, 2017E & 2022P): Percentage Breakdown of Monthly Data Traffic Volume for Netbooks/Notebooks, Smartphones, and Others (includes corresponding Graph/Chart)

Table 25. Worldwide Mobile Data Traffic by Application (2009, 2017E & 2022P): Percentage Breakdown of Monthly Data Traffic Volume for Video, Audio and Others (includes corresponding Graph/Chart)

Table 26. Global Broadband Penetration (%) for Fixed Broadband and Mobile Broadband: 2010, 2015 & 2020P (includes corresponding Graph/Chart)

Table 27. Global Mobile Subscriptions Breakdown (%) by Country: 2017E (includes corresponding Graph/Chart)

Wider Roll Out 4G Networks

Table 28. World 4G LTE Market by Region/ Country (2018E & 2022P): Breakdown of Number of Subscribers in Million for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World (includes corresponding Graph/Chart)

Table 29. Worldwide Mobile Networks (2013 & 2018E): Percentage Breakdown of Number of Connections by Type of Network Technology (includes corresponding Graph/Chart)

Social Media Advertising: A Major Beneficiary of the Transforming Social Networking Landscape
Social Networking Sites (SNS): Facts and Figures in a Nutshell

Table 30. Global Social Media Advertising Market by Geographic Region (2015-2024): Ad Spending in US$ Million US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)

Table 31. Global 10-Year Perspective for Social Media Advertising by Geographic Region (2015, 2017 & 2024): Percentage Breakdown of Ad Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World (includes corresponding Graph/Chart)

Top 10 Social Networking Platforms Worldwide Ranked by Active Usage: 2017E

Table 32. Global Social Media Network Penetration Rate (%) by Geographic Region: 2015 (includes corresponding Graph/Chart)

Table 33. Global Adult Social Media Usage (2015): Percentage of Time Spent on Facebook, LinkedIn, Twitter, Pinterest, and Instagram (includes corresponding Graph/Chart)

Social Media Networks: A Key Enabler of Social Selling
Smart TV Triggers New Growth Opportunities for Digital Advertising

Table 34. Global TV Market by Type (2013-2017E): Percentage Breakdown of Unit Shipments for Smart TVs and Conventional TVs (includes corresponding Graph/Chart)

Digital Advertising Innovations and Advancements: Spearheading Growth
Augmented Reality (AR)
Buy Buttons
Digital Assistants
Video Ads in Search Results
Wearable Technology
Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
Mobile Marketing Technology Developments

NFC

Geo-fencing
Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
Select Cross-Platform, Hashtag-based Marketing Campaigns in the Recent Past
HBO Game of Thrones – Influencer Boxes
MakeItCount by Nike
lovehome by HGTV
captureeuphoria by Ben & Jerry’s
SoLongVampires by Audi
Pepsi Pulse and #LiveForNow by Pepsi
Cocooning Trend: Significant Market Opportunity for Cross-Platform Advertisers
Increasing Trend towards Mobile Apps: Enormous Growth Opportunities for Digital Cross-Platform Advertising

Table 35. Global Mobile App Market (2014 & 2018E): Percentage Breakdown of Revenues by App Category (includes corresponding Graph/Chart)

In-App Advertising: A Promising Platform for Reaching the Desired Audience

Table 36. Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category (includes corresponding Graph/Chart)

Growing Prominence of IoT and the Resulting Growth in Connected Devices Set to Take Digital Advertising to the Next Level

Table 37. Global Web-Connected Devices Market by Device Type (2017E): Percentage Breakdown of Installed Base for Connected TVs, Desktop PCs, Notebook PCs, Smartphones, Tablets, Video-Enabled Gaming Consoles, and Others (includes corresponding Graph/Chart)

Table 38. Global Connected Devices Usage (2017E): Percentage Breakdown of Time Spent on Apps and Browser (includes corresponding Graph/Chart)

Table 39. Global App Usage in Connected Devices (2017E): Percentage Breakdown of Time Spent on Entertainment, Games, Health & Fitness, News, Social Networking Sites, Utility, and Others (includes corresponding Graph/Chart)

Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising

Table 40. Global Digital Media Average Revenue per User (ARPU) by Type (2015): Breakdown of ARPU (US$) for Digital Games, Digital Music, Digital Video, and Digital Publishing (includes corresponding Graph/Chart)

Rising Prominence of OTT Platforms Augurs Well for Digital Video Advertising
Driven by Multiple Factors, Mobile Video Ads Surpass Online Video Ads
Singular Focus
Less Distraction
Not Limited to Peak Hours
Applications Engage Users
Easier Frequency Management
Native Advertising: The Next Big Thing in Display Advertising
FTC Issues Guidelines on Native Ads
Flourishing Gaming Market Generate Lucrative Opportunities for In-Game Advertising
Wireless Gaming: Opportunities Galore for In-Game Advertising
Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising

Table 41. Global Local Search Market (2014, 2016 & 2018E): Percentage Breakdown of Search Volume by Mobile Local Search and Desktop Local Search (includes corresponding Graph/Chart)

Maximum Visibility Attribute Drive Increasing Interest in Free Online Classified Ads
Robust E-Commerce Activity Lends Traction to Market Growth
Supported by Efficient Broadband Connectivity, Demand for Rich Media Ads Gain Momentum
Tailored Emails for Smarter Customer Engagement Sustain Demand for E-mail Advertising
Key Issues and Challenges Hampering Prospects for Digital Advertising
Digital Advertising Frauds
Major Bottlenecks in Online Advertising

4. DIGITAL ADVERTISING AND MARKETING: A CONCEPTUAL OVERVIEW

Introduction
Digital Media Marketing
Benefits of Digital Marketing
Social Media Marketing
Mobile Marketing
Digital Advertising and Marketing Formats
Search
Paid listings
Contextual Search
Paid Inclusion
Display Advertising
Classifieds and Auctions
Rich Media
Interstitial
Sponsorship
Referrals
Slotting Fees
E-mail
Advertising Network Model

5. PRODUCT INTRODUCTIONS/INNOVATIONS

Google Unveils TrueView for Action to Enhance Ad Performance on YouTube
Acxiom Enhances Acxiom Measurement Solution for Marketers
LiveRamp Introduces IdentityLink for Agencies
LinkedIn to Commence Video Service for Sponsored Content
Pandora Enhances Pandora Premium
Twitter Rolls Out Promote Mode Ad Service for Small Businesses
Xaxis to Roll Out New Rich Media Ad Service in the UK
Primedia Broadcasting Unveils New Service for Advertisers
Acxiom Re-Launches Digital Impact as New Acxiom Impact

6. RECENT INDUSTRY ACTIVITY

Dentsu Aegis Network Acquires Character
LiveRamp Acquires Pacific Data Partners
Pandora Implements Organizational Restructuring Program
Acxiom to Realign Business Portfolio
Dentsu Aegis Network to Acquire RED8
Verizon Acquires Yahoo
Dentsu Aegis Network Acquires DWA
Dentsu Aegis Network Acquires Swirl
HY Connect Acquires Merge Design + Interactive
Acxiom Expands Partnership with DataXu
Acxiom Partners with Verve
Facebook Selects Gravitational Marketing as a Facebook Marketing Partner
Altitude Digital Merges with Genesis Media
Market Track Acquires Brandtale
Sublime Skinz Acquires Kpsule
Altice to Acquire Teads
Denstu Aegis to Merge Steak with Fetch
Dentsu Aegis Network Launches dentsuX
Dentsu Aegis Network Acquires SesliHarfler
Dentsu Aegis Network to Acquire Oxyma Group
Tradedoubler Acquires Metapic
GroupM to Merge MEC and Maxus
Fork Media Acquires Majority Stake in Rappio Advertising
Dentsu Aegis Network to Acquire Sokrati
Dentsu Aegis Network to Acquire Valuklik
Dentsu Aegis Network Snaps Up Novus Group
Microsoft Acquires LinkedIn
LinkedIn Decides to Close Ad Network Business
Gannett to Fully Acquire ReachLocal
Create Digital to Merge with AuthX
Bulldog Creative Services Snaps Up Snowball Digital Marketing
LiveRamp Teams Up with DigitasLBi
LiveRamp Acquires Arbor and Circulate
AOL Snaps UP Ryot
Xaxis Snaps Up Triad Retail Media
Deloitte Digital Acquires Heat
Snap Acquires Flite
Adaptive Medias to Merge with AdSupply
IBM Snaps Up ecx. io
TfL Selects Exterion Media
Cognizant to Acquire Mirabeau
Digidee and Twomoon Digital Merge with Relevant
Jajja Merges with Eurovator to Establish the Jajja Media Group
Tradedoubler Collaborates with Curalate
Dentsu Aegis Network to Acquire Darwin Marketing
Rich Brand Groups Launches Res-Q Digital
Verizon Acquires AOL
AOL Signs Deal to Manage Microsoft’s Display Ad Business
AOL Takes Over Millennial Media
Voice Media and Endexx Join Forces to Roll out Digital Marketing Strategies
Citigroup Signs Marketing Alliance Deal with Zillow
Dentsu Aegis Network Acquires Band
DDB Worldwide Takes Over Grupo ABC
Swrve Takes Over adaptiv. io
Endurance International Group to Acquire Constant Contact
Dentsu Aegis Network to Take Over Pontomobi
RetailNext Takes Over Pikato
Evolving Systems Takes Over Sixth Sense Media
Ironistic Acquires ArtForm Business Solutions’ Web and Online Marketing Division
NetBooster Group Acquires Internet Advantage
Komli Media Merges with SVG Media
Spredfast Takes Over Shoutlet
NetPlay TV Takes Over Otherside
Sysomos Acquires Expion
Flipkart Takes Over Appiterate
Publicis Groupe Takes Over Sapient

7. FOCUS ON SELECT PLAYERS

Acxiom Corporation (USA)
Alibaba Group Holding Limited (China)
Amazon. com, Inc. (USA)
Baidu, Inc. (China)
Conversant, Inc. (USA)
Dentsu Aegis Network (UK)
Eniro AB (Sweden)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
IAC/InterActiveCorp. (USA)
InfoSpace, Inc. (USA)
Microsoft Corporation (USA)
LinkedIn Corporation (USA)
Oath, Inc. (USA)
AOL, Inc. (USA)
ONE by AOL (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Sina Corporation (China)
Sohu. com, Inc. (China)
Tencent, Inc. (China)
TOM Group Limited (China)
TradeDoubler AB (Sweden)
Twitter, Inc. (USA)
Xaxis (USA)

8. GLOBAL MARKET PERSPECTIVE

Table 42. World Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 43. World Historic Review for Digital Advertising & Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 44. World 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Digital Advertising and Marketing Market by Mode/Format

Table 45. World Recent Past, Current and Future Analysis for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 46. World Historic Review for Digital Search Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 47. World 14-Year Perspective for Digital Search Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 48. World Recent Past, Current and Future Analysis for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 49. World Historic Review for Digital Display Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 50. World 14-Year Perspective for Digital Display Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 51. World Recent Past, Current and Future Analysis for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 52. World Historic Review for Other Digital Advertising by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 53. World 14-Year Perspective for Other Digital Advertising by Geographic Region - Percentage Breakdown of Digital Advertising Spending for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
The Prime Market

Table 54. US Accounts for over 1/3rd Share of the World Digital Advertising & Marketing Market – Percentage Breakdown of Ad Spending for the US and Rest of World (2017E & 2024P) (includes corresponding Graph/Chart)

Digital Advertising: Poised to Surge in the US
Key Internet, Mobile and Social Media Statistics in the US
Changing Media Consumption Trends Influence Market Demand

Table 55. US Digital Media Market (2017E): Percent of Time Spent by Platform (includes corresponding Graph/Chart)

Digital Display Advertising Emerges as the Major Ad Format Type
Search Advertising Witnesses Growth Slow Down
Mobile Internet Advertising Offers Significant Growth Opportunities

Table 56. Mobile Internet Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

High Smartphone Penetration: A Boon for the Mobile Advertising Market

Table 57. Smartphone Users (in Millions) in the United States: 2011-2017E (includes corresponding Graph/Chart)

Table 58. US Market for Mobile Phones (2017E): Percentage Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart)

Advanced Mobile Devices Foster Growth in Mobile Advertising Market
Wider Roll Out of 4G Networks to Trigger New Wave of Growth

Table 59. Number of Subscribers for 4G Services (in Thousand) in the US: 2014, 2017E & 2020P (includes corresponding Graph/Chart)

Digital Marketing Companies Focus on Social Media to Target Millennials

Table 60. Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

Growing Prominence of Affiliate Marketing Bodes Well for the Market
Digital Video Advertising: One of the Fastest Growing Advertising Media

Table 61. Digital Video Ad Spending ($ Billions) in the US for the Years 2014 through 2017E (includes corresponding Graph/Chart)

Table 62. Digital Display Ad Spending in the US by Type (2014, 2016, & 2018E): Percentage Breakdown for Rich Media, Sponsorships, Video, and Others (includes corresponding Graph/Chart)

Security: One of the Most Common Risks in Digital Advertising
Steady Adoption by Various Industries Benefit Market Expansion
Financial Service Providers
Healthcare Institutions
Automotive Industry
Restaurant Industry
Competitive Landscape: Google Leads the Digital Advertising Market in the US

Table 63. Leading Digital Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Facebook, Google, Oath, Twitter, and Others (includes corresponding Graph/Chart)

Table 64. Leading Search Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Google, Oath, and Others (includes corresponding Graph/Chart)

Table 65. Leading Digital Display Advertising Companies in the US (2017E): Percentage Breakdown of Ad Revenues for Facebook, Google, Oath, Twitter and Others (includes corresponding Graph/Chart)

‘Cost Per Revenue’: The New Mantra for Measuring Ad Success

Table 66. Online Advertising Market in the US by Pricing Model (2010-2018E): Percentage Breakdown of Ad Revenues for Performance, CPM, and Hybrid (includes corresponding Graph/Chart)

Targeted Advertising: The In-Thing
Product Launches
Strategic Corporate Developments
Select Key Players
B. Market Analytics

Table 67. US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 68. US Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 69. US 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 70. US Recent Past, Current and Future Analysis for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 71. US Historic Review for Digital Advertising & Marketing by End-Use Sector - Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 72. US 14-Year Perspective for Digital Advertising & Marketing by End-Use Sector - Percentage Breakdown of Digital Advertising Spending for Automotive, Telecommunication, Retail, Financial Services, Entertainment & Media, and Others Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Market Overview
Mobile Extends New Opportunity for Canadian Advertisers

Table 73. Mobile Internet Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

Strategic Corporate Development
B. Market Analytics

Table 74. Canadian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 75. Canadian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 76. Canadian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 77. Social Media Advertising Market in Canada: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Digital Advertising Market Overview
Japan: One of the Most Sophisticated Mobile Advertising Markets
B. Market Analytics

Table 78. Japanese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 79. Japanese Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 80. Japanese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 81. Mobile Internet Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 82. Social Media Advertising Market in Japan: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
A Mature Yet Growing Market
Digital Display Advertising: On a High-Growth Path
Expanding Internet User Base: An Important Opportunity Indicator for the Market

Table 83. Internet Penetration Rate (as a % of Population) in Select European Countries (2017E) (includes corresponding Graph/Chart)

Growing Penchant for Online Advertising by Youngsters Spur Market Demand
Paid Search Makes Steady Progress
Mobile Advertising Market: Immense Growth Potential

Table 84. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)

4G SPURT ENHANCES ROLE OF MOBILE DEVICES IN DIGITAL ADVERTISING

Table 85. 4G LTE Market in Europe (2017E & 2022P): Breakdown of Number of Unique Subscribers (in Thousand) for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe (includes corresponding Graph/Chart)

Western Europe Exhibits Higher Growth Prospects
European Associations
European Interactive Advertising Association
Interactive Advertising Bureau
B. Market Analytics

Table 86. European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 87. European Historic Review for Digital Advertising & Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 88. European 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 89. European Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 90. European Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 91. European 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 92. European Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 93. European Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for France, Germany, Italy, UK, Spain, Russia, Sweden, Netherlands, and Rest of Europe Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)

Table 94. Social Media Advertising Market in Europe: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Strategic Corporate Developments
B. Market Analytics

Table 95. French Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 96. French Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 97. French 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 98. Mobile Internet Advertising Market in France: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Market Overview

Table 99. Advertising Mix in Germany (2017E): Percentage Breakdown of Ad Spending by Media (includes corresponding Graph/Chart)

Table 100. Online Advertising Market in Germany (2017E): Percentage Breakdown of Ad Spending by End-Use Sector (includes corresponding Graph/Chart)

Product Launch
B. Market Analytics

Table 101. German Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 102. German Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 103. German 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 104. Mobile Internet Advertising Market in Germany: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 105. Italian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 106. Italian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 107. Italian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 108. Mobile Internet Advertising Market in Italy: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
UK: The Core Market in Europe

Table 109. UK Accounts for over 1/3rd Share of the European Digital Ad Market - Percentage Breakdown of Ad Spending for UK and Rest of Europe (2017E & 2024P) (includes corresponding Graph/Chart)

Digital Advertising Takes Prime Spot in Brand Promotion
E-Commerce and Banking: Opportunities for Online Advertising
Online Video and Mobile Ad Spending Surges in the UK
Mobile Emerges as a Key Marketing Channel for Brands
Advertising on Social Networking Sites Holds Promise

Table 110. Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK (2011-2017E) (includes corresponding Graph/Chart)

Table 111. UK Social Media Network Penetration (2017E): Percentage (%) of Internet Users Owing an Account in Select Social Media Sites (includes corresponding Graph/Chart)

UK Newspapers Continue Increasing Online Presence
Next Gen Tools Emerge to Monitor the Target Audience
Podcasting Offers Bright Prospects
Product Launch
Strategic Corporate Developments
Key Player
B. Market Analytics

Table 112. UK Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 113. UK Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 114. UK 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 115. Mobile Internet Advertising Market in the United Kingdom: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 116. Spanish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 117. Spanish Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 118. Spanish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 119. Mobile Internet Advertising Market in Spain: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Digital Advertising: One of the Fastest Growing Advertising Media
Competitive Scenario

Table 120. Leading Players in the Russian Banner Ads Market (2017E): Percentage Breakdown of Ad Spending for Mail. ru, Rambler Media, Yandex, and Others (includes corresponding Graph/Chart)

B. Market Analytics

Table 121. Russian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 122. Russian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 123. Russian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 124. Mobile Internet Advertising Market in Russia: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4G. SWEDEN

A. Market Analysis
Strategic Corporate Developments
Select Key Players
B. Market Analytics

Table 125. Swedish Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 126. Swedish Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 127. Swedish 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 128. Mobile Internet Advertising Market in Sweden: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4H. THE NETHERLANDS

A. Market Analysis
Strategic Corporate Developments
B. Market Analytics

Table 129. Netherlands Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 130. Netherlands Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 131. Netherlands 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 132. Mobile Internet Advertising Market in the Netherlands: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

4I. REST OF EUROPE

A. Market Analysis
Poland: A Growing Market in Eastern Europe
Strategic Corporate Developments
B. Market Analytics

Table 133. Rest of Europe Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 134. Rest of Europe Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 135. Rest of Europe 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 136. Mobile Internet Advertising Market in Rest of Europe: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Credibility of Online Ads Rising in South Asian Countries
Technological and Cultural Factors Hinder Southeast Asian Ad Networks
Online Advertising Market Constrained by Presence of Large Number of Players
Mobile Advertising: A High Growth Market

Table 137. Smartphone Penetration as a Proportion (%) of Total Mobile Users in Select Countries (2017E) (includes corresponding Graph/Chart)

Table 138. 4G LTE Market in Asia-Pacific (2017E & 2022P): Breakdown of Number of Unique Subscribers (in Thousand) for China, India and Rest of Asia-Pacific (includes corresponding Graph/Chart)

B. Market Analytics

Table 139. Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 140. Asia-Pacific Historic Review for Digital Advertising & Marketing by Geographic Region - Australia, China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 141. Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 142. Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 143. Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 144. Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 145. Asia-Pacific Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 146. Asia-Pacific Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Australia, China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)

Table 147. Social Media Advertising Market in Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5A. AUSTRALIA

A. Market Analysis
Digital Advertising Market to Outpace Conventional Media Channels
Mobile Advertising: A Lucrative Opportunity for Digital Advertising
Strategic Corporate Development
B. Market Analytics

Table 148. Australian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 149. Australian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 150. Australian 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 151. Mobile Internet Advertising Market in Australia: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5B. CHINA

A. Market Analysis
Digital Advertising Market Set for Impressive Growth in China

Table 152. Average Time Spent on Internet per Week (2009-2017E) (in Hours) (includes corresponding Graph/Chart)

Key Internet, Mobile and Social Media Statistics in China
Superiority of Digital Advertising over Traditional Media Drives Demand
Expanding Internet User Base Favors Market Growth

Table 153. Internet Usage in China (2008, 2011, 2014 & 2017E): Breakdown by Number of Internet Users and Internet Penetration Rate (includes corresponding Graph/Chart)

Table 154. Internet Users in China by Age Group (2017E): Percentage Breakdown of Internet Users for 15-24, 25-34, 35-44, 45-54, and >55 (includes corresponding Graph/Chart)

Search Ads Market: E-Commerce Offers Growth

Table 155. Leading Search Engines in China (H1 2017): Percentage Breakdown of Revenues for Baidu, Google China, Sogou, and Others (includes corresponding Graph/Chart)

Online Video Advertising: Promising Growth Opportunities
Smart TVs Bolstering Growth in Chinese Online Video Ad Market
Mobile Advertising: A Rapidly Expanding Market

Table 156. Chinese Mobile Subscriber Penetration as a Percentage (%) of Total Population (2009-2017E) (includes corresponding Graph/Chart)

Table 157. Chinese Mobile Communication Market by Technology (2017E): Percentage Breakdown of Subscribers for 4G, 3G and 2G (includes corresponding Graph/Chart)

Internet-Based Digital Services Find Popularity among Mobile Users

4G – A GAMER CHANGER FOR DIGITAL ADVERTISING

Chinese Tobacco Companies Eyeing Marketing Opportunities through Online Advertising
Competitive Scenario

Table 158. Leading Mobile Ad Companies in China (2017E): Percentage Breakdown of Revenues for Alibaba, Baidu, Tencent Holdings and Others (includes corresponding Graph/Chart)

Strategic Corporate Development
Select Key Players
B. Market Analytics

Table 159. Chinese Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 160. Chinese Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 161. Chinese 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 162. Mobile Internet Advertising Market in China: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5C. INDIA

A. Market Analysis
Steady Shift towards Digital Media Platforms Drives Growth in the Digital Ad Market
Internet Advertising: On the Road to Rapid Growth
India Gradually Adopting RTB and Programmatic Buying
Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
Growing 4G User Base Set to Generate New Opportunities
Businesses Focus on Social Media Advertising Market
Key Challenges Facing the Digital Advertising Market in India
Strategic Corporate Developments
B. Market Analytics

Table 163. Indian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 164. Indian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 165. Indian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 166. Mobile Internet Advertising Market in India: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5D. SOUTH KOREA

A. Market Analysis
Contextual Advertising – The Next Advertising Mantra
Mobile Advertising on the Rise

Table 167. South Korean Mobile Market (2011-2016): Percentage Breakdown of Internet Users as a Proportion of Mobile Users and Total Population (includes corresponding Graph/Chart)

B. Market Analytics

Table 168. South Korean Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 169. South Korean Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 170. South Korean 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 171. Mobile Internet Advertising Market in South Korea: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

5E. REST OF ASIA-PACIFIC

A. Market Analysis
The Philippines: A Nascent Market in the Region
Strategic Corporate Developments
B. Market Analytics

Table 172. Rest of Asia-Pacific Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 173. Rest of Asia-Pacific Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 174. Rest of Asia-Pacific 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 175. Mobile Internet Advertising Market in Rest of Asia-Pacific: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Surging Demand for Mobile Advertising Benefits Market Expansion
B. Market Analytics

Table 176. Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 177. Latin American Historic Review for Digital Advertising & Marketing by Geographic Region - Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 178. Latin American 14-Year Perspective for Digital Advertising & Marketing by Geographic Region - Percentage Breakdown of Digital Advertising Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 179. Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 180. Latin American Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 181. Latin American 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 182. Latin American Mobile Internet Advertising Market by Country/Region: Annual Ad Spending Figures in US$ Million for Brazil, Mexico, and Rest of Latin America Markets for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 183. Latin American Mobile Internet Advertising Market by Country/Region: Percentage Breakdown of Ad Spending for Brazil, Mexico, and Rest of Latin America Markets for Years 2015, 2017 & 2024 (includes corresponding Graph/Chart)

Table 184. Social Media Advertising Market in Latin America: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6A. BRAZIL

Market Analysis

Table 185. Brazilian Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 186. Brazilian Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 187. Brazilian 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/ Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 188. Mobile Internet Advertising Market in Brazil: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6B. MEXICO

Market Analysis

Table 189. Mexican Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 190. Mexican Historic Review for Digital Advertising & Marketing by Mode/ Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 191. Mexican 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 192. Mobile Internet Advertising Market in Mexico: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

6C. REST OF LATIN AMERICA

Market Analysis

Table 193. Rest of Latin American Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 194. Rest of Latin American Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 195. Rest of Latin American 14-Year Perspective for Digital Advertising & Marketing by Mode/Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 196. Mobile Internet Advertising Market in Rest of Latin America: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Middle East & North Africa: Demand for Digital Advertising Gain Momentum
Growing Prominence of Digital Media Platform in Advertising Benefit Market Prospects
Digital Advertising Beneficial for Smaller Enterprises
Saudi Arabia: Proliferation of Mobile Devices Drives Market Growth
The United Arab Emirates: A High Growth Market in the Middle East
South Africa: Significant Growth on the Cards
Mobile Advertising: An Opportunity to Tap
Product Launch
Strategic Corporate Development
B. Market Analytics

Table 197. Rest of World Recent Past, Current and Future Analysis for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/ Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)

Table 198. Rest of World Historic Review for Digital Advertising & Marketing by Mode/Format - Search, Display and Other Modes/Formats Markets Independently Analyzed with Annual Digital Advertising Spending Figures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

Table 199. Rest of World 14-Year Perspective for Digital Advertising & Marketing by Mode/ Format - Percentage Breakdown of Digital Advertising Spending for Search, Display and Other Modes/Formats Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

Table 200. Mobile Internet Advertising Market in Rest of World: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

Table 201. Social Media Advertising Market in Rest of World: Annual Ad Spending Figures in US$ Million for Years 2015 through 2024 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 498 (including Divisions/Subsidiaries - 520)
The United States (200)
Canada (25)
Europe (184)
  France (14)
  Germany (10)
  The United Kingdom (80)
  Italy (10)
  Spain (12)
  Rest of Europe (58)
Asia-Pacific (Excluding Japan) (81)
Middle East (26)
Africa (4)