Digital Advertising in Russia

April 2020 | 44 pages | ID: D70011886A5EN
MarketLine

Abstracts

Digital Advertising in Russia

SUMMARY

Digital Advertising in Russia industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
• The Russian Digital advertising market had total revenues of $3,444.5m in 2019, representing a compound annual growth rate (CAGR) of 15.1% between 2015 and 2019.
• The Desktop segment was the market's most lucrative in 2019, with total revenues of $1,859.5m, equivalent to 54% of the market's overall value.
• In 2018, the ad market was driven by World Cup FIFA 2018, which was hosted in Russia. Ad spend was unlikely to replicate the same growth rate in 2019 with the absence of a major global sporting event.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Russia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Russia
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Russia digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the Russia digital advertising market by value in 2019?
• What will be the size of the Russia digital advertising market in 2024?
• What factors are affecting the strength of competition in the Russia digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up Russia's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Yandex NV
8.2. Mail.Ru Group Ltd
8.3. Alphabet Inc
8.4. Facebook Inc.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Russia digital advertising market value: $ million, 2015-19
Table 2: Russia digital advertising market category segmentation: $ million, 2019
Table 3: Russia digital advertising market geography segmentation: $ million, 2019
Table 4: Russia digital advertising market value forecast: $ million, 2019-24
Table 5: Yandex NV: key facts
Table 6: Yandex NV: Annual Financial Ratios
Table 7: Yandex NV: Key Employees
Table 8: Mail.Ru Group Ltd: key facts
Table 9: Mail.Ru Group Ltd: Annual Financial Ratios
Table 10: Mail.Ru Group Ltd: Key Employees
Table 11: Mail.Ru Group Ltd: Key Employees Continued
Table 12: Alphabet Inc: key facts
Table 13: Alphabet Inc: Annual Financial Ratios
Table 14: Alphabet Inc: Key Employees
Table 15: Facebook Inc.: key facts
Table 16: Facebook Inc.: Annual Financial Ratios
Table 17: Facebook Inc.: Key Employees
Table 18: Facebook Inc.: Key Employees Continued
Table 19: Russia size of population (million), 2015-19
Table 20: Russia gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Russia gdp (current prices, $ billion), 2015-19
Table 22: Russia inflation, 2015-19
Table 23: Russia consumer price index (absolute), 2015-19
Table 24: Russia exchange rate, 2015-19

List Of Figures

LIST OF FIGURES

Figure 1: Russia digital advertising market value: $ million, 2015-19
Figure 2: Russia digital advertising market category segmentation: % share, by value, 2019
Figure 3: Russia digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Russia digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Russia, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Russia, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Russia, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Russia, 2019

COMPANIES MENTIONED

Yandex NV
Mail.Ru Group Ltd
Alphabet Inc
Facebook Inc.