Digital Advertising in China

April 2020 | 46 pages | ID: D0DB32862BFEN
MarketLine

Abstracts

Digital Advertising in China

SUMMARY

Digital Advertising in China industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
• The Chinese Digital advertising market had total revenues of $37,103.5m in 2019, representing a compound annual growth rate (CAGR) of 14.7% between 2015 and 2019.
• The Mobile segment was the market's most lucrative in 2019, with total revenues of $28,703.4m, equivalent to 77.4% of the market's overall value.
• China’s digital advertising platforms are attracting revenues from traditional advertising markets by offering exposure to the mass markets at affordable prices. In addition, technologies such as mobile ID matching, geolocation and passive metering and AI will facilitate new ways to measure behavior and improve advertising effectiveness.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in China
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in China
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the China digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the China digital advertising market by value in 2019?
• What will be the size of the China digital advertising market in 2024?
• What factors are affecting the strength of competition in the China digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up China's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Alibaba Group Holding Limited
8.2. Baidu, Inc.
8.3. Tencent Holdings Limited
8.4. Beijing ByteDance Technology Co Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: China digital advertising market value: $ million, 2015-19
Table 2: China digital advertising market category segmentation: $ million, 2019
Table 3: China digital advertising market geography segmentation: $ million, 2019
Table 4: China digital advertising market value forecast: $ million, 2019-24
Table 5: Alibaba Group Holding Limited: key facts
Table 6: Alibaba Group Holding Limited: Annual Financial Ratios
Table 7: Alibaba Group Holding Limited: Key Employees
Table 8: Baidu, Inc.: key facts
Table 9: Baidu, Inc.: Annual Financial Ratios
Table 10: Baidu, Inc.: Key Employees
Table 11: Tencent Holdings Limited: key facts
Table 12: Tencent Holdings Limited: Annual Financial Ratios
Table 13: Tencent Holdings Limited: Key Employees
Table 14: Tencent Holdings Limited: Key Employees Continued
Table 15: Beijing ByteDance Technology Co Ltd: key facts
Table 16: Beijing ByteDance Technology Co Ltd: Key Employees
Table 17: China size of population (million), 2015-19
Table 18: China gdp (constant 2005 prices, $ billion), 2015-19
Table 19: China gdp (current prices, $ billion), 2015-19
Table 20: China inflation, 2015-19
Table 21: China consumer price index (absolute), 2015-19
Table 22: China exchange rate, 2015-19

List Of Figures

LIST OF FIGURES

Figure 1: China digital advertising market value: $ million, 2015-19
Figure 2: China digital advertising market category segmentation: % share, by value, 2019
Figure 3: China digital advertising market geography segmentation: % share, by value, 2019
Figure 4: China digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in China, 2019
Figure 6: Drivers of buyer power in the digital advertising market in China, 2019
Figure 7: Drivers of supplier power in the digital advertising market in China, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in China, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in China, 2019

COMPANIES MENTIONED

Alibaba Group Holding Limited
Baidu, Inc.
Tencent Holdings Limited
Beijing ByteDance Technology Co Ltd