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Asia Pacific Digital Video Advertising Market By Type (Desktop and Mobile), By End User (Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

June 2020 | 79 pages | ID: A2BA55451575EN
KBV Research

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The Asia Pacific Digital Video Advertising Market would witness market growth of 42.9% CAGR during the forecast period (2020-2026).
The growing adoption of OTT platforms by a number of individuals worldwide has provided advertisers with an opportunity to penetrate the digital video advertising market more effectively. The introduction of high-speed internet at reasonable rates and the growing need for consumers to access subscription-free distribution of content offer advertisers’ greater opportunities to increase reach and facilitate efficient generation of revenue.
The ability to practice various forms of advertising like pre, mid, and post-roll advertising, and not to skip ads by closing ad windows, gives brands and agencies a higher chance of delivering their messages to audiences. In addition, in-banner digital video ads and companion ads also enable marketers to pursue their marketing campaigns along with ensuring that viewer experience is not hindered, which guarantees continued growth opportunities.
Marketers are well aware that consumers are now relying on their phones for news, shopping and a significant portion of their entertainment. Therefore, forward-thinking brands have worked to make their advertisements, websites, and even mobile services more mobile-friendly. Creating this intuitive user interface is crucial at a time when almost half of all online transactions are conducted on smartphones.
In addition to transforming the way users consume, mobile phones have also continued to influence how brands create video content. Most of the videos recorded on mobile devices today are shot in an upright format known as vertical video. It's a development that has driven many companies to create vertical advertisements for platforms like Instagram Stories, Snapchat, and even Facebook. Using this format enables marketers to engage with customers of the modern era and reduce on-screen distractions.

Based on Type, the market is segmented into Desktop and Mobile. Based on End User, the market is segmented into Retail, Media & Entertainment, Automotive, Telecom, Financial Services, Consumer Goods & Electronics and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include Verizon Communications, Inc., Tremor International Ltd., RTL Group S.A. (SpotX, Inc.), Publicis Groupe (Epsilon Data Management, LLC), Advertise.com, Inc., PubMatic, Inc. (Komli Media), Viant Technology, LLC (Time, Inc.), ZypMedia, Inc., JW Player, Inc., and Chocolate, Inc.

Scope of the Study

Market Segmentation:

By Type
  • Desktop
  • Mobile
By End User
  • Retail
  • Media & Entertainment
  • Automotive
  • Telecom
  • Financial Services
  • Consumer Goods & Electronics
  • Others
By Country
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
Companies Profiled
  • Verizon Communications, Inc.
  • Tremor International Ltd.
  • RTL Group S.A. (SpotX, Inc.)
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Advertise.com, Inc.
  • PubMatic, Inc. (Komli Media)
  • Viant Technology, LLC (Time, Inc.)
  • ZypMedia, Inc.
  • JW Player, Inc.
  • Chocolate, Inc.
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
CHAPTER 1. MARKET SCOPE & METHODOLOGY

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
  1.4.1 Asia Pacific Digital Video Advertising Market, by Type
  1.4.2 Asia Pacific Digital Video Advertising Market, by End User
  1.4.3 Asia Pacific Digital Video Advertising Market, by Country
1.5 Methodology for the research

CHAPTER 2. MARKET OVERVIEW

2.1 Introduction
  2.1.1 Overview
  2.1.2 Executive Summary
  2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
  2.2.1 Market Drivers
  2.2.2 Market Restraints

CHAPTER 3. COMPETITION ANALYSIS - GLOBAL

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
  3.2.1 Partnerships, Collaborations and Agreements
  3.2.2 Product Launches and Product Expansions
  3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
  3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
  3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2018,Mar – 2020, May) Leading Players

CHAPTER 4. ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY TYPE

4.1 Asia Pacific Desktop Digital Video Advertising Market by Country
4.2 Asia Pacific Mobile Digital Video Advertising Market by Country

CHAPTER 5. ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY END USER

5.1 Asia Pacific Retail Digital Video Advertising Market by Country
5.2 Asia Pacific Media & Entertainment Digital Video Advertising Market by Country
5.3 Asia Pacific Automotive Digital Video Advertising Market by Country
5.4 Asia Pacific Telecom Digital Video Advertising Market by Country
5.5 Asia Pacific Financial Services Digital Video Advertising Market by Country
5.6 Asia Pacific Consumer Goods & Electronics Digital Video Advertising Market by Country
5.7 Asia Pacific Others Digital Video Advertising Market by Country

CHAPTER 6. ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY

6.1 China Digital Video Advertising Market
  6.1.1 China Digital Video Advertising Market by Type
  6.1.2 China Digital Video Advertising Market by End User
6.2 Japan Digital Video Advertising Market
  6.2.1 Japan Digital Video Advertising Market by Type
  6.2.2 Japan Digital Video Advertising Market by End User
6.3 India Digital Video Advertising Market
  6.3.1 India Digital Video Advertising Market by Type
  6.3.2 India Digital Video Advertising Market by End User
6.4 South Korea Digital Video Advertising Market
  6.4.1 South Korea Digital Video Advertising Market by Type
  6.4.2 South Korea Digital Video Advertising Market by End User
6.5 Singapore Digital Video Advertising Market
  6.5.1 Singapore Digital Video Advertising Market by Type
  6.5.2 Singapore Digital Video Advertising Market by End User
6.6 Malaysia Digital Video Advertising Market
  6.6.1 Malaysia Digital Video Advertising Market by Type
  6.6.2 Malaysia Digital Video Advertising Market by End User
6.7 Rest of Asia Pacific Digital Video Advertising Market
  6.7.1 Rest of Asia Pacific Digital Video Advertising Market by Type
  6.7.2 Rest of Asia Pacific Digital Video Advertising Market by End User

CHAPTER 7. COMPANY PROFILES

7.1 Verizon Communications, Inc.
  7.1.1 Company Overview
  7.1.2 Financial Analysis
  7.1.3 Segmental Analysis
  7.1.4 Recent strategies and developments:
    7.1.4.1 Partnerships, Collaborations, and Agreements:
    7.1.4.2 Acquisition and Mergers:
    7.1.4.3 Product Launches and Product Expansions:
7.2 Tremor International Ltd.
  7.2.1 Company Overview
  7.2.2 Financial Analysis
  7.2.3 Regional Analysis
  7.2.4 Research & Development Expense
  7.2.5 Recent strategies and developments:
    7.2.5.1 Acquisition and Mergers:
7.3 RTL Group S.A. (SpotX, Inc.)
  7.3.1 Company Overview
  7.3.2 Financial Analysis
  7.3.3 Segmental and Regional Analysis
  7.3.4 Recent strategies and developments:
    7.3.4.1 Partnerships, Collaborations, and Agreements:
    7.3.4.2 Acquisition and Mergers:
7.4 Publicis Groupe (Epsilon Data Management, LLC)
  7.4.1 Company Overview
  7.4.2 Financial Analysis
  7.4.3 Regional Analysis
  7.4.4 Recent strategies and developments:
    7.4.4.1 Partnerships, Collaborations, and Agreements:
7.5 Advertise.com, Inc.
  7.5.1 Company Overview
7.6 PubMatic, Inc. (Komli Media)
  7.6.1 Company Overview
  7.6.2 Recent strategies and developments:
    7.6.2.1 Partnerships, Collaborations, and Agreements:
    7.6.2.2 Product Launches and Product Expansions:
7.7 Viant Technology, LLC (Time, Inc.)
  7.7.1 Company Overview
  7.7.2 Recent strategies and developments:
    7.7.2.1 Partnerships, Collaborations, and Agreements:
7.8 ZypMedia, Inc.
  7.8.1 Company Overview
  7.8.2 Recent strategies and developments:
    7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 JW Player, Inc.
  7.9.1 Company Overview
7.1 Chocolate, Inc.
  7.10.1 Company overview
  7.10.2 Recent strategies and developments:
    7.10.2.1 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 2 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 3 PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 4 PRODUCT LAUNCHES AND PRODUCT EXPANSIONS– DIGITAL VIDEO ADVERTISING MARKET
TABLE 5 MERGERS & ACQUISITIONS – DIGITAL VIDEO ADVERTISING MARKET
TABLE 6 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 7 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 8 ASIA PACIFIC DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 9 ASIA PACIFIC DESKTOP DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 10 ASIA PACIFIC MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 11 ASIA PACIFIC MOBILE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 12 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 13 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 14 ASIA PACIFIC RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 15 ASIA PACIFIC RETAIL DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 16 ASIA PACIFIC MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 17 ASIA PACIFIC MEDIA & ENTERTAINMENT DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 18 ASIA PACIFIC AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 19 ASIA PACIFIC AUTOMOTIVE DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 20 ASIA PACIFIC TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 21 ASIA PACIFIC TELECOM DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 22 ASIA PACIFIC FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 23 ASIA PACIFIC FINANCIAL SERVICES DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 24 ASIA PACIFIC CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 25 ASIA PACIFIC CONSUMER GOODS & ELECTRONICS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 26 ASIA PACIFIC OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 27 ASIA PACIFIC OTHERS DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 28 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2016 - 2019, USD MILLION
TABLE 29 ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY COUNTRY, 2020 - 2026, USD MILLION
TABLE 30 CHINA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 31 CHINA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 32 CHINA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 33 CHINA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 34 CHINA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 35 CHINA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 36 JAPAN DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 37 JAPAN DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 38 JAPAN DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 39 JAPAN DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 40 JAPAN DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 41 JAPAN DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 42 INDIA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 43 INDIA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 44 INDIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 45 INDIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 46 INDIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 47 INDIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 48 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 49 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 50 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 51 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 52 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 53 SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 54 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 55 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 56 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 57 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 58 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 59 SINGAPORE DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 60 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 61 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 62 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 63 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 64 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 65 MALAYSIA DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 66 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET, 2016 - 2019, USD MILLION
TABLE 67 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET, 2020 - 2026, USD MILLION
TABLE 68 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2016 - 2019, USD MILLION
TABLE 69 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY TYPE, 2020 - 2026, USD MILLION
TABLE 70 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2016 - 2019, USD MILLION
TABLE 71 REST OF ASIA PACIFIC DIGITAL VIDEO ADVERTISING MARKET BY END USER, 2020 - 2026, USD MILLION
TABLE 72 KEY INFORMATION – VERIZON COMMUNICATIONS, INC.
TABLE 73 KEY INFORMATION – TREMOR INTERNATIONAL LTD.
TABLE 74 KEY INFORMATION – RTL GROUP S.A.
TABLE 75 KEY INFORMATION – PUBLICIS GROUPE
TABLE 76 KEY INFORMATION –ADVERTISE.COM, INC.
TABLE 77 KEY INFORMATION – PUBMATIC, INC.
TABLE 78 KEY INFORMATION –VIANT TECHNOLOGY, LLC
TABLE 79 KEY INFORMATION – ZYPMEDIA, INC.
TABLE 80 KEY INFORMATION – JW PLAYER, INC.
TABLE 81 KEY INFORMATION – CHOCOLATE, INC.

LIST OF FIGURES

FIG 1 METHODOLOGY FOR THE RESEARCH
FIG 2 KBV CARDINAL MATRIX
FIG 3 KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2016-2020)
FIG 4 KEY STRATEGIC MOVE: (PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS : 2018,MAR – 2020, MAY) LEADING PLAYERS
FIG 5 RECENT STRATEGIES AND DEVELOPMENTS: VERIZON COMMUNICATIONS, INC.
FIG 6 RECENT STRATEGIES AND DEVELOPMENTS: RTL GROUP S.A.
FIG 7 RECENT STRATEGIES AND DEVELOPMENTS: PUBMATIC, INC.


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