Advertising in USA: ISIC 743

July 2017 | 24 pages | ID: A4B7D1267AAEN
Euromonitor International Ltd

Abstracts

Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Advertising market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
TV Advertising To Slow Down
Internet Advertising Drives Industry's Growth
Social Media Advertising Booms As Millennials Outnumber Baby Boomers in US
Competitive Landscape
Increasing Focus on Advertising Technology
Industry Overview
  Table 1 Key Industry Indicators 2011-2016
  Table 2 Key Industry Indicators: Annual Growth 2012-2016
  Chart 1 Production vs Nominal GDP 2001-2021
  Chart 2 Producer Volume Index vs Producer Price Index 2001-2016
Industry Sectors
  Table 3 Production by Sector: Value 2011-2016
  Table 4 Production by Sector: Annual Growth 2012-2016
  Table 5 Production by Sector: Share of Total 2011-2016
  Chart 3 Industry Sectors' Growth Indices 2001-2021
Firmographics
  Table 6 Number of Companies by Employment Size 2011-2016
  Table 7 Number of Companies by Employment Size: Annual Growth 2012-2016
  Table 8 Number of Companies by Employment Size: Share of Total 2011-2016
  Table 9 Production by Employment Size 2011-2016
  Table 10 Production by Employment Size: Annual Growth 2012-2016
  Table 11 Production by Employment Size: Share of Total 2011-2016
  Table 12 Industry Leaders: Company Production Shares in 2016
Import and Export
  Table 13 Import and Export 2011-2016
  Chart 4 Import vs Export Growth 2001-2016
Market and Buyers
  Table 14 Key Market Indicators 2011-2016
  Table 15 Key Market Indicators: Annual Growth 2012-2016
B2b Buyers
  Table 16 B2B Sales Structure 2011-2016
  Table 17 B2B Sales Structure: Annual Growth 2012-2016
  Table 18 B2B Sales Structure: Share of Total 2011-2016
Key B2b Buyer analysis
  Table 19 Key Statistics 2011-2016
  Chart 5 Production vs GDP 2001-2021
  Chart 6 Costs vs Spending on Advertising 2001-2016
  Table 20 Key Statistics 2011-2016
  Chart 7 Production vs GDP 2001-2021
  Chart 8 Costs vs Spending on Advertising 2001-2016
Suppliers
  Table 21 Supply Structure 2011-2016
  Table 22 Supply Structure: Annual Growth 2012-2016
  Table 23 Supply Structure:Share of Total 2011-2016
  Chart 9 Supply Structure (US$ million, in 2016)
Labour Costs
  Table 24 Key Statistics 2011-2016
  Chart 10 Number of Employees vs Average Salary 2001-2016
  Chart 11 Output per Employee vs Average Salary 2001-2016
B2b Suppliers
  Table 25 B2B Supliers 2011-2016
  Table 26 B2B Suppliers: Annual Growth 2012-2016
  Table 27 B2B Suppliers: Share of Total 2011-2016
Key B2b Suppliers Statistics
  Table 28 Key Statistics 2011-2016
  Chart 12 Production vs GDP 2001-2021
  Chart 13 Expenditure Dynamics 2001-2016
  Table 29 Key Statistics 2011-2016
  Chart 14 Production vs GDP 2001-2021
  Chart 15 Price and Expenditure Dynamics 2001-2016
Industry Attractiveness Index
  Table 30 Attractiveness Index Composition
  Chart 16 Attractiveness Index of Advertising Among Other USA Industries
  Chart 17 Binary Diagram of Attractiveness Index
Attractiveness Index: Explanation
Future Outlook
  Table 31 Forecasts 2017-2022
Definitions
Advertising