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2017 Top 5 Advertising Players in North America, Europe, Asia-Pacific, South America, Middle East and Africa

November 2017 | 117 pages | ID: 21D995EA291EN
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The Global Advertising market size will be XX million (USD) in 2022, from the XX million (USD) in 2016, with a CAGR (Compound Annual Growth Rate) of XX% from between 2016 and 2022.

This report studies the global Advertising market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa, focuses on the top 5 Advertising players in each region, with sales, price, revenue and market share from 2012 to 2017, the top players including
  • WPP
  • Omnicom Group
  • Dentsu Inc.
  • PublicisGroupe
  • IPG
  • Havas SA
  • Focus Media Group
  • Guangdong Advertising Co., Ltd.
  • Bluefocus Communication Group Co., Ltd.
  • SiMei Media
  • AVIC Culture Co.,Ltd.
  • Yinlimedia
  • Hunan TV and Broadcast Intermediary Co., Ltd.
  • Guangdong Guangzhou Daily Media Co., Ltd.
  • Beijing Bashi Media Co., Ltd.
  • Dahe Group
  • China Television Media
  • Spearhead Integrated Marketing Communication Group
  • Shanghai Xinhua Media Co., Ltd.
  • Chengdu B-ray Media Co., Ltd.
Market Segment by Regions, this report splits Global into several key Regions, with sales, revenue, market share of top players in these regions, from 2012 to 2017 (forecast), like
  • North America (United States, Canada and Mexico)
  • Asia-Pacific (China, Japan, Southeast Asia, India and Korea)
  • Europe (Germany, UK, France, Italy and Russia etc.
  • South America (Brazil, Chile, Peru and Argentina)
  • Middle East and Africa (Egypt, South Africa, Saudi Arabia)
Split by Product Types, with sales, revenue, price, market share of each type, can be divided into
  • TV Advertising
  • Newspaper & Magazine Advertising
  • Outdoors Advertising
  • Radio Advertising
  • Internet Advertising
  • Others
Split by applications, this report focuses on sales, market share and growth rate of Advertising in each application, can be divided into
  • Food & Beverage Industry
  • Vehicles Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others
1 ADVERTISING MARKET OVERVIEW

1.1 Product Overview and Scope of Advertising
1.2 Advertising Segment by Types
  1.2.1 Global Sales Market Share of Advertising by Types in 2016
  1.2.2 TV Advertising
    1.2.2.1 Major Players of TV Advertising
  1.2.3 Newspaper & Magazine Advertising
    1.2.3.1 Major Players of Newspaper & Magazine Advertising
  1.2.4 Outdoors Advertising
    1.2.4.1 Major Players of Outdoors Advertising
  1.2.5 Radio Advertising
    1.2.5.1 Major Players of Radio Advertising
  1.2.6 Internet Advertising
    1.2.6.1 Major Players of Internet Advertising
  1.2.7 Others
    1.2.7.1 Major Players of Others
1.3 Advertising Segment by Applications
  1.3.1 Advertising Sales Market Share by Applications in 2016
  1.3.2 Food & Beverage Industry
  1.3.3 Vehicles Industry
  1.3.4 Health and Medical Industry
  1.3.5 Commercial and Personal Services
  1.3.6 Consumer Goods
  1.3.7 Others
1.4 Advertising Market by Regions
  1.4.1 North America Status and Prospect (2012-2022)
    1.4.1.1 North America Advertising Revenue (Million USD) and Growth Rate (2012-2022)
  1.4.2 Asia-Pacific Status and Prospect (2012-2022)
    1.4.2.1 Asia-Pacific Advertising Revenue (Million USD) and Growth Rate (2012-2022)
  1.4.3 Europe Status and Prospect (2012-2022)
    1.4.3.1 Europe Advertising Revenue (Million USD) and Growth Rate (2012-2022)
  1.4.4 South America Status and Prospect (2012-2022)
    1.4.4.1 South America Advertising Revenue (Million USD) and Growth Rate (2012-2022)
  1.4.5 Middle East and Africa Status and Prospect (2012-2022)
    1.4.5.1 Middle East and Africa Advertising Revenue (Million USD) and Growth Rate (2012-2022)
1.5 Global Market Size (Value) of Advertising (2012-2022)

2 GLOBAL ADVERTISING SALES, REVENUE (VALUE) AND MARKET SHARE BY PLAYERS

2.1 Global Advertising Sales and Market Share by Players in 2016 and 2017
  2.1.1 Global Advertising Sales by Players in 2016 and 2017
  2.1.2 Global Advertising Sales Market Share (%) by Players in 2016 and 2017
2.2 Global Advertising Revenue and Market Share by Players in 2016 and 2017
  2.2.1 Global Advertising Revenue by Players in 2016 and 2017
  2.2.2 Global Advertising Revenue Market Share (%) by Players in 2016 and 2017
2.3 Global Advertising Average Price by Players in 2016 and 2017
2.4 Global Advertising Manufacturing Base Distribution, Sales Area, Product Types by Players
  2.4.1 Global Advertising Manufacturing Base Distribution and Sales Area by Players
  2.4.2 Players Advertising Product Types
2.5 Advertising Market Competitive Situation and Trends
  2.5.1 Advertising Market Concentration Rate
  2.5.2 Advertising Market Share of Top 3 and Top 5 Players
  2.5.3 Mergers & Acquisitions, Expansion

3 GLOBAL ADVERTISING SALES, REVENUE (VALUE) BY REGIONS, TYPE AND APPLICATION (2012-2017)

3.1 Global Advertising Sales, Revenue and Market Share by Regions (2012-2017)
  3.1.1 Global Advertising Sales and Market Share by Regions (2012-2017)
  3.1.2 Global Advertising Revenue and Market Share by Regions (2012-2017)
3.2 Global Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  3.2.1 Global Advertising Sales and Market Share by Type (2012-2017)
  3.2.2 Global Advertising Revenue and Market Share by Type (2012-2017)
  3.2.3 Global Advertising Price by Type (2012-2017)
3.3 Global Advertising Sales and Market Share by Application (2012-2017)
  3.3.1 Global Advertising Sales by Application (2012-2017)
  3.3.2 Global Advertising Sales Market Share by Application (2012-2017)
3.4 Global Advertising Sales, Revenue, Price and Gross Margin (2012-2017)

4 NORTH AMERICA TOP 5 PLAYERS ADVERTISING SALES, REVENUE AND PRICE

4.1 North America Top 5 Players Advertising Sales, Revenue and Market Share in 2016 and 2017
  4.1.1 North America Top 5 Players Advertising Sales and Market Share in 2016 and 2017
  4.1.2 North America Top 5 Players Advertising Revenue and Market Share in 2016 and 2017
4.2 North America Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  4.2.1 North America Advertising Sales and Market Share by Type (2012-2017)
    4.2.1.1 North America Advertising Sales by Type (2012-2017)
    4.2.1.2 North America Advertising Sales Market Share by Type (2012-2017)
  4.2.2 North America Advertising Revenue and Market Share by Type (2012-2017)
    4.2.2.1 North America Advertising Revenue by Type (2012-2017)
    4.2.2.2 North America Advertising Revenue Market Share by Type (2012-2017)
  4.2.3 North America Advertising Price by Type (2012-2017)
4.3 North America Advertising Sales and Market Share by Application (2012-2017)
  4.3.1 North America Advertising Sales by Application (2012-2017)
  4.3.2 North America Advertising Sales Market Share by Application (2012-2017)
4.4 North America Advertising Sales and Market Share by Country (US, Canada and Mexico) (2012-2017)
  4.4.1 North America Advertising Sales by Country (2012-2017)
  4.4.2 North America Advertising Sales Market Share by Country (2012-2017)
4.5 North America Advertising Import & Export (2012-2017)

5 EUROPE TOP 5 PLAYERS ADVERTISING SALES, REVENUE AND PRICE

5.1 Europe Top 5 Players Advertising Sales, Revenue and Market Share in 2016 and 2017
  5.1.1 Europe Top 5 Players Advertising Sales and Market Share in 2016 and 2017
  5.1.2 Europe Top 5 Players Advertising Revenue and Market Share in 2016 and 2017
5.2 Europe Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  5.2.1 Europe Advertising Sales and Market Share by Type (2012-2017)
    5.2.1.1 Europe Advertising Sales by Type (2012-2017)
    5.2.1.2 Europe Advertising Sales Market Share by Type (2012-2017)
  5.2.2 Europe Advertising Revenue and Market Share by Type (2012-2017)
    5.2.2.1 Europe Advertising Revenue by Type (2012-2017)
    5.2.2.2 Europe Advertising Revenue Market Share by Type (2012-2017)
  5.2.3 Europe Advertising Price by Type (2012-2017)
5.3 Europe Advertising Sales and Market Share by Application (2012-2017)
  5.3.1 Europe Advertising Sales by Application (2012-2017)
  5.3.2 Europe Advertising Sales Market Share by Application (2012-2017)
5.4 Europe Advertising Sales and Market Share by Country (Germany, UK, France, Italy and Russia) (2012-2017)
  5.4.1 Europe Advertising Sales by Country (2012-2017)
  5.4.2 Europe Advertising Sales Market Share by Country (2012-2017)
5.5 Europe Advertising Import & Export (2012-2017)

6 ASIA-PACIFIC TOP 5 PLAYERS ADVERTISING SALES, REVENUE AND PRICE

6.1 Asia-Pacific Top 5 Players Advertising Sales, Revenue and Market Share in 2016 and 2017
  6.1.1 Asia-Pacific Top 5 Players Advertising Sales and Market Share in 2016 and 2017
  6.1.2 Asia-Pacific Top 5 Players Advertising Revenue and Market Share in 2016 and 2017
6.2 Asia-Pacific Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  6.2.1 Asia-Pacific Advertising Sales and Market Share by Type (2012-2017)
    6.2.1.1 Asia-Pacific Advertising Sales by Type (2012-2017)
  6.2.2 Asia-Pacific Advertising Revenue and Market Share by Type (2012-2017)
  6.2.3 Asia-Pacific Advertising Price by Type (2012-2017)
6.3 Asia-Pacific Advertising Sales and Market Share by Application (2012-2017)
  6.3.1 Asia-Pacific Advertising Sales by Application (2012-2017)
  6.3.2 Asia-Pacific Advertising Sales Market Share by Application (2012-2017)
6.4 Asia-Pacific Advertising Sales and Market Share by Country (China, Japan, Southeast Asia, India and Korea) (2012-2017)
  6.4.1 Asia-Pacific Advertising Sales by Country (2012-2017)
  6.4.2 Asia-Pacific Advertising Sales Market Share by Country (2012-2017)
6.5 Asia-Pacific Advertising Import & Export (2012-2017)

7 SOUTH AMERICA TOP 5 PLAYERS ADVERTISING SALES, REVENUE AND PRICE

7.1 South America Top 5 Players Advertising Sales, Revenue and Market Share in 2016 and 2017
  7.1.1 South America Top 5 Players Advertising Sales and Market Share in 2016 and 2017
  7.1.2 South America Top 5 Players Advertising Revenue and Market Share in 2016 and 2017
7.2 South America Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  7.2.1 South America Advertising Sales and Market Share by Type (2012-2017)
    7.2.1.1 South America Advertising Sales by Type (2012-2017)
    7.2.1.2 South America Advertising Sales Market Share by Type (2012-2017)
  7.2.2 South America Advertising Revenue and Market Share by Type (2012-2017)
    7.2.2.1 South America Advertising Revenue by Type (2012-2017)
    7.2.2.2 South America Advertising Revenue and Market Share by Type (2012-2017)
  7.2.3 South America Advertising Price by Type (2012-2017)
7.3 South America Advertising Sales and Market Share by Application (2012-2017)
  7.3.1 South America Advertising Sales by Application (2012-2017)
  7.3.2 South America Advertising Sales Market Share by Application (2012-2017)
7.4 South America Advertising Sales and Market Share by Country (Brazil, Argentina, Chile and Peru) (2012-2017)
  7.4.1 South America Advertising Sales by Country (2012-2017)
  7.4.2 South America Advertising Sales Market Share by Country (2012-2017)
7.5 South America Advertising Import & Export (2012-2017)

8 MIDDLE EAST & AFRICA TOP 5 PLAYERS ADVERTISING SALES, REVENUE AND PRICE

8.1 Middle East & Africa Top 5 Players Advertising Sales, Revenue and Market Share in 2016 and 2017
  8.1.1 Middle East & Africa Top 5 Players Advertising Sales and Market Share in 2016 and 2017
  8.1.2 Middle East & Africa Top 5 Players Advertising Revenue and Market Share in 2016 and 2017
8.2 Middle East & Africa Advertising Sales, Revenue, Market Share and Price by Type (2012-2017)
  8.2.1 Middle East & Africa Advertising Sales and Market Share by Type (2012-2017)
    8.2.1.1 Middle East & Africa Advertising Sales by Type (2012-2017)
    8.2.1.2 Middle East & Africa Advertising Sales Market Share by Type (2012-2017)
  8.2.2 Middle East & Africa Advertising Revenue and Market Share by Type (2012-2017)
    8.2.2.1 Middle East & Africa Advertising Revenue by Type (2012-2017)
    8.2.2.2 Middle East & Africa Advertising Revenue Market Share by Type (2012-2017)
  8.2.3 Middle East & Africa Advertising Price by Type (2012-2017)
8.3 Middle East & Africa Advertising Sales and Market Share by Application (2012-2017)
  8.3.1 Middle East & Africa Advertising Sales by Application (2012-2017)
  8.3.2 Middle East & Africa Advertising Sales Market Share by Application (2012-2017)
8.4 Middle East & Africa Advertising Sales and Market Share by Country (Egypt, Saudi Arabia, South Africa and Iran) (2012-2017)
  8.4.1 Middle East & Africa Advertising Sales by Country (2012-2017)
  8.4.2 Middle East & Africa Advertising Sales Market Share by Country (2012-2017)
8.5 Middle East & Africa Advertising Import & Export (2012-2017)

9 GLOBAL ADVERTISING PLAYERS PROFILES/ANALYSIS

9.1 WPP
  9.1.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.1.2 Advertising Product Types, Application and Specification
    9.1.2.1 Type
    9.1.2.2 Type
  9.1.3 WPP Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.1.4 Main Business/Business Overview
  9.1.5 WPP News
9.2 Omnicom Group
  9.2.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.2.2 Advertising Product Types, Application and Specification
    9.2.2.1 Type
    9.2.2.2 Type
  9.2.3 Omnicom Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.2.4 Main Business/Business Overview
  9.2.5 Omnicom Group News
9.3 Dentsu Inc.
  9.3.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.3.2 Advertising Product Types, Application and Specification
    9.3.2.1 Type
    9.3.2.2 Type
  9.3.3 Dentsu Inc. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.3.4 Main Business/Business Overview
  9.3.5 Dentsu Inc. News
9.4 PublicisGroupe
  9.4.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.4.2 Advertising Product Types, Application and Specification
    9.4.2.1 Type
    9.4.2.2 Type
  9.4.3 PublicisGroupe Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.4.4 Main Business/Business Overview
  9.4.5 PublicisGroupe News
9.5 IPG
  9.5.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.5.2 Advertising Product Types, Application and Specification
    9.5.2.1 Type
    9.5.2.2 Type
  9.5.3 IPG Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.5.4 Main Business/Business Overview
  9.5.5 IPG News
9.6 Havas SA
  9.6.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.6.2 Advertising Product Types, Application and Specification
    9.6.2.1 Type
    9.6.2.2 Type
  9.6.3 Havas SA Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.6.4 Main Business/Business Overview
  9.6.5 Havas SA News
9.7 Focus Media Group
  9.7.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.7.2 Advertising Product Types, Application and Specification
    9.7.2.1 Type
    9.7.2.2 Type
  9.7.3 Focus Media Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.7.4 Main Business/Business Overview
  9.7.5 Focus Media Group News
9.8 Guangdong Advertising Co., Ltd.
  9.8.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.8.2 Advertising Product Types, Application and Specification
    9.8.2.1 Type
    9.8.2.2 Type
  9.8.3 Guangdong Advertising Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.8.4 Main Business/Business Overview
  9.8.5 Guangdong Advertising Co., Ltd. News
9.9 Bluefocus Communication Group Co., Ltd.
  9.9.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.9.2 Advertising Product Types, Application and Specification
    9.9.2.1 Type
    9.9.2.2 Type
  9.9.3 Bluefocus Communication Group Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.9.4 Main Business/Business Overview
  9.9.5 Bluefocus Communication Group Co., Ltd. News
9.10 SiMei Media
  9.10.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.10.2 Advertising Product Types, Application and Specification
    9.10.2.1 Type
    9.10.2.2 Type
  9.10.3 SiMei Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.10.4 Main Business/Business Overview
  9.10.5 SiMei Media News
9.11 AVIC Culture Co.,Ltd.
  9.11.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.11.2 Advertising Product Types, Application and Specification
    9.11.2.1 Type
    9.11.2.2 Type
  9.11.3 AVIC Culture Co.,Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.11.4 Main Business/Business Overview
  9.11.5 AVIC Culture Co.,Ltd. News
9.12 Yinlimedia
  9.12.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.12.2 Advertising Product Types, Application and Specification
    9.12.2.1 Type
    9.12.2.2 Type
  9.12.3 Yinlimedia Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.12.4 Main Business/Business Overview
  9.12.5 Yinlimedia News
9.13 Hunan TV and Broadcast Intermediary Co., Ltd.
  9.13.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.13.2 Advertising Product Types, Application and Specification
    9.13.2.1 Type
    9.13.2.2 Type
  9.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.13.4 Main Business/Business Overview
  9.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. News
9.14 Guangdong Guangzhou Daily Media Co., Ltd.
  9.14.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.14.2 Advertising Product Types, Application and Specification
    9.14.2.1 Type
    9.14.2.2 Type
  9.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.14.4 Main Business/Business Overview
  9.14.5 Guangdong Guangzhou Daily Media Co., Ltd. News
9.15 Beijing Bashi Media Co., Ltd.
  9.15.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.15.2 Advertising Product Types, Application and Specification
    9.15.2.1 Type
    9.15.2.2 Type
  9.15.3 Beijing Bashi Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.15.4 Main Business/Business Overview
  9.15.5 Beijing Bashi Media Co., Ltd. News
9.16 Dahe Group
  9.16.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.16.2 Advertising Product Types, Application and Specification
    9.16.2.1 Type
    9.16.2.2 Type
  9.16.3 Dahe Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.16.4 Main Business/Business Overview
  9.16.5 Dahe Group News
9.17 China Television Media
  9.17.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.17.2 Advertising Product Types, Application and Specification
    9.17.2.1 Type
    9.17.2.2 Type
  9.17.3 China Television Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.17.4 Main Business/Business Overview
  9.17.5 China Television Media News
9.18 Spearhead Integrated Marketing Communication Group
  9.18.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.18.2 Advertising Product Types, Application and Specification
    9.18.2.1 Type
    9.18.2.2 Type
  9.18.3 Spearhead Integrated Marketing Communication Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.18.4 Main Business/Business Overview
  9.18.5 Spearhead Integrated Marketing Communication Group News
9.19 Shanghai Xinhua Media Co., Ltd.
  9.19.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.19.2 Advertising Product Types, Application and Specification
    9.19.2.1 Type
    9.19.2.2 Type
  9.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.19.4 Main Business/Business Overview
  9.19.5 Shanghai Xinhua Media Co., Ltd. News
9.20 Chengdu B-ray Media Co., Ltd.
  9.20.1 Company Basic Information, Manufacturing Base, Sales Area and Its Competitors
  9.20.2 Advertising Product Types, Application and Specification
    9.20.2.1 Type
    9.20.2.2 Type
  9.20.3 Chengdu B-ray Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
  9.20.4 Main Business/Business Overview
  9.20.5 Chengdu B-ray Media Co., Ltd. News

10 GLOBAL ADVERTISING MARKET FORECAST (2017-2022)

10.1 Global Advertising Sales, Revenue Forecast (2017-2022)
10.2 Global Advertising Sales, Consumption Forecast by Regions (2017-2022)
  10.2.1 Global Advertising Sales Forecast by Regions (2017-2022)
  10.2.2 Global Advertising Sales Market Share Forecast by Regions (2017-2022)
10.3 Global Advertising Sales and Market Share Forecast by Type (2017-2022)
  10.3.1 Global Advertising Sales Forecast by Type (2017-2022)
  10.3.2 Global Advertising Sales Market Share Forecast by Type (2017-2022)
10.4 Global Advertising Sales and Market Share Forecast by Application (2017-2022)
  10.4.1 Global Advertising Sales Forecast by Application (2017-2022)
  10.4.2 Global Advertising Sales Market Share Forecast by Application (2017-2022)
10.5 Advertising Price Forecast (2017-2022)

11 ADVERTISING MANUFACTURING COST ANALYSIS

11.1 Advertising Key Raw Materials Analysis
  11.1.1 Key Raw Materials
  11.1.2 Price Trend of Key Raw Materials
  11.1.3 Key Suppliers of Raw Materials
  11.1.4 Market Concentration Rate of Raw Materials
11.2 Proportion of Manufacturing Cost Structure
  11.2.1 Raw Materials
  11.2.2 Labor Cost
  11.2.3 Manufacturing Expenses
11.3 Manufacturing Process Analysis of Advertising

12 INDUSTRIAL CHAIN, SOURCING STRATEGY AND DOWNSTREAM BUYERS

12.1 Advertising Industrial Chain Analysis
12.2 Upstream Raw Materials Sourcing
12.3 Raw Materials Sources of Advertising Major Players in 2016
12.4 Downstream Buyers

13 MARKETING STRATEGY ANALYSIS, DISTRIBUTORS/TRADERS

13.1 Marketing Channel
  13.1.1 Direct Marketing
  13.1.2 Indirect Marketing
  13.1.3 Marketing Channel Development Trend
13.2 Market Positioning
  13.2.1 Pricing Strategy
  13.2.2 Brand Strategy
  13.2.3 Target Client
13.3 Distributors/Traders List

14 MARKET EFFECT FACTORS ANALYSIS

14.1 Technology Progress/Risk
  14.1.1 Substitutes Threat
  14.1.2 Technology Progress in Related Industry
14.2 Consumer Needs/Customer Preference Change
14.3 Economic/Political Environmental Change

15 RESEARCH FINDINGS AND CONCLUSION

16 APPENDIX

16.1 Methodology
16.2 Data Source
LIST OF TABLES AND FIGURES

Figure Picture of Advertising
Table Product Specifications of Advertising
Figure Global Sales Market Share of Advertising by Types in 2016
Figure Product Picture of TV Advertising
Table Major Players of TV Advertising
Figure Product Picture of Newspaper & Magazine Advertising
Table Major Players of Newspaper & Magazine Advertising
Figure Product Picture of Outdoors Advertising
Table Major Players of Outdoors Advertising
Figure Product Picture of Radio Advertising
Table Major Players of Radio Advertising
Figure Product Picture of Internet Advertising
Table Major Players of Internet Advertising
Figure Product Picture of Others
Table Major Players of Others
Figure Advertising Sales Market Share by Applications in 2016
Table Applications of Advertising
Figure Food & Beverage Industry Examples
Figure Vehicles Industry Examples
Figure Health and Medical Industry Examples
Figure Commercial and Personal Services Examples
Figure Consumer Goods Examples
Figure Others Examples
Figure North America Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Asia-Pacific Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Europe Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure South America Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Middle East and Africa Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Figure Global Advertising Revenue (Million USD) and Growth Rate (2012-2022)
Table Global Advertising Sales by Players in 2016 and 2017
Table Global Advertising Sales Market Share (%) by Players in 2016 and 2017
Figure Global Advertising Sales Market Share by Players in 2016
Figure Global Advertising Sales Market Share by Players in 2017
Table Global Advertising Revenue by Players in 2016 and 2017
Table Global Advertising Revenue Market Share (%) by Players in 2016 and 2017
Figure Global Advertising Revenue Market Share by Players in 2016
Figure Global Advertising Revenue Market Share by Players in 2017
Table Global Advertising Average Price by Players in 2016 and 2017
Figure Global Advertising Average Price by Players in 2016
Table Global Advertising Manufacturing Base Distribution and Sales Area by Players
Table Players Advertising Product Types
Figure Advertising Market Share of Top 3 Players
Figure Advertising Market Share of Top 5 Players
Table Global Advertising Sales by Regions (2012-2017)
Table Global Advertising Sales Market Share by Regions (2012-2017)
Figure Global Advertising Sales Market Share by Regions (2012-2017)
Figure Global Advertising Sales Market Share by Regions in 2016
Table Global Advertising Revenue by Regions (2012-2017)
Table Global Advertising Revenue Market Share by Regions (2012-2017)
Figure Global Advertising Revenue Market Share by Regions (2012-2017)
Figure Global Advertising Revenue Market Share by Regions in 2016
Table Global Advertising Sales by Type (2012-2017)
Table Global Advertising Sales Market Share by Type (2012-2017)
Figure Global Advertising Sales Market Share by Type (2012-2017)
Figure Global Advertising Sales Market Share by Type in 2016
Table Global Advertising Revenue by Type (2012-2017)
Table Global Advertising Revenue Market Share by Type (2012-2017)
Figure Global Advertising Revenue Market Share by Type (2012-2017)
Figure Global Advertising Revenue Market Share by Type in 2016
Table Global Advertising Price by Type (2012-2017)
Table Global Advertising Sales by Application (2012-2017)
Figure Global Advertising Sales Market Share by Application in 2016
Table Global Advertising Sales Market Share by Application (2012-2017)
Figure Global Advertising Sales Market Share by Application (2012-2017)
Table Global Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Table North America Top 5 Players Advertising Sales in 2016 and 2017
Table North America Top 5 Players Advertising Sales Market Share (%) in 2016 and 2017
Figure North America Top 5 Players Advertising Sales Share in 2016
Figure North America Top 5 Players Advertising Sales Share in 2017
Table North America Top 5 Players Advertising Revenue in 2016 and 2017
Table North America Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure North America Top 5 Players Advertising Revenue Share in 2016
Figure North America Top 5 Players Advertising Revenue Share in 2017
Table North America Advertising Sales by Type (2012-2017)
Figure 2016 North America Advertising Sales Market Share by Type
Table North America Advertising Sales Market Share by Type (2012-2017)
Figure North America Advertising Sales Market Share by Type (2012-2017)
Table North America Advertising Revenue by Type (2012-2017)
Figure North America Advertising Revenue Market Share by Type in 2016
Table North America Advertising Revenue Market Share by Type (2012-2017)
Figure North America Advertising Revenue Market Share by Type (2012-2017)
Table North America Advertising Price by Type (2012-2017)
Table North America Advertising Sales by Application (2012-2017)
Figure North America Advertising Sales by Application in 2016
Table North America Advertising Sales Market Share by Application (2012-2017)
Figure North America Advertising Sales Market Share by Application (2012-2017)
Table North America Advertising Sales by Country (2012-2017)
Figure 2016 North America Advertising Sales Market Share by Country
Table North America Advertising Sales Market Share by Country (2012-2017)
Figure North America Advertising Sales Market Share by Country (2012-2017)
Table North America Advertising Import & Export (2012-2017)
Table Europe Top 5 Players Advertising Sales in 2016 and 2017
Table Europe Top 5 Players Advertising Sales Market Share (%) in 2016 and 2017
Figure Europe Top 5 Players Advertising Sales Share in 2016
Figure Europe Top 5 Players Advertising Sales Share in 2017
Table Europe Top 5 Players Advertising Revenue in 2016 and 2017
Table Europe Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure Europe Top 5 Players Advertising Revenue Share in 2016
Figure Europe Top 5 Players Advertising Revenue Share in 2017
Table Europe Advertising Sales by Type (2012-2017)
Figure 2016 Europe Advertising Sales Market Share by Type
Table Europe Advertising Sales Market Share by Type (2012-2017)
Figure Europe Advertising Sales Market Share by Type (2012-2017)
Table Europe Advertising Revenue by Type (2012-2017)
Figure Europe Advertising Revenue Market Share by Type in 2016
Table Europe Advertising Revenue Market Share by Type (2012-2017)
Figure Europe Advertising Revenue Market Share by Type (2012-2017)
Table Europe Advertising Price by Type (2012-2017)
Table Europe Advertising Sales by Application (2012-2017)
Figure Europe Advertising Sales Market Share by Application in 2016
Table Europe Advertising Sales Market Share by Application (2012-2017)
Figure Europe Advertising Sales Market Share by Application (2012-2017)
Table Europe Advertising Sales by Country (2012-2017)
Figure Europe Advertising Sales Market Share by Country in 2016
Table Europe Advertising Sales Market Share by Country (2012-2017)
Figure Europe Advertising Sales Market Share by Country (2012-2017)
Table Europe Advertising Import & Export (2012-2017)
Table Asia-Pacific Top 5 Players Advertising Sales in 2016 and 2017
Table Asia-Pacific Top 5 Players Advertising Sales Market Share (%) in 2016 and 2017
Table Asia-Pacific Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure Asia-Pacific Top 5 Players Advertising Sales Share in 2017
Table Asia-Pacific Top 5 Players Advertising Revenue in 2016 and 2017
Table Asia-Pacific Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure Asia-Pacific Top 5 Players Advertising Revenue Share in 2016
Figure Asia-Pacific Top 5 Players Advertising Revenue Share in 2017
Table Asia-Pacific Advertising Sales by Type (2012-2017)
Figure Asia-Pacific Advertising Sales Market Share by Type in 2016
Table Asia-Pacific Advertising Sales Market Share by Type (2012-2017)
Figure Asia-Pacific Advertising Sales Market Share by Type (2012-2017)
Table Asia-Pacific Advertising Revenue by Type (2012-2017)
Table Asia-Pacific Advertising Revenue Market Share by Type (2012-2017)
Figure Asia-Pacific Advertising Revenue Market Share by Type (2012-2017)
Figure Asia-Pacific Advertising Revenue Market Share by Type in 2016
Table Asia-Pacific Advertising Price by Type (2012-2017)
Table Asia-Pacific Advertising Sales by Application (2012-2017)
Figure Asia-Pacific Advertising Sales by Application in 2016
Table Asia-Pacific Advertising Sales Market Share by Application (2012-2017)
Figure Asia-Pacific Advertising Sales Market Share by Application (2012-2017)
Table Asia-Pacific Advertising Sales by Country (2012-2017)
Figure Asia-Pacific Advertising Sales Market Share by Country in 2016
Table Asia-Pacific Advertising Sales Market Share by Country (2012-2017)
Figure Asia-Pacific Advertising Sales Market Share by Country (2012-2017)
Table Asia-Pacific Advertising Import & Export (2012-2017)
Table South America Top 5 Players Advertising Sales in 2016 and 2017
Table South America Top 5 Players Advertising Sales Market Share (%) in 2016 and 2017
Figure South America Top 5 Players Advertising Sales Share in 2016
Figure South America Top 5 Players Advertising Sales Share in 2017
Table South America Top 5 Players Advertising Revenue in 2016 and 2017
Table South America Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure South America Top 5 Players Advertising Revenue Share in 2016
Figure South America Top 5 Players Advertising Revenue Share in 2017
Table South America Advertising Sales by Type (2012-2017)
Figure South America Advertising Sales by Type in 2016
Table South America Advertising Sales Market Share by Type (2012-2017)
Figure South America Advertising Sales Market Share by Type (2012-2017)
Table South America Advertising Revenue by Type (2012-2017)
Figure South America Advertising Revenue by Type in 2016
Table South America Advertising Revenue Market Share by Type (2012-2017)
Figure South America Advertising Revenue Market Share by Type (2012-2017)
Table South America Advertising Price by Type (2012-2017)
Table South America Advertising Sales by Application (2012-2017)
Figure South America Advertising Sales by Application in 2016
Table South America Advertising Sales Market Share by Application (2012-2017)
Figure South America Advertising Sales Market Share by Application (2012-2017)
Table South America Advertising Sales by Country (2012-2017)
Figure South America Advertising Sales by Country in 2016
Table South America Advertising Sales Market Share by Country (2012-2017)
Figure South America Advertising Sales Market Share by Country (2012-2017)
Table South America Advertising Import & Export (2012-2017)
Table Middle East & Africa Top 5 Players Advertising Sales in 2016 and 2017
Table Middle East & Africa Top 5 Players Advertising Sales Market Share (%) in 2016 and 2017
Figure Middle East & Africa Top 5 Players Advertising Sales Share in 2016
Figure Middle East & Africa Top 5 Players Advertising Sales Share in 2017
Table Middle East & Africa Top 5 Players Advertising Revenue in 2016 and 2017
Table Middle East & Africa Top 5 Players Advertising Revenue Market Share (%) in 2016 and 2017
Figure Middle East & Africa Top 5 Players Advertising Revenue Share in 2016
Figure Middle East & Africa Top 5 Players Advertising Revenue Share in 2017
Table Middle East & Africa Advertising Sales by Type (2012-2017)
Figure Middle East & Africa Advertising Sales by Type in 2016
Table Middle East & Africa Advertising Sales Market Share by Type (2012-2017)
Figure Middle East & Africa Advertising Sales Market Share by Type (2012-2017)
Table Middle East & Africa Advertising Revenue by Type (2012-2017)
Figure Middle East & Africa Advertising Revenue by Type in 2016
Table Middle East & Africa Advertising Revenue Market Share by Type (2012-2017)
Figure Middle East & Africa Advertising Revenue Market Share by Type (2012-2017)
Table Middle East & Africa Advertising Price by Type (2012-2017)
Table Middle East & Africa Advertising Sales by Application (2012-2017)
Figure Middle East & Africa Advertising Sales by Application in 2016
Table Middle East & Africa Advertising Sales Market Share by Application (2012-2017)
Figure Middle East & Africa Advertising Sales Market Share by Application (2012-2017)
Table Middle East & Africa Advertising Sales by Country (2012-2017)
Figure Middle East & Africa Advertising Sales by Country in 2016
Table Middle East & Africa Advertising Sales Market Share by Country (2012-2017)
Figure Middle East & Africa Advertising Sales Market Share by Country (2012-2017)
Table Middle East & Africa Advertising Import & Export (2012-2017)
Table WPP Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table WPP Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure WPP Advertising Market Share (2012-2017)
Table Omnicom Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Omnicom Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Omnicom Group Advertising Market Share (2012-2017)
Table Dentsu Inc. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Dentsu Inc. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Dentsu Inc. Advertising Market Share (2012-2017)
Table PublicisGroupe Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table PublicisGroupe Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure PublicisGroupe Advertising Market Share (2012-2017)
Table IPG Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table IPG Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure IPG Advertising Market Share (2012-2017)
Table Havas SA Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Havas SA Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Havas SA Advertising Market Share (2012-2017)
Table Focus Media Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Focus Media Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Focus Media Group Advertising Market Share (2012-2017)
Table Guangdong Advertising Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Guangdong Advertising Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Guangdong Advertising Co., Ltd. Advertising Market Share (2012-2017)
Table Bluefocus Communication Group Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Bluefocus Communication Group Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Bluefocus Communication Group Co., Ltd. Advertising Market Share (2012-2017)
Table SiMei Media Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table SiMei Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure SiMei Media Advertising Market Share (2012-2017)
Table AVIC Culture Co.,Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table AVIC Culture Co.,Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure AVIC Culture Co.,Ltd. Advertising Market Share (2012-2017)
Table Yinlimedia Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Yinlimedia Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Yinlimedia Advertising Market Share (2012-2017)
Table Hunan TV and Broadcast Intermediary Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Market Share (2012-2017)
Table Guangdong Guangzhou Daily Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Guangdong Guangzhou Daily Media Co., Ltd. Advertising Market Share (2012-2017)
Table Beijing Bashi Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Beijing Bashi Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Beijing Bashi Media Co., Ltd. Advertising Market Share (2012-2017)
Table Dahe Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Dahe Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Dahe Group Advertising Market Share (2012-2017)
Table China Television Media Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table China Television Media Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure China Television Media Advertising Market Share (2012-2017)
Table Spearhead Integrated Marketing Communication Group Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Spearhead Integrated Marketing Communication Group Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Spearhead Integrated Marketing Communication Group Advertising Market Share (2012-2017)
Table Shanghai Xinhua Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Shanghai Xinhua Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Shanghai Xinhua Media Co., Ltd. Advertising Market Share (2012-2017)
Table Chengdu B-ray Media Co., Ltd. Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Chengdu B-ray Media Co., Ltd. Advertising Sales, Revenue, Price and Gross Margin (2012-2017)
Figure Chengdu B-ray Media Co., Ltd. Advertising Market Share (2012-2017)
Figure Global Advertising Sales and Growth Rate Forecast (2017-2022)
Figure Global Advertising Revenue and Growth Rate Forecast (2017-2022)
Table Global Advertising Sales Forecast by Regions (2017-2022)
Table Global Advertising Sales Market Share Forecast by Regions (2017-2022)
Table Global Advertising Sales Forecast by Type (2017-2022)
Table Global Advertising Sales Market Share Forecast by Type (2017-2022)
Table Global Advertising Sales Forecast by Application (2017-2022)
Table Global Advertising Sales Market Share Forecast by Application (2017-2022)
Table Sales Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Advertising
Figure Manufacturing Process Analysis of Advertising
Figure Advertising Industrial Chain Analysis
Table Raw Materials Sources of Advertising Major Players in 2016
Table Major Buyers of Advertising
Table Distributors/Traders List


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