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Indian Housing Sector Analysis

January 2012 | 140 pages | ID: I1C003CC67CEN
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India is blessed with one of the fastest growing real-estate markets in the world. It is not only attracting domestic real-estate developers but also the foreign investors; particularly, the NRI investments in India have a bulk of their share in the Indian housing market. Despite the global economic gloom as a result of the sub-prime mortgage debacle and ensuing credit crunch, India’s housing sector remains on course for yet another year of double-digit growth. The growth is attributed mainly to a large population base, rising income level, and rapid urbanization, according to our research report, “Indian Housing Sector Analysis”. In view with the ongoing development exhibited by the housing construction industry in India, it is expected that the sector will overtake other industrial sectors in terms of contribution to the GDP growth during the next few years.

Presently, affordable housing is basically targeting the economically weaker class and low-income groups and constitutes majority of the Indian housing industry, both in terms of value and volume. Besides, luxury housing is also expected to witness significant growth in the coming years as this market segment is comparatively very small and possesses huge potential for further developments.

Further, FDI in India’s booming real estate and housing market jumped 80 times between 2005 and 2010 . Moreover, private equity funds are also venturing into development of housing projects. The fund houses are developing their own projects in order to endow better returns for their investors.

Factors including steadily increasing life expectancy, lack of safety and security in urban areas and rising number of financially independent senior citizens have made senior citizens an ideal target customer for niche offerings by housing firms.

The report also provides detailed analysis of the housing sectors in India. It presents thorough insight into each of the housing segments including affordable housing, medium housing, and luxury housing. Most importantly, the report also provides future outlook taking into account the effect of global economic crisis on the housing sector of the country. Base drivers, opportunities, and challenges faced by the housing sector are also discussed. Additionally, the report sheds light on the emerging industry trends and discusses the market structure along with current and past market performance of the Indian housing industry. It also identified key players ruling the market and included detailed information about their businesses along with their recent activities.
1. ANALYST VIEW

2. RESEARCH METHODOLOGY

3. WHY WILL INDUSTRY PERFORM?

3.1 Positive Economic Scenario to Fuel Growth
3.2 Rising Population to Raise Demand
3.3 Growing Urbanization to Shape Bright Future
3.4 Increasing Working Population Escalating Housing Demand
3.5 Nuclear Families Catching Pace

4. RESIDENTIAL REAL-ESTATE INDUSTRY OUTLOOK TO 2014

4.1 Overview
4.2 Market Structure
  4.2.1 Housing Units
  4.2.2 Number of Rooms
  4.2.3 Flat and Independent Houses
  4.2.4 Type of Ownership

5. HOUSING DEMAND ANALYSIS

5.1 Affordable Housing
  5.1.1 Current Demand Potential
  5.1.2 Latest Developments
5.2 Medium Housing
  5.2.1 Current Demand Potential
5.3 Luxury Housing
  5.3.1 Current Demand Potential
  5.3.2 Latest Developments
  5.3.3 Scenario in Major Cities

6. CITY-LEVEL ANALYSIS

6.1 Mumbai
6.2 NCR
6.3 Bengaluru
6.4 Chennai
6.5 Kolkata

7. INDUSTRY VERTICALS

7.1 Faucets
7.2 Tiles
7.3 Switch
7.4 Cement and Steel
7.5 Paint
7.6 Bathroom Fittings
7.7 Furniture
7.8 Floorings
7.9 Modular Kitchen

8. TECHNOLOGICAL INNOVATION

8.1 Green Homes
8.2 Home Automation
8.3 Prefabricated Structures
8.4 Bay Windows

9. INVESTMENT IN HOUSING SECTOR

9.1 FDI Inflows
9.2 Private Equity Investment

10. HOUSING FINANCE

11. WHAT THE INDIAN CONSUMER WANTS?

12. BUILDER’S PERSPECTIVE

13. SENIOR HOUSING: AN OLD CHALLENGE

14. INDUSTRY ROADBLOCKS

14.1 Peaking Mortgage Rates
14.2 Lack of Fiscal Incentives
14.3 Unplanned Growth of Settlements
14.4 Manpower Shortage
14.5 Lack of Clear Land Titles

15. COMPETITOR ANALYSIS

15.1 DLF Limited
  15.1.1 Business Description
  15.1.2 Recent Developments
15.2 Unitech
  15.2.1 Business Description
  15.2.2 Recent Developments
15.3 Housing Development & Infrastructure Ltd.
  15.3.1 Business Description
  15.3.2 Recent Developments
15.4 Indiabulls Real estate
  15.4.1 Business Description
15.5 Omaxe Limited
  15.5.1 Business Discription
  15.5.2 Recent Developments

LIST OF FIGURES

Figure 3-1: Real GDP Growth (%), 2010-2014
Figure 3-2: Population (Billion), 2009-2014
Figure 3-3: Urban Population (Million), 2009-2014
Figure 3-4: Average Family Size per Household (1990, 1995 & 2010)
Figure 4-1: Housing Market Potential (Billion US$), 2012-2014
Figure 4-2: Share of Housing Sector in Real Estate Industry (2005 & 2010)
Figure 4-3: Housing Sector Contribution to GDP (%), 2008 & 2013
Figure 4-4: Household by Number of Rooms (%), 2001 & 2008
Figure 4-5: Forecast for Household Demand by Number of Rooms (%), 2013
Figure 4-6: Share of Flat and Independent Houses in Rural Region (2003 & 2008)
Figure 4-7: Share of Flat and Independent Houses in Urban Region (2003 & 2008)
Figure 4-8: Share of Owned and Hired Houses in Urban and Rural Region (2004)
Figure 5-1: Housing Demand Potential (Million Units), 2012-2014
Figure 5-2: Housing Unit Sales Potential in Volume by Segment (%), 2012-2014
Figure 5-3: Housing Unit Sales Potential in Value by Segment (%), 2012-2014
Figure 5-4: Affordable Housing Demand Potential (Million Units), 2012-2014
Figure 5-5: Affordable Housing Market Potential (Billion US$), 2012-2014
Figure 5-6: Medium Housing Demand Potential (Million Units), 2012-2014
Figure 5-7: Medium Housing Market Potential (Billion US$), 2012-2014
Figure 5-8: Luxury Housing Demand Potential (Million Units), 2012-2014
Figure 5-9: Luxury Housing Market Potential (Billion US$), 2012-2014
Figure 6-1: Mumbai - Housing Supply (Units), 2009-2011
Figure 6-2: Mumbai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-3: NCR - Housing Supply (Units), 2009-2011
Figure 6-4: NCR - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-5: Bengaluru - Housing Supply (Units), 2009-2011
Figure 6-6: Bengaluru - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-7: Chennai - Housing Supply (Units), 2009-2011
Figure 6-8: Chennai - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 6-9: Kolkata - Housing Supply (Units), 2009-2011
Figure 6-10: Kolkata - Distribution of Housing Supply by Location (%), 2009 to 2011
Figure 7-1: Faucet Market (Billion INR), 2010-2014
Figure 7-2: Tiles Industry Revenue (Billion INR), 2007-08 to 2011-12
Figure 7-3: Tile Industry by Type (%), 2009-10 & 2011-12
Figure 7-4: Electrical Switch Market (Million US$), 2010-2014
Figure 7-5: Cement Consumption (Million Metric Tons), 2008-09 to 2013-14
Figure 7-6: Finished Steel Consumption (Million Metric Tons), 2008-09 to 2010-11
Figure 7-7: Steel Consumption by Major Sectors (%), 2010-11
Figure 7-8: Paint Industry (Billion INR), 2010-2014
Figure 7-9: Paint Industry by Segment (%), 2011
Figure 7-10: Paint Industry Revenue by Type of Paint (%), 2009-10
Figure 7-11: Bathroom Fittings Market (Billion INR), 2010-2014
Figure 7-12: Furniture and Furnishing Market (Billion INR), 2010 & 2015
Figure 7-13: Furniture Industry by Consumer Segment (%), 2010
Figure 7-14: Organized Wooden Flooring Market (Billion INR), 2011 & 2014
Figure 7-15: Laminate Flooring Market (Billion INR), 2011 & 2014
Figure 7-16: Modular Kitchen Market (Million US$), 2011 & 2014
Figure 8-1: Pre-engineered Buildings Industry (Billion US$), 2010, 2012 & 2014
Figure 9-1: FDI Inflows in Real Estate and Housing Sector (Billion INR), 2008-2010
Figure 9-2: Number of Announced PE Deals in Residential Sector (2008-2011)
Figure 10-1: Housing Credit as a Percentage of GDP (2006-07 to 2010-11)
Figure 11-1: Share of Factors Influencing Purchase of a House
Figure 12-1: Share of Factors Important to Builders
Figure 13-1: Senior Citizen Population (Million), 2009-2014
Figure 14-1: Lending Interest Rates (%), 2010-2014

LIST OF TABLES

Table 3-1: Population Breakup by Age Group (%), 2009-2014
Table 4-1: Number of Occupied Residential Houses in Urban and Rural Region by State (2001)
Table 4-2: Share of Flat and Independent Houses in Urban and Rural Region by State
Table 4-3: Share of Owned and Hired Houses in Urban and Rural Region by State
Table 6-1: Mumbai - Major Residential Projects Launch
Table 6-2: Gurgaon - Major Residential Projects Launch
Table 6-3: Noida - Major Residential Projects Launch
Table 6-4: Bengaluru - Major Residential Projects Launch
Table 6-5: Chennai - Major Residential Projects Launch
Table 6-6: Kolkata - Major Residential Projects Launch
Table 8-1: Top 10 Existing and Upcoming Residential Projects with IGBC Green Homes
Table 10-1: Housing Loan Outstanding by Type of Financer (Billion INR), 2007-08 to 2010-11
Table 13-1: Senior Living Demand Distribution of Urban Households by Tier Cities
Table 13-2: Senior Living Demand Distribution of Urban Households by Region
Table 14-1: Demand and Supply of Core Professionals (‘000), 2010, 2015 & 2020


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