Weight Management Trends in the U.S., 2nd Edition

Date: March 1, 2013
Pages: 306
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Report type: Strategic Report
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ID: WFC6C6101CEEN
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Weight Management Trends in the U.S., 2nd Edition
Countries covered: United States

Obesity has reached crisis levels in the United States. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers. Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight.

The causes of the increased prevalence of being overweight and obese are interconnected and complex. They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society “obesogenic” because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry—and particularly the fast-food industry—is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even “addictive.” Due to obesity’s scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control.

For marketers, the opportunity to help provide better responses solution to the nation’s obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market: foods and beverages, meal replacements and diet aids, and commercial weight management programs. The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior.

Key data sources include the latest government data from the CDC; SymphonyIRI Group’s InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers’ weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise. In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.
Chapter 1: Executive Summary

Scope of Report
Exclusions
Report Methodology
Market Overview
  The Scale of Obesity
  39% of Adults Are Managing Weight
    Two Consumer Categories
    Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)
  Obesity by the Numbers
    Table 1-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)
  More Men Overweight; More Women Obese
    Table 1-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)
  Prevalence of Overweight and Obesity Higher Among Ethnic Minorities
    Table 1-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)
  Obesity Epidemic Spreads to All U.S. States
    Figure 1-2: Prevalence of Self-Reported Obesity Among U.S. Adults
  Childhood Obesity
    Table 1-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)
  Childhood Obesity Risk Higher Among Minorities
  An Obesogenic Society
  The Economic Costs of Obesity
  The Politics of Obesity
  U.S. Retail Sales Top $36.9 Billion
    Table 1-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)
  Foods and Beverages the Largest Share
  U.S. Market to Reach $41.8 Billion by 2017
    Table 1-6: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)
Market Focus: Food & Beverages
  Retail Sales Slip to $29.4 Billion in 2012
    Table 1-7: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)
  Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion
    Table 1-8: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)
  Categories with a High Ratio of Weight Management Products
    Figure 1-3: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)
  Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales
    Figure 1-4: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)
  Sales Will Approach $32.8 Billion by 2017
    Table 1-9: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)
  Coca-Cola, PepsiCo Are Leading Marketers
  Diet Coke the Largest Brand
    Table 1-10: Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012(in millions of dollars)
  WL/WM Consumers Developing Healthy Eating Habits
    Table 1-11: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
Market Focus: Meal Replacements and Diet Aids
  Retail Sales Top $4.2 Billion in 2012
    Table 1-12: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)
  Meal Replacement Bars the Largest Mass-Market Category
    Figure 1-5: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)
  Mass Market Channels Ring Up 34% of Retail Dollar Sales
    Figure 1-6: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)
  Sales Projected to Near $4.9 Billion by 2017
    Table 1-13: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)
  Kellogg, Atkins Lead Meal Replacement Marketers
    Table 1-14: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)
  Leading Marketers of Over-the-Counter Diet Aids
  Use of Non-Prescription Diet Products
    Table 1-14: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
  Women More Apt Than Men to Use Most Non-Prescription Diet Products
    Table 1-15: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)
Market Focus: Commercial Weight Management Programs
  Revenues Reach $3.3 Billion in 2012
    Table 1-16: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)
  Revenues Projected to Exceed $4.1 Billion by 2017
    Table 1-17: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)
  Use of Weight Management Programs
    Table 1-18: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)


Chapter 2: Overview

Introduction
  Exclusions
  Report Methodology
Overweight and Obesity Population in the U.S.
  The Scale of Obesity
  39% of Adults Are Managing Weight
    Two Consumer Categories
    Figure 2-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)
  Definitions of Overweight and Obesity
  Body Mass Index
  Obesity by the Numbers
    Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)
  More Men Overweight; More Women Obese
    Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)
  Prevalence of Overweight and Obesity Higher Among Ethnic Minorities
    Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)
  Obesity Epidemic Spreads to All U.S. States
    Figure 2-2: Prevalence of Self-Reported Obesity Among U.S. Adults
  Measuring Overweight and Obesity in Children
  Childhood Obesity
    Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)
  Childhood Obesity Risk Higher Among Minorities
Causes and Complications of Being Overweight and Obese
  An Obesogenic Society
  Are Americans Consuming More Calories?
  Is the Food Industry Partly to Blame for Obesity?
  Too Little Exercise
  The Socioeconomics of Obesity
  Genetic Components
  Societal Implications of Overweight and Obese Population
    Diabetes
    Cardiovascular Disease
    Other Diseases
  The Economic Costs of Obesity
  The Politics of Obesity
    Calorie Counts in Restaurants
    Illustration 2-1: McDonald’s Menu Board with Calorie Counts
    Lower-Calorie Foods Driving Growth in Restaurant Chains
    Illustration 2-2: Sbarro Skinny Slice Pizza
    NYC Planned to Ban Large Sodas
  Public Opinion Split over Government Intervention
Weight Management
  Three Components: Diet, Exercise and Behavior Modification
    Diet
    Exercise
    Behavior Modification
  Government Regulations
  Type of Diets
    Portion-Control Diets
    Exchange Diets
    Prepackaged Meal and Liquid Formula Diets
    Fad Diets
    ‘Wheat Belly’ and Gluten-Free Diets
  Meal Replacements and Diet Aids
  FDA and FTC Monitor OTC Diet Aids
    FDA Approves Two New Prescription Weight Loss Drugs
  Types of Weight Management Programs
    Non-Clinical Programs
    Do-It-Yourself Programs
    Clinical Programs
Market Size and Composition
  Market Size Difficult to Measure
  U.S. Retail Sales Top $36.9 Billion
    Table 2-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)
  Foods and Beverages the Largest Share
    Figure 2-3: Share of U.S. Retail Dollar Sales of Weight Management Products and Services, 2012 (percent)
  A Seasonal Business
Market Outlook
  Opportunities in Weight Management
  “Globesity” a Growing Global Problem
  Obesity on a Global Scale
  Trends in Weight Management Methods, Products, and Programs
    Table 2-6: Trends in Weight Management Products and Services, 2008-2012 (percent of U.S. adults who are watching their diet to lose or maintain weight)
  U.S. News and World Report Ranks 29 Popular Diets
  Most Effective Methods of Weight Loss
  Focus on Weight Management Ingredients
  Targeting Men
  Government and Private Sector Programs
    The Obama Administration: Let’s Move
    Healthy Weight Commitment Foundation
  Front-of-the-Package Nutrition Labels
  How Accurate Are Calorie Counts?
  News on the Health Front
Market Projections
  U.S. Market to Reach $41.8 Billion by 2017
    Table 2-7: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)
Major Competitors
  Three Arenas
  Major Food and Beverage Marketers Market Weight Management Products
  Major Marketers of Meal Replacements and Diet Aids
  Major Commercial Weight Management Programs
  Distribution Channels for Weight Management Products and Services
  At the Retail Level
The Consumer
  Simmons Consumer Survey Findings
  39% of Adults Are Managing Weight
    Two Consumer Categories
    Figure 2-4: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)
  High Socioeconomic Status Characterizes Dieters
    Table 2-8: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2012
    Table 2-9: Demographic Overview of Weight Loss Consumers, 2012 (percent, number and index of U.S. adults)
    Table 2-10: Demographic Overview of Weight Maintenance Consumers, 2012 (percent, number and index of U.S. adults)
  Consumer Attitudes Toward Health
    Table 2-11: Consumer Attitudes Toward Health: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
  Consumer Dieting Trends
    Table 2-12: Consumer Dieting Trends, All Adults, 2008-2012 (percent any agree of U.S. adults)
  Consumer Dieting Patterns
    Table 2-13: Consumer Dieting Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
  Guilt Feelings Run High Among WL/WM Consumers
    Table 2-14: Guilt Feelings Toward Foods: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
  Consumer Food Shopping By Retail Stores
    Table 2-15: Consumer Food Shopping By Retail Stores: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
  Consumer Shopping Behavior
    Table 2-16: Consumer Attitudes/Behaviors Toward Shopping: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
The IFIC Food and Health Survey
  International Food Information Council
  Most Americans Concerned About Their Weight
  Most Are Changing Diets to Improve Healthfulness
  Weight Management Techniques
  Misunderstanding of Calories
Other Consumer Surveys
  Consumer Reports
  NPD Group Surveys
  Technomic’s Healthy Eating Survey
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