- The report contains detailed information about Purple Communications, Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Purple Communications, Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Purple Communications, Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Purple Communications, Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Purple Communications, Inc. business.
About Purple Communications, Inc.
Purple Communications, Inc. provides video relay and text relay services and professional interpreting. The company offers various options designed to the varied communication customers.
Products and Services
The company provides three main services to the deaf, hard of hearing, and speech-impaired people.
Internet Protocol Text Relay ServicesInternet text relay services enable deaf or hard of hearing callers to use a Internet-connected computer or wireless handheld device to place calls, which are connected to a relay operator. The relay operator calls the voice number and then verbally speaks the text message typed by the deaf caller to the hearing recipient, and types the hearing partys responses back to the deaf party. It provides versions of this service under the IP-Relay brand acquired from Verizon TRS and the existing i711 brand from Purple.
Video Relay Services (VRS)Using VRS, a deaf caller begins a call by communicating directly with a sign language interpreter over a live video connection, either on a Webcam-equipped PC or a set-top videophone; the video interpreter places the call on the deaf persons behalf, and translates the callers sign language into audible speech for the hearing person, and back into sign language for the deaf caller. It provides versions of this service primarily under the Purple Language Services and i711 brands. The company also offers a white-label (OEM) solution by providing the infrastructure and interpreting services for video relay services offered by Sprint and AT&T, which are offered under their brand names.
Community Interpreting Services and VRI Certified sign language interpreters provide interpreting services in situations where relay services not available or ideal, such as a doctor appointment or in-person business meeting.
IP Text Relay Services
The company's IP Text Relay services have been integrated onto a single technology platform which is operated in part by a third-party, Stellar Nordia. This platform supports the services of both of its IP text relay brands. IP text relay users can access its services and process text relay calls through various methods, including directly from either the i711.com or IP-Relay.com Internet portals. Other methods include using AOL Instant Messenger (AIM) application, as well as custom software clients downloaded onto the Web enabled cell phones, such as T-Mobiles SideKick, Apples I-Phone, and the RIM BlackBerry devices. The company offers its IP text relay service with the spoken language of English, as well as Spanish. In 2009, the company also upgraded the IP text relay services with the ability to provide its customers with a local phone number which allows hearing friends and family to call customers directly through its service. The company provides traditional relay service (both in-state and state-to-state) under contracts from two jurisdictions, California and Tennessee.
Video Relay Services
The company has two brands, including Hands On VRS and i711VRS for its video relay services. It maintains and operates 15 different VRS call centers across the country.
The company offers various ways for customers to access its VRS services, including VRS main services, such as Video Phone, Netbook with P3, i711.com Web client, P3 Software, Purple VRS IM, and Spanish Language to ASL; and VRS ancillary services, such as Voice to Video (V2V), Video Mail, VPChat, and Business VRS Web Button.
Community Interpreting and VRI Services
The company also provides community interpreter and VRI services. It provides nationwide 24-hour a day, sign language interpreting services.
The company's competitors include Sorenson Communications, Inc., CSDVRS, Snap Telecommunications, Inc., Hamilton Telecommunications, and Viable.
The company was founded in 1996. It was formerly known as GoAmerica, Inc. and changed its name to Purple Communications, Inc. in 2009.
The above Company Fundamental Report is a half-ready report and contents are subject to change.
It means that we have all necessary data in our database to prepare the report but need 2-3 days to complete it. During this time we are also updating the report with respect to the current moment. So, you can get all the most recent data available for the same price. Please note that preparation of additional types of analyses requires extra time.
1. PURPLE COMMUNICATIONS, INC. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. PURPLE COMMUNICATIONS, INC. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. PURPLE COMMUNICATIONS, INC. SWOT ANALYSIS
4. PURPLE COMMUNICATIONS, INC. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. PURPLE COMMUNICATIONS, INC. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Purple Communications, Inc. Direct Competitors
5.2. Comparison of Purple Communications, Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Purple Communications, Inc. and Direct Competitors Stock Charts
5.4. Purple Communications, Inc. Industry Analysis
5.4.1. Commercial Services and Supplies Industry Snapshot
5.4.2. Purple Communications, Inc. Industry Position Analysis
6. PURPLE COMMUNICATIONS, INC. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. PURPLE COMMUNICATIONS, INC. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. PURPLE COMMUNICATIONS, INC. ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. PURPLE COMMUNICATIONS, INC. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. PURPLE COMMUNICATIONS, INC. PORTER FIVE FORCES ANALYSIS2
12. PURPLE COMMUNICATIONS, INC. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Purple Communications, Inc. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Purple Communications, Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Purple Communications, Inc. Major Shareholders
Purple Communications, Inc. History
Purple Communications, Inc. Products
Revenues by Segment
Revenues by Region
Purple Communications, Inc. Offices and Representations
Purple Communications, Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Purple Communications, Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Purple Communications, Inc. Capital Market Snapshot
Purple Communications, Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Commercial Services and Supplies Industry Statistics
Purple Communications, Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Purple Communications, Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Purple Communications, Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Purple Communications, Inc. 1-year Stock Charts
Purple Communications, Inc. 5-year Stock Charts
Purple Communications, Inc. vs. Main Indexes 1-year Stock Chart
Purple Communications, Inc. vs. Direct Competitors 1-year Stock Charts
Purple Communications, Inc. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?