Tenpay - Riding the QQ Freight Train
Tenpay is the exclusive online payments provider of Tencent, one of the largest and most powerful internet companies in China today. Tencent's service reach includes instant messaging, gaming, blogs, and various wireless value-added services branded under the "QQ" name; also included in the Group’s umbrella of companies is an eBay-like online marketplace called Paipai. Tenpay provides an online payment platform for all of these services. With over over 26 million users, Tenpay easily ranks them among the leading third-party payment companies in China.
Key Topics Covered
Key Topics Covered
- Tenpay is an integral part of Tencent and its main purpose is to facilitate online payments for the Tencent Group.
- As a stand-alone company, Tenpay has yet to prove it has a viable business model, as revenues and profitability are being sacrificed for the success of Tencent and its subsidiaries.
- Tenpay has a fast-growing registered user base currently standing at 26 million, and has direct and exclusive access to serve the payment needs of Tencent’s 300 million active users.
1 INDUSTRY OVERVIEW: KEY FACTORS SHAPING THIRD-PARTY PAYMENTS IN CHINA
1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay’s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 522 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the “national interest”
2 TENPAY – RIDING THE QQ FREIGHT TRAIN
2.1 Company Overview
2.1.1 Ownership
2.1.2 Organizational Structure
2.1.3 Management Team
2.2 Operation Model and Business Performance
2.2.1 Financial Performance
2.2.2 Users
2.3 Services and Coverage
2.4 Markets and Channels
2.4.1 User Demographics
2.4.2 Channels
2.5 Marketing and Branding
2.6 Partnerships
2.6.1 Bank Partners
2.6.2 Merchant Partners
2.6.3 Technology Partners
2.7 Competitive Analysis
2.7.1 Strengths
2.7.2 Weaknesses
2.8 Outlook
1.1 Continued preference for cash payments, but bank card payments rising
1.2 Credit card use remains low; debit cards widespread
1.3 Limited coverage of non-cash payment services
1.4 China UnionPay’s bank card monopoly
1.5 Quasi-online payment systems an interim solution
1.6 Two ISPs, 162 million Internet users
1.7 Two mobile operators, 522 million subscribers
1.8 Contactless smartcard use increasing but largely limited to buses and subways
1.9 Government regulations and the “national interest”
2 TENPAY – RIDING THE QQ FREIGHT TRAIN
2.1 Company Overview
2.1.1 Ownership
2.1.2 Organizational Structure
2.1.3 Management Team
2.2 Operation Model and Business Performance
2.2.1 Financial Performance
2.2.2 Users
2.3 Services and Coverage
2.4 Markets and Channels
2.4.1 User Demographics
2.4.2 Channels
2.5 Marketing and Branding
2.6 Partnerships
2.6.1 Bank Partners
2.6.2 Merchant Partners
2.6.3 Technology Partners
2.7 Competitive Analysis
2.7.1 Strengths
2.7.2 Weaknesses
2.8 Outlook
LIST OF FIGURES
Figure 1: Credit Cards Issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006 (M)
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China Government Groups Involved in Third-Party Payment Regulation
Figure 5: The evolution of Tencent's services
Figure 6: Tencent Organizational Structure
Figure 7: Tenpay’s Operation Model
Figure 8: Tenpay Transaction Volume Breakdown (%)
Figure 9: QQ Registered Users, 2006- 3Q 2007, (M)
Figure 10: Tenpay Registered Users, 2006- 3Q 2007, (M)
Figure 11: Tenpay Users as a Percentage of QQ Active Users, 2006-2007 (%)
Figure 12: Q Coin Purchase Breakdown (%)
Figure 13: QQ Games and Services Paid for by Q Coins
Figure 14: Tenpay's Co-branded Services
Figure 15: Tenpay Logo
Figure 16: Tenpay Bank Partners
Figure 17: Tenpay Merchant Partners
Figure 1: Credit Cards Issued in China and in the US (M)
Figure 2: Internet Users in China, 2001-2006 (M)
Figure 3: Mobile Subscribers in China, 2002-2010F (M)
Figure 4: China Government Groups Involved in Third-Party Payment Regulation
Figure 5: The evolution of Tencent's services
Figure 6: Tencent Organizational Structure
Figure 7: Tenpay’s Operation Model
Figure 8: Tenpay Transaction Volume Breakdown (%)
Figure 9: QQ Registered Users, 2006- 3Q 2007, (M)
Figure 10: Tenpay Registered Users, 2006- 3Q 2007, (M)
Figure 11: Tenpay Users as a Percentage of QQ Active Users, 2006-2007 (%)
Figure 12: Q Coin Purchase Breakdown (%)
Figure 13: QQ Games and Services Paid for by Q Coins
Figure 14: Tenpay's Co-branded Services
Figure 15: Tenpay Logo
Figure 16: Tenpay Bank Partners
Figure 17: Tenpay Merchant Partners
