Strategies and Best Practices of U S Community Banks

Date: July 22, 2010
Pages: 91
US$ 5,650.00
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Publisher: MarketsandMarkets
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S98894E788DEN

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Strategies and Best Practices of U S  Community Banks
Report Description

The U.S. currently has more than 6,000 community banks with over 50,000 branch locations across the nation. ‘Strategies and Best Practices of U.S. Community Banks’ is a market research study designed specifically to identify the current and the future role of community banks in the U.S. financial market. The report focuses on identifying the new opportunities in the community banking sector as well as the growth strategies of the key community banks.

Community banks have seen their share of deposits dwindle from 33% in 1992 to 12.4% in 2009. The economic recession proved to be a boon for the community banks, as consumers lost faith in large financial institutions, and with the failure of the ‘too big to fail’ theory, are moving their deposits back to community banks. It is the right time for community banks to capitalize on this shift and put the right programs in place to accelerate their success.

In the current phase of economic recovery, community banks are seeking alternatives that are cost effective and faster to implement. Internet banking, mobile banking, and remote deposit capture services play an important role in enabling community banks to better serve their customers and reach their target segment 24/7. The loss of trust and confidence in big banks, and the changed perception of U.S. consumers are the major factors driving the growth of the U.S. community banks.

Scope of the report

Strategy formulation

This section seeks to provide a schematic of the marketplace under study; and to enable the report user to determine their competitiveness and positioning in the market. Through our in-depth understanding of the financial services industry, we size the market, identify the trends and drivers, and develop the right framework for strategy formulation to help users maintain or enhance their market position.

Business Model

This section seeks to identify the already existing business models; and to optimize these models in order to help FIs enter new and lucrative markets.

Vendor Selection

This section seeks to profile the companies supporting the market under study. We profile the top vendors and analyze user perspectives to help you make the best decision for your financial institution. Every report includes in-depth reviews of the top vendors.

What makes our report unique?

A strong heritage of providing cutting-edge research:

MarketsandMarkets provides clients with ground breaking marketing research. M&M’s unique research methodology and expert analytical capabilities will provide you the tools to apply the best marketing practices to your Financial Institution.

Ensure that your strategy is viable:

Our study will help you examine the breadth of possibilities you may encounter when planning future strategies and product launches. It will help you create plans that are resilient enough to meet the full range of unanticipated events.

Discover new opportunities:

This market research study will forecast the future roles, uses, and acceptances of new products, services, and applications emerging in the marketplace. It will identify opportunities where companies can get a leg up on the competition.

Key questions answered

1. Which are the high-growth segments/cash cows and how is the market segmented in terms of products, and services?
2. What are market estimates and forecasts; which markets are doing well and which are not?
3. Where are the gaps and opportunities; what is driving the market?
4. Which are the key playing fields? Which are the winning edge imperatives?
5. How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

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The analysts working with MarketsandMarkets come from renowned publishers and market research firms globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies. "

Community Banks: Their Time Has Come
Community banks VS. Large banks
Small Business: The Major Target Segment For Community Banks
Community Banks Lack Expertise To Serve Small Businesses
Product Strategies To Enhance Market Share
Community Banks’ Successful Business Model


1.1 Report Purpose
1.2 Report Structure
1.3 Research Objectives
1.4 Research Methodology


2.1 Key Findings
2.2 Defining Community Banks
  2.2.1 Consolidation Trends In The U.S. Community Banking Sector
  2.2.2 Key Market Differentiators
  2.2.3 U.S. Financial Crisis And Community Banks
2.3 Small Businesses: Major Target Segment For Community Banks
2.4 Strategies Adopted By Top-Performing Community Banks
  2.4.1 Sourcing Low-Cost Funds
  2.4.2 Focus On Agribusiness


3.1 Key Findings
3.2 Community Banks Strategies For Customer Acquisition And Retention
3.3 Strategies To Attract Deposits
  3.3.1 Bundling Products To Enhance Cross- And Up-Selling
  3.3.2 Implementation Of Remote Deposit Capture
  3.3.3 Competitive Pricing For Products
3.4 Shift In Lending From Real Estate To C&I Loans
3.5 Focusing On Small Businesses Lending
3.6 Profitability Analysis Of Community Banks
3.7 Factors Influencing Lending To Small Businesses
  3.7.1 Strengths: Community Banks Have Strong Crm And Flexible Lending Processes
  3.7.2 Opportunities: Improving Economy Will Spur Demand For Small Business Loans Governmental support to increase small business lending Increasing adoption of advanced banking products Huge underbanked small business segment
  3.7.3 Challenges: Community Banks Need Effective Business Lending Processes
  3.7.4 Threats: Rising Failure Rate Of Small Businesses
3.8 Channel-Driven Strategies
  3.8.1 Redcucing Per Transaction Cost Through Online & Mobile Banking
  3.8.2 Integration Of Online Banking With Financial Management Tools
3.9 Winning Model Of Community Banks
  3.9.1 Enhanced Customer Relationships
  3.9.2 Simultaneous Credit Management & Business Development
  3.9.3 Centralization Of Operations
  3.9.4 Business Intelligence
  3.9.5 Channel Innovation


4.1 Successful Rdc Implementation By Independence Community Bank
  4.1.1 Objective
  4.1.2 About Independence Community Bank
  4.1.3 Need For RDC
  4.1.4 Independence Bank Selects Vsoft As RDC Vendor
  4.1.5 RDC Implementation
  4.1.6 Bank’s Strategies To Increase RDC Awareness Referral Program Launched a website Appointment of independent sales organization
  4.1.7 Impact Of RDC Implementation Benefits to the bank – Check processing cost reduced by 80% Time and cost benefit to customers Business deposits grew exponentially
  4.1.8 Conclusion – Technology Plays A Vital Role In Enhancing Profitability
4.2 The State Bank Of Colorado Implements Contactless Mobile Payment Service
  4.2.1 Objective
  4.2.2 About The State Bank Of Colorado
  4.2.3 Need For Contactless Mobile Payment Services
  4.2.4 Collaboration With Bling Nation To Implement Contactless Payment Service
  4.2.5 The State Bank Succeded In Signing More Business Accounts
  4.2.6 Enhanced Customer Satisfaction


5.1 Product Benchmarking Of Major Vendors
  5.1.1 Benchmarking RDC Vendors Technological benchmarking Functional benchmarking Strategic benchmarking
  5.1.2 Benchmarking Mobile Banking Vendors Functional benchmarking Technological benchmarking
  5.1.3 Benchmarking Online Banking Vendors Benchmarking vendors of online financial management tools Functional benchmarking Strategic benchmarking
5.2 Vendor Profiling
  5.2.1 Ebanksystems Recent developments
  5.2.2 Fidelity National Information Services (FIS) Recent developments
  5.2.3 Fiserv Inc Recent developments
  5.2.4 Jack Henry Recent developments
  5.2.5 Netdeposit Recent developments
  5.2.6 New Core Banking Systems
  5.2.7 Online Resources
  5.2.8 Sharp Bancsystems Recent developments
  5.2.9 Wausau Financial Systems Recent developments


Table 1 Share Of Community Bank In Terms Of Network, Assets, Deposits And Loans (2009)
Table 2 Analysis Of Large Banks Vs Community Banks On Operational Parameters
Table 3 Key Criteria For Bank Selection
Table 4 Benchmarking Of Large Community Banks
Table 5 Strategies Adopted To Increase Deposits
Table 6 RDC Implementation Strategies By Community Banks
Table 7 Strategies Adopted To Implement Mobile Banking
Table 8 Product Benchmarking
Table 9 Technological Benchmarking Of RDC Vendors
Table 10 Functional Benchmarking Of RDC Vendors
Table 11 Strategic Benchmarking Of RDC Vendors
Table 12 Functional Benchmarking Of Mobile Banking Vendors
Table 13 Technological Benchmarking Of Mobile Banking Vendors
Table 14 Functional Benchmarking Of Online Financial Management VENDORS
Table 15 Strategic Benchmarking Of Online Financial Management Vendors


Figure 1 Reducing Number Of Small Community Banks
Figure 2 % Change In Deposits Of Banks (2008 & 2009)
Figure 3 Role Of Community Banks In Economic Recovery
Figure 4 Share Of Community Banks In Small Business Loans (2009)
Figure 6 Key Challenges And Strategies
Figure 7 Strategies Adopted By Banks To Attract Deposits
Figure 8 Community Banks Rdc Adoption Rate By Asset Size
Figure 9 Factors Driving RDC Adoption
Figure 10 RDC Product Mix Of Community Banks
Figure 11 Value Proposition Of Community Banks With Maximum Deposits
Figure 12 Loan Portfolio Of Community Banks (2009)
Figure 13 Relative Comparison Of Different Banking Products
Figure 14 NIM, ROA and Roe Comparison Of Large Community Banks (2009)
Figure 16 Scot Analysis Of Community Banks For Small Business Lending
Figure 17 Cost And Time Analysis Of Different Channels Of Communication
Figure 18 Advanced Channels Reduce Per Transaction Cost
Figure 19 Five Forces Of Winning Business Model
Figure 20 Impact Of RDC ON Check Processing
Figure 21 Positive Impact Of RDC On Business Deposits
Figure 22 Mobile Banking Vendors Market Share (%)
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