Pre-Paid Cards in Austria

December 2023 | 23 pages | ID: P59BD1F604AEN
Euromonitor International Ltd

Abstracts

Closed loop pre-paid card transactions in Austria are essentially merchant-issued gift cards, and demand for these continued to increase in 2023. In a time of persistently high inflation with increased prices of essentials such as food and petrol, gift cards became popular, allowing the recipient to fulfil their own wishes. Consumers preferred physical cards, while digital alternatives such as Wunschgutschein by Wunschgutschein GmbH remained a niche. 2023 was the second year in a row with remark...

Euromonitor International's Pre-Paid Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pre-Paid Card Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Pre-Paid Cards in Austria
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

PRE-PAID CARDS IN AUSTRIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Gift cards become more prevalent during the heightened cost of living
The recovery of travel boosts growth in open loop pre-paid cards
Raiffeisen Bank stops issuing new open loop pre-paid cards
PROSPECTS AND OPPORTUNITIES
Downward trend in open-loop pre-paid cards expected to slow down growth
The dominance of Mastercard is set to decrease as the portfolio downsizes
Gift cards have strong growth potential across the forecast period
CATEGORY DATA
Table 1 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 2 Pre-paid Cards Transactions 2018-2023
Table 3 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 4 Pre-paid Cards Transactions: % Growth 2018-2023
Table 5 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 7 Open Loop Pre-paid Cards Transactions 2018-2023
Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 9 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 10 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 11 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 12 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 22 Forecast Pre-paid Cards Transactions 2023-2028
Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 24 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 27 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
New debit cards drive growth, challenging charge and credit cards
There are no strong competitors to prevent growth in card payment transactions
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 29 Number of POS Terminals: Units 2018-2023
Table 30 Number of ATMs: Units 2018-2023
Table 31 Value Lost to Fraud 2018-2023
Table 32 Card Expenditure by Location 2023
Table 33 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 34 Domestic versus Foreign Spend 2023
MARKET DATA
Table 35 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 36 Financial Cards by Category: Number of Accounts 2018-2023
Table 37 Financial Cards Transactions by Category: Value 2018-2023
Table 38 Financial Cards by Category: Number of Transactions 2018-2023
Table 39 Consumer Payments by Category: Value 2018-2023
Table 40 Consumer Payments by Category: Number of Transactions 2018-2023
Table 41 M-Commerce by Category: Value 2018-2023
Table 42 M-Commerce by Category: % Value Growth 2018-2023
Table 43 Financial Cards: Number of Cards by Issuer 2018-2022
Table 44 Financial Cards: Number of Cards by Operator 2018-2022
Table 45 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 48 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 49 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 50 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 51 Forecast Consumer Payments by Category: Value 2023-2028
Table 52 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 53 Forecast M-Commerce by Category: Value 2023-2028
Table 54 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources