Mobile Payment in China: 2010 Edition
Mobile Payment in China: 2010 Edition is the fourth edition of our most popular report. Simply put, it is the most up-to-date and comprehensive study available on China's mobile payment sector today. In addition to updated coverage on m-payment business models, third-party payment processors, and popular products and services, we examine the key issues affecting the market today and forecast prospects for China's m-payment sector in 2011 and beyond.
Key Topics Covered
Key Topics Covered
- Strengths and weaknesses of the leading m-payment business models
- The most popular services and products driving mobile payment growth in China
- Government regulations, including the new license requirements for third-party payment providers
- The commercialization of NFC and contactless m-payments: Is 2011 the year?
- The rollout of 3G mobile networks and their effect on m-payment growth in China
- Obstacles to m-payment development in China
- Where international expertise and investment are most needed in China's mobile payment market
- Third-party mobile payment providers: Union Mobile Pay (UMPay), Smartpay, Guangzhou Huanxin, Unicom Huajian, China M-world, Yeepay, IPS
- Mobile operators: China Mobile, China Unicom, China Telecom
- Banks: Bank of China, China Construction Bank, Agricultural Bank of China, Industrial and Commercial Bank of China, China Minsheng Bank, China Merchants Bank, Bank of Communications,
- Leading M-Payment Investors: Lunar Group, Accel Partners, Icon Ventures, 2B Holdings, RRE Ventures, Celcius Capital, Morningside, Draper Fisher Jurvetson, Intel Capital, MINT Capital
Executive Summary
1 INTRODUCTION TO MOBILE PAYMENT IN CHINA
1.1 Mobile payment definitions
1.2 Market statistics
1.3 M-payment and China's e-payment industry
1.4 Bankcards and other payment cards in China
1.4.1 Credit cards (信用卡)
1.4.2 Debit cards (借记卡)
1.5 Government regulations
1.6 The dominance of China UnionPay and China Mobile
2 M-PAYMENT BUSINESS MODELS IN CHINA
2.1 The mobile operator WVAS model
2.1.1 China Mobile's Monternet platform
2.1.2 China Unicom's Uni-info platform
2.2 The m-payment service provider model
2.3 The contactless smartcard model
2.4 Competitive analysis of competing models
3 M-PAYMENT SERVICES AVAILABLE IN CHINA
3.1 Mobile billing
3.2 Mobile top-up
3.3 Mobile ticketing
3.4 Mobile banking
3.5 Other services
4 KEY M-PAYMENT INDUSTRY PLAYERS
4.1 Banks
4.1.1 The "Big Four"
4.1.2 Commercial banks
4.2 Mobile operators
4.2.1 Operator restructuring
4.2.2 3G license issuance
4.2.3 China Mobile
4.2.4 China Unicom
4.2.5 China Telecom
4.2.6 True Identity Policy
4.3 M-payment service providers
4.3.1 Alipay (支付宝)
4.3.2 Union Mobile Pay (联动优势)
4.3.3 Smartpay Jieyin (上海捷银)
4.3.4 Unicom Huajian (联通华建网)
4.3.5 China M-World (联龙博通)
4.3.6 YeePay (易宝支付)
4.3.7 IPS (环迅支付)
4.4 Mobile payment industry alliances
4.4.1 Cooperation between telecom operators and banks
4.4.2 China UnionPay’s platform
5 CONCLUSIONS AND FORECASTS
5.1 Factors hindering m-payment development in China
5.2 China m-payment market forecasts
5.2.1 Mobile user forecast
5.2.2 3G user forecast
5.2.3 M-payment user forecast
5.3 Trends to watch for
5.4 Opportunities for foreign companies
6 APPENDICES
6.1 Glossary
6.2 Global m-payment industry groups
6.3 Directory of companies and organizations mentioned in this report
6.4 Related reports from Maverick China Research
1 INTRODUCTION TO MOBILE PAYMENT IN CHINA
1.1 Mobile payment definitions
1.2 Market statistics
1.3 M-payment and China's e-payment industry
1.4 Bankcards and other payment cards in China
1.4.1 Credit cards (信用卡)
1.4.2 Debit cards (借记卡)
1.5 Government regulations
1.6 The dominance of China UnionPay and China Mobile
2 M-PAYMENT BUSINESS MODELS IN CHINA
2.1 The mobile operator WVAS model
2.1.1 China Mobile's Monternet platform
2.1.2 China Unicom's Uni-info platform
2.2 The m-payment service provider model
2.3 The contactless smartcard model
2.4 Competitive analysis of competing models
3 M-PAYMENT SERVICES AVAILABLE IN CHINA
3.1 Mobile billing
3.2 Mobile top-up
3.3 Mobile ticketing
3.4 Mobile banking
3.5 Other services
4 KEY M-PAYMENT INDUSTRY PLAYERS
4.1 Banks
4.1.1 The "Big Four"
4.1.2 Commercial banks
4.2 Mobile operators
4.2.1 Operator restructuring
4.2.2 3G license issuance
4.2.3 China Mobile
4.2.4 China Unicom
4.2.5 China Telecom
4.2.6 True Identity Policy
4.3 M-payment service providers
4.3.1 Alipay (支付宝)
4.3.2 Union Mobile Pay (联动优势)
4.3.3 Smartpay Jieyin (上海捷银)
4.3.4 Unicom Huajian (联通华建网)
4.3.5 China M-World (联龙博通)
4.3.6 YeePay (易宝支付)
4.3.7 IPS (环迅支付)
4.4 Mobile payment industry alliances
4.4.1 Cooperation between telecom operators and banks
4.4.2 China UnionPay’s platform
5 CONCLUSIONS AND FORECASTS
5.1 Factors hindering m-payment development in China
5.2 China m-payment market forecasts
5.2.1 Mobile user forecast
5.2.2 3G user forecast
5.2.3 M-payment user forecast
5.3 Trends to watch for
5.4 Opportunities for foreign companies
6 APPENDICES
6.1 Glossary
6.2 Global m-payment industry groups
6.3 Directory of companies and organizations mentioned in this report
6.4 Related reports from Maverick China Research
LIST OF FIGURES
Figure 1: Mobile subscribers in China, 2004-Aug 2010 (M)
Figure 2: Internet users in China, 2001-H1 2010 (M)
Figure 3: Mobile internet users in China, 2004-H1 2010 (M)
Figure 4: Bankcards in circulation in China, 2004-Q3 2010 (B)
Figure 5: China's late start: banking and e-commerce milestones 1950-2010
Figure 6: Different types of bankcards in China
Figure 7: Sample Chinese credit cards
Figure 8: Sample co-branded debit cards
Figure 9: Credit cards in circulation in China, 2006-H1-2010 (M)
Figure 10: ATMs in China, 2005-2009
Figure 11: Third Party Payment Provider License Requirements
Figure 12: Comparison of China's three leading m-payment models
Figure 13: The mobile operator WVAS model
Figure 14: The m-payment service provider model
Figure 15: Selected m-payment provider merchant partners by sector
Figure 16: Contactless Smartcard Business Model
Figure 18: Comparison of merchant and user fees for competing m-payment models
Figure 19: User base comparison for leading payment methods
Figure 20: Typical product price range for competing m-payment models in China
Figure 21: Typical products sold over competing m-payment models in China
Figure 22: M-payment models and channels in China
Figure 23: M-payment services available in China
Figure 24: The mobile top-up purchasing process
Figure 25: China prepaid vs. postpaid mobile subscribers, 2004-H1 2010 (M)
Figure 26: M-payment companies offering mobile top-up services in China
Figure 27: M-payment companies offering mobile ticketing services in China
Figure 28: Diagram or screenshot of mobile banking interface
Figure 29: M-payment companies offering mobile banking services in China
Figure 30: China's "Big Four" banks
Figure 31: Major Chinese banks and their m-payment provider partners
Figure 32: China's new telecom operator landscape, May 2008
Figure 33: China fixed-line users by month, 2007-2010 (M)
Figure 34: Mobile operator share of users, pre- and post-restructuring
Figure 35: Overview of China's top seven m-payment providers
Figure 36: UMPay m-payment services, merchant partners, and coverage areas
Figure 37: UMPay bank partnerships by area
Figure 38: Smartpay m-payment services, merchant partners, and coverage areas
Figure 39: Smartpay bank partnerships by area
Figure 41: Unicom Huajian's m-payment services, merchant partners, and coverage areas
Figure 42: China M-World's m-payment services, merchant partners, and coverage areas
Figure 43: YeePay m-payment services, merchant partners, and coverage areas
Figure 44: IPS' m-payment services, merchant partners, and coverage areas
Figure 45: IPS bank partners
Figure 46: China mobile user forecast, 2010-2014F (M)
Figure 47: China 3G user forecast, 2010-2014F (M)
Figure 48: China m-payment active user forecast, 2010-2013F (M)
Figure 49: China Mobile and China UnionPay: gatekeepers to China's m-payment industry
Figure 1: Mobile subscribers in China, 2004-Aug 2010 (M)
Figure 2: Internet users in China, 2001-H1 2010 (M)
Figure 3: Mobile internet users in China, 2004-H1 2010 (M)
Figure 4: Bankcards in circulation in China, 2004-Q3 2010 (B)
Figure 5: China's late start: banking and e-commerce milestones 1950-2010
Figure 6: Different types of bankcards in China
Figure 7: Sample Chinese credit cards
Figure 8: Sample co-branded debit cards
Figure 9: Credit cards in circulation in China, 2006-H1-2010 (M)
Figure 10: ATMs in China, 2005-2009
Figure 11: Third Party Payment Provider License Requirements
Figure 12: Comparison of China's three leading m-payment models
Figure 13: The mobile operator WVAS model
Figure 14: The m-payment service provider model
Figure 15: Selected m-payment provider merchant partners by sector
Figure 16: Contactless Smartcard Business Model
Figure 18: Comparison of merchant and user fees for competing m-payment models
Figure 19: User base comparison for leading payment methods
Figure 20: Typical product price range for competing m-payment models in China
Figure 21: Typical products sold over competing m-payment models in China
Figure 22: M-payment models and channels in China
Figure 23: M-payment services available in China
Figure 24: The mobile top-up purchasing process
Figure 25: China prepaid vs. postpaid mobile subscribers, 2004-H1 2010 (M)
Figure 26: M-payment companies offering mobile top-up services in China
Figure 27: M-payment companies offering mobile ticketing services in China
Figure 28: Diagram or screenshot of mobile banking interface
Figure 29: M-payment companies offering mobile banking services in China
Figure 30: China's "Big Four" banks
Figure 31: Major Chinese banks and their m-payment provider partners
Figure 32: China's new telecom operator landscape, May 2008
Figure 33: China fixed-line users by month, 2007-2010 (M)
Figure 34: Mobile operator share of users, pre- and post-restructuring
Figure 35: Overview of China's top seven m-payment providers
Figure 36: UMPay m-payment services, merchant partners, and coverage areas
Figure 37: UMPay bank partnerships by area
Figure 38: Smartpay m-payment services, merchant partners, and coverage areas
Figure 39: Smartpay bank partnerships by area
Figure 41: Unicom Huajian's m-payment services, merchant partners, and coverage areas
Figure 42: China M-World's m-payment services, merchant partners, and coverage areas
Figure 43: YeePay m-payment services, merchant partners, and coverage areas
Figure 44: IPS' m-payment services, merchant partners, and coverage areas
Figure 45: IPS bank partners
Figure 46: China mobile user forecast, 2010-2014F (M)
Figure 47: China 3G user forecast, 2010-2014F (M)
Figure 48: China m-payment active user forecast, 2010-2013F (M)
Figure 49: China Mobile and China UnionPay: gatekeepers to China's m-payment industry
