Financial Cards and Payments in Denmark
In terms of financial cards, Denmark is a saturated market and the number of cards in circulation is not expected to increase significantly across debit, credit, pre-paid or store cards.
Euromonitor International's Financial Cards and Payments in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Financial Cards and Payments in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Financial Cards and Payments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Financial Cards and Payments in Denmark
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN DENMARK
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
Mobile payments continue to grow in popularity
Commercial credit cards more lucrative than debit cards
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth, as market saturated
Spending patterns return to normal
Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Continuing vying between Visa and Mastercard
Local MobilePay continues to grow in popularity
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant increase in transaction value in 2023
Credit cards used differently to debit cards
Mastercard dominates
PROSPECTS AND OPPORTUNITIES
Further growth for credit cards
Low profitability as Danish consumers avoid taking on debt
E-commerce key growth point
CATEGORY DATA
Table 77 Credit Cards: Number of Cards in Circulation 2018-2023
Table 78 Credit Cards Transactions 2018-2023
Table 79 Credit Cards in Circulation: % Growth 2018-2023
Table 80 Credit Cards Transactions: % Growth 2018-2023
Table 81 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 82 Commercial Credit Cards Transactions 2018-2023
Table 83 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 84 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 85 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 86 Personal Credit Cards Transactions 2018-2023
Table 87 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 88 Personal Credit Cards Transactions: % Growth 2018-2023
Table 89 Credit Cards: Number of Cards by Issuer 2018-2022
Table 90 Credit Cards: Number of Cards by Operator 2018-2022
Table 91 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 92 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 93 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 94 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 95 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 96 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 97 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 98 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 99 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 100 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 101 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 102 Forecast Credit Cards Transactions 2023-2028
Table 103 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 104 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 105 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Commercial Credit Cards Transactions 2023-2028
Table 107 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 109 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 110 Forecast Personal Credit Cards Transactions 2023-2028
Table 111 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 112 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
PRE-PAID CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest value increase, due to rising inflation
Closed loop cards dominate but open loop gaining.
Pre-paid bank cards seen as way to control spending, particularly among younger consumers
PROSPECTS AND OPPORTUNITIES
Muted value growth over the forecast period
Danish government to introduce contactless mobile ticketing on transportation
Pre-paid gift cards sees some growth
CATEGORY DATA
Table 39 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 40 Pre-paid Cards Transactions 2018-2023
Table 41 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 42 Pre-paid Cards Transactions: % Growth 2018-2023
Table 43 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 44 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 45 Open Loop Pre-paid Cards Transactions 2018-2023
Table 46 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 47 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 48 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 49 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 50 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 51 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 52 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 53 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 54 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 55 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 56 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 57 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 58 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 59 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Pre-paid Cards Transactions 2023-2028
Table 61 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 63 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 64 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 65 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 66 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continual decline of store cards
Growing competition from more convenient digital payment formats
Growing competition from co-branded credit cards
PROSPECTS AND OPPORTUNITIES
Continued decline over forecast period
Forbrugsforeningen cards continue to lead
Retailers increasingly use alternative technology solutions
CATEGORY DATA
Table 67 Store Cards: Number of Cards in Circulation 2018-2023
Table 68 Store Cards Transactions 2018-2023
Table 69 Store Cards in Circulation: % Growth 2018-2023
Table 70 Store Cards Transactions: % Growth 2018-2023
Table 71 Store Cards: Number of Cards by Issuer 2018-2022
Table 72 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 73 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 74 Forecast Store Cards Transactions 2023-2028
Table 75 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 76 Forecast Store Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN DENMARK
2023 DEVELOPMENTS
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN DENMARK
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
Mobile payments continue to grow in popularity
Commercial credit cards more lucrative than debit cards
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate growth, as market saturated
Spending patterns return to normal
Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Continuing vying between Visa and Mastercard
Local MobilePay continues to grow in popularity
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant increase in transaction value in 2023
Credit cards used differently to debit cards
Mastercard dominates
PROSPECTS AND OPPORTUNITIES
Further growth for credit cards
Low profitability as Danish consumers avoid taking on debt
E-commerce key growth point
CATEGORY DATA
Table 77 Credit Cards: Number of Cards in Circulation 2018-2023
Table 78 Credit Cards Transactions 2018-2023
Table 79 Credit Cards in Circulation: % Growth 2018-2023
Table 80 Credit Cards Transactions: % Growth 2018-2023
Table 81 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 82 Commercial Credit Cards Transactions 2018-2023
Table 83 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 84 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 85 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 86 Personal Credit Cards Transactions 2018-2023
Table 87 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 88 Personal Credit Cards Transactions: % Growth 2018-2023
Table 89 Credit Cards: Number of Cards by Issuer 2018-2022
Table 90 Credit Cards: Number of Cards by Operator 2018-2022
Table 91 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 92 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 93 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 94 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 95 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 96 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 97 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 98 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 99 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 100 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 101 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 102 Forecast Credit Cards Transactions 2023-2028
Table 103 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 104 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 105 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 106 Forecast Commercial Credit Cards Transactions 2023-2028
Table 107 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 108 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 109 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 110 Forecast Personal Credit Cards Transactions 2023-2028
Table 111 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 112 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
PRE-PAID CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest value increase, due to rising inflation
Closed loop cards dominate but open loop gaining.
Pre-paid bank cards seen as way to control spending, particularly among younger consumers
PROSPECTS AND OPPORTUNITIES
Muted value growth over the forecast period
Danish government to introduce contactless mobile ticketing on transportation
Pre-paid gift cards sees some growth
CATEGORY DATA
Table 39 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 40 Pre-paid Cards Transactions 2018-2023
Table 41 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 42 Pre-paid Cards Transactions: % Growth 2018-2023
Table 43 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 44 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 45 Open Loop Pre-paid Cards Transactions 2018-2023
Table 46 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 47 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 48 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 49 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 50 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 51 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 52 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 53 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 54 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 55 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 56 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 57 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 58 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 59 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Pre-paid Cards Transactions 2023-2028
Table 61 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 63 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 64 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 65 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 66 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN DENMARK
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continual decline of store cards
Growing competition from more convenient digital payment formats
Growing competition from co-branded credit cards
PROSPECTS AND OPPORTUNITIES
Continued decline over forecast period
Forbrugsforeningen cards continue to lead
Retailers increasingly use alternative technology solutions
CATEGORY DATA
Table 67 Store Cards: Number of Cards in Circulation 2018-2023
Table 68 Store Cards Transactions 2018-2023
Table 69 Store Cards in Circulation: % Growth 2018-2023
Table 70 Store Cards Transactions: % Growth 2018-2023
Table 71 Store Cards: Number of Cards by Issuer 2018-2022
Table 72 Store Cards: Payment Transaction Value by Issuer 2018-2022
Table 73 Forecast Store Cards: Number of Cards in Circulation 2023-2028
Table 74 Forecast Store Cards Transactions 2023-2028
Table 75 Forecast Store Cards in Circulation: % Growth 2023-2028
Table 76 Forecast Store Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN DENMARK
2023 DEVELOPMENTS
