E-Commerce Industry in India (2011-2015)

February 2012 | 65 pages | ID: EBA84D7372EEN
IS Advisors

Abstracts

Executive summary

The e-commerce is one of the biggest things that have taken the Indian business by storm. It is creating an entire new economy, which has a huge potential and is fundamentally changing the way businesses are done. It has advantages for both buyers as well as sellers and this win-win situation is at the core of its phenomenal rise.

Rising incomes and a greater variety of goods and services that can be bought over the internet is making buying online more attractive and convenient for consumers all over the country.

Trends in the Industry

• Feminization of the Industry
• Mounting Social Media
• M-commerce – A new wave!
• Online Group Buying – Explosive growth!
• After VC’s, Now Celebrities
• Change in the Business Model
• Hiring the best

The Industry is expected to grow at a CAGR of 40%, from US $ 5.9 billion in 2010 to US $ 34.2 billion in 2015E. As Indian e-commerce market is in nascent stage but it will surely amplify in years to come. Though there are some weak links, with improvements in technology, they will be ironed out, making the e-commerce easy, convenient and secure. The ecommerce is certainly here to stay.

Scope of the report

• Indian E-commerce Industry at a glance
• Emerging trends in the industry like feminization of the industry, renewed interest of VC’s, emergence of M-commerce etc
• Demand Supply scenario encompassing performance of the industry as a whole, trend of unique users opting for e-commerce along with segmental performance
• Factors driving growth, Issues & Challenges
• Government Regulations & Initiatives in Indian market
• Major players
• Forecasts

Reasons to buy

• To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
• Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
• The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance

Contents

1. OVERVIEW

1.1 Structure of Industry
1.2 Segmentation of Industry

2. INDUSTRY GROWTH DRIVERS

2.1 Rising rural penetration
2.2 Easy internet access
2.3 User Experience
2.4 Building brand trust
2.5 E-tailing – A win-win situation!
2.6 Cash on Delivery (COD) – The catalyst
2.7 Discounts – Some more!

3. DEMAND SUPPLY SCENARIO

4. EMERGING TRENDS IN THE INDUSTRY

4.1 Feminization of the Industry
4.2 Mounting Social Media
4.3 M-commerce – A new wave!
4.4 Online Group Buying – Explosive growth!
4.5 After VC’s, Now Celebrities
4.6 Change in the Business Model
4.7. Hiring the best

5. GOVERNMENT REGULATIONS & INITIATIVES

6. SWOT ANALYSIS

6.1 Strengths
  6.1.1 24x7 Connectivity
  6.1.2 Global reach in a click!
  6.1.3 Low cost industry
6.2 Weaknesses
  6.2.1 No direct interaction
  6.2.2 Personal Touch Missing
6.3 Opportunities
  6.3.1 Surge in Credit/Debit Card Usage
  6.3.2 Growing Internet Penetration – Youth Leads!
  6.3.3 Surging Net Banking
  6.3.4 Travel & tourism and e-commerce
6.4 Threats
  6.4.1 Acute Competition
  6.4.2 Mediocre Payment Gateways
  6.4.3 Lack of Inventory
  6.4.4 Online Scams

7. PORTERS 5 FORCES

8. KEY PLAYERS

8.1 IRCTC
8.2 Makemytrip
8.3 Homeshop18
8.4 Yatra.com
8.5 Flipcart

9. THE HERFINDAHL-HIRSCHMAN INDEX

10. INDUSTRY PERFORMANCE

11. FORECASTS

12. ANNEXURE

List Of Figures

LIST OF FIGURES

1. Indian Non-store Market 2010
2. Market Size (In US$ Billion)
3. E-Commerce Market Share, 2010
4. Online Travel Industry
5. E-tailing Industry
6. Internet Users- Rural India
7. Internet Usage in India
8. Reasons for not shopping online
9. % Growth in E-tailing
10. E-commerce Industry- Performance
11. Unique Users
12. Online Travel Market Size (In US $ Billion)
13. E-Tailing Market Size (In US $ Billion)
14. Financial Services
15. Online Financial Services Market Size (In US $ Billion)
16. Average Hours spent online in India by Age and Gender
17. Social Media – Time Spent
18. Sources of Internet Usage
19. Mobile Phone Subscribers (In Millions)
20. Mobile Phone Penetration in India
21. VC Funding (In US $ Million)
22. Distribution of electronic payments by volume India2010
23. Credit and Debit Card users in India (In Millions)
24. Internet Usage in India
25. Internet Users in top cities
26. Profile of Internet users
27. Payment Gateways- Success Rate
28. Market Concentration
29. E-commerce penetration among active internet users
30. Mobile internet users
31. Popular websites browsed on Mobile Phone
32. Mobile and tablets
33. Top Investors in Online Services
34. India Internet Users – Urban and Rural
35. Internet Penetration
36. Unique Internet users in India
37. PC Broadband connections in India
38. Time spent online by Indian Users
39. No. of users transacting online
40. Geographic Distribution of Users
41. Time Spends Vs Ad Spends
42. Time Spent- India
43. No of payment cards per person
44. Total time spent on top websites in India
45. Broadband penetration Vs E-tailing in India
46. Number of searches* in Google by category – India (in ‘000)

List Of Tables

LIST OF TABLES

1. Top 5 Venture Capital Deals in 2011
2. Negotiating Leverage of Buyers
3. Negotiating Leverage of Suppliers
4. Threat of Substitutes
5. Degree of Rivalry
6. Entry Barriers