Debit Cards in Turkey

Date: March 16, 2016
Pages: 27
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D4B5CFCBDD8EN
Leaflet:

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Debit cards benefited strongly from dynamic growth in merchant acceptance during the review period. Over 71% of merchants accepted MasterCard or Visa card payments by 2015, up from just 55% share in 2010. These cards also benefited from a surge in the number of POS terminals in the country, with numbers increasing by 61% during the review period to 2.9 million units in 2015. A marked 40% rise in the banked population furthermore resulted in more consumers gaining access to debit cards as they...

Euromonitor International's Debit Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Debit Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Debit Cards: Number of Cards in Circulation 2010-2015
  Table 2 Debit Cards Transactions 2010-2015
  Table 3 Debit Cards in Circulation: % Growth 2010-2015
  Table 4 Debit Cards Transactions: % Growth 2010-2015
  Table 5 Debit Cards: Number of Cards by Issuer 2010-2014
  Table 6 Debit Cards: Number of Cards by Operator 2010-2014
  Table 7 Debit Cards Payment Transaction Value by Issuer 2010-2014
  Table 8 Debit Cards Payment Transaction Value by Operator 2010-2014
  Table 9 Forecast Debit Cards: Number of Cards in Circulation 2015-2020
  Table 10 Forecast Debit Cards Transactions 2015-2020
  Table 11 Forecast Debit Cards in Circulation: % Growth 2015-2020
  Table 12 Forecast Debit Cards Transactions: % Growth 2015-2020
Finansbank As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
  Summary 1 Finansbank AS: Operational Indicators
Competitive Positioning
  Summary 2 Finansbank AS: Competitive Position 2014
Garanti Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
  Summary 3 Garanti Bankasi AS: Operational Indicators
Competitive Positioning
  Summary 4 Garanti Bankasi AS: Competitive Position 2014
Turkiye Halk Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
  Summary 5 Turkiye Halk Bankasi AS: Operational Indicators
Competitive Positioning
  Summary 6 Turkiye Halk Bankasi AS: Competitive Position 2014
Turkiye Is Bankasi As (isbank) in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
  Summary 7 Turkiye Is Bankasi AS (Isbank): Operational Indicators
Competitive Positioning
  Summary 8 Turkiye Is Bankasi AS (Isbank): Competitive Position 2014
Yapi Ve Kredi Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
  Summary 9 Yapi ve Kredi Bankasi AS: Operational Indicators
Competitive Positioning
  Summary 10 Yapi ve Kredi Bankasi AS: Competitive Position 2014
Executive Summary
Financial Cards Surge Ahead As Banked Population Sees Striking Growth
2014 Credit Card Regulations Have Limited Impact in 2015
Cash Dominates But Soaring Merchant Acceptance Encourages Shift To Card Payments
Domestic Banks Dominate Thanks To Strength in Credit Cards
Strong Growth Ahead As Turkey Launches Troy
Key Trends and Developments
Surge in Banked Population and Card Infrastructure Encourages Shift From Cash
Government and Religious Constraints Have Limited Impact on Credit Cards
Surge in Internet Retailing Boosts Credit Cards and M-commerce
Market Indicators
  Table 13 Number of POS Terminals: Units 2010-2015
  Table 14 Number of ATMs: Units 2010-2015
  Table 15 Value Lost to Fraud 2010-2015
  Table 16 Card Expenditure by Location 2015
  Table 17 Financial Cards in Circulation by Type: % Number of Cards 2010-2015
  Table 18 Domestic versus Foreign Spend 2015
Market Data
  Table 19 Financial Cards by Category: Number of Cards in Circulation 2010-2015
  Table 20 Financial Cards by Category: Number of Accounts 2010-2015
  Table 21 Financial Cards Transactions by Category: Value 2010-2015
  Table 22 Financial Cards by Category: Number of Transactions 2010-2015
  Table 23 Consumer Payments by Category: Value 2010-2015
  Table 24 Consumer Payments by Category: Number of Transactions 2010-2015
  Table 25 M-Commerce by Category: Value 2010-2015
  Table 26 M-Commerce by Category: % Value Growth 2010-2015
  Table 27 Financial Cards: Number of Cards by Issuer 2010-2014
  Table 28 Financial Cards: Number of Cards by Operator 2010-2014
  Table 29 Financial Cards: Card Payment Transactions Value by Operator 2010-2014
  Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2010-2014
  Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2015-2020
  Table 32 Forecast Financial Cards by Category: Number of Accounts 2015-2020
  Table 33 Forecast Financial Cards Transactions by Category: Value 2015-2020
  Table 34 Forecast Financial Cards by Category: Number of Transactions 2015-2020
  Table 35 Forecast Consumer Payments by Category: Value 2015-2020
  Table 36 Forecast Consumer Payments by Category: Number of Transactions 2015-2020
  Table 37 Forecast M-Commerce by Category: Value 2015-2020
  Table 38 Forecast M-Commerce by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 11 Research Sources
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