Markets of the Future in Yemen
Executive SummaryEconomic Growth Will Be Reinforced by Diversification and Prudent GovernanceStrategic Location Allows for Unconstrained Trade in Oil, Gas, Fish and Agricultural GoodsBooming Population Set Gradually To Climb Out of PovertyYemeni Consumers Accept Modern Retail OutletsRising Disposable Incomes Fuel Demand in All Consumer CategoriesPrice-sensitive Consumers Increasingly Aware of Advertising and Global BrandsTransition Period Set To Improve Business Environment in the Immediate Future Table 1 Key Country Indicators 2013 Table 2 Key Country Forecasts 2013-2020 Table 3 Consumer Markets Forecasts 2013-2018Country BackgroundGeography Chart 1 Location of Yemen Table 4 Regional Statistics: Population, Urbanisation Rate and Share of Population in Poverty Chart 2 Regional Map of YemenGovernmentEconomy Chart 3 Real GDP Growth: Yemen vs Middle East and Africa Region 2009-2020 Chart 4 GDP by Usage Structure: Yemen vs MENA Region 2013 Table 5 GDP by Type of Economic Activity 2009-2012 Table 6 Economic Indicators in Yemen 2009-2013 Table 7 Economic indicators in Yemen 2013-2018 Table 8 Exports by Country 2009-2013 Table 9 Imports by Country 2009-2013 Table 10 Trade Statistics 2009-2013Business Environment Table 11 Business Environment Indicators in Yemen 2013-2014 Table 12 Indicators on Starting a Business, Global Comparison 2013 Table 13 Steps for Starting a Business in YemenDemography Chart 5 Population by age groups in Yemen, MENA Region and World 2013 Table 14 Main Population Indicators 2009-2013 Table 15 Population Structure by Age 2009-2013 Table 16 Population Structure by Urban vs Rural 2009-2013 Table 17 Population Structure by Gender 2009-2013 Table 18 Forecasts for Main Population Indicators 2013-2018 Table 19 Main Household Indicators 2009-2013 Table 20 Forecasts for Number of Households in YemenConsumer Trends Chart 6 Gross National Income (GNI), US$ Per Capita 2013 Chart 7 Private Final Consumption Expenditure, US$ Per Capita 2013Energy and EnvironmentRetailingCommunications and Technology Table 21 Communications in Yemen 2008-2012Transportation Table 22 Road Infrastructure in Yemen 2013Tourism Table 23 Arrivals to Yemen 2009-2013 Table 24 Departures from Yemen 2009-2013Consumer MarketsPackaged Food Table 25 Sales of Packaged Food by Category: Value 2009-2013 Table 26 Forecast Sales of Packaged Food by Category: Value 2013-2018 Table 27 Sales of Baby Food: Value 2009-2013 Table 28 Baby Food Market Value Shares by Brand 2013 Table 29 Forecast Sales of Baby Food: Value 2013-2018 Table 30 Sales of Bakery: Value 2009-2013 Table 31 Bakery Market Value Shares by Brand 2013 Table 32 Forecast Sales of Bakery: Value 2013-2018 Table 33 Sales of Canned/Preserved Food: Value 2009-2013 Table 34 Canned/Preserved Food Market Value Shares by Brand 2013 Table 35 Forecast Sales of Canned/Preserved Food: Value 2013-2018 Table 36 Sales of Confectionery: Value 2009-2013 Table 37 Confectionery Market Value Shares by Brand 2013 Table 38 Forecast Sales of Confectionery: Value 2013-2018 Table 39 Sales of Dairy: Value 2009-2013 Table 40 Dairy Market Value Shares by Brand 2013 Table 41 Forecast Sales of Dairy: Value 2013-2018 Table 42 Sales of Dried Processed Food: Value 2009-2013 Table 43 Dried Processed Food Market Value Shares by Brand 2013 Table 44 Forecast Sales of Dried Processed Food: Value 2013-2018 Table 45 Sales of Frozen and Chilled Processed Food: Value 2009-2013 Table 46 Frozen and Chilled Processed Food Market Value Shares by Brand 2013 Table 47 Forecast Sales of Frozen and Chilled Processed Food: Value 2013-2018 Table 48 Sales of Ice Cream: Value 2009-2013 Table 49 Ice Cream Market Value Shares by Brand 2013 Table 50 Forecast Sales of Ice Cream: Value 2013-2018 Table 51 Sales of Noodles and Pasta: Value 2009-2013 Table 52 Noodles and Pasta Market Value Shares by Brand 2013 Table 53 Forecast Sales of Noodles and Pasta: Value 2013-2018 Table 54 Sales of Oils and Fats: Value 2009-2013 Table 55 Oils and Fats Market Value Shares by Brand 2013 Table 56 Forecast Sales of Oils and Fats: Value 2013-2018 Table 57 Sales of Sauces, Dressings and Condiments: Value 2009-2013 Table 58 Sauces, Dressings and Condiments Market Value Shares by Brand 2013 Table 59 Forecast Sales of Sauces, Dressings and Condiments: Value 2013-2018 Table 60 Sales of Soup: Value 2009-2013 Table 61 Soup Market Value Shares by Brand 2013 Table 62 Forecast Sales of Soup: Value 2013-2018 Table 63 Sales of Spreads: Value 2009-2013 Table 64 Spreads Market Value Shares by Brand 2013 Table 65 Forecast Sales of Spreads: Value 2013-2018 Table 66 Sales of Sweet and Savoury Snacks: Value 2009-2013 Table 67 Sweet and Savoury Snacks Market Value Shares by Brand 2013 Table 68 Forecast Sales of Sweet and Savoury Snacks: Value 2013-2018Soft Drinks Table 69 Sales of Soft Drinks by Category: Volume 2009-2013 Table 70 Sales of Soft Drinks by Category: Value 2009-2013 Table 71 Forecast Sales of Soft Drinks by Category: Volume 2013-2018 Table 72 Forecast Sales of Soft Drinks by Category: Value 2013-2018 Table 73 Sales of Bottled Water: Value and Volume 2009-2013 Table 74 Bottled Water Market Volume Shares by Brand 2013 Table 75 Bottled Water Prices by Brand 2013 Table 76 Forecast Sales of Bottled Water: Value and Volume 2013-2018 Table 77 Sales of Carbonates: Value and Volume 2009-2013 Table 78 Carbonates Market Volume Shares by Brand 2013 Table 79 Carbonates Prices by Brand 2013 Table 80 Forecast Sales of Carbonates: Value and Volume 2013-2018 Table 81 Sales of Concentrates: Value 2009-2013 Table 82 Concentrates Market Value Shares by Brand: 2013 Table 83 Liquids Concentrates Prices by Brand 2013 Table 84 Powder Concentrates Prices by Brand 2013 Table 85 Forecast Sales of Concentrates: Value 2013-2018 Table 86 Sales of Fruit/Vege Table Juice: Value and Volume 2009-2013 Table 87 Fruit/Vege Table Juice Market Volume Shares by Brand 2013 Table 88 Fruit/Vege Table Juice Prices by Brand 2013 Table 89 Forecast Sales of Fruit/Vege Table Juice: Value and Volume 2013-2018 Table 90 Sales of RTD Coffee and Tea: Value and Volume 2009-2013 Table 91 RTD Coffee and Tea Market Volume Shares by Brand 2013 Table 92 Forecast Sales of RTD Coffee and Tea: Value and Volume 2013-2018 Chart 8 RTD tea drink Table 93 Sales of Sports and Energy Drinks: Value and Volume 2009-2013 Table 94 Sports and Energy Drinks Market Volume Shares by Brand 2013 Table 95 Sports and Energy Drinks Prices by Brand 2013 Table 96 Forecast Sales of Sports and Energy Drinks: Value and Volume 2013-2018Hot Drinks Table 97 Sales of Hot Drinks by Category: Volume 2009-2013 Table 98 Sales of Hot Drinks by Category: Value 2009-2013 Table 99 Forecast Sales of Hot Drinks by Category: Volume 2013-2018 Table 100 Forecast Sales of Hot Drinks by Category: Value 2013-2018 Table 101 Sales of Coffee: Value and Volume 2009-2013 Table 102 Coffee Market Volume Shares by Brand 2013 Table 103 Coffee Prices by Brand 2013 Table 104 Forecast Sales of Coffee: Value and Volume 2013-2018 Table 105 Sales of Tea: Value and Volume 2009-2013 Table 106 Tea Market Volume Shares by Brand 2013 Table 107 Tea Prices by Brand 2013 Table 108 Forecast Sales of Tea: Value and Volume 2013-2018Alcoholic DrinksTobacco Table 109 Sales of Tobacco by Category: Value 2009-2013 Table 110 Forecast Sales of Tobacco by Category: Value 2013-2018 Table 111 Sales of Cigarettes: Value and Volume 2009-2013 Table 112 Cigarettes Market Volume Shares by Brand 2013 Table 113 Cigarettes Prices by Brand 2013 Table 114 Forecast Sales of Cigarettes: Value and Volume 2013-2018 Table 115 Sales of Cigars and Other Tobacco: Value 2009-2013 Table 116 Forecast Sales of Cigars and Other Tobacco: Value 2013-2018Beauty and Personal Care Table 117 Sales of Beauty and Personal Care by Category: Value 2009-2013 Table 118 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018 Table 119 Sales of Baby and Child-specific Products: Value 2009-2013 Table 120 Baby and Child-specific Products Market Value Shares by Brand 2013 Table 121 Forecast Sales of Baby and Child-specific Products: Value 2013-2018 Table 122 Sales of Bath and Shower: Value 2009-2013 Table 123 Bath and Shower Market Value Shares by Brand 2013 Table 124 Forecast Sales of Bath and Shower: Value 2013-2018 Table 125 Sales of Colour Cosmetics: Value 2009-2013 Table 126 Colour Cosmetics Market Value Shares by Brand 2013 Table 127 Forecast Sales of Colour Cosmetics: Value 2013-2018 Table 128 Sales of Deodorants: Value 2009-2013 Table 129 Deodorants Market Value Shares by Brand 2013 Table 130 Forecast Sales of Deodorants: Value 2013-2018 Table 131 Sales of Depilatories: Value 2009-2013 Table 132 Depilatories Market Value Shares by Brand 2013 Table 133 Forecast Sales of Depilatories: Value 2013-2018 Table 134 Sales of Fragrances: Value 2009-2013 Table 135 Fragrances Market Value Shares by Brand 2013 Table 136 Forecast Sales of Fragrances: Value 2013-2018 Table 137 Sales of Hair Care: Value 2009-2013 Table 138 Hair Care Market Value Shares by Brand 2013 Table 139 Forecast Sales of Hair Care: Value 2013-2018 Table 140 Sales of Men's Grooming: Value 2009-2013 Table 141 Men's Grooming Market Value Shares by Brand 2013 Table 142 Forecast Sales of Men's Grooming: Value 2013-2018 Table 143 Sales of Oral Care: Value 2009-2013 Table 144 Oral Care Market Value Shares by Brand 2013 Table 145 Forecast Sales of Oral Care: Value 2013-2018 Table 146 Sales of Sets/Kits: Value 2009-2013 Table 147 Sets/Kits Market Value Shares by Brand 2013 Table 148 Forecast Sales of Sets/Kits: Value 2013-2018 Table 149 Sales of Skin Care: Value 2009-2013 Table 150 Skin Care Market Value Shares by Brand 2013 Table 151 Forecast Sales of Skin Care: Value 2013-2018 Table 152 Sales of Sun Care: Value 2009-2013 Table 153 Sun Care Market Value Shares by Brand 2013 Table 154 Forecast Sales of Sun Care: Value 2013-2018Home Care Table 155 Sales of Home Care by Category: Value 2009-2013 Table 156 Forecast Sales of Home Care by Category: Value 2013-2018 Table 157 Sales of Air Care: Value 2009-2013 Table 158 Air Care Market Value Shares by Brand 2013 Table 159 Forecast Sales of Air Care: Value 2013-2018 Table 160 Sales of Dishwashing: Value 2009-2013 Table 161 Dishwashing Market Value Shares by Brand 2013 Table 162 Forecast Sales of Dishwashing: Value 2013-2018 Table 163 Sales of Home Insecticides: Value 2009-2013 Table 164 Home Insecticides Market Value Shares by Brand 2013 Table 165 Forecast Sales of Home Insecticides: Value 2013-2018 Table 166 Sales of Laundry Care and Bleach: Value 2009-2013 Table 167 Laundry Care and Bleach Market Value Shares by Brand 2013 Table 168 Forecast Sales of Laundry Care and Bleach: Value 2013-2018 Table 169 Sales of Surface Care and Polishes: Value 2009-2013 Table 170 Surface Care and Polishes Market Value Shares by Brand 2013 Table 171 Forecast Sales of Surface Care and Polishes: Value 2013-2018 Table 172 Sales of Toilet Care: Value 2009-2013 Table 173 Toilet Care Market Value Shares by Brand 2013 Table 174 Forecast Sales of Toilet Care: Value 2013-2018Tissue and Hygiene Table 175 Sales of Tissue and Hygiene by Category: Value 2009-2013 Table 176 Forecast Sales of Tissue and Hygiene by Category: Value 2013-2018 Table 177 Sales of Tissue: Value 2009-2013 Table 178 Tissue Market Value Shares by Brand 2013 Table 179 Forecast Sales of Tissue: Value 2013-2018 Table 180 Sales of Hygiene: Value 2009-2013 Table 181 Hygiene Market Value Shares by Brand 2013 Table 182 Forecast Sales of Hygiene: Value 2013-2018Apparel Table 183 Sales of Apparel by Category: Value 2009-2013 Table 184 Forecast Sales of Apparel by Category: Value 2013-2018 Table 185 Sales of Clothing: Value 2009-2013 Table 186 Forecast Sales of Clothing: Value 2013-2018 Table 187 Sales of Footwear: Value 2009-2013 Table 188 Forecast Sales of Footwear: Value 2013-2018Consumer Electronics Table 189 Sales of Consumer Electronics: Value 2009-2013Consumer Appliances Table 191 Sales of Consumer Appliances: Value 2009-2013 Table 192 Forecast Sales of Consumer Appliances: Value 2013-2018Automotive Table 193 Table 193 Motor Vehicles in Circulation by Category: Volume 2009-2013