How BRICS Consumers Behave

August 2013 | 76 pages | ID: HC76E2141FDEN
Euromonitor International Ltd

Abstracts

With growing economies, rising incomes and expanding middle classes, the five emerging countries that form the BRICS (Brazil, Russia, India, China, South Africa) offer a wealth of potential for consumer goods companies facing stagnant demand in the West. However, these markets are far from homogeneous and each has its own advantages and pitfalls. This new global report compares and contrasts the characteristics and buying behaviour of BRICS consumers, and identifies future opportunities for grow...

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Executive Summary
Market Drivers
  Chart 1 A Comparison of Income and Spending in BRICS Markets in 2013
Consumer Spending
  Chart 2 How BRICS Consumers Spend
Consumer Behaviour and Markets
Summary 1 Commonalities and Differences in Behaviour between BRICS Markets
Outlook
Introduction
A Formidable Force
the History of the Brics Grouping
But Are They Compatible?
Market Drivers
Economic Indicators
  Chart 3 BRICS GDP by Country 2013
  Chart 4 BRICS Real GDP Growth by Country 2008-2013
Employment
  Chart 5 BRICS Unemployment by Country 2008/2013
  Chart 6 BRICS Female Employment by Country 2008/2013
Income Trends
  Chart 7 BRICS Per Capita Disposable Incomes 2008/2013
Growing Middle Classes
  Table 1 BRICS Population by Social Class 2013
  Chart 8 BRICS Middle Income Households 2008/2013
  Chart 9 BRICS Households with Income over US$10,000 (PPP)
Rising Vehicle Ownership
  Chart 10 BRICS Car Ownership by Country 2008/2013
Income Disparity
  Table 2 BRICS Gini Coefficient by Country 2008/2013
the Growth of Hnwis
  Chart 11 BRICS HNWI Population by Country 2010-2011
Demographic Trends
  Chart 12 BRICS Total Population by Country 2008/2013
  Chart 13 BRICS Birth Rates by Country 2008/2013
  Chart 14 BRICS Mean Age of Population by Country 2008/2013
Levels of Urbanisation
  Chart 15 BRICS Urban Population as % Total by Country 2008/2013
  Chart 16 World's Most Populous Cities in 2012
Consumer Spending Patterns
Savings Ratio
  Chart 17 BRICS Savings Ratio by Country 2008/2013
Consumer Expenditure
  Chart 18 BRICS Per Household Expenditure by Category 2013
  Chart 19 BRICS Growth in Per Household Expenditure by Category 2008-2013
Consumer Behaviour and Markets
Eating and Drinking
  Table 3 BRICS Per Capita Consumption of Fresh Food by Country 2012
  Table 4 BRICS Sales of Packaged Food by Country 2008/2013
  Table 5 BRICS Per Capita Sales of Packaged Food by Country 2008/2013
Summary 2 Packaged Food Trends by Country 2008/2013
Drinking Habits
  Table 6 BRICS Per Capita Consumption of Alcoholic Drinks 2012
Leisure Habits
  Table 7 BRICS Middle Class Consumers: Favourite Activities Away From Home 2012
Eating Out
  Chart 20 BRICS Frequency of Eating Out by Country 2012
Foodservice Market Trends
  Table 8 BRICS Sales of Consumer Foodservice by Country 2008/2013
  Table 9 Per Capita Sales of Consumer Foodservice by Country 2008/2013
Attitudes To Health
  Chart 21 Obesity Rate by Country 2012
Smoking Prevalence
  Chart 22 Smoking Prevalence by Country 2012
Consumer Healthcare
  Table 10 BRICS Per Capita Sales of OTC Products by Country 2008/2013
Health and Wellness
  Table 11 BRICS Per Capita Sales of Health and Wellness by Country 2008/2013
Beauty and Personal Care
  Table 12 BRICS Sales of Beauty and Personal Care by Country 2008/2013
  Table 13 BRICS Per Capita Sales of Beauty and Personal Care by Country 2008/2013
Summary 3 BRICS Personal Care Trends by Country 2008/2013
Technology
  Table 14 BRICS Middle Class Consumers: Ownership of Electronic Devices 2012
  Chart 23 BRICS Internet Users as % Total Population 2008/2013
  Table 15 BRICS Per Capita Sales of Selected Consumer Electronics in 2013
  Table 16 BRICS Internet Retailing by Country 2008/2013
Trends in Grocery Shopping
  Chart 24 BRICS Share of Modern Retail Formats 2008/2013
Attitudes Towards Shopping
  Table 17 BRICS Middle Class Consumers: Shopping Habits 2012
the Market for Luxury Goods
  Table 18 BRICS Sales of Luxury Goods by Country 2008/2013
Attitudes Towards Travel
  Chart 25 BRICS Domestic Tourism by Country 2008/2013
  Chart 26 BRICS Outbound Tourism by Country 2008/2013
Attitudes Towards Money and Status
  Table 19 BRICS Middle Class Consumers: Money, Status and Shopping 2012
Future Outlook
Brics Economies Set for Further Expansion
  Chart 27 BRICS Forecast Real GDP Growth by Country 2013-2017
Incomes Will Continue To Rise
  Chart 28 BRICS Forecast Per Capita Disposable Incomes 2013/2017
Inequality To Worsen, But at A Slower Pace
  Table 20 BRICS Projected Gini Coefficient by Country 2013/2017
Middle Classes To Expand Further
  Chart 29 BRICS Forecast % Households With Annual Income Over US$10,000
Consumer Expenditure Set To Rise Across Brics
  Chart 30 BRICS Household Consumer Expenditure 2013/2017
A More Sophisticated Consumer Base
Populations Will Continue To Age
  Chart 31 BRICS Forecast Mean Age of Population by Country 2013/2017
Cities Will Expand Further
Future Spending Habits
  Table 21 BRICS Middle Class Consumers: Future Spending Habits
Growth Markets for the Future
  Table 22 BRICS Forecast Growth in Selected Consumer Categories by Country 2013/2017
Challenges for Marketers