Houston - Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail

February 2026 | 36 pages | ID: C5586C27F0FEN
MarketLine

Abstracts

Summary

“City Profile - Houston” provides historical and forecast data on key city level metrics along with analytical coverage of the latest political, economic, social, technological, infrastructural, legal and environmental issues affecting Houston.

The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.

Houston metropolitan area (also referred to as the Houston-The Woodlands-Sugar Land Metropolitan Statistical Area) is the fifth-largest US metro by population and in 2025 posted resilient, moderating growth, with real GDP up 1.6% on steady consumer spending, solid construction activity, and expanding non-manufacturing services despite tariff-related trade headwinds and softer energy-linked demand. Manufacturing and professional services led growth, supported by real estate and other services; nominal GDP reached $773.3B (2.5% of US GDP) and is forecast to near $1.1T by 2035. Unemployment remained low at 4.5%, and 2026-2035 growth is projected at ~1.9% annually, driven by exports, domestic migration, and continued strength in industry and tertiary sectors, including professional/business services and real estate.

Scope

• Houston offers a diverse mix of cultural, recreational, dining, shopping, museum, and performing arts experiences, reinforcing its position as a leading U.S. destination; it ranked 13th in Resonance Consultancy’s America’s Best Cities 2025 and 58th in the global top 100.
• Houston First Corporation (HFC) plays a central role in driving convention, business meeting, and leisure tourism demand through regional, national, and international destination marketing.
• Tourism continues to expand and deliver measurable economic benefits: tourism-sector employment in the Houston metro averaged 142,500 jobs in 2024 (+1.3% YoY), while travel-related tax revenue reached $2.1 billion (+7.1% YoY).
• Visitor volumes remain strong, with 53.9 million total visitors in 2024 (52.6 million domestic and 1.3 million international), generating $2.2 billion in state and local tax revenue and directly supporting about 121,800 jobs.
• Direct travel spending rose to $23.2 billion in 2024 (+7.3% YoY) and industry earnings increased to $8.3 billion (+7.6% YoY), highlighting growing visitor-led demand across the local economy.
• Mexico remains Houston’s most significant international market-both economically and for tourism-with nearly 2.0 million visitors from Mexico in 2024 and Mexico continuing as Houston’s largest international trading partner in 2025.
• Houston’s construction sector is expanding on the back of population inflows, corporate relocations, and industrial demand; sector GVA grew 4.5% in 2025 to $42.8 billion and is projected to average 3.9% annual growth during 2026-35, reaching $63.1 billion by 2035.
• The construction industry has a sizable footprint, with 12,529 establishments and 228,160 employees (2024), and relatively high average annual wages of $91,420.
• Housing development activity remains elevated, with 65,200 permits issued in 2025 (down 0.8% YoY), led by single-family units (46,343) and larger multifamily buildings (16,390).
• Public investment and planning are targeting long-term livability and resilience: Houston’s 2025-29 Consolidated Plan prioritizes affordable housing, homelessness reduction, and neighborhood improvement, while TxDOT’s $13 billion I-45 North reconstruction (Q4 2024-Q1 2032) strengthens regional mobility, evacuation capacity, and stormwater management.

Reasons to Buy

• Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.
• Analyze and understand the business environment in the city to align your investment and expansion strategies.
• The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.
• Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

Contents

City Snapshot
PEST Analysis
Political
Economic
Social
Technology and Infrastructure
Communications
Internal Transport Networks
Connectivity
Airport
Business Environment Analysis
Travel and Tourism
Tourism Flows
Hotels
Attractions
Events
Construction and Real Estate
Investment
Real Estate Market
Retail
Retail Market
Consumption, Income and Prices
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List Of Tables

LIST OF TABLES

Table 1: Houston metropolitan area - key facts (estimates), 2025
Table 2: Houston metropolitan area - real GDP and real GDP growth, 2000-35
Table 3: Houston metropolitan area - economic growth comparison (Index 2015=100), 2000-35
Table 4: Houston metropolitan area - GDP per capita comparison, 2000-35 ($)
Table 5: Houston metropolitan area - employment structure, 2000-35 (% of total)
Table 6: Houston metropolitan area - main universities, 2025
Table 7: Houston metropolitan area - population comparison, 2000-35 (million)
Table 8: Houston metropolitan area - population by age, 2000-35 (% of total)
Table 9: Houston metropolitan area - mass transit network indicators, 2025
Table 10: Houston metropolitan area - George Bush Intercontinental Airport, key airport Indicators 2020-25
Table 11: Houston metropolitan area - William P Hobby Airport, key airport Indicators 2020-25
Table 12: Houston metropolitan area - MICE and other events

List Of Figures

LIST OF FIGURES

Figure 1: Houston metropolitan area - real GDP and real GDP growth, 2000-35
Figure 2: Houston metropolitan area - economic growth comparison (Index 2015=100), 2000-35
Figure 3:Houston metropolitan area - GDP per capita comparison, 2000-35
Figure 4: Houston metropolitan area - employment structure, 2000-35 (% of total)
Figure 5: Houston metropolitan area - population comparison, 2000-35
Figure 6: Houston metropolitan area - population by age, 2000-35 (% of total)