Middle East & Africa Instant Noodles Market Size and Forecast (2021 - 2031)

January 2026 | 141 pages | ID: M65A5E61B241EN
The Insight Partners

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The Middle East & Africa Instant Noodles Market is projected to grow significantly, reaching a size of approximately US$ 5,436.5 million by 2031, up from US$ 3,552.4 million in 2024. This growth reflects a compound annual growth rate (CAGR) of 6.3% from 2025 to 2031.

Executive Summary and Market Analysis

The instant noodles market in the Middle East and Africa is experiencing robust growth, primarily driven by increased local production to meet rising consumer demand. A notable development occurred in June 2023 when Sojitz Corporation partnered with Kapa Oil Refineries Limited in Kenya to form Kapa Foods Innovations Limited. This joint venture aims to manufacture and sell products, starting with chicken-flavored instant noodles, which is a favored flavor in the region.

Halal instant noodles are particularly popular among consumers, with chicken being the leading flavor choice. Key contributors to the market include Egypt, South Africa, and Saudi Arabia. According to the World Instant Noodles Association, Egypt's consumption surged to 1,080 million servings in 2023, up from 460 million servings in 2022, highlighting the increasing demand for instant noodles across the region.

Strategic Insights

Market Segmentation Analysis
  • By Product Type: The market is divided into Plain or Vegetable, Chicken, Seafood, and Other categories, with Plain or Vegetable holding the largest market share in 2024.
  • By Packaging Type: The market is segmented into Packet and Cup or Bowl, with Packet dominating in 2024.
  • By Source: The market is categorized into Wheat, Rice, and Others, with Wheat leading in 2024.
  • By Distribution Channel: Segmentation includes Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others, with Supermarkets and Hypermarkets holding the largest share in 2024.
Market Outlook

The trend towards high-quality convenience foods is a significant driver in the food industry. Convenience foods, such as ready-to-eat (RTE) and ready-to-cook (RTC) products, save consumers time and effort in meal preparation. The International Food Information Council (IFIC) highlights that convenience is a crucial factor for millennials when purchasing food.

Instant noodles, which are processed and utilize preservation technology, have a long shelf life and are easy to prepare, typically taking only 2-5 minutes. The growing popularity of convenience foods like instant noodles is also linked to the rise of smaller households and dual-income families, as busy lifestyles lead consumers to seek quick meal solutions. Flavors such as hot and sour, curry laksa, spicy kimchi, and black pepper crab are gaining traction, further boosting market growth.

Country Insights

The market is segmented by country, with South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of Middle East & Africa. South Africa is the largest market as of 2024, driven by urbanization and changing consumer lifestyles. The World Instant Noodles Association reports that South Africa's consumption rose from 480 million servings in 2022 to 570 million servings in 2023, with a preference for spicy flavors, particularly chicken and beef. Manufacturers are innovating with new flavors; for example, in August 2024, Nestle SA launched three new instant noodles with thicker strands and bold flavors, including beef, chicken, and Durban curry.

Company Profiles

Key players in the Middle East & Africa Instant Noodles Market include Nestle SA, Ajinomoto Co Inc, ITC Ltd, Campbell's Co, Unilever Plc, Nissin Foods Holdings Co Ltd, Nongshim Co Ltd, Maruchan Inc, Samyang Food Co Ltd, and Konjac Massas MF. These companies are pursuing strategies such as expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products.
1. INTRODUCTION

1.1 Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Secondary Research
3.2 Primary Research
  3.2.1 Hypothesis formulation:
  3.2.2 Macroeconomic factor analysis:
  3.2.3 Developing base number:
  3.2.4 Data Triangulation:
  3.2.5 Country-level data:

4. INSTANT NOODLES MARKET LANDSCAPE

4.1 Market Overview
4.2 Porters Five Forces Analysis
  4.2.1 Threat of New Entrants:
  4.2.2 Threat of Substitutes:
  4.2.3 Bargaining Power of Buyers:
  4.2.4 Bargaining Power of Suppliers:
  4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
  4.3.1 Raw Material Suppliers
  4.3.2 Manufacturers
  4.3.3 Distributors or Suppliers
  4.3.4 End-Use Industry
  4.3.5 List of Vendors in the Value Chain

5. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET - KEY MARKET DYNAMICS

5.1 Market Drivers
5.2 Market Restraints
5.3 Market Opportunities
5.4 Future Trends
5.5 Impact of Drivers and Restraints:

6. INSTANT NOODLES MARKET - MIDDLE EAST AND AFRICA MARKET ANALYSIS

6.1 Middle East and Africa Instant Noodles Market Revenue (US$ Million), 2024 - 2031
6.2 Middle East and Africa Instant Noodles Market Forecast and Analysis

7. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET REVENUE ANALYSIS - BY PRODUCT TYPE

7.1 Plain or Vegetable
  7.1.1 Overview
  7.1.2 Plain or Vegetable: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.2 Chicken
  7.2.1 Overview
  7.2.2 Chicken: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.3 Seafood
  7.3.1 Overview
  7.3.2 Seafood: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
7.4 Other
  7.4.1 Overview
  7.4.2 Other: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

8. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET REVENUE ANALYSIS - BY PACKAGING TYPE

8.1 Packet
  8.1.1 Overview
  8.1.2 Packet: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
8.2 Cup or Bowl
  8.2.1 Overview
  8.2.2 Cup or Bowl: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

9. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET REVENUE ANALYSIS - BY SOURCE

9.1 Wheat
  9.1.1 Overview
  9.1.2 Wheat: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.2 Rice
  9.2.1 Overview
  9.2.2 Rice: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
9.3 Others
  9.3.1 Overview
  9.3.2 Others: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

10. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET REVENUE ANALYSIS - BY DISTRIBUTION CHANNEL

10.1 Supermarkets and Hypermarkets
  10.1.1 Overview
  10.1.2 Supermarkets and Hypermarkets: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
10.2 Convenience Stores
  10.2.1 Overview
  10.2.2 Convenience Stores: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
10.3 Online Retail
  10.3.1 Overview
  10.3.2 Online Retail: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
10.4 Others
  10.4.1 Overview
  10.4.2 Others: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)

11. MIDDLE EAST AND AFRICA INSTANT NOODLES MARKET - COUNTRY ANALYSIS

11.1 Middle East and Africa
  11.1.1 Middle East and Africa Instant Noodles Market Revenue and Forecast and Analysis - by Country
    11.1.1.1 Middle East and Africa Instant Noodles Market Revenue and Forecast and Analysis - by Country
    11.1.2.2 South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.1.2.2.1 South Africa: Middle East and Africa Instant Noodles Market Share - by Product Type
      11.1.2.2.2 South Africa: Middle East and Africa Instant Noodles Market Share - by Packaging Type
      11.1.2.2.3 South Africa: Middle East and Africa Instant Noodles Market Share - by Source
      11.1.2.2.4 South Africa: Middle East and Africa Instant Noodles Market Share - by Distribution Channel
    11.2.3.3 Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.2.3.3.1 Saudi Arabia: Middle East and Africa Instant Noodles Market Share - by Product Type
      11.2.3.3.2 Saudi Arabia: Middle East and Africa Instant Noodles Market Share - by Packaging Type
      11.2.3.3.3 Saudi Arabia: Middle East and Africa Instant Noodles Market Share - by Source
      11.2.3.3.4 Saudi Arabia: Middle East and Africa Instant Noodles Market Share - by Distribution Channel
    11.3.4.4 United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.3.4.4.1 United Arab Emirates: Middle East and Africa Instant Noodles Market Share - by Product Type
      11.3.4.4.2 United Arab Emirates: Middle East and Africa Instant Noodles Market Share - by Packaging Type
      11.3.4.4.3 United Arab Emirates: Middle East and Africa Instant Noodles Market Share - by Source
      11.3.4.4.4 United Arab Emirates: Middle East and Africa Instant Noodles Market Share - by Distribution Channel
    11.4.5.5 Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
      11.4.5.5.1 Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market Share - by Product Type
      11.4.5.5.2 Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market Share - by Packaging Type
      11.4.5.5.3 Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market Share - by Source
      11.4.5.5.4 Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market Share - by Distribution Channel

12 COMPETITIVE LANDSCAPE

12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration

13 INDUSTRY LANDSCAPE

13.1 Overview
13.2 New Product Development
13.3 Merger and Acquisition
13.4 Other Strategic Developments

14 COMPANY PROFILES

14.1 Nestle SA
  14.1.1 Key Facts
  14.1.2 Business Description
  14.1.3 Products and Services
  14.1.4 Financial Overview
  14.1.5 SWOT Analysis
  14.1.6 Key Developments
14.2 Ajinomoto Co Inc
  14.2.1 Key Facts
  14.2.2 Business Description
  14.2.3 Products and Services
  14.2.4 Financial Overview
  14.2.5 SWOT Analysis
  14.2.6 Key Developments
14.3 ITC Ltd
  14.3.1 Key Facts
  14.3.2 Business Description
  14.3.3 Products and Services
  14.3.4 Financial Overview
  14.3.5 SWOT Analysis
  14.3.6 Key Developments
14.4 Campbell's Co
  14.4.1 Key Facts
  14.4.2 Business Description
  14.4.3 Products and Services
  14.4.4 Financial Overview
  14.4.5 SWOT Analysis
  14.4.6 Key Developments
14.5 Unilever Plc
  14.5.1 Key Facts
  14.5.2 Business Description
  14.5.3 Products and Services
  14.5.4 Financial Overview
  14.5.5 SWOT Analysis
  14.5.6 Key Developments
14.6 Nissin Foods Holdings Co Ltd
  14.6.1 Key Facts
  14.6.2 Business Description
  14.6.3 Products and Services
  14.6.4 Financial Overview
  14.6.5 SWOT Analysis
  14.6.6 Key Developments
14.7 Nongshim Co Ltd
  14.7.1 Key Facts
  14.7.2 Business Description
  14.7.3 Products and Services
  14.7.4 Financial Overview
  14.7.5 SWOT Analysis
  14.7.6 Key Developments
14.8 Maruchan Inc
  14.8.1 Key Facts
  14.8.2 Business Description
  14.8.3 Products and Services
  14.8.4 Financial Overview
  14.8.5 SWOT Analysis
  14.8.6 Key Developments
14.9 Samyang Food Co Ltd
  14.9.1 Key Facts
  14.9.2 Business Description
  14.9.3 Products and Services
  14.9.4 Financial Overview
  14.9.5 SWOT Analysis
  14.9.6 Key Developments
14.10 Konjac Massas MF
  14.10.1 Key Facts
  14.10.2 Business Description
  14.10.3 Products and Services
  14.10.4 Financial Overview
  14.10.5 SWOT Analysis
  14.10.6 Key Developments

15. APPENDIX

15.1 About The Insight Partners
LIST OF TABLES

Table 1. Middle East and Africa Instant Noodles Market Segmentation
Table 2. List of Vendors
Table 3. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Table 4. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 5. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Packaging Type
Table 6. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Source
Table 7. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 8. Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Country
Table 9. South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 10. South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Packaging Type
Table 11. South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Source
Table 12. South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 13. Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 14. Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Packaging Type
Table 15. Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Source
Table 16. Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 17. United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 18. United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Packaging Type
Table 19. United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Source
Table 20. United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 21. Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Product Type
Table 22. Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Packaging Type
Table 23. Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Source
Table 24. Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Distribution Channel
Table 25. Heat Map Analysis by Key Players
LIST OF FIGURES

Figure 1. Middle East and Africa Instant Noodles Market Segmentation - Country
Figure 2. Porter’s Analysis
Figure 3. Ecosystem: Instant Noodles Market
Figure 4. Middle East and Africa Instant Noodles Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East and Africa Instant Noodles Market Revenue (US$ Million), 2024 - 2031
Figure 7. Middle East and Africa Instant Noodles Market Share (%) - by Product Type, 2024 and 2031
Figure 8. Plain or Vegetable: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 9. Chicken: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 10. Seafood: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 11. Other: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 12. Middle East and Africa Instant Noodles Market Share (%) - by Packaging Type, 2024 and 2031
Figure 13. Packet: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 14. Cup or Bowl: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 15. Middle East and Africa Instant Noodles Market Share (%) - by Source, 2024 and 2031
Figure 16. Wheat: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 17. Rice: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 18. Others: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 19. Middle East and Africa Instant Noodles Market Share (%) - by Distribution Channel, 2024 and 2031
Figure 20. Supermarkets and Hypermarkets: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 21. Convenience Stores: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 22. Online Retail: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 23. Others: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 24. Middle East and Africa Instant Noodles Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 25. South Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 26. Saudi Arabia: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 27. United Arab Emirates: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 28. Rest of Middle East and Africa: Middle East and Africa Instant Noodles Market - Revenue and Forecast, 2021 - 2031 (US$ Million)
Figure 29. Company Positioning & Concentration


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