Global Market for Automotive Data Monetization
The report provides an overview of the automotive data monetization market, covering key segments such as offering, deployment, application, end user and region. It examines direct and indirect monetization, cloud and on-premises deployment, and applications such as fleet management, predictive maintenance and usage-based insurance. The study also covers emerging technologies, patent activity, competitive strategies and profiles of leading companies. Regional market trends are analyzed using 2025 as the base year, with forecasts through 2031.
Report Scope
The market for automotive data monetization report encompasses key market segments, including offering, deployment, application, end user, and by region.
The report uses tables and figures to illustrate historical, current, and future market scenarios. In this report, 2025 is considered the base year, 2026 is an estimated year, and market values are projected through 2031. All market values are nominal and in $ millions.
Report Includes
Report Scope
The market for automotive data monetization report encompasses key market segments, including offering, deployment, application, end user, and by region.
- Based on the offering, the market consists of indirect monetization and direct monetization.
- By deployment, the market comprises cloud and on-premises.
- By application, the market is segmented into fleet management and optimization, predictive maintenance, usage-based insurance, and other applications (in-vehicle advertising and commerce, smart city, and infrastructure planning).
- By end user, the market is segmented into fleet operators and mobility providers, automotive OEMs, insurance companies, and other end users (tier-1 suppliers, government, and infrastructure agencies).
- By region, the market comprises North America, Europe, Asia-Pacific, and the rest of the World. For each region, the market is analyzed into offering, deployment, application, end user, and country.
The report uses tables and figures to illustrate historical, current, and future market scenarios. In this report, 2025 is considered the base year, 2026 is an estimated year, and market values are projected through 2031. All market values are nominal and in $ millions.
Report Includes
- Analysis of the automotive data monetization market, including current market size and future growth potential
- Market size estimates for 2025 (base year) and forecasts for the period 2026 through 2031
- Detailed segmentation of the market by offering, deployment, application and end-user
- Analysis of key market drivers, restraints, and opportunities influencing market growth
- Insights into industry trends, emerging technologies, patent analysis and developments in automotive data monetization
- Analysis of regional markets, including North America, Europe, Asia-Pacific and Rest of the World
- Competitive landscape analysis, including market share, ranking, product mapping analysis and strategic developments of key players
- Profiles of leading and emerging companies, including their product portfolios, financials, and recent developments
CHAPTER 1 EXECUTIVE SUMMARY
Market Outlook
Scope of Report
Market Summary
Market Dynamics and Growth Factors
Future Trends and Developments
Segmental Analysis
Regional Insights and Emerging Markets
Conclusion
CHAPTER 2 MARKET OVERVIEW
Current and Future Market Outlook
Value Chain Analysis
Regulatory and Standards
International
North America
Europe
Asia-Pacific
CHAPTER 3 MARKET DYNAMICS
Overview
Market Drivers
Increasing Penetration of Connected Vehicles
Growing Need for Smart Mobility and Traffic Management
Restraints/Challenges
Data Privacy and Security Concerns
Lack of Data Standardization
Market Opportunities
Integration With Smart City Infrastructure
Rising Demand for Telematics and Usage-Based Insurance
CHAPTER 4 EMERGING TECHNOLOGIES AND DEVELOPMENTS
Overview
Artificial Intelligence (AI)
Edge Computing
Over-the-Air (OTA) Software
Patent Analysis
Overview
Key Patents
Key Findings
CHAPTER 5 MARKET SEGMENT ANALYSIS
Segmentation Breakdown
Market Analysis by Offering
Key Takeaways
Indirect Monetization
Direct Monetization
Market Analysis by Deployment
Key Takeaways
Cloud
On-Premises
Market Analysis by Application
Key Takeaways
Fleet Management and Optimization
Predictive Maintenance
Usage-Based Insurance
Other Applications
Market Analysis by End User
Key Takeaways
Automotive OEMs
Fleet Operators and Mobility Providers
Insurance Companies
Other End Users
Geographic Breakdown
Market Analysis by Region
Key Takeaways
North America
Europe
Asia-Pacific
Rest of the World
CHAPTER 6 COMPETITIVE LANDSCAPE
Overview
Market Ranking for Top Companies
HERE
Arity
INRIX Inc.
Motorq Inc.
Autodata Ltd.
Product Mapping Analysis
Key Developments
CHAPTER 7 APPENDIX
Methodology
References
Abbreviations
Company Profiles
ARITY
AUTODATA LTD.
CARUSO
CEREBRUMX
HERE
HIGH MOBILITY
INRIX
MOBITO
MOTORQ INC.
SMARTCAR
Small-Scale Companies and Startups in the Market for Automotive Data Monetization
Market Outlook
Scope of Report
Market Summary
Market Dynamics and Growth Factors
Future Trends and Developments
Segmental Analysis
Regional Insights and Emerging Markets
Conclusion
CHAPTER 2 MARKET OVERVIEW
Current and Future Market Outlook
Value Chain Analysis
Regulatory and Standards
International
North America
Europe
Asia-Pacific
CHAPTER 3 MARKET DYNAMICS
Overview
Market Drivers
Increasing Penetration of Connected Vehicles
Growing Need for Smart Mobility and Traffic Management
Restraints/Challenges
Data Privacy and Security Concerns
Lack of Data Standardization
Market Opportunities
Integration With Smart City Infrastructure
Rising Demand for Telematics and Usage-Based Insurance
CHAPTER 4 EMERGING TECHNOLOGIES AND DEVELOPMENTS
Overview
Artificial Intelligence (AI)
Edge Computing
Over-the-Air (OTA) Software
Patent Analysis
Overview
Key Patents
Key Findings
CHAPTER 5 MARKET SEGMENT ANALYSIS
Segmentation Breakdown
Market Analysis by Offering
Key Takeaways
Indirect Monetization
Direct Monetization
Market Analysis by Deployment
Key Takeaways
Cloud
On-Premises
Market Analysis by Application
Key Takeaways
Fleet Management and Optimization
Predictive Maintenance
Usage-Based Insurance
Other Applications
Market Analysis by End User
Key Takeaways
Automotive OEMs
Fleet Operators and Mobility Providers
Insurance Companies
Other End Users
Geographic Breakdown
Market Analysis by Region
Key Takeaways
North America
Europe
Asia-Pacific
Rest of the World
CHAPTER 6 COMPETITIVE LANDSCAPE
Overview
Market Ranking for Top Companies
HERE
Arity
INRIX Inc.
Motorq Inc.
Autodata Ltd.
Product Mapping Analysis
Key Developments
CHAPTER 7 APPENDIX
Methodology
References
Abbreviations
Company Profiles
ARITY
AUTODATA LTD.
CARUSO
CEREBRUMX
HERE
HIGH MOBILITY
INRIX
MOBITO
MOTORQ INC.
SMARTCAR
Small-Scale Companies and Startups in the Market for Automotive Data Monetization
LIST OF TABLES
Summary Table : Global Market for Automotive Data Monetization, by Region, Through 2031
Table 1 : Published Patents for Automotive Data Monetization, 2023–2026
Table 2 : Share of Automotive Data Monetization Patents, by Key Applicant, 2025
Table 3 : Key Published Patents for Automotive Data Monetization, 2023–2026*
Table 4 : Global Market for Automotive Data Monetization, by Offering, Through 2031
Table 5 : Global Market for Indirect Automotive Data Monetization, by Region, Through 2031
Table 6 : Global Market for Direct Automotive Data Monetization, by Region, Through 2031
Table 7 : Global Market for Automotive Data Monetization, by Deployment, Through 2031
Table 8 : Global Market for Cloud Automotive Data Monetization, by Region, Through 2031
Table 9 : Global Market for On-Premises Automotive Data Monetization, by Region, Through 2031
Table 10 : Global Market for Automotive Data Monetization, by Application, Through 2031
Table 11 : Global Market for Automotive Data Monetization for Fleet Management and Optimization, by Region, Through 2031
Table 12 : Global Market for Automotive Data Monetization for Predictive Maintenance, by Region, Through 2031
Table 13 : Global Market for Automotive Data Monetization for Usage-Based Insurance, by Region, Through 2031
Table 14 : Global Market for Automotive Data Monetization for Other Applications, by Region, Through 2031
Table 15 : Global Market for Automotive Data Monetization, by End User, Through 2031
Table 16 : Global Market for Automotive Data Monetization for Automotive OEMs, by Region, Through 2031
Table 17 : Global Market for Automotive Data Monetization for Fleet Operators and Mobility Providers, by Region, Through 2031
Table 18 : Global Market for Automotive Data Monetization for Insurance Companies, by Region, Through 2031
Table 19 : Global Market for Automotive Data Monetization for Other End Users, by Region, Through 2031
Table 20 : Global Market for Automotive Data Monetization, by Region, Through 2031
Table 21 : North American Market for Automotive Data Monetization, by Country, Through 2031
Table 22 : North American Market for Automotive Data Monetization, by Offering, Through 2031
Table 23 : North American Market for Automotive Data Monetization, by Deployment, Through 2031
Table 24 : North American Market for Automotive Data Monetization, by Application, Through 2031
Table 25 : North American Market for Automotive Data Monetization, by End User, Through 2031
Table 26 : European Market for Automotive Data Monetization, by Country, Through 2031
Table 27 : European Market for Automotive Data Monetization, by Offering, Through 2031
Table 28 : European Market for Automotive Data Monetization, by Deployment, Through 2031
Table 29 : European Market for Automotive Data Monetization, by Application, Through 2031
Table 30 : European Market for Automotive Data Monetization, by End User, Through 2031
Table 31 : Asia-Pacific Market for Automotive Data Monetization, by Country, Through 2031
Table 32 : Asia-Pacific Market for Automotive Data Monetization, by Offering, Through 2031
Table 33 : Asia-Pacific Market for Automotive Data Monetization, by Deployment, Through 2031
Table 34 : Asia-Pacific Market for Automotive Data Monetization, by Application, Through 2031
Table 35 : Asia-Pacific Market for Automotive Data Monetization, by End User, Through 2031
Table 36 : Rest of the World Market for Automotive Data Monetization, by Country, Through 2031
Table 37 : Rest of the World Market for Automotive Data Monetization, by Offering, Through 2031
Table 38 : Rest of the World Market for Automotive Data Monetization, by Deployment, Through 2031
Table 39 : Rest of the World Market for Automotive Data Monetization, by Application, Through 2031
Table 40 : Rest of the World Market for Automotive Data Monetization, by End User, Through 2031
Table 41 : Market Ranking for the Top Five Companies in the Market for Automotive Data Monetization, 2025
Table 42 : Product Mapping Analysis for Automotive Data Monetization Companies’ Capacity
Table 43 : Recent Developments in Market for Automotive Data Monetization, 2024–2026
Table 44 : Abbreviations Used in This Report
Table 45 : Arity: Company Snapshot
Table 46 : Arity: Product Portfolio
Table 47 : Arity: News/Key Developments, 2024
Table 48 : Autodata Ltd.: Company Snapshot
Table 49 : Autodata Ltd.: Product Portfolio
Table 50 : Autodata Ltd.: News/Key Developments, 2025
Table 51 : CARUSO: Company Snapshot
Table 52 : CARUSO: Product Portfolio
Table 53 : CARUSO: News/Key Developments, 2026
Table 54 : CEREBRUMX: Company Snapshot
Table 55 : CEREBRUMX: Product Portfolio
Table 56 : CEREBRUMX: News/Key Developments, 2024
Table 57 : HERE: Company Snapshot
Table 58 : HERE: Product Portfolio
Table 59 : HERE: News/Key Developments, 2024–2026
Table 60 : High Mobility: Company Snapshot
Table 61 : High Mobility: Product Portfolio
Table 62 : High Mobility: News/Key Developments, 2024
Table 63 : INRIX: Company Snapshot
Table 64 : INRIX: Product Portfolio
Table 65 : INRIX: News/Key Developments, 2026
Table 66 : Mobito: Company Snapshot
Table 67 : Mobito: Product Portfolio
Table 68 : Motorq Inc.: Company Snapshot
Table 69 : Motorq Inc.: Product Portfolio
Table 70 : Motorq Inc.: News/Key Developments, 2025–2026
Table 71 : Smartcar: Company Snapshot
Table 72 : Smartcar: Product Portfolio
Table 73 : Smartcar: News/Key Developments, 2025
Table 74 : Small-Scale Companies and Startups in the Market for Automotive Data Monetization
Summary Table : Global Market for Automotive Data Monetization, by Region, Through 2031
Table 1 : Published Patents for Automotive Data Monetization, 2023–2026
Table 2 : Share of Automotive Data Monetization Patents, by Key Applicant, 2025
Table 3 : Key Published Patents for Automotive Data Monetization, 2023–2026*
Table 4 : Global Market for Automotive Data Monetization, by Offering, Through 2031
Table 5 : Global Market for Indirect Automotive Data Monetization, by Region, Through 2031
Table 6 : Global Market for Direct Automotive Data Monetization, by Region, Through 2031
Table 7 : Global Market for Automotive Data Monetization, by Deployment, Through 2031
Table 8 : Global Market for Cloud Automotive Data Monetization, by Region, Through 2031
Table 9 : Global Market for On-Premises Automotive Data Monetization, by Region, Through 2031
Table 10 : Global Market for Automotive Data Monetization, by Application, Through 2031
Table 11 : Global Market for Automotive Data Monetization for Fleet Management and Optimization, by Region, Through 2031
Table 12 : Global Market for Automotive Data Monetization for Predictive Maintenance, by Region, Through 2031
Table 13 : Global Market for Automotive Data Monetization for Usage-Based Insurance, by Region, Through 2031
Table 14 : Global Market for Automotive Data Monetization for Other Applications, by Region, Through 2031
Table 15 : Global Market for Automotive Data Monetization, by End User, Through 2031
Table 16 : Global Market for Automotive Data Monetization for Automotive OEMs, by Region, Through 2031
Table 17 : Global Market for Automotive Data Monetization for Fleet Operators and Mobility Providers, by Region, Through 2031
Table 18 : Global Market for Automotive Data Monetization for Insurance Companies, by Region, Through 2031
Table 19 : Global Market for Automotive Data Monetization for Other End Users, by Region, Through 2031
Table 20 : Global Market for Automotive Data Monetization, by Region, Through 2031
Table 21 : North American Market for Automotive Data Monetization, by Country, Through 2031
Table 22 : North American Market for Automotive Data Monetization, by Offering, Through 2031
Table 23 : North American Market for Automotive Data Monetization, by Deployment, Through 2031
Table 24 : North American Market for Automotive Data Monetization, by Application, Through 2031
Table 25 : North American Market for Automotive Data Monetization, by End User, Through 2031
Table 26 : European Market for Automotive Data Monetization, by Country, Through 2031
Table 27 : European Market for Automotive Data Monetization, by Offering, Through 2031
Table 28 : European Market for Automotive Data Monetization, by Deployment, Through 2031
Table 29 : European Market for Automotive Data Monetization, by Application, Through 2031
Table 30 : European Market for Automotive Data Monetization, by End User, Through 2031
Table 31 : Asia-Pacific Market for Automotive Data Monetization, by Country, Through 2031
Table 32 : Asia-Pacific Market for Automotive Data Monetization, by Offering, Through 2031
Table 33 : Asia-Pacific Market for Automotive Data Monetization, by Deployment, Through 2031
Table 34 : Asia-Pacific Market for Automotive Data Monetization, by Application, Through 2031
Table 35 : Asia-Pacific Market for Automotive Data Monetization, by End User, Through 2031
Table 36 : Rest of the World Market for Automotive Data Monetization, by Country, Through 2031
Table 37 : Rest of the World Market for Automotive Data Monetization, by Offering, Through 2031
Table 38 : Rest of the World Market for Automotive Data Monetization, by Deployment, Through 2031
Table 39 : Rest of the World Market for Automotive Data Monetization, by Application, Through 2031
Table 40 : Rest of the World Market for Automotive Data Monetization, by End User, Through 2031
Table 41 : Market Ranking for the Top Five Companies in the Market for Automotive Data Monetization, 2025
Table 42 : Product Mapping Analysis for Automotive Data Monetization Companies’ Capacity
Table 43 : Recent Developments in Market for Automotive Data Monetization, 2024–2026
Table 44 : Abbreviations Used in This Report
Table 45 : Arity: Company Snapshot
Table 46 : Arity: Product Portfolio
Table 47 : Arity: News/Key Developments, 2024
Table 48 : Autodata Ltd.: Company Snapshot
Table 49 : Autodata Ltd.: Product Portfolio
Table 50 : Autodata Ltd.: News/Key Developments, 2025
Table 51 : CARUSO: Company Snapshot
Table 52 : CARUSO: Product Portfolio
Table 53 : CARUSO: News/Key Developments, 2026
Table 54 : CEREBRUMX: Company Snapshot
Table 55 : CEREBRUMX: Product Portfolio
Table 56 : CEREBRUMX: News/Key Developments, 2024
Table 57 : HERE: Company Snapshot
Table 58 : HERE: Product Portfolio
Table 59 : HERE: News/Key Developments, 2024–2026
Table 60 : High Mobility: Company Snapshot
Table 61 : High Mobility: Product Portfolio
Table 62 : High Mobility: News/Key Developments, 2024
Table 63 : INRIX: Company Snapshot
Table 64 : INRIX: Product Portfolio
Table 65 : INRIX: News/Key Developments, 2026
Table 66 : Mobito: Company Snapshot
Table 67 : Mobito: Product Portfolio
Table 68 : Motorq Inc.: Company Snapshot
Table 69 : Motorq Inc.: Product Portfolio
Table 70 : Motorq Inc.: News/Key Developments, 2025–2026
Table 71 : Smartcar: Company Snapshot
Table 72 : Smartcar: Product Portfolio
Table 73 : Smartcar: News/Key Developments, 2025
Table 74 : Small-Scale Companies and Startups in the Market for Automotive Data Monetization
LIST OF FIGURES
Summary Figure : Global Market Share for Automotive Data Monetization, by Region, 2025
Figure 1 : Value Chain Analysis: Global Market for Automotive Data Monetization
Figure 2 : Market Dynamics of Automotive Data Monetization
Figure 3 : Global Market Share for Automotive Data Monetization, by Offering, 2025
Figure 4 : Global Market Share for Indirect Automotive Data Monetization, by Region, 2025
Figure 5 : Global Market Share for Direct Automotive Data Monetization, by Region, 2025
Figure 6 : Global Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 7 : Global Market Share for Cloud Automotive Data Monetization, by Region, 2025
Figure 8 : Global Market Share for On-Premises Automotive Data Monetization, by Region, 2025
Figure 9 : Global Market Share for Automotive Data Monetization, by Application, 2025
Figure 10 : Global Market Share for Automotive Data Monetization for Fleet Management and Optimization, by Region, 2025
Figure 11 : Global Market Share for Automotive Data Monetization for Predictive Maintenance, by Region, 2025
Figure 12 : Global Market Share for Automotive Data Monetization for Usage-Based Insurance, by Region, 2025
Figure 13 : Global Market Share for Automotive Data Monetization for Other Applications, by Region, 2025
Figure 14 : Global Market Share for Automotive Data Monetization, by End User, 2025
Figure 15 : Global Market Share for Automotive Data Monetization for Automotive OEMs, by Region, 2025
Figure 16 : Global Market Share for Automotive Data Monetization for Fleet Operators and Mobility Providers, by Region, 2025
Figure 17 : Global Market Share for Automotive Data Monetization for Insurance Companies, by Region, 2025
Figure 18 : Global Market Share for Automotive Data Monetization for Other End Users, by Region, 2025
Figure 19 : Global Market Share for Automotive Data Monetization, by Region, 2025
Figure 20 : North American Market Share for Automotive Data Monetization, by Country, 2025
Figure 21 : North American Market Share for Automotive Data Monetization, by Offering, 2025
Figure 22 : North American Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 23 : North American Market Share for Automotive Data Monetization, by Application, 2025
Figure 24 : North American Market Share for Automotive Data Monetization, by End User, 2025
Figure 25 : European Market Share for Automotive Data Monetization, by Country, 2025
Figure 26 : European Market Share for Automotive Data Monetization, by Offering, 2025
Figure 27 : European Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 28 : European Market Share for Automotive Data Monetization, by Application, 2025
Figure 29 : European Market Share for Automotive Data Monetization, by End User, 2025
Figure 30 : Asia-Pacific Market Share for Automotive Data Monetization, by Country, 2025
Figure 31 : Asia-Pacific Market Share for Automotive Data Monetization, by Offering, 2025
Figure 32 : Asia-Pacific Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 33 : Asia-Pacific Market Share for Automotive Data Monetization, by Application, 2025
Figure 34 : Asia-Pacific Market Share for Automotive Data Monetization, by End User, 2025
Figure 35 : Rest of the World Market Share for Automotive Data Monetization, by Country, 2025
Figure 36 : Rest of the World Market Share for Automotive Data Monetization, by Offering, 2025
Figure 37 : Rest of the World Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 38 : Rest of the World Market Share for Automotive Data Monetization, by Application, 2025
Figure 39 : Rest of the World Market Share for Automotive Data Monetization, by End User, 2025
Summary Figure : Global Market Share for Automotive Data Monetization, by Region, 2025
Figure 1 : Value Chain Analysis: Global Market for Automotive Data Monetization
Figure 2 : Market Dynamics of Automotive Data Monetization
Figure 3 : Global Market Share for Automotive Data Monetization, by Offering, 2025
Figure 4 : Global Market Share for Indirect Automotive Data Monetization, by Region, 2025
Figure 5 : Global Market Share for Direct Automotive Data Monetization, by Region, 2025
Figure 6 : Global Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 7 : Global Market Share for Cloud Automotive Data Monetization, by Region, 2025
Figure 8 : Global Market Share for On-Premises Automotive Data Monetization, by Region, 2025
Figure 9 : Global Market Share for Automotive Data Monetization, by Application, 2025
Figure 10 : Global Market Share for Automotive Data Monetization for Fleet Management and Optimization, by Region, 2025
Figure 11 : Global Market Share for Automotive Data Monetization for Predictive Maintenance, by Region, 2025
Figure 12 : Global Market Share for Automotive Data Monetization for Usage-Based Insurance, by Region, 2025
Figure 13 : Global Market Share for Automotive Data Monetization for Other Applications, by Region, 2025
Figure 14 : Global Market Share for Automotive Data Monetization, by End User, 2025
Figure 15 : Global Market Share for Automotive Data Monetization for Automotive OEMs, by Region, 2025
Figure 16 : Global Market Share for Automotive Data Monetization for Fleet Operators and Mobility Providers, by Region, 2025
Figure 17 : Global Market Share for Automotive Data Monetization for Insurance Companies, by Region, 2025
Figure 18 : Global Market Share for Automotive Data Monetization for Other End Users, by Region, 2025
Figure 19 : Global Market Share for Automotive Data Monetization, by Region, 2025
Figure 20 : North American Market Share for Automotive Data Monetization, by Country, 2025
Figure 21 : North American Market Share for Automotive Data Monetization, by Offering, 2025
Figure 22 : North American Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 23 : North American Market Share for Automotive Data Monetization, by Application, 2025
Figure 24 : North American Market Share for Automotive Data Monetization, by End User, 2025
Figure 25 : European Market Share for Automotive Data Monetization, by Country, 2025
Figure 26 : European Market Share for Automotive Data Monetization, by Offering, 2025
Figure 27 : European Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 28 : European Market Share for Automotive Data Monetization, by Application, 2025
Figure 29 : European Market Share for Automotive Data Monetization, by End User, 2025
Figure 30 : Asia-Pacific Market Share for Automotive Data Monetization, by Country, 2025
Figure 31 : Asia-Pacific Market Share for Automotive Data Monetization, by Offering, 2025
Figure 32 : Asia-Pacific Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 33 : Asia-Pacific Market Share for Automotive Data Monetization, by Application, 2025
Figure 34 : Asia-Pacific Market Share for Automotive Data Monetization, by End User, 2025
Figure 35 : Rest of the World Market Share for Automotive Data Monetization, by Country, 2025
Figure 36 : Rest of the World Market Share for Automotive Data Monetization, by Offering, 2025
Figure 37 : Rest of the World Market Share for Automotive Data Monetization, by Deployment, 2025
Figure 38 : Rest of the World Market Share for Automotive Data Monetization, by Application, 2025
Figure 39 : Rest of the World Market Share for Automotive Data Monetization, by End User, 2025
