Zojirushi Corp in Consumer Appliances (Japan)

March 2013 | 2 pages | ID: ZDE6D411670EN
Euromonitor International Ltd

Abstracts

Zojirushi Corp aims to increase its presence internationally by 2018, which will be its 100th anniversary. The company’s corporate and brand values focus on multiple aspects, including customer service, the high quality of products and the company’s network with various external parties. The company’s primary goal is to secure a leading position in the Japanese rice cooker market through introducing more premium priced offerings, such as the Kiwame taki brand. The company aims to expand its.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Zojirushi Corp: Key Facts
Summary 2 Zojirushi Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Zojirushi Corp: Competitive Position 2012