Microwave Oven Market by Type (Convection, Grill, Solo), Application (Household, Commercial) and Structure (Built-in, Counter Top) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

August 2015 | 102 pages | ID: W65E03276A2EN
Allied Market Research

Abstracts

Microwave ovens, today, form an integral part of kitchen appliances. Microwave oven functions on thermal energy by heating the polar molecules in food, a process also known as dialectic heating. The microwave radiations emitted from microwave ovens are of shorter wavelength, but possess enormous amount of energy which facilitate faster cooking. Microwave ovens, depending on their power output, can alternatively be used for roasting, baking and grilling. Microwave ovens are manufactured with varied features, some of which include, touch display panels, a heating chamber, vents and a glass turntable. North America is a major revenue contributor to the global microwave oven market. The Asia Pacific region would witness an impressive growth in the microwave oven market. A significant increase in disposable income and growing working class segment would foster the growth of the Asia Pacific microwave market. The increasing propensity of consumers to spend on appliances which assist them in kitchen chores has generated an increasing demand for microwave ovens. Additionally, the changing lifestyle of consumers has encouraged the users to opt for stylish and convenient appliances which complement their living standards. However, the prominent use of traditional cooking equipment in the less developed regions of Asian countries, limits the growth of microwave oven market. Moreover, the need of energy efficient kitchen appliances and growing demand for smart appliances are factors that will drive the growth of the microwave oven market.
Top players are adopting various strategies in the market in order to acquire a bigger market share in the microwave oven market. Their key development strategies include product launch, partnerships and collaborations. In December 2014, Samsung launched a new smart microwave oven in the Jordanian market. It has 28 L capacity which includes microwave, oven, fryer, baking oven, grill and toaster. The microwave oven is equipped with the latest technology which enables convenient and fast cooking with user friendly functions. The product has been launched with an aim to provide the Jordanian market with a multi-function device that facilitates easy usage and promotes healthy cooking. In September 2014, Electrolux announced the acquisition of GE appliance, a global manufacturer of home appliances. This acquisition would help Electrolux in expanding its business and improving its global presence within the home appliances market. This acquisition is regarded as the biggest acquisition of Electrolux till date. In October 2014, Whirlpool acquired Hefei Rongshida Sanyo Electric Co.Ltd., one of the leading home appliances company based in China. With this acquisition, Whirlpool aims to strengthen its market position in the Chinese appliance market. The other key players dominating this market include LG Electronics, Samsung Electronics, Alto-Shaam Inc., AB Electrolux, Sharp Corporation, Hoover Limited, Illinois Tool Works Inc., Galanz Enterprise Group, Whirlpool Corporation and Panasonic Corporation.
The world microwave oven market is segmented, based on type, application, structure and geography. Three types of microwave oven are covered in this report such as convection, grill and solo. The convection microwave oven accounts for the bigger market share within the world microwave oven market. Owing to its high functionality feature, convection microwave oven is witnessing a rapid growth. The report is also analyzed from the perspective of application of microwave oven. Household application of microwave oven accounts for a higher share than the commercial application. The product structure segment comprises of built-in and counter top. Built-in microwave oven are expensive and involve installation charges, whereas counter top microwave ovens do not have any installation cost and can be placed conveniently in the kitchen. The report covers an in-depth analysis of the microwave oven market across North America, Europe, Asia Pacific and Latin America, Middle East and Africa (LAMEA).

KEY BENEFITS:

• A thorough analysis of current and future trends in World Microwave Oven market elucidates the imminent investment pockets in this region
• The report provides information regarding key drivers, restraints and opportunities with impact analysis
• Porter’s Five Forces model and a SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the marketQuantitative analysis of the current market and estimations through 2014-2020 are provided to showcase the financial appetency of the market
• The report provides detailed analysis of World Microwave Oven market with respect to type of microwave oven, types of application, product structure and geography to enable stakeholders take precise investment decisions
• Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain

KEY MARKET SEGMENTS:

The World Microwave Oven market segmentation is illustrated below:
World Microwave Oven Market - By Type

• Convection
• Grill
• Solo

World Microwave Oven Market - By Application

• Household
• Commercial

World Microwave Oven Market - By Structure

• Built-in
• Counter Top

World Microwave Oven Market - By Geography

• North America
• Europe
• Asia Pacific
• LAMEA

KEY PLAYERS:

• LG Electronics
• Samsung Electronics
• Alto-Shaam Inc.
• AB Electrolux
• Sharp Corporation
• Hoover Limited
• Illinois Tool Works Inc.
• Galanz Enterprise Group
• Whirlpool Corporation
• Panasonic Corporation

Contents

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Market segmentation
1.4 Research methodology
  1.4.1 Secondary research
  1.4.2 Primary research
  1.4.3 Analyst tools and models

CHAPTER 2 MARKET OVERVIEW

2.1 Executive summary
2.2 CXO perspective
2.3 Market definition and scope
2.4 Key findings
  2.4.1 Top impacting factors
  2.4.2 Top investment pockets
  2.4.3 Top winning strategies
2.5 Value chain analysis
2.6 Market share analysis, 2014
2.7 Porters five forces analysis
  2.7.1 High bargaining power of buyers
  2.7.2 Low bargaining power of suppliers
  2.7.3 Low threat of substitute
  2.7.4 Low threat of new entrants
  2.7.5 Low industry rivalry
2.8 Market dynamics
  2.8.1 Drivers
    2.8.1.1 Increasing disposable income
    2.8.1.2 Changing lifestyle
    2.8.1.3 Increasing demand for frozen and ready to cook food
  2.8.2 Restraints
    2.8.1.1 High energy consumption
    2.8.2.2 Traditional cooking equipment
  2.8.3 Opportunities
    2.8.3.1 Smart appliances
    2.8.3.2 Energy efficient appliances

CHAPTER 3 WORLD MICROWAVE OVEN MARKET BY PRODUCT TYPE

3.1 Standard/Solo microwave oven
  3.1.1 Key market trends
  3.1.2 Competitive scenario
  3.1.3 Key growth factors and opportunities
  3.1.4 Market Size and Forecast
3.2 Grill microwave oven
  3.2.1 Key Market Trends
  3.2.2 Competitive Scenario
  3.2.3 Key Growth Factors and Opportunities
  3.2.4 Market Size and Forecast
3.3 Convection microwave oven
  3.3.1 Key Market Trends
  3.3.2 Competitive Scenario
  3.3.3 Key Growth Factors and Opportunities
  3.3.4 Market Size and Forecast

CHAPTER 4 WORLD MICROWAVE OVEN MARKET BY APPLICATION

4.1 Household
  4.1.1 Key Market Trends
  4.1.2 Competitive Scenario
  4.1.3 Key Growth Factors and Opportunities
  4.1.4 Market Size and Forecast
4.2 Commercial
  4.2.1 Key Market Trends
  4.2.2 Competitive Scenario
  4.2.3 Key Growth Factors and Opportunities
  4.2.4 Market Size and Forecast

CHAPTER 5 WORLD MICROWAVE OVEN MARKET BY STRUCTURE

5.1 Built-in
  5.1.1 Key Market Trends
  5.1.1 Competitive Scenario
  5.1.2 Key Growth Factors and Opportunities
  5.1.3 Market Size and Forecast
5.2 Counter top
  5.2.1 Key Market Trends
  5.2.2 Competitive Scenario
  5.2.3 Key Growth Factors and Opportunities
  5.2.4 Market Size and Forecast

CHAPTER 6 WORLD MICROWAVE OVEN MARKET BY GEOGRAPHY

6.1 North America
  6.1.1 Key Market Trends
  6.1.2 Competitive Scenario
  6.1.3 Key Growth Factors and Opportunities
  6.1.4 Market Size and Forecast
6.2 Europe
  6.2.1 Key Market Trends
  6.2.2 Competitive Scenario
  6.2.3 Key Growth Factors and Opportunities
  6.2.4 Market Size and Forecast
6.3 Asia Pacific
  6.3.1 Key Market Trends
  6.3.2 Competitive Scenario
  6.3.3 Key Growth Factors and Opportunities
  6.3.4 Market Size and Forecast
6.4 LAMEA
  6.4.1 Key Market Trends
  6.4.2 Competitive Scenario
  6.4.3 Key Growth Factors and Opportunities
  6.4.4 Market Size and Forecast

CHAPTER 7 COMPANY PROFILE

7.1 Panasonic Corporation
  7.1.1 Company overview
  7.1.2 Company snapshot
  7.1.3 Business performance
  7.1.4 Key strategies and developments
  7.1.5 SWOT analysis and strategic conclusion of Panasonic Corporation
7.2 Whirlpool Corporation
  7.2.1 Company overview
  7.2.2 Company snapshot
  7.2.3 Business performance
  7.2.4 Key strategies and developments
  7.2.5 SWOT analysis and strategic conclusion of Whirlpool Corporation
7.3 LG Electronics
  7.3.1 Company overview
  7.3.2 Company snapshot
  7.3.3 Business performance
  7.3.4 Key strategies and developments
  7.3.5 SWOT analysis and strategic conclusion of LG Electronics
7.4 Samsung Electronics
  7.4.1 Company overview
  7.4.2 Company snapshot
  7.4.3 Business performance
  7.4.4 Key strategies and developments
  7.4.5 SWOT analysis and strategic conclusion of Samsung Electronics
7.5 Alto-Shaam Inc.
  7.5.1 Company overview
  7.5.2 Company snapshot
  7.5.3 Business performance
  7.5.4 Key strategies and developments
  7.5.5 SWOT analysis and strategic conclusion of Alto-Shaam Inc.
7.6 AB Electrolux
  7.6.1 Company overview
  7.6.2 Company snapshot
  7.6.3 Business performance
  7.6.4 Key strategies and developments
  7.6.5 SWOT analysis and strategic conclusion of AB Electrolux
7.7 Sharp Corporation
  7.7.1 Company overview
  7.7.2 Company snapshot
  7.7.3 Business performance
  7.7.4 Key strategies and developments
  7.7.5 SWOT analysis and strategic conclusion of Sharp Corporation
7.8 Hoover limited
  7.8.1 Company overview
  7.8.2 Company snapshot
  7.8.3 Business performance
  7.8.4 Key strategies and developments
  7.8.5 SWOT analysis and strategic conclusion of Hoover limited
7.9 Illinois Tool Works Inc. (ITW)
  7.9.1 Company overview
  7.9.2 Company snapshot
  7.9.3 Business performance
  7.9.4 Key strategies and developments
  7.9.5 SWOT analysis and strategic conclusion of Illinois Tool Works Inc.
7.10 Galanz Enterprise Group
  7.10.1 Company overview
  7.10.2 Company snapshot
  7.10.3 Business performance
  7.10.4 Key strategies and developments
  7.10.5 SWOT analysis and strategic conclusion of Galanz Enterprise Group

List Of Tables

LIST OF TABLES

TABLE 1 MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY, 20142020 ($MILLION)
TABLE 2 GLOBAL MICROWAVE OVEN MARKET REVENUE BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 3 GLOBAL SOLO MICROWAVE OVEN REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 4 GLOBAL CONVECTION MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 GLOBAL GRILL MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6 GLOBAL MICROWAVE OVEN MARKET REVENUE BY APPLICATION 2014-2020 ($MILLION)
TABLE 7 GLOBAL HOUSEHOLD MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY 2014-2020 ($MILLION)
TABLE 8 GLOBAL COMMERCIAL MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY 2014-2020 ($MILLION)
TABLE 9 GLOBAL MICROWAVE OVEN MARKET REVENUE BY STRUCTURE 2014-2020 ($MILLION)
TABLE 10 GLOBAL BUILT-IN MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY 2014-2020 ($MILLION)
TABLE 11 GLOBAL COUNTER TOP MICROWAVE OVEN MARKET REVENUE BY GEOGRAPHY 2014-2020 ($MILLION)
TABLE 12 NORTH AMERICA MICROWAVE OVEN MARKET REVENUE, BY TYPES 2014-2020 ($MILLION)
TABLE 13 EUROPE MICROWAVE OVEN MARKET REVENUE, BY TYPES 2014-2020 ($MILLION)
TABLE 14 ASIA PACIFIC MICROWAVE OVEN MARKET REVENUE, BY TYPES 2014-2020 ($MILLION)
TABLE 15 LAMEA MICROWAVE OVEN MARKET REVENUE, BY TYPES 2014-2020 ($MILLION)
TABLE 16 SNAPSHOT OF PANASONIC CORPORATION
TABLE 17 SNAPSHOT OF WHIRLPOOL CORPORATION
TABLE 18 SNAPSHOT OF LG ELECTRONICS
TABLE 19 SNAPSHOT OF SAMSUNG ELECTRONICS
TABLE 20 SNAPSHOT OF ALTO-SHAAM, INC.
TABLE 21 SNAPSHOT OF AB ELECTROLUX
TABLE 22 SNAPSHOT OF SHARP CORPORATION
TABLE 23 SNAPSHOT OF HOOVER LIMITED
TABLE 24 SNAPSHOT OF ILLINOIS TOOL WORKS INC.
TABLE 25 SNAPSHOT OF GALANZ ENTERPRISE GROUP

List Of Figures

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES IN GLOBAL MICROWAVE OVEN MARKET
FIG. 4 GLOBAL MICROWAVE OVEN MARKET VALUE CHAIN
FIG. 5 MARKET SHARE ANALYSIS, 2014
FIG. 6 PORTERS FIVE FORCES MODEL
FIG. 7 REVENUE OF PANASONIC CORPORATION, 2012 2014 ($MILLION)
FIG. 8 REVENUE OF PANASONIC CORPORATION., BY BUSINESS SEGMENT (%), 2014
FIG. 9 SWOT ANALYSIS OF PANASONIC COPORATION
FIG. 10 REVENUE OF WHIRLPOOL CORPORATION, 2012 2014 ($MILLION)
FIG. 11 SWOT ANALYSIS OF WHIRLPOOL CORPORATION
FIG. 12 REVENUE OF LG ELECTRONICS, 2012 2014 ($MILLION)
FIG. 13 REVENUE OF LG ELECTRONICS, BY BUSINESS SEGMENT (%), 2014
FIG. 14 REVENUE OF LG ELECTRONICS, BY REGIONS (%), 2014
FIG. 15 SWOT ANALYSIS OF LG ELECTRONICS
FIG. 16 REVENUE OF SAMSUNG ELECTRONICS, 2012 2014 ($MILLION)
FIG. 17 SWOT ANALYSIS OF SAMSUNG ELECTRONICS
FIG. 18 SWOT ANALYSIS OF ALTO-SHAAM INC.
FIG. 19 REVENUE OF AB ELECTROLUX, 2012 2014 ($MILLION)
FIG. 20 REVENUE OF AB ELECTROLUX, BY PRODUCT (%), 2014
FIG. 21 REVENUE OF AB ELECTROLUX, BY BUSINESS SEGMENTS (%), 2014
FIG. 22 SWOT ANALYSIS OF AB ELECTROLUX
FIG. 23 REVENUE OF SHARP CORPORATION, 2012 2014 ($MILLION)
FIG. 24 REVENUE OF SHARP CORPORATION, BY BUSINESS SEGMENTS ($MILLION, 2014)
FIG. 25 SWOT ANALYSIS OF SHARP CORPORATION
FIG. 26 SWOT ANALYSIS OF HOOVER LIMITED
FIG. 27 REVENUE OF ILLINOIS TOOL WORKS, 2012 2014 ($MILLION)
FIG. 28 REVENUE OF ILLINOIS TOOL WORKS, BY BUSINESS SEGMENT (%), 2014
FIG. 29 REVENUE OF ILLINOIS TOOL WORKS, BY REGIONS (%), 2014
FIG. 30 SWOT ANALYSIS OF ILLINOIS TOOL WORKS
FIG. 31 SWOT ANALYSIS OF GALANZ ENTERPRISE GROUP