Tangérois Electroménager in Consumer Appliances (Morocco)

July 2013 | 2 pages | ID: T25D40274D9EN
Euromonitor International Ltd

Abstracts

Tangérois Electroménager changed its strategy during the review period, with the company planning to focus on increasing sales in existing outlets for the forecast period instead of expanding its outlet volume. The company will focus on driving volume sales growth through the use of marketing and price promotions. The company will however continue to face growing competition from hypermarkets in Morocco during the forecast period, with this channel increasing its range of consumer appliances...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Tangérois Electroménager: Key Facts
Summary 2 Tangérois Electroménager: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning