Sunbeam Mexicana SA de CV in Consumer Appliances (Mexico)

March 2013 | 3 pages | ID: S9C7FF591B1EN
Euromonitor International Ltd

Abstracts

Sunbeam Mexicana expects to remain the leader of small appliances over the forecast period. Although the company faces increasing competition from consolidated and emerging brands, it aims to maintain its position by offering consumers functional and good-quality products at accessible prices. The company’s sales were affected during the economic crisis, as spending on durable goods was limited by consumers. In 2012 the company observed a second year of recovery in terms of sales; however, it...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Sunbeam Mexicana SA de CV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sunbeam Mexicana SA de CV: Competitive Position 2012