Son Thang Co Ltd in Consumer Appliances (Vietnam)

July 2014 | 2 pages | ID: S134EF62543EN
Euromonitor International Ltd

Abstracts

Son Thang merchandises its products under the well-known Blacker brand. The company specialises in small cooking and kitchen appliances. Over the review period, the Blacker brand gained much popularity and trust among Vietnamese consumers. In order to continue to build and grow the brand across the country, Son Thang will continue to invest in expanding its distribution network and promotional support to build brand awareness and maintain loyalty. Expanding the company’s portfolio is another...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Son Thang Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Son Thang Co Ltd: Competitive Position 2013