SEB Colombia SA, Groupe in Consumer Appliances (Colombia)

January 2015 | 4 pages | ID: S67D5DB52D9EN
Euromonitor International Ltd

Abstracts

Groupe SEB Colombia is increasingly focusing on achieving more synergies following its recent acquisition of Industrias Metalurgicas Unidas SA (Imusa). Rather than simply relying on the strength of SEB’s Samurai brand to maintain its current second position in the consumer appliances industry, the company is paying full attention to the power of Imusa within Colombia and throughout Latin America and the company has rearranged its brand portfolio accordingly in order to accommodate the Imusa...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Groupe SEB Colombia SA: Key Facts
Summary 2 Groupe SEB Colombia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Groupe SEB Colombia SA: Competitive Position 2014