Sara Lee Cafés do Brasil Ltda in Hot Drinks (Brazil)

February 2015 | 2 pages | ID: S6577C4C449EN
Euromonitor International Ltd

Abstracts

The second-biggest player in coffee in Brazil is investing in the expansion of its business throughout the country, especially its Pilão brand, as well as investing in value-added products to further consolidate its presence in the Southeast and other regions. It has been investing in campaigns and updating its visual identity to achieve this goal, and promoting its brands in events involving the tasting of its espresso. Pilão Senseo and Café do Ponto L´Or Espresso are in the spotlight of this...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Sara Lee Cafés Do Brasil Ltda: Key Facts
Company Background
Competitive Positioning
Summary 2 Sara Lee Cafés Do Brasil Ltda: Competitive Position 2014